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March-April 2014VOL. 4 • ISSUE 3 • `100
PEOPLE • L I FESTYLE • DES IGN • INTER IORS
E D I F I C EOur Vision is to keep our designs Sensitive to
the context, client and environment
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10 DESIGN MATRIX • JANUARY-FEBRUARY 2014
Publisher : Karan Jhunjhunwala
Managing Director : Manohar Jhunjhunwala
EDITORIAL
Editor : Marilyn Madathil
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ART
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PROJECT MANAGEMENT TEAM
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A & venture
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12 DESIGN MATRIX • MARCH-APRIL 2014
Now follow us on www.facebook.com/DesignMatrix.DM
Now follow us on http://twitter.com/DesignMatrixMag
I enjoy basking in nature’s glory; glaring at the twinkling stars; the enchanting mountains
kissing the blue skies; the lovely butterfl ies; chirping birds; fl owers in varied hues; the
green trees – the list is endless. Life will indeed be blessed and beautiful, if we all come
together and strive to make our universe a better place to live in.
Recently, I met a charismatic person, who established his own fi rm with this vision.
Guess who? He is none other than the young and dynamic Ar. Ravi Sarangan. A walk
through with Ravi opened my eyes to the fact that even a simple change in our lifestyle
can bring about a big diff erence. I am sure all the readers of Design Matrix will learn the
small but big lessons of life through our cover story on Edifi ce Consultants Pvt Ltd.
Flipping through the cover story, you will come across a new style bringing out a
strong essence from the world of architecture. When I asked Ravi to pose for Design
Matrix with a gentle smile, he revealed that he believes in celebrating design as a team,
and your spirits will be high to see the cheerful Edifi ce Team.
Celebration is always a part of our lives. I am thrilled to celebrate the upcoming
International Women’s Day and I am sure the women folk would love the conversation
with Bollywood’s favourite trousseau designers – the mother and daughter duo Neeta
Lulla and Nishka, exploring their design for a luxurious brand Portico New York.
The beautiful residential spaces, the intellectually designed employee-friendly
offi ce spaces, the luxurious restaurants covered in this issue will defi nitely cast a magical
spell on you.
We are sure you will enjoy the new style in which the cover story is presented in
this edition.
Chao
Marilyn Madathilwww.designmatrix.co
N O T EEDITOR’S
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18 DESIGN MATRIX • MARCH-APRIL 2014
CONTENTS
Design Matrix_Mar-Apr14.indb 18 2/27/2014 4:06:33 PM
MARCH-APRIL 2014 • DESIGN MATRIX 19
22 12444
COVER PHOTO: SYNTEL LTD.
COVER STORYDesign Matrix recently entered the
world of Edifi ce, a fi rm believing in doing
everything in a diff erent style. Curious to
know more…. Read. pg 22
GLOBAL EYEHome and Offi ce… Get away in to the
third space and rock in. pg 44
CORPORATE DESIGNGinza an intellectual work space boosting
the work power. pg 50
PRODUCT DESIGN Feel the unusual furniture design with
designer Lekha Washington. pg 56
RESIDENTIAL DESIGNCreating a fusion in the world of interior
design. Look into their design world and
invoke our senses. pg 58
DESIGN PEDAGOGY Design Optimization with MIT ID. pg 64
FUTURISTIC DESIGN Chitrakoot a dwell for three diff erent
generations. pg 68
DESIGN ASPECTCreating mind blowing designs with
minimalism. pg 72
ARTY TECHTUREExperiencing heavenly bliss at home.
pg 80
CONVERSATIONSWe venture in to their new world of
design at Portico New York, a leading
home fashion brand. with mother and
daughter duo- Neeta Lulla & Nishka Lulla.
pg 84
DESIGN FOCUSWeaving spaces and infusing a sense
of exploration into them in the
Ashwathnarayana residence by Maya
Architects. pg 90
CREATIVE IDEASBead curtain adding aesthetic to any
décor , Looking for the same, then MOAB
is your right destination. pg 96
DESIGN CORNER Ar. Amritha Karnakar designs an oasis
of escape and modernity in busy bee
Mumbai. pg 100
ROVING EYEDiamond Spell – Ar. Paras Shah designs
the magnifi cent offi ce for Kiran Gems Pvt
Ltd. pg 104
DIMENSIONSCreative and Nifty residential space by Ar.
Milind Pai & his dynamic team. pg 110
LUXURY DESIGNEat well and be happy …. mouth-
watering designs by Zeppelin. pg 114
TREND CORNERPallate now in new look & feel. pg 120
PRODUCT FEATUREindiacircus.com, the user-friendly online
store by the much acclaimed designer
Krsna Mehta, off ers design centric lifestyle
products. pg 122
NEW PRODUCTS Alluring Products ... pg 124
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20 DESIGN MATRIX • MARCH-APRIL 2014
We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages.
Please email to: [email protected] or write to Design Matrix, MRJ Creations Pvt. Ltd.,
C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.
January-February 2014VOL. 4 • ISSUE 2 • `100
PEOPLE • L I FESTYLE • DES IGN • INTER IORS
Zarir Mullan & Seema Puri
Good Design is one in which, both the interiors and
exteriors blend together
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Design Matrix_Mar-Apr14.indb 20 2/27/2014 4:06:48 PM
MARCH-APRIL 2014 • DESIGN MATRIX 21
Exploring Design with Architects Seema
and Zarir was an expressive piece. I like the
unique Design Matrix style of interviews
and this makes the magazine more
interactive. All the best!
Roshni Sehgal
Mumbai
I thoroughly enjoy reading Design Matrix; all
the articles are well written and presented
in superb style.
Prof. Rajan Iyer
Pune
First and foremost I would like to
congratulate Design Matrix for completing
three successful years in the Design world.
The InFocus piece on Portico New York had
a great pictorial value and great flavour. I
could sense the real passion of entering a
world of fashion in the furnishings segment.
This kind of pieces upgrades the readers on
the latest trends and new products.
Jyothi Kulkarni
Hyderabad
Delight in Dombivli, the article on RR
Boutique was very attention-grabbing. I
really feel there is a need for such budget
hotel with modern amenities in the central
suburbs, as in the recent times a lot of
township is splurging in these areas. Thank
you Design Matrix for entering this spaces
and bringing out the delightful changes.
Arpita Karnik
Dombivli
The article on Tropical Leaf House was very
interesting. The images were catchy and
mind blowing. I feel Design Matrix should
bring in more of these kinds of interesting
articles across the world. I look forward for
the same in the future issues.
Sumeet Kumar
Bengaluru
I am a student pursuing interior designing.
I like the articles on MIT ID College; I loved
the furniture designs presented in the last
issue of Design Matrix. Waiting eagerly for
the next issues.
Priti Kandelwal
Nashik
All the articles carried in the last issue of
Design Matrix were worth reading. My
personal interest lies in residential projects
and I liked the Vadodra project and the
futuristic design article. All the images in
both the articles were a visual treat.
Priya Raman
Chennai
The article on Buddha and interiors was
amazing. The images were glaring and the
piece was a well researched presentation.
I have rarely seen such informative articles
on artefacts carried in other design
magazines and this is what makes Desgin
Matrix, a complete design magazine.
Varsha Somaya
Rajkot INBOX
Design Matrix_Mar-Apr14.indb 21 2/27/2014 4:06:54 PM
22 DESIGN MATRIX • MARCH-APRIL 2014
Architecture is coming together of art, science and diverse creative minds; with this ideology the young and passionate professionals at Edi ce create ecological designs with ef ciency, distinctiveness
and practicality.
Words: Marilyn Madathil
I ndeed our world will be a beautiful place to live in, if each one of us strives for it. With a bright vision to
design a better world, Ravi Sarangan and Sanjay Srinivasan, both alumni of Sir JJ College of Architecture,
set up a design practice fi rm in 1987. Today with its presence in 7 cities in India - Mumbai, Hyderabad,
Bengaluru, Kolkata, Pune, Chennai and New Delhi; Edifi ce Consultants Pvt Ltd, have grown into a leading
design consultancy fi rm in the country. Ar. Ravi Sarangan, Founder Director, Edifi ce Consultants Pvt Ltd,
shares the inspiring and interesting legend of ECPL with Design Matrix. Excerpts...
DM: We would like to know about your fi rst project...
RS: It was a kitchen unit at Chembur Colony done for INR 6000, and that included the cost of the unit.
Coverstory
Edi cation ofSUSTAINABLEDESIGNS
Ar. Ravi Sarangan Ar. Sanjay Srinivasan
Design Matrix_Mar-Apr14.indb 22 2/27/2014 4:06:56 PM
MARCH-APRIL 2014 • DESIGN MATRIX 23
After establishing ourselves as Edifi ce, we completed the
secretariat project for Indo American Chamber of Commerce,
Churchgate. They had about 800 members and most of them
trusted our design methodologies and approached us. With
this kick start, we got opportunity to work with few compa-
nies that had American tie ups.
DM: You experienced a turning point in your career with Infosys. Your journey as a beginner...RS: Imagine a time span with no computer or an email sys-
tem and a scenario in which one has to promote a budding
establishment!
I fi rmly believed in direct marketing and power of writing.
I wrote a letter to Mr N. R. Narayana Murthy, the co-founder
of Infosys. To my surprise, within just 10 days, I got a positive
response to meet him. It was a stunning moment and turning
point of my life.
We were chosen to expand one of the Infosys building
and Mr Murthy expressed his interest to visit our 16’x 8’ offi ce;
indeed a garage at Chembur.
We bought our fi rst computer – an assembled PC in 1995.
I recollect, the guy who assembled ours was assembling, the
Bollywood stardom–the tech freak, Shah Rukh Khan’s Pc at
the same time. We hardly knew CAD, but we slowly learnt
the same. In the recent times, we are known as one of the
most tech savvy fi rms, having invested quite a large sum in
technology . We have our Data Server in our Mumbai offi ce
and other designers from any of our branches can access this
service and work on the same drawings in real time.
We were fortunate enough to be surrounded by great
clientele, since the time Infosys became our customer; there
has been no looking back. Soon we secured some great
jobs off ered by IT giants– Wipro, Cognizent and Tata Con-
sultancy Services (TCS). The time span from 1998-2000 was
a great boom period for our career. We established ourselves
as architects for large fl oor plates, mainly the IT segment.
Later the BPO’s and the banks approached us. IDBI bank and
Standard Chartered Bank were our fi rst valued customers. To
diversify, we went in to retail; Shoppers Stop became our cli-
ent, we designed some of the McDonald’s outlets in South
India.
Thanks to the “Father of the Indian Economic Reforms”–
late P V Narasimha Rao; the ninth Prime Minister of our
country for bringing in the economic liberalisation. The
journey then was great and we diversifi ed to various verticals.
DM: Which are the diff erent verticals, Edifi ce is into?RS: Starting with corporate interiors, we have expanded into
Architecture & Master Planning across IT, Residential, Health-
care, Retail and Hospitality verticals. With two decades of
expertise, we are proud to share a healthy relationship with
our clients and more than 70% of our business comes from
existing clients.
DM: Edifi ce strength lies in...RS: Our strength lies in our ability to retain customers. Right
from the beginning, we have decided that we will run our
fi rm ethically. That being our foundation, no customers have
SYNTEL
Design Matrix_Mar-Apr14.indb 23 2/27/2014 4:07:00 PM
24 DESIGN MATRIX • MARCH-APRIL 2014
ever got a chance to point a fi nger on
us. Another factor, which has resulted in
our growth is in our ability to retain tal-
ent with in our fi rm. Our attrition rate is
one of the lowest in the industry.
The team at Edifi ce believes in seri-
ous introspection of the design and
delivery process. We have highest levels
of transparency within the system. We
are an extension of the client because
they can trust us completely. Our entire
brand Edifi ce has been built on trust.
DM: How would you defi ne team spirit within your organisation?RS: If you have mutual respect, under-
standing and a strong value system,
the team aligns immediately and works
together. It is important to set goals and
work with a vision.
DM: So, what is the vision of Edifi ce?RS: Our vision is to keep our designs
sensitive to the context; client and the
environment .We don’t preach sustain-
ability but practice it in our designs
and we are proud of every project, we
deliver. The design approach of ECPL is
to achieve the most ideal design solu-
tions possible without compromising
on functionality; to infuse creativity
and lateral thinking in order to achieve
design innovation within the confi nes
of the brief. In 2008, we started Chloro-
phyll, the sustainable initiative of Edifi ce.
