NEWSLETTER March 2014 ASEAN IPR SME Helpdesk Free business tools to manage your Intellectual Property Rights in Southeast Asia Article | Events | Guides | Webinars | FAQs & Case Studies | Blog | Other Helpdesks | Subscribe Welcome to the ASEAN IPR SME Helpdesk’s quarterly newsletter. Click on the topics below to jump to news about our free services and resources which can support your business in Southeast Asia. This Newsletter also includes a useful article on protecting trade secrets. The article outlines practical steps to take to protect information that is vital to your business, but cannot be registered under intellectual property laws - find it below! Article Ask our experts a question Join our free training events! Guide to Trade Secrets: Protecting Your Trade Secrets in Southeast Asia Nearly all businesses in all industries and sectors possess trade secrets. Trade secrets are a highly valuable and useful form of intellectual property right (IPR). According to the World Intellectual Property Organization (WIPO), any confidential business information (for example sales methods, distribution methods, consumer profiles, advertising strategies, lists of suppliers and clients, manufacturing processes, etc.) which can be of considerable commercial value to businesses and which provides an enterprise with a competitive edge, may be considered a trade secret. Trade secrets encompass manufacturing and industrial secrets as well as commercial secrets, and may include technical know-how, new products or business models, business operation manuals, recipes and formulae, customer and supplier information, or special techniques uniquely and confidentially employed by a business in the development of a product or service, all of which are closely guarded by the companies in question.[Continue reading] If you have an enquiry regarding protecting your IP in Southeast Asia you can either e-mail us at question@ASEAN-iprhelpdesk. eu or you can use the form on our website and click 'submit'. Your enquiry is treated with the strictest confidence and will be answered within five working days. Want to protect your business in Southeast Asia? Email us your questions now! Call our hotline: +62 21 571 1810 Submit your questions online! The ASEAN IPR SME Helpdesk will be hosting free events for European businesses in Europe and Southeast Asia in the coming months. There will be a business seminar on the IPR landscape in the Philippines, in Manila, a series of presentations on protecting IP, across a five-day road show in the UK, an introductory presentation and roundtable discussion during a two-day intellectual property forum in Austria, and a conference aimed at Polish SMEs doing, or planning to do business in Southeast Asia, led by major business intermediaries and legal experts. 7 Apr 2014, Manila, the Philippines Intellectual Property Rights for SMEs in the Philippines 7-11 Apr 2014, Leeds, Huntingdon, Leicester, Birmingham, Bristol, UK Sizzling Southeast Asia: Unlock your Business Potential in ASEAN 10-11 Apr 2014, Vienna, Austria EPO – East meets West Forum on Asian Patent Information 24 Apr 2014, Warsaw, Poland Supporting SMEs in Southeast Asian Markets
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NEWSLETTERMarch 2014
ASEAN IPR SME HelpdeskFree business tools to manage your Intellectual Property Rights in Southeast Asia
Article | Events | Guides | Webinars | FAQs & Case Studies | Blog | Other Helpdesks | Subscribe
Welcome to the ASEAN IPR SME Helpdesk’s quarterly newsletter. Click on the topics below to jump to news about our free services and resources which can support your business in Southeast Asia. This Newsletter also includes a useful article on protecting trade secrets. The article outlines practical steps to take to protect information that is vital to your business, but cannot be registered under intellectual property laws - find it below!
Article
Ask our experts a question
Join our free training events!
Guide to Trade Secrets: Protecting Your Trade Secrets in Southeast Asia
Nearly all businesses in all industries and sectors possess trade secrets. Trade secrets are a highly valuable and useful form of intellectual property right (IPR). According to the World Intellectual Property Organization (WIPO), any confidential business information (for example sales methods, distribution methods, consumer profiles, advertising strategies, lists of suppliers and clients, manufacturing processes, etc.) which can be of considerable commercial value to businesses and which provides an enterprise with a competitive edge, may be considered a trade secret. Trade secrets encompass manufacturing and industrial secrets as well as commercial secrets, and may include technical know-how, new products or business models, business operation manuals, recipes and formulae, customer and supplier information, or special techniques uniquely and confidentially employed by a business in the development of a product or service, all of which are closely guarded by the companies in question.[Continue reading]
If you have an enquiry regarding protecting your IP in Southeast Asia you can either e-mail us at question@ASEAN-iprhelpdesk. eu or you can use the form on our website and click 'submit'. Your enquiry is treated with the strictest confidence and will be answered within five working days.
Want to protect your business in Southeast Asia?
Email us your questions now!
Call our hotline: +62 21 571 1810
Submit your questions online!
The ASEAN IPR SME Helpdesk will be hosting free events for European businesses in Europe and Southeast Asia in the coming months. There will be a business seminar on the IPR landscape in the Philippines, in Manila, a series of presentations on protecting IP, across a five-day road show in the UK, an introductory presentation and roundtable discussion during a two-day intellectual property forum in Austria, and a conference aimed at Polish SMEs doing, or planning to do business in Southeast Asia, led by major business intermediaries and legal experts.
