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March 16, 2007 Lilly West-Wicks, Maurer & Roach 1
Enhance Your Teaching Through Video Production: Making a Movie from Concept to Completion
Don A. Wicks, Ph.D.Margaret Maurer, M.L.S.Shane Roach, B.A.
Lilly West-Wicks, Maurer & Roach 2March 16, 2007
The Possibilities Promised by our Visual Culture
Television The maturation of non-book materials in
libraries and schools Educational publishers create non-print
material that is published in conjunction with textbooks
Lilly West-Wicks, Maurer & Roach 3March 16, 2007
Technology and Visual Communication
Instructional television Personal video recorders and cameras The Internet Broadband Digital recording Podcasting
Lilly West-Wicks, Maurer & Roach 4March 16, 2007
A Quick Peak at the Literature
Choi & Johnson (2005) —Video instruction Hobbs (2006) —Video in the classroom Lawson, et al. (2006) —Guiding questions Mainhart & Gerraughty (2005) —
Production facilities Shrewbridge & Berge (2004) —Role of
theory and technology
Lilly West-Wicks, Maurer & Roach 5March 16, 2007
The Value of Video
Videos in lectures (in person or
distance education) Videos on Web sites Demonstration videos Case study video
Lilly West-Wicks, Maurer & Roach 6March 16, 2007
The Conception of Our Movie
A reason for making the movie
Providing A Tour The motivation for making
the movie Use an appropriate level
of complexity Use the tools available to
you
Video Clip
Lilly West-Wicks, Maurer & Roach 7March 16, 2007
How Could Video Help us at Kent? Collaborative working relationships History of collaboration
Tours of technical services Presentations in classes
It helped us to have had previous experience working together
Lilly West-Wicks, Maurer & Roach 8March 16, 2007
The Tours were Taking A Toll Preparation time for managers Disruptions of workflow on the day of the
tours Other professors were asking for additional
tours Didn’t serve distance education students New library employees needed an
orientation
Lilly West-Wicks, Maurer & Roach 9March 16, 2007
Pay-off: A Synergistic Solution
By making the movie we eliminated repeated tours in technical services
One pedagogical tool satisfied many educational needs at many different times
Distance education students are served
Lilly West-Wicks, Maurer & Roach 10March 16, 2007
More Synergies
We created a library orientation tool Teleproductions students gained
experience Don & Margaret learned about movies as
pedagogical tools Shane learned about technical services
librarianship
Lilly West-Wicks, Maurer & Roach 11March 16, 2007
2006 Project Timeline
March – Preliminary planning April – Tour of technical services June – Script writing July – Pre-production / preliminary production August – Production (principle shooting) August – Post-production September – Movie complete October – Movie added to library collection October – Red carpet movie premier
Lilly West-Wicks, Maurer & Roach 12March 16, 2007
Touring Technical ServicesSCRIPT__________________________________Opening Titles/Credits
On screen: The goal of the Libraries & Media Services Collection Management program is to maintain, enhance and preserve the quality of the collections in direct relationship to the mission and priorities of the University.
Host : Welcome to The Collection Management area of the Kent State University Library. I’m here with Margaret Maurer, Cataloguing Manager, and today we are going to guide you on a tour of this department, located on the third floor of the Kent State Library.Margaret, there have been a lot of changes in library operations in the past decade or two - with more to come, I’m sure. How do you see the way technical services today?
M.M. : It used to be that the work we do here was separated into different units. Today, we are more of a team with individuals contributing their special skills. We have cataloguers, collection development librarians, acquisitions people and more. Let me show you on chart.
