March 2001

Year 2000 RESULTS

LEADING MULTIMEDIA GROUP IN SPANISHLEADING MULTIMEDIA GROUP IN SPANISHLANGUAGE NEWS, EDUCATION,LANGUAGE NEWS, EDUCATION, CULTUR CULTUREE

AND ENTERTAINMENT WORLDWIDEAND ENTERTAINMENT WORLDWIDE

GRUPO PRISAGRUPO PRISA

SUSUMMMARMARYY

Main Figures: Main Figures: Year 2000 ResultsYear 2000 Results

Evolution per Business UnitEvolution per Business Unit

Group StrategyGroup Strategy

Evolution per Business UnitEvolution per Business Unit

Group StrategyGroup Strategy

Main Figures: Main Figures: Year 2000 ResultsYear 2000 Results

Revenues EBITDAEBITEBIT/Sales Net Profit(before Extraordinary Items)

(€ mn)

Main FiguresMain Figures

% chg.1999 2000

NET PROFIT GROWTH 1999-2000 = -6.4%

ADJUSTMENT OF 1999 EXTRAORDINARY ITEMS

195136

14.2%67

959

207147

13.2%93

1,108+6.0%+7.4%

-7.0%+37.7%

+15.5%

Newspapers and magazinesBooks and rightsAdvertisingOther revenuesConsolidation adjustmentsTotal sales

(€ mn)

235 268

419

155(118)

959

RevenuesRevenues

% chg.1999 2000

255 310

488

199(143)

1,108

+8.4% +15.8%

+16.4%

+28.0%

+15.5%

--

SALES = €959 mnSALES = €959 mn

20002000

SALES = €1,108 mnSALES = €1,108 mn

19991999

17%

11%

28%

7% 29%8%

16%

12%

28%

5% 29%10%

El País Publishing

Specialised Press Printing Radio

Others

Revenues by mediaRevenues by media

Revenues by geographyRevenues by geography

SALESALES = €959 mnS = €959 mn

20002000

SALESALES = €1S = €1,,108 mn108 mn

19991999

85%

15%

SpainSpain

Abroad

80%

20%

SpainSpain

Abroad

28%

12%

19% 41%

Revenues by sourceRevenues by source

SALESSALES = €959 mn = €959 mn

BOOKS AND RIGHTS

NEWSPAPERS ANDMAGAZINES

ADVERTISING

OTHER REVENUES

20002000

SALESALES = €1S = €1,,108 mn108 mn

28%

18%

12%

42%

BOOKS AND RIGHTS

NEWSPAPERS ANDMAGAZINES

ADVERTISING

OTHER REVENUES

19991999

The Advertising MarketThe Advertising Market: : Better RelativeBetter RelativeProspects for SpainProspects for Spain

THE SLOWDOWN OF ADVERTISING GROWTH IS EXPECTED TO BE THE SLOWDOWN OF ADVERTISING GROWTH IS EXPECTED TO BE LOWERLOWER

IN SPAIN THAN IN EUROPE AND THE UNITED STATESIN SPAIN THAN IN EUROPE AND THE UNITED STATES

8% 9% 9%7% 6%

10%

16%

8%

13%

16%

12%

25%31%

0%

5%

10%

15%

20%

1998 1999 2000 2001E 2002E

GROWTH OF ADVERTISINGGROWTH OF ADVERTISING(1)(1)

1 Source: Zenith Media. 2000

EuropeSpainGrupo Prisa

YearYear 2000 Investments 2000 Investments

20002000

Affiliates and Subsidiaries 213213

2929Santillana

El Pais 2626

Specialised and local press 1515

Local radio and TV 2424

Music 22

Internet 55

Media advertising sales 66

Printing 2244

Total CapexTotal Capex 344344

(€ mn)

International PresenceInternational Presence

FRANCE

SPAIN

UNITED KINGDOM

PORTUGAL

GDP growth forecasts of 4% in year 2001 and 4.6% in year 2002

LATIN AMERICA

USA

DOMINICAN REPUBLICPUERTO RICOCOSTA RICA

VENEZUELABRAZIL

MEXICOGUATEMALA

EL SALVADORPANAMA

COLOMBIA

ARGENTINACHILEURUGUAY

ECUADORPERU

BOLIVIA PARAGUAY

1 Source: Zenith Media. 2000

Group StrategyGroup Strategy

Evolution per Business UnitEvolution per Business Unit

Main Figures: Main Figures: Results in the Year 2000Results in the Year 2000

Continous GrowthContinous Growth

82

147

0

20

40

60

80

100

120

140

160

97 98 99 2000

(€ mn)

EBITCAGR:+21.5 %

1.108

715

0

200

400

600

800

1.000

1.200

97 98 99 2000

(€ mn)

SALESCAGR:+15.7 %

50

93

0102030405060708090

100

97 98 99 2000

(€ mn)

133

207

0

50

100

150

200

250

97 98 99 2000

(€ mn) EBITDACAGR:+15.8 %

NET PROFIT (BEFORE EXTRAORDINARY ITEMS)

CAGR:+22.0 %

Continous GrowthContinous Growth

15.5%

10.9%

14.2%

10.2%

0%

4%

8%

12%

16%

97 98 99 2000

EBIT/EBIT/SaleSaless Margin Excluding New Business Margin Excluding New Business LinesLines::

Internet, MInternet, Muusic sic andand Local Local Press Press

Operating MarginOperating Margin

13.2%

10.9%

14.2%

10.2%

0%

4%

8%

12%

16%

97 98 99 2000

EBIT/EBIT/Sales MarginSales Margin IIncluncluding New Business ding New Business LinesLines

Operating MarginOperating Margin

Financial StructureFinancial Structure

204

476

20002000

19991999

546

342

5251:1

1:1

GEARINGGEARING3737..4%4%

YEAR(€ mn)

-49

NET DEBT

SHAREHOLDERS’ EQUITY

BORROWING CAPACITY

EL PAIS: EL PAIS: Leader in Circulation and Leader in Circulation and in Advertising Revenuesin Advertising Revenues

•Leadership in terms of circulation

•Growth of sales by 16.9%

-Growth of advertising revenues by 20.1%

277

61

22.0%

(€ mn)

323

74

23.0%

Revenues

EBITDA

EBIT

EBIT/Sales

1999 2000 % chg.