TATA CONSULTANCY SERVICES
L-R Standing - Sanjay Srinivasan,Ravi Sarangan& Sanjay Naik,Sitting (Row 1) Sachin Bhatt, Ramji Sarangan & Rahul Kadam, (Row 2) Prashant Manjeshwar, Manoj Choudhury,
Laxmi Menon & Sangeetha Shennai
Design Matrix_Mar-Apr14.indb 24 2/27/2014 4:07:04 PM
MARCH-APRIL 2014 • DESIGN MATRIX 25
DM: Can you explain the Chlorophyll initiative in detail?RS: Our profession allows us the enviable power and
opportunity to Create!
Chlorophyll was initiated for design review and inter-
nal audit process of all projects within the offi ce. Green
guidelines were developed to ensure that a cost-eff ective
sustainable solution is delivered to the client, irrespective
of the client’s inclination to go for a formal green rating
system. Though it does not exist in the current Edifi ce sys-
tem, we are proud to say that 70% of our projects are truly
sustainable. We have to walk an extra mile to make 100 %
but we are assertive about the same.
DM: Which are the construction materials that you are fond of using?RS: The minute you have likes, you are not doing justice to
your profession. One should use the materials that go well
with the environment and that which refl ects the client’s
image. Edifi ce has a specifi cation section with in the offi ce
to channelize the products durability before use.
In Edifi ce, for example ,we make use of fl y ash bricks,
it is ecologically a good product. We are sensitive towards
misusing natural resources and also assess the embodied
energy prior to specifying a product. Let me give you an
example – In every offi ce, we design, we insist not to use
paper napkins in the wash basin area; isn’t it sensible to use
the handkerchief to serve the purpose. Save paper, save
trees; try and make our earth green.
DM: Apart from Design, how is your firm different?RS: We conduct lectures in our office and most of our
competitors attend the same. Another thing that we do
differently is, if any architectural firm face any problem;
be it accounting or sharing the wealth; our doors are
open to seek consultation.
DM: Charity begins at home, your insights for a better world with Edifice FoundationRS: Edifice charitable foundation is a non profit
organization established in order to provide education
to the underprivileged. It is a charitable foundation run
by the employees of this firm with no external funding.
We thought it is high time to do something good for the
society. We believe that this foundation will help build
our nation in a small way and we would be happier to
see other firms come forward and take similar steps to
attain this goal.
DM: Your message to next gen architects RS: Architecture is a valued profession, which needs
to be respected and has to be practised diligently. The
basic necessity of our life is food, clothing and shelter,
and an architect is a person who takes care of one basic
need. It is important to be conscious of this fact while
adhering to the fundamentals of architecture.
TATA CONSULTANCY SERVICES
Design Matrix_Mar-Apr14.indb 25 2/27/2014 4:07:25 PM
26 DESIGN MATRIX • MARCH-APRIL 2014
Exploring the Software World T his project was envisaged as a
high-tech software development
centre with a contemporary feel to
act as a brand vehicle for the company. This
aspiration is realized by adopting distinct
dynamic curvilinear built forms rather than
a regular gridiron planning approach.
The site is a green fi eld, a composite site
of two land parcels with a minor connection.
The master plan unifi ed these parcels in the
form of a contiguous landscape armature.
The design of all the Software Devel-
opment Blocks is modular in nature, with
slender curvilinear fl oor plates planned
around an oval, open to sky landscaped
court. These blocks get proliferated over the
site, responding to the climatically appropri-
ate orientation and to the desired view and
access of the central landscape feature as
well. The working zone derives diff used nat-
ural day light along the linear facades. The
heart of the site is marked by the presence
of a plaza bounded by the café and the wel-
come block. The welcome block is designed
as a kiosk immersing the occupant in the
lush landscape.
Syntel Ltd.Project: Global Software
Development Campus
Location: SIPCOT IT Park,
Siruseri, Chennai
Land Parcel: 29 acres
BUA: Ph I - 800,000 sqft,
Ph II - 1,400,000 sqft
Design Matrix_Mar-Apr14.indb 26 2/27/2014 4:07:34 PM
MARCH-APRIL 2014 • DESIGN MATRIX 27
Aricent Technologies LtdProject: Software Development Centre
Location: Gurgaon, NCR
Floor Area: 10,000 sqft.
Design Matrix_Mar-Apr14.indb 27 2/27/2014 4:07:46 PM
28 DESIGN MATRIX • MARCH-APRIL 2014
Aricent desired to explore the
feasibility of the more spacious
option of hot-desking vis-a-vis
the existing L shaped user dedicated
hierarchal workspaces. This would off er
more spacious workspace units along with
larger number of interactive spaces. The
ambience was to be of a futuristic fl exible
working envelope.
Edifi ce set up a tailor-made interactive
and transparent approach to the archi-
tectural, design and construction process
to meet the tight time and budget con-
straints while endorsing a very broad par-
ticipatory design methodology, with an
aim to assist Aricent migrate to the next
level of offi ce facility. This included the
direct participation of the end users in the
existing facility under the guidance of the
Aricent project team and in turn helped
the transition from smaller individual work
spaces to larger rotational common work
spaces and combined ownership of the
staff for the same.
With research and analysis opportuni-
ties and challenges posed by the existing
setup and the emotional and practical
requirements of the users were mapped.
After various permutations and combina-
tions functional and neutral workspaces
with a high degree of space effi ciency
and shared areas with strong visual and
aesthetically appealing qualities were
designed to stimulate creativity and col-
laboration.
To tackle the requirements for dif-
ferent user groups, easily transformable
spaces were designed for multiple usages.
Modularity of spaces was incorporated for
transposition between cabins, four seat
meeting and video conferencing rooms.
The furniture was customized to switch
between these needs smoothly. All offi ce
enclosures use glass partition systems to
maintain transparency, optimizing day-
light, reducing noise and achieving the
required degree of privacy.
The open offi ce was designed in
Design Matrix_Mar-Apr14.indb 28 2/27/2014 4:07:55 PM
MARCH-APRIL 2014 • DESIGN MATRIX 29
lighter colours with low height partitions,
interspersed locker units, for a more spa-
cious feel and personal storage. Apart
from meeting rooms, informal meeting
areas have been designed, which have
a more relaxed atmosphere for teams to
have group discussion. While collabora-
tive work was encouraged; quiet rooms
were provided for single users for private
focused work. These smaller enclosures
were carved out of corner spaces and put
to eff ective use. The outcome was all in all
a very effi cient, fl exible and budget friend-
ly work envelope.
Design Matrix_Mar-Apr14.indb 29 2/27/2014 4:07:57 PM
30 DESIGN MATRIX • MARCH-APRIL 2014
Tata Consultancy ServicesProject: Software Development Campus
Location: Synergy Park, Gachibowli, Hyderabad
Land Parcel: 51 acres
BUA: Ph I - 350,000 sqft, Ph II - 850,000 sqft
Design Matrix_Mar-Apr14.indb 30 2/27/2014 4:07:58 PM
MARCH-APRIL 2014 • DESIGN MATRIX 31
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32 DESIGN MATRIX • MARCH-APRIL 2014
T his offi ce campus for Tata
Consultancy Services is set in a 51
acre campus that is designed in
two phases to house approximately 10,000
software professionals.
The fi rst phase design scheme primar-
ily comprises 3 Software Development
Blocks and Associated Facilities Block. The
structures have been restricted to a height
of 3 fl oors, keeping them immersed in the
abundant tree canopy existing on the site.
The fl oor plates of the structures
Design Matrix_Mar-Apr14.indb 32 2/27/2014 4:08:46 PM
MARCH-APRIL 2014 • DESIGN MATRIX 33
comprise primarily a linear work space, the
longer side oriented in the North South
direction. Service and meeting spaces are
planned along the length on the Southern
side, in a way acting as a heat buff er. The
work plates stagger outwards towards the
exceptional glare free light that percolates
into a substantial portion of the offi ce
space and hence artifi cial light is kept to
a minimum along the central strip of the
fl oor plate. This quality of light combined
with reduced heat results in substantially
lesser power consumption.
A catchment reservoir / mini lake was
designed in the low lying area of the site
for rain water harvesting. The harvested
water can be used in the water cooled
system and for irrigation. Its perimeter was
designed with informal sit-outs, green
pockets and formed a vital landscape
element with work areas overlooking the
space.
The second phase of the campus
development is housing 6500
professionals, set in a bow tie shaped
parcel of 13 acres, out of the 51 acre
earmarked for this project.
The primary modules comprises two
buildings unifi ed by a plaza, evolved
from underlying geometry of the parcel,
optimized work plate depth and the
climatic context. The primary work areas
are lifted off the gently sloping terrain,
evolving as they ascend in a lattice
pattern, forming a spatial network of
well lit enclosed work spaces, shaded
community decks, voids that function as
courts and with intersections planned as
cores anchoring to the terrain.
The lower level embracing the
terrain is set aside for common facilities
like reception, cafes and library defi ned
in transparent enclosures, occupying
minimal foot print, set in generous free
fl owing landscape, preserving many of
the existing trees.
North glazed face, resulting in a long triple
height atrium. The building is covered in
a vaulted roof, which incorporates North
facing sky lights, which pour light into
the atrium, eliminating direct ingress of
light from the South. The building has an
Design Matrix_Mar-Apr14.indb 33 2/27/2014 4:08:49 PM
An existing building of Meghalaya Urban
Development Authority was leased by
the client and they proposed to build a
mall and a hotel by utilizing the extra fsi of the
adjacent plot. The challenge of the project was
that the site was in the heart of Shillong (Police
Bazaar) which attracts both locals and tourists.
Our role as the architect was to create a distinct
identity at Shillong, which would be contextual
while being aesthetically pleasant. As a result of
this, we wanted to use wood as the same is locally
available and used widely. But due to Fire Rating
Issues we went in for High Pressure Laminate in
wood fi nish - Century Exteria, for the project.
Relaxing Orb
Design Matrix_Mar-Apr14.indb 34 2/27/2014 4:08:52 PM
Marbaniang EnterpriseProject: Mall and Hotel
Scope: Architectural
Built-up Area: 80,000 Sq. ft.
Location: Shillong.
Design Matrix_Mar-Apr14.indb 35 2/27/2014 4:08:54 PM
36 DESIGN MATRIX • MARCH-APRIL 2014
KGA - Crowne PlazaProject: 5 Star Hotels
Location: Kochi, Kerala
Land Parcel: 7 acres
BUA: 350,000 sqft
Design Matrix_Mar-Apr14.indb 36 2/27/2014 4:08:55 PM
MARCH-APRIL 2014 • DESIGN MATRIX 37
T his 5 star Hotel by the KGA group
at scenic Kochi in Kerala, had been
designed for the sharp business
and vacationing traveller who appreciates
sophistication & simplicity, combined with
the convenience of the latest features and
value for money.
The client requirement revolved
around the making of a luxury hotel,
conforming to Crowne Plaza Standards.
Crowne plaza is an upscale brand in major
urban centres, gateway cities and resort
destinations off ering business travellers
high levels of comfort, service and
amenities.
The orientation and dynamic form
created by Edifi ce are responses to the
location that boasts of prominent front-
age to the highway in one direction, and
the view of the backwaters on the other.
The arrangement of the guest rooms are
defi ned by the view and the highway. The
public areas are raised on a podium so as
to be level with the main road which is
elevated along the frontage. Landscape
A Memorable Stay
Design Matrix_Mar-Apr14.indb 37 2/27/2014 4:09:13 PM
38 DESIGN MATRIX • MARCH-APRIL 2014
Design Matrix_Mar-Apr14.indb 38 2/27/2014 4:09:22 PM
MARCH-APRIL 2014 • DESIGN MATRIX 39
atop the podium seamlessly continues
down to ground level, extending up to
the river/backwater which it meets as
a promenade.
Achievements• WAN AWARDS 2009 for Commercial
Head Quarters
• Design Excellence in Corporate
Architecture – 2010
• Artists in Concrete Award for SYNTEL
IT Park – 2011
• Ar. Ravi Sarangan bags the iGEN 50
award – 2012
• Indian Concrete Institute awards
PBEL City ( Andra Pradesh) with Ultra
Tech Endowment Award – 2012.