Content Creation Managers in technical
services gave the 1 ½ hour tour to Don and Shane
Don wrote a 20 minute video script based on the tour and tour handouts
Draft scripts were reviewed by technical services managers and minimally revised
Lilly West-Wicks, Maurer & Roach 13March 16, 2007
Construction
There are three phases to any video production:
Pre-production 1 Production 2 Post-production 3
Lilly West-Wicks, Maurer & Roach 14March 16, 2007
The Pre-Production Phase
The planning period A crucial phase Can take up as much as
of your project time
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Things Decided in this Phase
Define the purpose and goal of the video The purpose and goal, once defined, will
inform both the structure and the content of the video
Good communication is key at this point
Lilly West-Wicks, Maurer & Roach 16March 16, 2007
Decisions How Video is Going to be Used
Stand-alone video Element of a Web site It could be meant to be accessed remotely
All of this may be determined, in part, on the resources available and the targeted audience
Lilly West-Wicks, Maurer & Roach 17March 16, 2007
Determine the Target Audience Plan the video so that the audience can
relate to it naturally and easily. Undergraduate versus graduate Introductory, or specialized
The demographic will define the
structure of the final product
Lilly West-Wicks, Maurer & Roach 18March 16, 2007
Three Key Questions
What is the purpose of the video? How is the video going to be used? Who is your target audience?
Lilly West-Wicks, Maurer & Roach 19March 16, 2007
How do You Present the Content in a Creative Way?
Incorporating graphics and additional video footage adds interest
Some subjects translate easily to video Use humor where possible
Lilly West-Wicks, Maurer & Roach 20March 16, 2007
GFX Clip
Lilly West-Wicks, Maurer & Roach 21March 16, 2007
B-roll
Lilly West-Wicks, Maurer & Roach 22March 16, 2007
Humor
Lilly West-Wicks, Maurer & Roach 23March 16, 2007
Next Decisions / Other Factors
Determine the length of the final video Determine the costs of the video Seek outside funding Determine if the film will be shot in a
studio or on location
Lilly West-Wicks, Maurer & Roach 24March 16, 2007
Establish a Shooting Schedule Divide the movie into scenes Decide the shooting sequence and
schedule Decide where you will shoot each scene Decide who will be in each scene Determine what equipment is needed
A site survey is a good idea!
Lilly West-Wicks, Maurer & Roach 25March 16, 2007
What you want to convey will determine who will be on screen
Short movies can be used to show: A teacher talking to a
class The re-creation of an
event A demonstration
Will you use professional actors or subject experts with little acting experience?
Lilly West-Wicks, Maurer & Roach 26March 16, 2007
Making sure you get what you want Work closely together and communicate Be flexible and encourage modifications to
perfect the final product
The better all of you are prepared in this phase, the smoother the production phase will be.
Lilly West-Wicks, Maurer & Roach 27March 16, 2007
The Production Phase
The educator’s role—maintaining quality and content control
Final changes are the norm
Lilly West-Wicks, Maurer & Roach 28March 16, 2007
Things to Know about the Production Phase The crew can be large The video equipment can take up space The video director is focused on content and
visual continuity The sound equipment will pick up what you
least expect it to “Actors” filming over a series of days must
dress in the same way each day
Lilly West-Wicks, Maurer & Roach 29March 16, 2007
The Post-Production Phase
The video editor pieces
together the video shot. Involves timing & a
shot-by-shot identification Graphics are created Music is selected
Transitions and Music
Lilly West-Wicks, Maurer & Roach 30March 16, 2007
Final Post-Production
Viewing the rough cut version, then…
Final changes Signing off on
the final film
Lilly West-Wicks, Maurer & Roach 31March 16, 2007
The Final ProductFormatLegal issues
Touring Technical Serviceshttp://kira.lms.kent.edu:554/TTS384k.mov
Lilly West-Wicks, Maurer & Roach 32March 16, 2007
Celebrating: The Movie Premier
Red Carpet !
Food !
Lilly West-Wicks, Maurer & Roach 33March 16, 2007
Planning Handouts
Glossary ‘Making A Movie’ Planning Sheet
http://www.personal.kent.edu/~mbmaurer/
LillyWest.html
Lilly West-Wicks, Maurer & Roach 34March 16, 2007
Questions
Thanks for coming!
Lilly West-Wicks, Maurer & Roach 35March 16, 2007
Follow-up
Contact >
Margaret Maurer [email protected]
Don Wicks [email protected]