+16.9%

+21.3%

+4.5%

69 84 +21.0%

•New business in local press

•Revenues:

•Advertising revenues: +53.8%•Revenues from sales of newspapers: +12.6%

SPECIALISED PRESSSPECIALISED PRESS: Growing : Growing Market ShareMarket Share

•Cinco Días; Circulation: 28,361 copies (+0,3%)

•Diario AS; Circulation: 158,730 copies (+11%)

176

3.9%

212

-1.2

-0.6%

(€ mn)

7

+20.5%

--

Revenues

EBITDA

EBIT

EBIT/Sales

1999 2000 % chg.

--

3.39 -63.9%

RADIO AND LOCAL TVRADIO AND LOCAL TV: : leading position inleading position inSpain and strong growth iSpain and strong growth in Latinn Latin A Ammeericarica

•Sales increase: +12.8%

•New local TV business

164

31

18.9%

(€ mn)

185

34

18.4%

Revenues

EBITDA

EBIT

EBIT/Sales

1999 2000 % chg.

+12.8%

+9.7%

-0.10%

35 40 +14.5%

PUBLISHINGPUBLISHING: : large growth potentiallarge growth potentialin Latin Americain Latin America

• Leadership in the educational sector in Spain and in Latin America

Spain and

Portugal45%

Latin Americaand USA

55%

• Education Business Development

• Growth of sales by 14.7%

272

25

9.2%

(€ mn)

312

33

10.6%

Revenues

EBITDA

EBIT

EBIT/Sales

1999 2000 % chg.

+14.7%

+32.0%

+15.2%

53 59 +9.8%

SOGECABLE: Towards SOGECABLE: Towards ProfitabilityProfitability

• Canal Satélite Digital subscriptions: 1,051,563

795

-22.6

-2.8%

(€ mn)

891

3.3

0.4%

Revenues

EBITDA

EBIT

EBIT/Sales

1999 2000 % chg.

+12.1%

--

--

90 119 +32.5%

•Canal Plus subscriptions: 1,758,148

• Operating result: - €11.7 mn

PRISACOM: PRISACOM: The The Internet Internet BusinessBusiness

• Revenues amounting to € 5.5 mn

• 200,198 Inicia customers as of 31 December

2000

• Joint Venture with Universal Music Group: Muxxic Latina

• First Operating year

GRAN VÍA MUSICAL GRAN VÍA MUSICAL

24

-0.8

-3.3%

(€ mn)

Revenues

EBITDA

EBIT

EBIT/Sales

2000

-0.8

GDM: GDM: Advertising SalesAdvertising Sales

• Managed Volume: €278 mn

79

8.4%

86

8

9.3%

(€ mn)

7

8.6%

19.4%

10.0%

Revenues

EBITDA

EBIT

EBIT/Sales

1999 2000 % chg.

87 16.3%

To third parties66%

To Grupo Prisa34%

93

13.0%

90

15

17.0%

(€ mn)

12

-3.0%

+25.0%

+31.0%

Revenues

EBITDA

EBIT

EBIT/Sales

1999 2000 % chg.

2321 9.4%

Export33% Domestic

67%

2000

PRISAPRINT: PRISAPRINT: PrintingPrinting

Main Figures: Main Figures: Results in the Year 2000Results in the Year 2000

Evolution per Business UnitEvolution per Business Unit

Group StrategyGroup Strategy

CONSOLIDATECONSOLIDATE CREATECREATEGROWGROW

Leadership in press, radio, education, and pay-TV

Growth of advertising

STRATEGSTRATEGYY: Consolida: Consolidatete, , GrowGrow andand Crea Createte... ...

Education, Radio, Music and Internet

Markets:

-Latin America (Mexico and Brazil)

-U.S.

Development of new contents for new business lines:

-Audiovisual Production (Spain and Latin America)

-Economic and Financial Information Services

- Internet: Vertical Portals. Mobile Services. E-learning

STRONG FINANCIAL STRUCTURESTRONG FINANCIAL STRUCTURE

INTERNATIONAL PRESENCEINTERNATIONAL PRESENCE

HUMAN TEAMHUMAN TEAM: :

-CREATIVITY -CREATIVITY

-MANAGEMENT SKILLS-MANAGEMENT SKILLS

LARGE GROWTH POTENTIALLARGE GROWTH POTENTIAL

......supported by our strengthssupported by our strengths

March 2001

Year 2000 RESULTS

LEADING MULTIMEDIA GROUP IN SPANISHLEADING MULTIMEDIA GROUP IN SPANISHLANGUAGE NEWS, EDUCATION,LANGUAGE NEWS, EDUCATION, CULTUR CULTUREE

AND ENTERTAINMENT WORLDWIDEAND ENTERTAINMENT WORLDWIDE

GRUPO PRISAGRUPO PRISA