Design Matrix_Mar-Apr14.indb 39 2/27/2014 4:10:06 PM
Design Matrix_Mar-Apr14.indb 40 2/27/2014 4:10:53 PM
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44 DESIGN MATRIX • MARCH-APRIL 2014
Having worked in the Of ce Interiors industry for more than 15 years, I have seen many a trend come and go. But the current trend of having a ‘third space’ in of ces seems to have stayed for long enough to capture my fancy.
Words & Images: Harsha Kotak
THE THIRDSPACE!
Globaleye
Pho
to c
our
tesy
: Vis
hal C
haud
hary
A Pan Shop in Mumbai is a typical Third Place – a place for social gathering
Design Matrix_Mar-Apr14.indb 44 2/27/2014 4:11:08 PM
MARCH-APRIL 2014 • DESIGN MATRIX 45
W hat is a ‘Third Space’?
Traditionally the ‘Third
Place’ was defi ned as a
place between home (personal) – fi rst
place and offi ce (work) – second place.
For example a pan shop in India where
people meet after dinner is the (social)
third place. But in this modern day and
time a more suitable example of the third
place/social environment is a coff ee shop
where people can take their laptops to
work and socialise both.
This social space between the home
and the offi ce is now brought inside the
offi ce and is generally an area between
workstations and formal meeting rooms.
This area is named as ‘Third Space’.
As technology is changing so rap-
idly, the way we work changes with it. To
keep up with this change in our lifestyle
and work style, the offi ce environment
needs to change too. And thanks to the
advanced technology we no longer need
to be tied down to one spot and there is
less need for a fi xed desk. What we need
is fl exible working environment and this
is where the third space comes into the
picture.
A third space can accommodate a
mix of functions allowing the user to
decide how best to use the space on any
particular day.
Now the question comes where
and how was the ‘Third Space’ born? My
guess is that one day a designer coined
this term and the next day all the offi ce
product manufacturers went in a tizzy
and started researching and developing
products for this. The concept has spread
like fi re and over a time this concept
has developed a lot from being break-
out areas in Tech and Media companies
where Snooker tables were added along
with a coff ee machine for the young
minds to foster. Today the third space
can be a place to hold informal meet-
ings, a place to collaborate or just a per-
sonal pod to take a nap and wake up with
some fresh ideas.
And this boom of third space con-
cept has led to an overfl ow of products
and ideas in the market. Products rang-
ing from seating to media units and from
highly effi cient acoustical ceilings to
fl oorings – all trying to fi t into this trend.
Here are some samples....
Pho
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our
tesy
: Vis
hal C
haud
hary
A coffee shop is a ‘hang-out’ place for the young and savvy
Design Matrix_Mar-Apr14.indb 45 2/27/2014 4:11:19 PM
46 DESIGN MATRIX • MARCH-APRIL 2014
Pho
to C
our
tesy
: Pe
ter W
urm
li
Design Matrix_Mar-Apr14.indb 46 2/27/2014 4:11:30 PM
MARCH-APRIL 2014 • DESIGN MATRIX 47
Design Matrix_Mar-Apr14.indb 47 2/27/2014 4:11:43 PM
48 DESIGN MATRIX • MARCH-APRIL 2014
Paszcza (Meaning: The Mouth) Sofa Chair
Design Matrix_Mar-Apr14.indb 48 2/27/2014 4:11:44 PM
MARCH-APRIL 2014 • DESIGN MATRIX 49
This space is defi ned by the character of the company, its work-
ings, age group of the staff , the direction of growth desired etc.
Many companies only have a small area dedicated as a break-
out are which can be used by mobile staff that only come into the
offi ce once in a while and need some place to plug and play or as
the name suggests – to take a break. Whereas, some companies
have an elaborate break-out or collaboration area where people
can make a private call or enjoy a chat with their co-workers (all in
the name of the game).
This connected social / work environment is not only about
redefi ning our mind-set about what furniture we need and how
our space needs to be reconfi gured to be eff ective, it requires
new appraisal of how people and technology interact for the
benefi t of employer and employee. The technology revolution
off ers new potential that will require all of us to embrace fl ex-
ibility and change how we work and collaborate. And this will
keep changing.
But the bigger question is – does this third space really help
in combining the social environment with the working environ-
ment. Does it satisfy the social needs of the busy worker and in
turn makes the working environment more desirable? Or is it just
a passing Fad? What do you think?
About Author
Harsha Kotak, an alumni of Savannah Col-
lege of Art & Design, Georgia, graduated
with an MFA in Commercial Interior Design,
and for the last 17 years has practiced in the
US, UK and India. She has worked on many
prestigious projects for the White House
and Pentagon in the US, as well as for the
US Embassy in New Delhi, India. Currently
based in London, she handles projects
across UK & Europe.
Harsha’s hobby of writing took her to
the prestigious Oxford University and that’s
where the journey of Global Eye began.
Her passion to explore the world of design
and share her views gave birth to this regu-
lar column. She also regularly writes about
‘Global Trends in Design’ for various Ameri-
can publications.
Contact: [email protected]
Pho
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tesy
: Pe
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urm
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Design Matrix_Mar-Apr14.indb 49 2/27/2014 4:11:53 PM
50 DESIGN MATRIX • MARCH-APRIL 2014
designCorporate
Ar. Tanmay Mukherjee, a pro cient architect and interior designer offers a balanced design approach with Ginza; understanding the project economics, functional use of space, and exibility for future needs.
Photo courtesy: Dinesh Mehta
S imple, clean lines define any
modern office space and Ar. Tanmay
and his young dynamic team
moulded a clean corporate look for Ginza
Industries, Mumbai. The designers added
a touch of splendour in the ambience by
using all the materials in a unique style;
exuberating warmth and professionalism
for a family owned business, stepping
into the big leagues. Understanding all
the fundamentals of a corporate office,
the designers within a span of 7 months,
crafted this space. “All different spaces
have been designed in such a way that
they harmoniously gel with each other
as well they stand out with their own
individualistic identity,” adds Ar. Tanmay.
Let us take a look in this office space....
OPTIMALWORK SPACE
PROJECT DETAILS Project: Ginza Industries
Location: Lotus Business
Park, Jogeshwari East
Size: 9,000.00 sq ft
Design Matrix_Mar-Apr14.indb 50 2/27/2014 4:12:02 PM
MARCH-APRIL 2014 • DESIGN MATRIX 51
RECEPTION AREA It is rightly said that the fi rst impression is the last
impression. The reception area is the heart of any
offi ce, as it plays a pivotal role in welcoming the
visitors. Entering Ginza, one would surely notice
a unique composition of composite materials on
the back drop of the reception wall rendering an
immediate visual impact. The reception table is
constructed in a stark combination of black and
white Italian marble to bring out a contrast ratio
in the back ground. The rich black and silver Ital-
ian marble acts as a unique canvas to this tubular
shaped space.
MEETING ROOMS The visitor’s meeting rooms, although abutted into the vicinity of the reception area is built completely in glass, to allow complete transpar-
ency. This supported the reception with a much larger volume of space.
The material used in the meeting rooms provides a warmly ambience, which renders an individualistic identity to each space without
breaking the continuity of the one seamless continuous space.
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52 DESIGN MATRIX • MARCH-APRIL 2014
CORRIDORS A corridor is a still path way, leading one towards the
various other areas of an offi ce space. With a unique
addition of a curve in the form of a bend glass, the
designers successfully added volumes to the quality
of space of the foyer area, before one enters into the
main offi ce space. All passages and corridors carry
all the essential electrical and HVAC ducting of the
offi ce, there by achieving more height in the general
workspace area and all cabins. Elaborating on the
prime challenges faced while working on this project,
Ar. Tanmay states, “ For maximizing the height of the
workstations and the cabins , the HVAC ducting has
been carried out through the passages and corridors,
which was perhaps the most challenging part in this
project management and execution.”
CONFERENCE ROOM The beauty of any space lies in its attention to detail. Adhering to this ideology, the ceiling border lined with veneer and modular tile is a
perfect example of an ideal blend of a classy corporate space. The table designed in veneer and Italian marble and the walls dressed with
veneer impart richness to the overall space.
Design Matrix_Mar-Apr14.indb 52 2/27/2014 4:12:47 PM
MARCH-APRIL 2014 • DESIGN MATRIX 53
WORK STATION Considering the prime importance of abundant
storage for each individual, the designers put this
mantra into practice. The vibrant colours used on
the table tops impart freshness and vibrancy in to
the space.
EXECUTIVE CABINS Natural light fl ows in; all the peripheral cabins are
constructed in glass. The Executive Cabins are kept
small, yet functional with enough storage space.
Design Matrix_Mar-Apr14.indb 53 2/27/2014 4:13:33 PM
54 DESIGN MATRIX • MARCH-APRIL 2014
LOUNGE AREA & EATING ZONESStimulating colours and artwork will surely
keep workers mind-set alert. A comfortable
atmosphere allows them to take their minds
off work and refresh their outlooks. A lounge
is a special place to get away from your desk
for a few moments, grab a cup of coff ee and
relax your senses. Understanding this need,
the designers of Ginza created a lounge area
with glass on all sides; sitting here one can
enjoy excellent view of the Western Express
high way. The usage of Black veneer adds
drama to the sense of space and customized
abstract art work by Himanshu Dabral, adds
colour and vibrancy to the space.
The pantry houses all the indoor AC Units
and inbuilt storages. This area is kept dedicat-
ed wet and dry and from here one can enjoy
a unique visual connection of the reception .
Design Matrix_Mar-Apr14.indb 54 2/27/2014 4:14:14 PM
MARCH-APRIL 2014 • DESIGN MATRIX 55
DIRECTOR’S AND CHAIRMAN’S CABIN The director’s and Chairman cabin is built by adding timeless quality to the space. The fl awless balance of veneers, white composite materi-
als and wall papers adds volume to these spaces. Ginza is nothing but a creative work environment stimulating and inspiring innovation.
About Tanmay Mukherjee ArchitectsThe fi rm’s architects and designers
have a strong background as project
architects and are responsible for design
development, client relations, and
supervision on highly visible projects. The
scope of their work revolves around
• Understanding the client requirements
they create the layouts and designs.
• Preparation of all presentation ,working
drawings, sample boards and providing
fi nishing schedule
• Scheduling appointment of contractors
and sub agencies
• Assisting in procuring of all raw materials
for site execution
• Procuring all kinds of fi nishing materials
• Complete site execution, handling and
supervision.
Design Matrix_Mar-Apr14.indb 55 2/27/2014 4:14:44 PM
56 DESIGN MATRIX • MARCH-APRIL 2014
A sense of sinking into a cloud, a visual mirage, trepidation and payoff that’s well worth it- all of that and more are wrapped up in the sink collection for Ajji, the odd product company by Lekha Washington an actress, artist and product designer.
COMFORT CLOUD OFProduct
design
Design Matrix_Mar-Apr14.indb 56 2/27/2014 4:15:22 PM
MARCH-APRIL 2014 • DESIGN MATRIX 57
L ekha Washington founded “Ajji- The
Odd Product Company” in 2013 to
constantly support innovation and
original design. The Sink Collection has an
unusual line of furniture that combined art,
design and technology.
Every piece is repeatedly prototyped
to give it not just the perfect visual fi nish
and comfort, but to keep in mind porta-
bility, ways to easily pack and store it, and
replace covers with no fuss.
The Pink SinkDesigned by Lekha Washington and pro-
totyped over six years, The Pink Sink col-
lection, a standalone piece got a great
response at Pallate, Mumbai. Soon this
product will mark its presence, across India
in select high end interior design stores. If
one carefully examines the design of this
product, it looks like there’s no way you
can sit on it... until one realize it’s a very
comfortable seating. This range is available
not only in pink but also in other shades
with removable covers, can be folded for
transportation and storage.
The DropThe Drop uses patented Sink mechanics,
have a slight swing, and are custom built
to any space. It is foldable, very lightweight
and all it needs is a regular fan-hook to
latch on to. The cover is removable, wash-
able and can be replaced with a new one,
when required. This piece will instantly
change any space, creating a dramatic and
futuristic eff ect.
The SquairThe Squair chair is solid and grounded, yet
it doesn’t lose the inherent play of the Sink
collection. It has extra plush cushioning
on the inside, allowing it to be ridiculously
comfortable while at the same time having
its tongue fi rmly in its cheek.