7 Apr 2014, Manila, the Philippines Intellectual Property Rights for SMEs in the Philippines
7-11 Apr 2014, Leeds, Huntingdon, Leicester, Birmingham, Bristol, UKSizzling Southeast Asia: Unlock your Business Potential in ASEAN
10-11 Apr 2014, Vienna, AustriaEPO – East meets West Forum on Asian Patent Information
24 Apr 2014, Warsaw, PolandSupporting SMEs in Southeast Asian Markets
The Helpdesk provides 10 ASEAN IP Country Factsheets, featuring useful information on the IPR regimes of specific Southeast Asian nations. Our IP Country Factsheets provide practical strategies to help European businesses register, protect, and enforce their intellectual property rights. Also, in addition to the Trade Mark Protection guide, the Helpdesk has developed three new guides: the guide to Protection of Online IPR covers vital strategies to protect online business identities, such as domain name registration and dispute processes; the guide to trade secrets includes best practice internal policies for SMEs to safeguard valuable information; the Finding the Right Lawyer guide provides useful tips for searching for and undertaking due diligence on legal professionals.
IP Country Factsheets for:
Brunei CambodiaIndonesiaLaosMalaysia
Helpdesk Guides to:
Trade Mark Protection in Southeast Asia
Protection of Online IPR in Southeast Asia
Protecting your Trade Secrets in Southeast Asia
Finding the Right Lawyer
Recordings of our latest webinars are available, listen to them for:
Expert IPR advice specifically for Myanmar, the Philippines, Malaysia, Cambodia, Lao, and Brunei.
An Italian language presentation on IP protection in Southeast Asia.
Advice on how to protect the online identities of companies and brands against fraudulent imitations.
You can also register for our upcoming Webinar that will focus on successful technology transfer to partners and operations in Southeast Asia while safeguarding your intellectual property.
PowerPoint slides are also available to download for all webinars.
Webinar Recording: Introduction to IPR in Myanmar for European SMEs
Webinar Recording: Protecting Online IPR in Southeast Asia
Webinar Recording: Intellectual Property Rights Protection Strategies for EU SMEs in The Philippines
Webinar Recording: How to effectively Protect Your IP While Doing Business in Malaysia
Webinar Recording: Intellectual Property Strategies for Italian companies doing business in/with Southeast Asia (Italian language)
Webinar Recording: IPR protection Strategies for EU SMEs in Cambodia, Laos and Brunei
Upcoming Webinar: Successful Technology Transfer to Southeast Asia
Check out our latest FAQs and case studies
Visit the Helpdesk website for a full list of answers to Frequently Asked Questions (FAQs) received by the ASEAN IPR SME Helpdesk from European SMEs.
While on the website you can also access our case studies to learn about the DOs and DON'Ts of Intellectual Property in Southeast Asia, by reading about the experiences of your peers from the business world.
Click here to see our FAQs page.
To see all our case studies click here and navigate the topics on the right.
Visit Your IP Insider to get the inside track on IPR developments that affect your business in China and in Southeast Asia. Recently for ASEAN, we’ve highlighted the changing commercial environment in Myanmar and the shifting intellectual property regime in Indonesia.
Your IP Insider posts are contributed by individual businesses, IP experts and the Helpdesk team; if you want to become a contributor, contact us on [email protected].
The China IPR SME Helpdesk has business cycle, IPR, and industry-focused events coming up in the next few months, as well as new guides specifically designed for SMEs. You can visit the website to learn more: www.china-iprhelpdesk.eu and submit your China IP questions to [email protected], by telephone +86 (10) 8527 6922 or in person.
The MERCOSUR IPR SME Helpdesk has been launched, providing intellectual property services and resources for European SMEs doing business in Latin American markets. In the coming months it will be expanding its activities, hosting events and webinars, and publishing guides focusing on a range of topics. You can visit the website here: www.mercosur-iprhelpdesk.eu.
Subscribe to our blog: Your IP Insider
Check out our recent Southeast Asia blog posts:
Post: Doing Business in Myanmar: Part 1 – Challenges & Opportunities Post: Myanmar: New trade mark law coming soon!Post: Doing business in Myanmar: Part 2 – Practicalities and IP rights Post: Indonesia: registration for .id domain names NOW Open!Post: The 10th International Network for Small and Medium Enterprises (INSME) Annual MeetingPost: Intellectual property rights paving the way for innovation in Indonesia
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For more information on IPR in Southeast Asia please contact us:The ASEAN IPR SME HelpdeskTelephone: +62 21 571 1810 Email: [email protected] Online: www.asean-iprhelpdesk.euBlog: www.youripinsider.eu
Stay connected with us:
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From other Helpdesks
Browse our website: www.china-iprhelpdesk.eu Sign up for our upcoming webinars here:How to Conduct a Trade Mark Search in ChinaUsing Customs to Protect your IPCheck out our latest guides here:Guide: How to Record Trade Marks with Customs in ChinaGuide: For European researchers involved in joint research, innovation and sciencesGuide: Enforcement of IPR in ChinaGuide: China IPR Guide for European SMEs in the automotive industry
Browse our website: www.mercosur-iprhelpdesk.euSign up to MERCOSUR IPR SME Helpdesk events:An Introduction to Patent Protection in Latin AmericaBusiness IT South America Forum
Disclaimer:The contents of this publication do not necessarily reflect the position or opinion of theEuropean Commission. The services of the ASEAN IPR SME Helpdesk are not of a legal oradvisory nature and no responsibility is accepted for the results of any actions made on thebasis of its services. Before taking specific actions in relation to IPR protection orenforcement all customers are advised to seek independent advice.
