“Kids in action”

Minions licensing campaign for OXOX kids wear brand2015 - 2016

Bello!

In 2015 kids wear brand “OXOX” signed first license contract in Baltics with Universal Studios. We invited three smart & funny kids Paula, Kajus and Alex

to become ambassadors of OXOX Minion movement. Young actors experienced what it means to be MINION:

… on retail posters,

… POS,

… at OXOX e-shop,

…on facebook,

… together with Minions on google +,

…took part as TVC actors,

https://www.youtube.com/watch?v=rdKJF2xVCxo

…on postcards in cinema theatres,

…played together with other kids during Minions events at cinema theatres,

..and made a significant impact in media: announcements about new OXOX Minions collection gained big interest: main internet portals

wrote about Minions, licensing and OXOX kids.

Results

Wholesale and retail sales increased 25% (2015 vs 2014);E-shop sales growth reached 30%.

Tank yu!POOpaye!

We are an independent, creatively driven experienced marketing team that helps to build strong relationships between companies and their customers.

At MARCADO boutique we base our crystal-clear and efficient project management approach on advocacy principles: we attach great importance

to understanding the business, seek for competitive advantage and surround business units with marketing solutions that guarantee success in the

marketplace.

To fulfill this promise, we merged our collective experience: our team of experts in marketing management, advertising and communication is well-

trained in the game of managing international campaigns for top global brands.

Loyalty, responsibility to the client’s needs and advocacy in the market are encoded in MARCADO DNA.

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