The DotThe Dot is an exercise in drama and sim-
plicity, subtlety and precision. Originally
designed in a vivid crimson hue, it trans-
forms a space completely. It easily hinges
on the wall, much like a fl at- screen televi-
sion, and is very comfortable to sit on. The
Dot is a visual mirage, channelizing several
references, from the bindi to the circle of
the sun.
About Lekha WashingtonLekha is a self-taught sculptor and innova-
tor who used materials like fabric-infused
resin in her creations, far before her gen-
eration did.
Armed with a dual degree of lifestyle
product design and fi lm direction, Lekha
graduated with honors from the presti-
gious National Institute of Design, (NID)
Ahmedabad .Keenly interested in being
on the other side of the camera, Lekha’s
acting career took off soon after, with lead
roles in several languages. Lekha’s passions
were two-fold and continued to evolve as
she created several pieces of art and design
parallel to her busy acting schedule.
Lekha recently set up her new studio:
a hundred and fi fty year old bungalow in
Bandra completely renovated to accom-
modate high-end art and design. The
sculptor, actor, product designer and sto-
ryteller all in one, is constantly ideating,
innovating and bringing to life pieces that
are absolutely unique.
She is currently working on unusual
lighting and lighting forms for her second
collection “Bent Light”. She has patents
pending on this collection, too!
Design Matrix_Mar-Apr14.indb 57 2/27/2014 4:15:34 PM
58 DESIGN MATRIX • MARCH-APRIL 2014
designResidential
DRAWING MODERN LINESLineage Interior designer headed by Kanu Mewada is known for creating a fusion in the world of interior design. Let’s step in to their design world and invoke our senses.
Palatial Home Client Name: Bhimraj SuranaLocation: Shrimoni Tower, Parel, MumbaiEntrance of the house brings in foremost
energy, so it is necessary to blend in
beauty in this space. Designer Kanu and
his team, in order to spell a cast over the
guests entering this residence, decorated
this area with ‘S’ shaped ceiling, tinted
with light fi xtures. The safety door of this
house is crafted with hand cut designs
by famous artist Gaurav Bharadwaj. The
entrance lobby is tinted with mirror
works. The console unit will marvel one
with its arch design and lighting eff ect.
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MARCH-APRIL 2014 • DESIGN MATRIX 59
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60 DESIGN MATRIX • MARCH-APRIL 2014
Every Living room is special, as it is the
space for the guests and family to share
their joy. It is necessary to create a comfort
zone in this place and as per the require-
ment of the client, the designers kept this
space, spacious with a good view of the
balcony. Dark colours dominate this space.
The sofa, single seater and champagne
fi nished TV unit with appropriate lighting
creates freshness to this space. An informal
seating space with a black and wooden
carving swing blends the traditional
and contemporary look to the house.
A dining room is meant to be a place to
gather with family and friends for everyday
meals and special occasions. The Swarovs-
ki glass dining in fusion glass and matching
chairs in American acrylic, the side board;
the Wall Art queen spoon and king frock of
natural wood will give one a great dining
experience.
Kitchen is always the heart of the
women folks in the family but in urban
lifestyle, a compact space is assigned for a
kitchen. The Lineage team were instructed
by the client to design a huge kitchen.
The island platform, glass chimney with
light in the centre of the kitchen; Corian
ceiling, a focal crockery unit makes this
kitchen – a complete functional space.
It is an ideology that an individual’s bed-
room is the refl ection of one’s personality
and is unique to each one. Apart from the
other bedrooms, one will be bewitched
by the Son’s bedroom. Understanding the
mindset of the teenager boy fond of cars,
his room is a combination of black and grey
Design Matrix_Mar-Apr14.indb 60 2/27/2014 4:16:51 PM
MARCH-APRIL 2014 • DESIGN MATRIX 61
colour. The head board is fi nished with
Swarovski; the bed is crafted with black
and pearl marble fi nish. The same marble
is used to place the TV unit. The other strik-
ing elements are the Jacuzzi bath tub with
wall hanging car and designer tiles with
inlay stripes on it.
The daughter of the house wanted a
bedroom that is completely diff erent with
a modern look. The designers planned it
in such a way that the Wardrobe is hidden
behind the art of design. The white back
painted glass wardrobe shutter and other
shutter with magic mirror, sourced from
a well known company creates a magic.
Sliding this shutter, one will be entertained
with a LED TV.
The Bed and ceiling concept replicates
as water drop waves. An American folding
acrylic fan with light look like a fancy chan-
delier gleam the entire look.
The big mirror and the cosmetic unit
are very special to this girl. The mirror
makes the room look big in size. The bath-
room is designed in white marble. To break
the monotony, a stone sparrow abstract
inlay in horizontal panel with deep groove
is used. The basin in this space is a photo
basin portraying young dancing girls.
The shower cubicle, multi functional rain
shower, the side ceiling with mood light-
ing, hidden music system, the vertical on
built body jet enhances a great bathing
experience.
The Bhimraj Surana residence is not
only a thoughtful design but also a lavish
residence.
Design Matrix_Mar-Apr14.indb 61 2/27/2014 4:17:37 PM
62 DESIGN MATRIX • MARCH-APRIL 2014
Prestige SymbolClient Name: Ashok Bafna Location: Lodha Bellissimo, Lower ParelDesigner Kanu sets a benchmark with
a prestigious Luxury Apartment in a
comfy tower by Lodha group; located
in pristine landscaped environs, incred-
ibly in the heart of South Mumbai. This
residence is located on the top floor with
an open balcony similar to a terrace area.
From here, one will be enchanted by the
outside, eye catching panoramic view of
Race Course and the Haji Ali sea face and
surroundings, up to the view of Bandra
sea link.
Ashok Bafna’s residence is the per-
fect space with rich materials and sober
colours. The leaf shaped dining table,
the console unit in full oval shape with
antique knobs, the background wall with
semi arch Kalpavrush embossed tree and
the whole area finished with champagne
foiling makes the entrance area vibrant.
Design Matrix_Mar-Apr14.indb 62 2/27/2014 4:18:10 PM
MARCH-APRIL 2014 • DESIGN MATRIX 63
The centre ceiling chandelier matches
with the flower leaf pattern of this space.
In the guest room, the leather fi nished
bed, the wardrobe panel in embossed
leather adds to affl uent ambience. White
and dark grey combination rules this space.
Master bedroom being the rest and
the dream room; big king size bed resem-
bling the alphabet ‘C’ is fl oating from fl oor
level, supporting the wall and ceiling. The
head board in laser cutting with mood
lights, both side table walls with rustic sil-
ver wall paper matching with the curtain,
creates an alluring decor.
The children in the house being teen-
agers; their room is created in bright colour
with modern theme. The study table is
designed as a big book hanging on the
wall with artwork like pages, converted in
to a bird wall panel with miniature Ferrari
car . The ceiling looks like a white race road.
The fl ow of lights creates a car race feel.
Design Matrix_Mar-Apr14.indb 63 2/27/2014 4:18:31 PM
64 DESIGN MATRIX • MARCH-APRIL 2014
DesignPedagogy
Design Matrix_Mar-Apr14.indb 64 2/27/2014 4:19:10 PM
MARCH-APRIL 2014 • DESIGN MATRIX 65
At MIT ID ‘Interior Spaces & Equipment Design department,’ The buzzword is “design optimization.” Guided by their mentor, the department is dotted with eye catching prototypes created by students.
MITID HANDS-ON APPROACH WITH
Design Matrix_Mar-Apr14.indb 65 2/27/2014 4:19:18 PM
66 DESIGN MATRIX • MARCH-APRIL 2014
A s part of their “Structures & Joinery course,” the students of ISED
semester 5 designed ‘display stands’ for a varied range of products.
The prototypes were displayed and validated in the context of space,
ergonomics and the audience movement around the freestanding displays.
As explained by the course faculty Prof Rajan Iyer; the students were giv-
en the constraint of working with MS fl ats which is challenging to work with.
The students internalise the concepts of strength, stability and joinery with a
hands-on approach.
The display of varied products from books to trophies, ornamental brass-
ware to laptops each student came up with a distinctly diff erent approach.
The students experienced, working with tubular metal sections is easier com-
pared to MS fl ats, which tends to oscillate like a steel ruler!
Each student explores and discovers the concept of strength and stabil-
ity to come out with a stable confi guration. The use
of appropriate joinery with rubber wood panels in
combination with steel was explored from concep-
tual sketches to prototypes.
It is fulfi lling for a faculty to give direction and
shape to the student’s individual thought process in
order to realize their concepts.
www.mitid.edu.in
Design Matrix_Mar-Apr14.indb 66 2/27/2014 4:19:35 PM
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68 DESIGN MATRIX • MARCH-APRIL 2014
Futuristicdesign
A n increased awareness about
global trends and changing
aspiration has given birth to a new
kind of home. It is a delicate task to achieve
a balance on the fragile border between
the freshness of the new language and the
solemnity of the old without succumbing
to nostalgia or an excessive desire to make
a mark. Architecture asks questions and
set challenges.
Chitrakoot Design“Contemporary architecture conceives
Ar. Nikhil Kant Founder, eSpaces Architects; designs Chitrakoot in the plush area of Jaipur Three different generations of different families reside in this contemporary setting.
TOUCHRegal
Photo courtesy: John Abner Andrew
Design Matrix_Mar-Apr14.indb 68 2/27/2014 4:20:08 PM
MARCH-APRIL 2014 • DESIGN MATRIX 69
space as continuity with variations, as
expansiveness with diff erence. This
translate into possibility of experiencing
a house in its entirety, of moving through
it the way life fl ows, enjoying the
combination as well as the details, the
hidden corner, intimate spaces, and open
views. Stairs divide, connect, modulate
and move space and house itself becomes
a dance,” adds Ar. Nikhil.
The ground fl oor is designed as
recreational area with home theatre,
bar, lounge and an offi ce; connected
with separate staircase as duplex for the
residents.
The second fl oor is also designed in
such way that it is connected from inside
as duplex for exclusive 1250 sq ft. terrace
area.
The public and private living spaces
are arranged within the fi xed building
envelope, thus the living room is designed
to facilitate diff erent moods for conversa-
tion and togetherness. The soothing furni-
ture and furnishing and the right choice of
lights adds to a royal ambience.
The family room connects all the pri-
vate living quarter with each other as well
as the rest of the house via staircase. The
role of staircase to connect between the
upper and lower levels as well as to enable
vertical line of traffi c is becoming increas-
ingly important in an architectural space in
accordance with their position and detail
of shape. The staircase leads to dining area.
The dining room uses a formal yet rich aes-
thetic to set a tone for meals that might be
then just convivial. The central music sys-
tem in this area will revive the senses.
Design Matrix_Mar-Apr14.indb 69 2/27/2014 4:20:18 PM
70 DESIGN MATRIX • MARCH-APRIL 2014
The hallways connecting between
kitchen and living room (horizontal line
of movement) and staircase connecting
above floors (vertical line of movement)
are situated in a single place to avoid
crowdedness and provide a relaxing and
comfortable atmosphere based on the
overall charm of blankness. The minimal
space in the kitchen is well utilized.
The bedroom extrudes a sense of
richness with their clean lines and leath-
er touch. The new rooms have essentially
been carved from the original terrace
house, permitting the rear courtyard to
remain and the rooms to engage actively
with it. The purpose of the design of the
courtyard is to have the privacy while it
is situated in the urban area. The court-
yard reveals itself as a kind of plaza on a
micro-urban scale ideal for entertaining.
It meets green design as it utilizes pas-
sive strategies of climatic control offer-
ing benefits to the client and reduced
ecological footprint to the community.
Catchy Element
The spaces are sequences that flow
and break, suggest and promise, while
inviting one to continue the journey as
eyes anticipate. Light joins in with its
own rhythm and its own reflections,
pointing out the start of staircase, which
leads to the heart of the house, and
where every footstep is accompanied
by the echo of the floor. The window
is much more than an opening to let
in the sun and air; it is presence of life
and the rush of beauty.Furniture serves
as an intrinsic element in the creation of
atmospheres that define each space and
Design Matrix_Mar-Apr14.indb 70 2/27/2014 4:20:35 PM
MARCH-APRIL 2014 • DESIGN MATRIX 71
serve to express who their inhabitants
are. Without them, house falls silent. The
interior features furniture in a diversity of
style, which complement each other due
to the refinement of their material and
finishes. The good old writing desk of
former times has been transformed into
an element of the homogeneous office
equipment.
The bar area is dramatic as horizontal
meets the vertical in the basement leav-
ing it with a royal look. Bar area is filled
with artificial light. The bar has a trapped
ceiling and slits in wooden panels as
design elements. The home theatre
room with comfortable chair and fabric
optic lighting set the mood for enter-
tainment .
About Ar.NikhilAr. Nikhil Kant with a deep interest in
modern architecture and structural
design. He established Espaces in 1999,
with a mission of creating sensible and
functional designs. His extensive hard-
work and eye for balance and propor-
tion is clearly reflected in the success-
ful completion of numerous projects.
For him, interior designing is a refuge.
It’s responsive, it’s meditative and it
surely beats everything in his life. Gifted
designers like Nikhil have a way of bring-
ing mélange of sensibilities in every proj-
ect. Styles, substance, sophistication &
serenity are the forces that intermingle
in all his work.
www.espaces-architects.com
Design Matrix_Mar-Apr14.indb 71 2/27/2014 4:20:44 PM
72 DESIGN MATRIX • MARCH-APRIL 2014
OUTLOOKMIN IMAL I S T ICDesignaspect
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JJ design, a Pune based interior designing and architecture rm has been successfully handling residential and commercial projects in the city. The rm is headed by the two brothers– Jitesh and Jayesh Makwana.
Photo Courtesy: Anand Diwadkar
Designing with Personal TouchThe concepts of minimalism and transparency will strike
one after entering JJ Design. With minimum use of colour
and material, this offi ce space with an area of 650 sq. ft, is
segregated into reception, work studio, conference and a
common cabin for both designers. Rather than reducing the
overall fl oor area in each section, by providing two diff erent
cabins, the designers Jitesh and Jayesh decided to club their
work space and enjoy working together.
The designing and detailingThe extensive use of glass partitions in this space, stresses the
designers’ philosophy of transparency. It also signifi es their
clarity of vision, while approaching a design. Connectivity
of spaces is achieved by matching the grooves on the fl oor-
ing and theme in the ceiling. Beauty of the glass panels is
enhanced by avoiding patch fi ttings for the same, aiding the
designers to keep an eye over all the corners of the offi ce and
remain approachable to the staff and visitors.
The predominant theme being white and grey, a con-
trast is created by using Mango onyx marble for the recep-
tion table, colourful picture frames in the offi ce cabin and
Client Name:Jitesh & Jayesh Makwana
Project Name:JJ Design Offi ce
Location:Ashok Nagar, Pune
Area:650 sq. ft.
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74 DESIGN MATRIX • MARCH-APRIL 2014
conference area; the RGB globes are
placed rightfully in the studio area.
The designers work desk is made
from Corian and the main table is a
combination of Silver Porto black Ital-
ian marble and white Corian. Great
attention to detailing is refl ected
in every piece in the offi ce – be it
the interesting mural in white at the
reception counter or the storage unit
in the conference area or the man-
ner of matching the exact shade of
the soft board in the studio with the
shade of the wall paint or be it the
positioning of the LED professional
screen in the reception area to high-
light their projects.
While keeping the requirements
of a design studio in mind, the two
designers Jitesh and Jayesh have
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accomplished in creating a soothing area
by keeping the elements to the minimum
and selecting a neutral colour palette.
Entering this offi ce, one will sense an
artistic touch with a welcoming gesture.
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The Shades of NatureThe entire offi ce of Kuber Properties is
divided into smaller units as per the func-
tional requirements, avoiding the room-
wise diff erentiation. The spaces simply
fl ow from one to another. The separation
is often visual rather than physical. The
Accounts department is divided from the
rest by a low height partly glazed partition.
Design methodology Located in the verdant area, the design-
ers successfully brought in the greenery
inside the offi ce with minor civil changes.
Windows were enlarged – height was
increased and minimum sill level was
maintained. In order to incorporate nature
into the design, a matching brown veneer
was introduced for the furniture.
One challenging aspect was that
two external walls were not exactly per-
pendicular to each other. To counter this
drawback, two mock solid surfaces were
created – one clad with honey gold Italian
marble and the other with black tile with
stone fi nish. The tiles are fi tted in a seem-
ingly continuous mass, without grooves.
The reception area has a professional
LED screen, installed to display the ongo-
ing projects – an interesting and eff ective
way of advertising the same. Glass pan-
els are used in the entrance passage to
increase the feeling of space. To nullify the
unequal depths of the beams, a distinct
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stepped treatment is given to the ceiling.
The main cabin has interesting fea-
tures. The fl ooring is a continuation of
the honey gold Italian marble on the
wall. The main table is made using white
Corian. Another striking feature is a mural
adorning the wall.. The continuity in the
fl ooring and ceiling pattern, in almost the
entire area of the offi ce, irrespective of the
various functions, the designers created a
homogeneous eff ect.
Client Name:Vikas Bhalgat
Project Name:Kuber Properties
Location:Prabhat Road, Pune
Area:1,040 sq. ft.
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78 DESIGN MATRIX • MARCH-APRIL 2014
Delectable ExperienceAr. Jitesh and Ar. Jayesh faced many chal-
lenges while designing the marvellous
outlet of Tara Hardware. The designers
fi rmly believe that each project has dif-
ferent requirements and challenges. If
the functionality and the aesthetics of
the design blend together, the end result
is refreshingly diff erent, as evident at the
Tara Hardware Showroom.
Smart Planning Understanding the prime need for more
space, required for a hardware showroom
to display a wide array of product lines,
a mezzanine fl oor was added and clev-
erly integrated in the design. The display
was segregated as per the functions of
the products. The door handles, knobs,
mortise locks, cabinet handles, night
latches, drawer locks, were all displayed
at separate sections. The kitchen and
bathroom accessories were given their
own rightful corner, on the mezzanine
fl oor. The wooden fl ooring options, be
it the laminated kind or the engineered
types, as well as the range of wallpapers
were displayed on the mezzanine level
alongside a personal cabin cum offi ce
space for the owner. The mezzanine fl oor
also houses actual demo area for sliding
tracks and hinges for glass shutters. The
pillars supporting the upper deck are
incorporated,into the design of the dis-
play unit below.
A staircase leads the visitors to the
upper deck, a display centre for the steel
railings and glass solutions.
The CNC cut panels of Jali work in
acrylic; Corian is also integrated in the
design. Another interesting feature is the
exclusive handle lounge–set on a slightly
elevated platform with laminated wood-
en fl ooring; this has a display of exclusive
handles. Catering to a diff erent clientele,
the area is set apart by the use of red
colour, symbolic of the red colour in the
logo of Tara hardware. An 11’ long single
white Corian piece with Italian marble is
used for the cash counter, set against a
wall clad with natural stone.
All in all, without forgetting the func-
tional utility of the space, and at the same
time, retaining the hallmark philosophy of
minimalism and complementary colour
scheme, JJ Design has made sure that
Tara Hardware would provide a visitor
with a comprehensive solution for all the
hardware needs.
www.jjdesign.co.in
Project Name:Tara Hardware
Location:PCMC
Area:2500 sq ft
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Arty-Techture
S I M P L I C I T YBeauty with
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Kamat & Rozario Architecture, headed by Smruti Kamat and Lester Rozario recently created clean and contemporary interiors for the Penthouse Hazel; with a floor area
of 3,800 sq ft at Bengaluru.
Photo Courtesy: Lester Rozario
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82 DESIGN MATRIX • MARCH-APRIL 2014
Set up in 2007 Kamat & Rozario
Architecture, Bengaluru; specializes
in architecture, interiors and furniture
design. “Our work is an expression of our beliefs.
We believe in strong ideas that are native to
their context,” says Ar. Lester explaining the
design ideologies followed by this fi rm. The
designer duo believes in reacting instinctively
to a design problem without adhering to any
formula or style. Be simple is their mantra and
with this, they have successfully designed this
abode in a unique style. One will experience a
classy and elegant feel entering this house.
The designers created a fenestration
between the exterior and interior of this house
in such a way that it could be moved out of
the way completely, blurring the boundary it
inhabits and making the terrace a part of the
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living room. The living space on the lower fl oor crafted with
a cutout opens out to be a family room on the upper fl oor.
Light emitted from the bespoke light fi xture becomes the
tying element between the two spaces.
Design contrastThe main areas of this house are rather kept deep with the
source of light at one end, creating dark and dimly lit corners.
The fl ooring was conceived as a white refl ective surface to
carry maximum possible incident light deep into the space.
The plain white walls also play the same role. The rusty
brown slate used for the terrace stands in sharp contrast to
the white interiors. The furniture and ceiling elements were
a combination of white with dark wood veneer.
“Our endeavor is always to put forward simple, yet
strong ideas. We believe that each project and each cli-
ent is unique and for this reason, each design must also be
unique,” says Ar. Smruti sharing her experiences while work-
ing over this splendor home.
www.kamatrozario.com
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84 DESIGN MATRIX • MARCH-APRIL 2014
Conversation
Design Matrix celebrates the approaching International
World Women’s Day 2014 with Bollywood’s favourite trousseau designer – Neeta Lulla and her free spirited daughter Nishka.
We venture in to their new world of design at Portico New
York, a home fashion brand.
REALM OF FASHION
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86 DESIGN MATRIX • MARCH-APRIL 2014
“Fashion to me is the interpretation of
mysticism that lies beneath the woven
threads into excellent art manifested on
the body; Style is the contouring of fashion,” says
Neeta Lulla. Design Matrix looks at the Bridal Bed
Ensembles by her for Portico New York.
The Beauty of Seven Lifetimes, Captured In One CollectionNeeta Lulla’s wedding trousseau Saat Phere collection
for Portico New York is an ideal gift for the wedding
couple. She gets style to marry opulence for creating a
dream room. Invite the glitter and the glamour of Bol-
lywood into your bedroom; imagine the awe inspir-
ing backdrops of popular fi lms like Hum Dil De Chuke
Sanam, Devdas and Jodha Akbar, now your bedroom
refl ecting the same regal feel on your special day.
The latest bridal home fashion ensembles draw
inspiration from traditional aesthetics boasting her sig-
nature style and craft. Neeta’s collection brings to light,
centuries of Indian culture and tradition, with classic
Baroque re-interpreted to exhibit a modern style, a
recurring theme in the line. The collection reveals an
understated drama using techniques that allow for a
sensual interpretation of femininity. The attention to
detail that is apparent through the entire catalogue of
linen emphasizes the mysterious and powerful appeal
it holds for true connoisseurs of luxury.
Priced INR 6999 onwards, the collection compris-
es bed linen sets with 2 pillow covers ,duvet covers,
comforters and bed covers available in combinations
of gold with deep burgundy and elegant blue. Lend
a little mystery and romance to your room with this
modern interpretation of the bygone era of baroque.
Neeta shares her experiences with Design Matrix...DM: Elaborate designing requires styling and
research
Neeta: It’s very important to have elementary factors
and fundamentals right from the beginning stage
of any design, if a designer is well-versed, then it will
surely lead to expert design.
DM: We would like to know your experience with
Portico in the world of home fashion.
Neeta: It was superb to work with a professional con-
cern like Portico. They were enthusiastic, dedicated
and focused on getting the right creative that I aspired
for.
DM: Anything special for this woman’s day...
Neeta: Today’s women have progressed and devel-
oped an ability to handle multiple situation with ease
and presence of mind. They have developed the cali-
bre to take on a profession and succeed on every front
at work and yet have the substance of a warm and lov-
ing heart to handle their family with aff ection. I salute
every women of today in their ability, dedication and
passion that makes us holistic.
DM: The experience behind designing the Saat
Phere collection
Neeta: The new collection for Portico New York is a
perfect blend of classic styles with a contemporary
touch. I’ve tried to play with colours and light to cater
to a wide range of preferences. Hopefully this collec-
tion will help fashion-conscious consumers, have their
home refl ect an extension of themselves. It involved
a lot of sensibilities, it was like customising a garment
for a bride, understand what she requires, her sensibili-
ties. It was an exciting experience. The emotions, hope
and mood of a newly wed have been translated with
creativity into constructing this range.
Portico New York also teams up with Neeta’s daughter,
Nishka Lulla; one of India’s youngest and most prom-
ising designers. Let’s take a quick look at her alluring
Bohemian styles.
Nishka Lulla for Portico designs spell vibrancy and
have a fresh touch of modernity in them. Her collec-
tion plays creatively with unique vintage hues and
eclectic prints that off er spirited comfort.
Drawing inspiration from Bohemian styles, she
created a holistically unique set of designs that will def-
initely do away with any bedding blues one may have.
The collection draws from the rawness and unfi nished
quality, which is coupled with the simplicity of every-
day life. It embodies the nomadic essence of the gypsy
spirit for the home linen collection, made up of layers
that make the collection versatile and mostly easy to
mix and match with various co-ordinates.
The uniqueness of this collection lies in its vin-
tage hues, spirited ease and eclectic prints that off er
a plethora of options for easy and stylish living and
travel. The collection is priced INR 2499 onwards.
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A free spirited conversation with Nishka...
DM: Whether your mom being in fashion design-
ing inspired you to chose the same as your career?
Nishka: Yes, she has inspired me in some way since I
developed the passion for designing while accompa-
nying her at work, that’s how I developed the interest
since childhood itself.
DM: What is your style mantra? Do you love
amalgamating western & Indian aesthetics in
your creations?
Nishka: Style should be an honest extension of
oneself . I like working on comfortable easy to wear
silhouettes that are inspired by everyday travel and
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88 DESIGN MATRIX • MARCH-APRIL 2014
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MARCH-APRIL 2014 • DESIGN MATRIX 89
living fused with vintage Indian arts and
crafts such as kalamkari, ikat or even fab-
rics like muslin and silk.
DM: We would like to know the thrill-
ing experience of bagging Creative
Award for the Barbie all Doll up show
at Lakme fashion week....
Nishka: Being the cute-little-girl I have
been, it was like her dream come true of
fantasy. I was on cloud 9 to receive this
award accomplishing the 1st step of my
wonderland.
DM: What is so special about the Bohe-
mian fi nery collection for Portico?
Nishka: It was a lot of fun designing the
collection for Portico New York and all the
designs in this collection shows a sense of
modern luxury that is elegant but still fun
and relaxed. I am personally very partial
to the Bohemian style and I think the new
collection is perfect for the young fash-
ion conscious home-maker. Whenever
I’m designing, I look at something that I
would realistically use. This line needed
to be something that would act as a
focal point, rather than overpowering the
house.
D M: My dreams are my world....
Nishka: My dreams are my world that
shape my reality.
Both the eye catchy collections by Neeta
and Nishka are available at all leading
home furnishings & lifestyle stores and
online : www.porticoindia.com
About Portico New York
Creative Portico Pvt. Ltd is a leading player
in bed & bath soft furnishing industry in
India. Portico New York’s wide product
range encompassing bed sheets, , duvet
covers, mattress protectors and bath lin-
en is designed around one philosophy.–
Everyone is diff erent. So is their sense of
style, be it growing kids, restless youth,
quintessential fashionistas, brides-to-be
or health-conscious individuals, there’s a
Portico New York for everyone.
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90 DESIGN MATRIX • MARCH-APRIL 2014
Weaving spaces and infusing a sense of exploration into them in the Ashwathnarayana residence, Bengaluru-based Maya Architects set out to rede ne their distinct vocabulary of residences.
Words: Ar Apurva Bose Dutta Photo Courtesy: Maya Architects
STRATEGISINGS P A C E S
Designfocus
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B engaluru-based Maya Architects
have over their last 13 years of
architectural practice developed
a distinct vocabulary of the quintessential
‘nuclear family residence’ that while adhering to
contemporary styles of living, bears the imprint
of an innate sense of tradition and culture.
Implementing this design philosophy in the
Ashwathnarayana residence may have been
a little diff erent - catering to the programme
requirement for a joint family of four brothers’
and their aged parents; nevertheless the
architects convey a similar allegiance to design
by ensuring an eff ortless harmony of space,
materials, form, textures and light.
The fi rm led by its principal architects Ar Naveen Kumar Deshpande and Ar Dev Kumar has over the years dealt with diverse
typology of projects; however, the affi nity
with single dwellings stays conspicuous - the
simple, elegant, contemporary, aesthetic and
functional spaces that are thread together in
the milieu of a fascinating play of geometry.
The Ashwathnarayana residence, com-
pleted two years back on a site of 66’x88’
located in Channarayapatna (on the Bangalore
– Mangalore National Highway), a semi-urban
settlement had to respond to a certain degree
of homogeneity and an overall order; as the
principal architects of the fi rm state. The semi-
urban context had minimal constraints (due to
the availability of all resources) which further
inspired the designers to incorporate essential
passive energy effi cient techniques suitable to
the existent climate which gets refl ected in the
planning, orientation, structure and materials
of the house.
The layout of the house (built-up area -
12,150 sqft), which assumes the most emphatic
and creditable aspect of the design spans
along four fl oors - a basement (parking), and
the higher levels incorporating the seven bed-
rooms; public, private areas on the ground
fl oor plus a pool in a courtyard setting; private
areas plus terrace/roof gardens on the upper
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92 DESIGN MATRIX • MARCH-APRIL 2014
fl oors. All the levels are connected through
an interactive plan that establishes them
sensitively in their own individual context,
while being integrated in a captivating spa-
tial confi guration.
This intelligent play of levels (that suc-
cessfully balances privacy and public views)
takes into account the diverse programme
requirements of an extended family. While
at one end it gives way to spaces which
encourage communications, each space is
marked by a noteworthy juxtaposition of
materials complimented with a svelte pick of
furniture (sourced by the clients from China)
and use of light (natural/artifi cial) in diff erent
formats (direct/indirect).
Notably, the expressions have also had
to follow the protocol of the basic concepts
of a traditional Vaastu-compliant design (a
regular in homes in South India). The design
also aptly adapts to the courtyard (varia-
tion) planning, where the courtyard besides
being a binding space for the family also
behaves as a climate controller. The design
thus responds to these expectations of tra-
dition and culture in an inimitable manner.
A traditional exterior entrance around
a tulasi plant leading into a foyer is greeted
with a triple height water body in a small
landscaped-court setting making a charis-
matic presence in front of a surreal vertical
long and narrow volume cladded in dressed
sira stone. On stepping inside the foyer, this
volume that forms the focus element apart
from camoufl aging at large the interior fami-
ly spaces at all levels, also acts as a pre-cursor
to the explosion of space that’s unwinding
itself on the other side. The natural texture
of this stone stands out in the interior con-
temporary materials like granite, marble and
veneers.
The living (with views of the exterior
garden) has been very skilfully conceptual-
ised near this foyer area as a separate room
which not only makes it’s a separate formal
space but also maintains the privacy of the
interior family spaces. As you walk past the
vertical long cladded volume in the foyer,
your gaze is pulled in diff erent directions
through the diff erent range of spaces fl ow-
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MARCH-APRIL 2014 • DESIGN MATRIX 93
ing/cutting into each other across various
architectural proportions; however, keeping
it simple, and evading a cluttered and com-
plicated semblance. Surprisingly, though the
exterior also incorporates a play of diff erent
geometry through materials, voids, frames,
sleek railings and grilling in wood and stone,
emphasizing on horizontality; it is hard to
anticipate the sequencing and treatment of
spaces inside.
The triple height family space beyond
the foyer off ers views of the double height
tv room/upper family space on a mid-level
landing, a pool-cum-deck, and the dining
in a long linear stretch of space continu-
ing from the family and ending in a hori-
zontal traditionally designed puja space
(marked by a grand teak wood door with
an overlay work of brass). Myriad views of
diff erent spaces at the upper levels and the
fi rst fl oor staircase tucking a storage space
underneath are the many other elements
that create the rhythm. The dining, kitchen,
bedrooms on this fl oor have been concep-
tualised as a ‘series of linked pavilions’ to the
family space.
The ceiling heights between these dif-
ferent spaces keeps on meandering thus
inducing inquisitiveness and maintaining an
ideal balance between the vistas it should
control/withhold. Add to it, the veneers
surging in the partial false ceiling in the
rooms at certain spaces emphasize on the
height variations. In its all-white palette,
distinguishing colours (highlighted by wall-
papers in some places) frame the diff erent
interior levels as well as the bedrooms.
Glass at length plays an all binding fea-
ture - fl owing the communication through
spaces and ensuring a visually connective
design - it features in the staircase balus-
trades and the full length glasses in the
family area and in the higher levels; it lets
the puja space maintain a connect with the
house; and on the ground fl oor, it off ers sce-
nic views of the courtyard.
The pristine blue pool bearing the
beautiful interplay of light and shadow of
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94 DESIGN MATRIX • MARCH-APRIL 2014
the pergolas above brings a sense of reju-
venation as well as a sense of calm. The sira
stone wall (albeit in a diff erent pattern than
the foyer vertical volume) encloses this court-
yard space and continues its run to enclose
the puja space. The pool views are extended
upto the fi rst fl oor, conveying the ambience
of an outdoor pool, while still retaining its
privacy. The architects explain that the resi-
dence context being that of a ‘semi-urban
space’, the services of pools or spa are mini-
mal; more the reason why this sort of a pool
features in the house design.
Circulation along the three levels also has
a certain dynamics and a break in the monot-
ony. There are two separate fl ights of stair-
cases - one to reach the fi rst level and another
from the fi rst level above. A lift opening into
the dining area however maintains the con-
nection through the four levels completely.
Topping the second staircase (from the fi rst
level upwards) is a long narrow skylight that
ensures an entire umbrella of natural light fall-
ing and hitting the puja space on the ground
level. The presence of two staircases and the
horizontal walk between them creates vis-
tas of an altering space quality with varied
expressions, that are encountered a long way.
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MARCH-APRIL 2014 • DESIGN MATRIX 95
The various pieces of furniture and
accessories articulate the design further.
They are chic, lovely pieces - all suited to the
spaces they are catering to. While the formal
living has straight line furniture, the family
area has some artistic and contemporary
furniture that due to their curvy semblance
compliment the linearity of the entire space.
The furniture in the TV room is more snug;
while the upper living on the fi rst fl oor has
modish and casual furniture with interesting
tables and stools.
Lighting makes a statement in the house
- it is used to highlight nuances, respond to
functionality and defi ne the ambience of the
room by its sheer/reduced luminance and all
through LED powered lighting! Signifi cant
lighting accessories make their presence -
an interesting off set is created by the two 15’
chandeliers hanging from the fi rst fl oor (into
the family area) and the second fl oor (into
the fi rst fl oor) which throw up the verticality
of the spaces. Ceiling embedded lights
accentuate the play of levels, lovely pendant
lights hanging from the fi rst fl oor make for a
beautiful refl ection in the shining fl oors, an
optical fi bre light and concealed lighting in
the ceiling in the bar space feature in the fi rst
fl oor, and an interesting set of lights feature
in the dining area.
Adequate natural light also streams in
whether through the triple height multiple
skylights in the family area ceiling or the
horizontal slit windows at the higher levels
or naturally through the full length glasses in
the family area. The bathrooms too ensure
suffi cient natural light with skylights planted
in the bath area. Nature makes its presence
felt throughout the house - whether it’s
through the pool where a scenic ambience
is created through pebbles, pink plants and
green habitation; the landscaping in the
foyer or the terrace and roof garden on the
upper fl oors.
Quoting the great master Frank Llyod
Wright who once stated - “The space
within becomes the reality of the building”
- it is true that ‘space’ in design keeps on
reinventing itself to explore new possibilities,
new discoveries and new ways of living .The
Ashwathnarayana residence makes great
use of this very element of design in a subtle
manner.
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96 DESIGN MATRIX • MARCH-APRIL 2014
Creativeideas
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MARCH-APRIL 2014 • DESIGN MATRIX 97
E very space needs to be tackled
with its own distinct design and
lifestyle requirements, with this
mantra, Sreeti Mondol, Director and
Principal Designer, MOAB believe in
customizing every piece of her work
with architects, interior designers,
builders and individual home owners.
All the unique products are handmade
and designed to suit the clients’ lifestyle
and functional decoration needs.
Memories of a Butterfly is a phrase that
has stuck with me since I was a child,
inspiring vivid, mystifying thought and
image. Today, this is the essence of my
company,” says, Sreeti.
Although making bead curtains
turned out to be the most important
step for this creative firm in terms of
business; it all started with sheer pas-
sion for Sreeti. Bead Curtains play with
colour, light and texture of a breathing
space and enable to create natural con-
nectors between the spaces. It is indeed
a unique spell enabling one to create
privacy without disconnecting an area
from the rest and that is why this has
become a leading trend – right from a
home, office, bar, hotel, or a restaurant.
“It is the uniqueness of the bead cur-
tain that allows me to create an edge by
exploring extensively, in style, material,
dimensions and design. The reward is in
having happy customers who wouldn’t
have imaged the joy a spectacular bead
curtain can give them”, adds Sreeti.
Eye Catchy RangeSourcing is really the backbone of any
company and for MOAB– it’s mostly
the beads. As India is proud of its glass
work, the designer is inspired to use the
beautiful glass beads that are individu-
ally handmade. She source from abroad
and use a variety of other bead materials
including shell, acrylic and glass crystal,
bone, wood, textured PVC and stone.
One will be certainly bewildered
entering the world of MOAB. The Acrylic
White Crystal Beads in various shapes
and sizes will definitely create a stunning
effect. A bold and dramatic appeal will
follow with Champagne Green Acrylic
Crystal Bead Curtains. If anyone wants to
create a rain drop ambience, then Cham-
pagne Gold Acrylic Crystal Bead will
be a perfect choice and that is not the
end, one can pick a Red Acrylic Crystal
Gold Bead Curtain, Sea Blue Green Aztek
Beaded Curtain, Glass White Hexago-
nal Crystal Beaded one and many more
unique patterns.
The essence of this firm lies in evolu-
tion of various design sensibilities. Elab-
orating further, Sreeti explains, “Some
bead curtain designs have survived and
BEADINGCRAZEMemories of a Butterfly specialize in creating high-end fashionable customized bead curtains and screens in a modern, dynamic and more eclectic avatar.
Photo courtesy: Memories of a Butter y
Design Matrix_Mar-Apr14.indb 97 2/27/2014 4:25:05 PM
98 DESIGN MATRIX • MARCH-APRIL 2014
blossomed through the test of time.
The Pomegranate Gold bead curtain
that has now been replicated into
Champagne Gold Bead Curtain, Purple
Silver and many other derivatives is one
design special to me and our clients. It’s
one of the first few designs I created and
this one I had done for our portfolio.
I love rain and waterfalls and perhaps
that might explain why I got into mak-
ing bead curtains to begin with.The
inspiration behind “pomegranate gold”,
and many other curtains, was and is rain
and descending waterfalls and the joy
and light and luminescence they bring.
Nature has always been an inspiration for
my creation.”
Vivid feelA bead in any form is always a centre
of attraction and colourful beads have
always remained an important part of the
fashion industry. In the recent times the
beaded curtains has become a unique
lifestyle and a true fashion statement. It
is a simple and malleable concept, with
the right creative treatment; it can make
dramatic or subtle, albeit either way, very
effective statements in interiors and
architecture. If anyone is keen on setting
up their space with a consideration not
only the aesthetics but also practicality,
then one can use bead curtains in home
as a decor in living rooms, as separators
in kitchen and dining areas, as hanging
units for walk-in closets and dividers for
temple rooms and sitting areas. In res-
taurants and hotels, these curtains can
be used to separate seating spaces and
tables, as entrance decor and dividers.
Similarly one can use this fine range in
Club Houses, SPA and Car Museums.
The beaded curtains by MOAB are
exported across the globe. Sreeti–the
creative butterfly takes pride in com-
pleting international projects, over the
years, she and her creative team have
lured the design world with beaded
curtains across most states in India.
Visit memoriesofabutterfly.com
Design Matrix_Mar-Apr14.indb 98 2/27/2014 4:25:12 PM
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100 DESIGN MATRIX • MARCH-APRIL 2014
Designcorner
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MARCH-APRIL 2014 • DESIGN MATRIX 101
SERENITYBuilt in the midst of Lokhandwala; the sleepless
city of Mumbai, Banka residence had to become an oasis of escape and modernity.
Photo courtesy: Kunal Bhatia
SHADES OF
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102 DESIGN MATRIX • MARCH-APRIL 2014
T he client brief was to have a sober
yet modern look and feel. The
other prime need was to have
ample storage space. The deft balance of
form and feel was achieved by keeping
everything from the get go simple.
Elaborating on the challenges faced, while
designing this project, Ar. Amritha Karnakar
adds, “It was a real challenge for us to make
this a clutter free space; knocking off a lot
the walls to create a sense of openness and
omit waste spaces.”
Adding a dazzling touchThe colour white is the residing deity of this
residential project. It is critical to the proj-
ect’s casual feel and warmth, and also for its
sense of spaciousness. The living room is a
plush warm space that is devoid of unnec-
essary frills. The sofa seating is kept simple
but is luxurious in white leather with a burst
of bright coloured cushions. In spite of the
expressed preference for white, this home
has managed to retain an air of informality.
The whiteness is often punctuated by bril-
liant dark wood detailing. The Turkish beige
Italian marble fl ooring in the living room
has a patch of contrasting wooden fl oor-
ing, which carpets the dining table and
spills out into the balcony. All furniture right
from the sofa to the centre table, the dining
table and chairs has been designed specifi -
cally to the needs and comfort of the client.
The dining table was given a twist by
using a bench concept on side amidst the
chairs. The dining table has been high-
lighted by the use of a copper stone pellets
sandwiched in a resin sheet. The back-drop
of the dining table from the main seating
is highlighted by the glossy white bar with
the contrasting rose petals sandwiched
in resin panels. “We have always tried to
search and use new materials for every
project,” says Ar. Amritha
The identity of the clients has been
creatively carved on the doors in order to
avoid name plates and the carving gave a
sense of existence to every member.
A very big challenge was to do away
with the banal look of the powder basin,
which could be seen from the main sofa
seating. At the same time this open pow-
der room area was an entry point into the
three bedrooms. “We designed our basin
to look like a vase and have a mixer that
comes from the ceiling to give it an innova-
tive yet classy feel. Instead of giving one big
mirror behind the vase basin, we made all
the fl ushed white glossy doors merge with
the walls ,embedded lotus cut outs in mir-
rors and mother of pearls in them. The mir-
rors refl ecting images gave a very calm and
composed space,” says Ar. Amritha.
Diff erential DesignIn every room storage has been given
uttermost importance. The main idea was
to not have them visible to the eye. Full
height storages have been tucked away
behind walls acting as surprise element on
being pulled out.
The concept of the white has been fol-
lowed into all the room but giving a twist
to each room in its own way. The master
bedroom has the concept of continuity
Design Matrix_Mar-Apr14.indb 102 2/27/2014 4:25:35 PM
MARCH-APRIL 2014 • DESIGN MATRIX 103
where the fl ooring turns into the headboard and the ceiling .The
glossy white ribbon stands out against the beige fl ooring and the
wall papered ceiling, giving a sense of unique importance to the bed.
At every given space there has been a remarkable subtle play
of contrasts, may it be the versatility of the composite stone to the
marble, or the glossy duco white against the refl ective mirrors, which
break the monotony of colour in the house. Carefully placing the
veneers of oak brought in a solid sense of purpose. “The home is in
one of the iconic Mumbai buildings so there were limitations to what
we could do. We kept whatever we had to, and still built a visual iden-
tity that was light, modern, fresh and cool,” says Ar. Amritha
About Amritha KarnakarAn architect graduated from KRVIA, Mumbai
with an exchange programme degree from
Bern University, Switzerland, she has special-
ised in Interior designs for hotels from Domus,
Milan. Her fi rm Architexture Buro started in
2010, works on various architectural, interior,
landscaping and product design projects. The designs are a con-
coction of symmetry and elegance with a dash of quirkiness. She
believes she is a dreamer, an artist, a part time teacher and a full time
student.
Design Matrix_Mar-Apr14.indb 103 2/27/2014 4:25:43 PM
Roving Eye
There was a lot of effort, meticulous planning and quality workmanship, which has gone into making of Kiran Gems Pvt Ltd. Ar. Paras Shah is behind creating this magnificent work space.
Words: Hitesh Mistry
SettingBenchmarks
Design Matrix_Mar-Apr14.indb 104 2/27/2014 4:26:04 PM
T here’s an adage, which says “Having money is one thing, spending it
well is something else.” How true!
“Have money, will fl aunt money” is something that our
generation fi rmly believes in. But this generation of ours is very par-
ticular about which labels they use, which brands they endorse and
what aesthetic appeal it carries. So it’s not that easy to fool this gen-
eration of ours, which lives by its belief, in every sphere of their life.
The sign of this attitude is pretty much evident as you enter the reception
area of Kiran Gems. The very fi rst thing that strikes you is the opulence of
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106 DESIGN MATRIX • MARCH-APRIL 2014
space and the décor. The material used is
very diverse yet it has combined to such
an extent that nothing feels out of place.
Located in very affl uent offi ce realty
in Bandra Kurla Complex; Mumbai; it is
a 14,000 sq ft huge offi ce space and the
brain behind this opulence is Mavji Patel,
MD - Kiran Gems Pvt. Ltd. It’s the world’s
largest manufacturer of diamonds and
has presence all over the globe. Ar. Paras
Shah & Associates is the fi rm who master-
minded and plotted this grandeur.
The initial brief of the project to the
architect was very simple “Nothing but
the very BEST.” Being the world’s pre-
mier diamond manufacturer the ambi-
ence of the offi ce needed to portray
lavishness. It had to represent luxury, be
employee friendly and give out posi-
tive vibes with pride. After all to be best,
one needs to have best working space.
And to design best working space –
money is not the only criteria. Oh, one
more thing, this offi ce space was meant
to be visited by international clients all
the time, so it had to exceed interna-
tional standards. Now, that’s a tall order!
To start the transformation, Ar. Paras
shortlisted various materials such as
Veneer, Glass, Marble etc. based on the
architectural vision - in the form of offi ce
space, inclusion of plush materials, selec-
tion of awe inspiring colour palette and
above all most modern lights.
Although, the entire theme is based
on an earthy brown palette, each one
is uniquely diff erent from the other – in
shade, texture, design & pattern - each
one combination is appropriate for its
intended use. e.g. the conference hall
makes use of a darker palette, and lighter
colour scheme is used for the most part
but in varying degree of shade and in dif-
ferent combination. But the most intrigu-
ing aspect – all forming a part of big fam-
ily and yet maintaining a unique identity.
Let’s examine the nitty-gritty of the
design in detail, to understand the art
behind it. Yes, it’s an Art, although people
consider architecture more as a science.
The whole project took about 135
days for completion because of the cur-
few imposed, to work only after 6pm, as
the premises is abuzz with offi ces during
Mavjibhai Patel
Design Matrix_Mar-Apr14.indb 106 2/27/2014 4:28:01 PM
MARCH-APRIL 2014 • DESIGN MATRIX 107
daytime. Work proceeded smoothly only
after an assurance was issued that all the
noisy part of construction cycle will be
conducted overnight.
LBT agitation played its part in
increasing diffi culty quotient, as much
of the material was sourced from Surat,
Gujarat. Placing orders for the right quan-
tities was very essential as any re-ordering
meant a whole new set of problems. Well
enough of setbacks, time for real gem to
shine brightly.
If you look closely, the lights used
are soft, rich, elegant and always of right
luminance yet fi nding the source of light
requires some eff ort. The light fi tting
actually magnifi es the ambience hun-
dredfold.
The design theme is roughly divided
in many sub thematic looks, based on
the utility of the area. The reception area,
CEO Cabin, Conference Rooms, Passage
and the Entrance Lobby shares same light
beige dominated texture, balanced well
with appropriate coloured panels.
Assembly Hall, Conference Room,
Account Executive Cabin, Assortment
Cabin, Executive Wash Rooms, General
Wash Rooms, Pantry & Kitchen all carry
independent theme from each other.
The inventory must have been very
exhaustive.
But a good Interior Design does not
consist only of diff erent colour palette
and proper lighting. The layout plays a
very important role in maximising the
Design Matrix_Mar-Apr14.indb 107 2/27/2014 4:28:32 PM
108 DESIGN MATRIX • MARCH-APRIL 2014
available fl oor plan and resulting area.
Any interior designer worth his salt initi-
ates his project with an innovative use of
the carpet area. And here I’m referring to
someone with extraordinary design skills,
so it will be.
The place is divided based on the work-
fl ow as: Accounts department, Assortment
section, Conference hall and special area
reserved for CEO usage. Account section
is well separated from others & everyone
is assigned separate cabins. The passage
itself is decorated with rich panels and
some well-placed paintings which lends
the place its unique identity.
The marketing department is locat-
ed strategically from where it can have
free access to conference hall, IT section,
Design Matrix_Mar-Apr14.indb 108 2/27/2014 4:29:22 PM
MARCH-APRIL 2014 • DESIGN MATRIX 109
Accounts & even to the assortment area.
The accounts department is equipped
with modern modular fi ling cabinets that
can store at least 3,000 fi les.
The assortment area is fi tted with a
separate entrance and capable to house
more than 150 assorters at one time, and
that’s a huge number. The area is given
extra room by strategic use of mirrors.
An innovative method is approached to
aff ord extra space required for achiev-
ing this. Instead of erecting regular walls,
marbles are used which saves on critical
passage width and creates an aura of con-
summate vastness.
The washrooms bore an immaculate
and clean cut look which gets superseded
only by washrooms reserved for CEO. This
has been specifi cally developed keeping
in mind the number of overseas visitors
visiting it on regular basis.
But the one area that deserves a spe-
cial note is the conference hall. It’s made to
cater for 32 people at any given time. This
can be utilised either for in-house meet-
ings or for Video conferencing to outer as
well as in-house agencies. The theme is
very dark & is outstanding in its implemen-
tation. Elaborating the experience, Mavji
bhai says, “The experience had been good
while working with Ar. Paras. He had been
capable of capturing a vision to the reality.
He is knowledgeable, well equipped and
deft at his work.“
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110 DESIGN MATRIX • MARCH-APRIL 2014
Dimensions
Design Matrix_Mar-Apr14.indb 110 2/27/2014 4:32:44 PM
MARCH-APRIL 2014 • DESIGN MATRIX 111
E X O T I C and WELCOMING
A r. Milind Pai and his team recently conceptualized
a dream home for an extremely design conscious
NRI client, who wanted an unusual home by using
many unique materials. The design team specially crafted
this project into a functional, modern and effi cient design
with a fl amboyant look.
Modern Classy InteriorsCovering an area of 2800 sq. ft, the entire house is the bal-
ance of clean-lined and contemporary design. The team in
line with its vision to merge its strengths with the client’s
aspirations and achieve great heights of excellence; concep-
tualized a residence that survives the test of time.
The entrance of house with serene statue of Buddha fi lls
the place with sacredness and transforms the whole con-
text from a ‘Modern’ to an ‘Oriental Fusion Ambience’. The
The Gosavis’ Residence located in a prestigious tower at Khar, Mumbai; is a perfect balance of an aesthetical design and re ned luxury, re ecting the client’s luxurious lifestyle.
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112 DESIGN MATRIX • MARCH-APRIL 2014
naturalness of the Rustic Marble adds to
this feel.
The living room is crafted with a mod-
ern accent; catering to the youthfully opu-
lent taste of the client. The use of marble
for TV Unit adds an element of the natural
grandiosity. The dining table stands out
as one of the stunning elements of the
redefi ned luxury; a seamless part of living
room. The ceiling design plays the pivotal
and a defi ning role to divide the two areas.
The wooden bands on ceiling add to the
richness, obliterating the monotony of
simplicity. The theme is complete with the
incorporation of the Grand Fan Lamp to
balance the style with comfort of the cool
breeze; creating a proper fi ne dining expe-
rience. The soft elements play a vital role
in striking the balance between the tradi-
tional and contemporary interiors. Sofas
and the curtains evoke feeling of warmth
and solidity.
Look & feelThe passage designed to complement the
existing area leads to Guest, Master and
daughter’s bedroom.
The Guest Room introduces itself into
a well-refi ned personal ambience, which
is in line with whole theme. The bed back
and wardrobe design detailed in Mosaics
Motifs, breaks the monotony. The tones
of dark brown coupled with black book
design dominate the room. To suit the
design sensibilities and client require-
ments, the ceiling pattern is kept simple.
The interplay of ceiling in fabric accentu-
ated with the cove lighting adds to the
splendid feeling of the room.
‘Relaxing in Luxury and Privacy’ is what
most of us look for in a Master Suit and the
Master Bedroom of the client is the perfect
blend of both with added aesthetics and
lavishness. The use of textured Gold fabric
for bed back adds to the elegance. The
touch of sparkle is provided by the gold
leafi ng on bed back giving a distinct iden-
tity to the room. The extensive use of mir-
ror in this room adds to the spaciousness.
Design Matrix_Mar-Apr14.indb 112 2/27/2014 4:33:26 PM
MARCH-APRIL 2014 • DESIGN MATRIX 113
The lavatory in brown and cream,
which gets pop of colour in the form of
golden washbasin and distinct pattern on
wall, give an overall lively touch.
In the daughter’s bedroom, the use
of cork sheet, which fl ows from bed back
to ceiling with the studs, gives a unique
touch in a picture perfect setting. The
leather fi nish laminate on the TV wall gives
subtle backdrop to the overall vibrant
design and adds to the success recipe of
the design.
The attached rest room with brown
and copper theme, comprising Hi-end
sanitary fi xtures and the mosaics; add to
the elegance of the design.
Kitchen is the area where series of task
based work centres. The playful combina-
tion of black and white colour dominates
the whole theme of kitchen wherein the
travertine marble fi nish wall tiles provide
further splashes.Explaining the satisfac-
tion and delight the client says, “Every
human being has a dream to own not only
a house but a well designed home where
a family can live happily and healthily and
can connect aesthetically and functionally
to enhance the family living environment.
Ar.Milind Pai and his team has facilitated
this into a reality with creative and nifty
designing and valuable inputs.”
About usEstablished in 1987, Milind Pai - Architects
& Interior designers craft various spheres
of design from architecture to interiors of
residential, corporate, hospitality, retail,
institutional and health care. The fi rm has
evolved into a dedicated team of profes-
sionals committed to designing excel-
lence. The result is an ’Outstandingblend
of sophistication and beauty. The custom-
ized spaces created by Ar. Milind and his
team respond to the clients’ needs and
the anticipated future trends in the cur-
rent International Design Trends.
www.milindpai.com
Design Matrix_Mar-Apr14.indb 113 2/27/2014 4:34:15 PM
114 DESIGN MATRIX • MARCH-APRIL 2014
designLuxury
Design Matrix_Mar-Apr14.indb 114 2/27/2014 4:34:55 PM
Craving for good food? We take you to different food lands, relish over a sumptuous meal with fun. Enjoying great food is more than just the taste. Experience it!
Words : Marilyn MadathilPhoto Courtesy : Som Sengupta & Tanmay. J
W e all are lovers of good food and will certainly enjoy eating out at
our favorite restaurants. Dining out is not just about the food, but
an experience that we tend to make unforgettable. Appetizing
food, excellent service, and an authentic ambience of any restaurant makes the
guests linger around.
Zeppelin has marked its presence in the design world, by creating designer
furniture, restaurants, interactive spaces and brands with a singular focus on
the client’s objectives and user aspirations. They add a classical sense in all their
designs. Spearheaded by Som Sengupta and Rahat Perverz, the core strength
of Zeppelin has been the integration of interior design and graphic design
capabilities to deliver client and consumer delight.
Let’s enter the ecstasy of food designed by Zeppelin.
MESMERIZINGEXPERIENCE
Rahat Pervez Som Sengupta
Design Matrix_Mar-Apr14.indb 115 2/27/2014 4:34:59 PM
116 DESIGN MATRIX • MARCH-APRIL 2014
Culinary HistoryMade in Punjab, the name itself signifi es that
this will be the perfect place of dining for the
lovers of North Indian cuisine
The designers coined a dinning concept
that recreates the experience and grandeur
of the erstwhile Sikh Empire with the seam-
less amalgamation of the cuisine of the
region with its rich cultural past.
The designers successfully created a
fusion of Indian and post modern elements
to achieve a sense of harmony and under-
stated elegance. The bi-chromatic colour
palette of the walls is sharply contrasted
with teakwood and William grey stone fur-
niture. Muted gold accents are used in the
Indian lattice work as well as the lighting
schemes to divide spaces and create visual
tapestries.
Made in Punjab is nothing but an
endeavour to revive the rich culinary history
of the Kingdom of Punjab; off ering its patron
a rich experience with the wonderful diver-
sity of food.
Project Name:Made in Punjab
Location:DLF Cyber Hub , Gurgaon
Design Matrix_Mar-Apr14.indb 116 2/27/2014 4:35:05 PM
MARCH-APRIL 2014 • DESIGN MATRIX 117
Frontier Food Destination The ambience, décor and food at this restaurant, no doubt will surpass
all your expectations.
The Hiatus was conceived as a fi ne dine concept for the urban elite,
the connoisseur of the bling. A place to unwind, lounge and have an
unmatched dining experience, the designers divided the space into
four zones: the lounge bar, the dining area, the wine cellar and the out-
door areas. Each of these spaces delivers a cohesive but distinguishable
choice of ambience to the guests.
Located at South Delhi’s chic hotel Qutab; The Hiatus is a successful
attempt of elegant space planning. It is a repository of great experien-
tial concepts, for example eating at the chefs table is a unique experi-
ence that is unparalleled. The cellar reveals a magical and ultra luxurious
space in an unexpected location. The design at all levels attempted to
be simple and eff ective to deliver a great ambience, all the while man-
aging to get the maximum out of the space.
A combination of gypsum and lacquered glass is used on the ceil-
ing. The Engineered Wood used for fl ooring both in the indoors and
outdoors with a combination of natural slate adds warmth in this space.
The bathroom and the cellar area gleam with the Italian marble. The
dark mirror, natural dholpur stone, the wine displays on the walls will
draw one’s attention.
One will be awestricken entering this subtly stunning architectural
space with a scintillating menu that bridges the gap between Asia and
the West; The Hiatus is a shining star in the city’s lifestyle sky cape.
Project Name:The Hiatus - Clarion Collection
Location:Qutab Institutional Area
Design Matrix_Mar-Apr14.indb 117 2/27/2014 4:35:17 PM
118 DESIGN MATRIX • MARCH-APRIL 2014
Project Name:Turquoise Cottage
Location:DLF Place Restaurant Block, Saket
Design Matrix_Mar-Apr14.indb 118 2/27/2014 4:35:31 PM
MARCH-APRIL 2014 • DESIGN MATRIX 119
Feeling FreshTurquoise Cottage has been a much loved brand for rock lovers in the capital.
However the brand needed a fresh infusion of ideas and there was this
opportunity to reinvent the concept. Zeppelin was given the responsibility
to reposition the interior look of the space and introduce a new format for its
new fl agship store at DLF Saket. The designers created a fresh new format for all
furniture and designed the interior to be rugged and yet aspiring. A large stage
was positioned strategically to make in visible from most angles and enable the
restaurant to transform into a fantastic venue when needed.
Primary materials like cement plaster, slate and wood dovetailed beautifully
with the original TC brickwork gives the space its unique look.
Pretty cozy ambience of TC invites you to chill out with friends or a romantic
candle-light dinner with your special one.
www.zeppelindesign.net
Design Matrix_Mar-Apr14.indb 119 2/27/2014 4:35:36 PM
120 DESIGN MATRIX • MARCH-APRIL 2014
Pallate, the lifestyle store, re-opens at a new location,Mahalaxmi, Mumbai. The lines are clean, the materials simple, the lighting functional and the overall feel inviting.
Trendcorner
A CUTTING EDGE NEW LOOK
Design Matrix_Mar-Apr14.indb 120 2/27/2014 4:35:45 PM
MARCH-APRIL 2014 • DESIGN MATRIX 121
Designed by Ar. Chetan Shah of
Coloured Pencil, this modern
retail gallery is fashioned to
give context to the collections on
display rather than overshadow them
with unnecessary frills. Pallate houses
everything from furniture and home
accessories to upholstery, curtains and
wallpaper sourced from some of the
most noted brands worldwide.
These pieces are aff ordable and
always on trend without compromis-
ing on quality or style. The vision is to
provide customers access to a range of
coveted products that have the ability
to inspire and change the way they
design their spaces, both personal and
commercial. The store has constantly
focused on quality and innovation and
over the years managed to distinguish
itself as an exciting nexus of interest-
ing design and contemporary living.
Pallate Trends A collection conceptualized by the
versatile designer Rajesh Balachan-
dran, makes an entry with a new
range of items that combine design
with functionality and affordability.
Focus on textures and finishes, play on
shapes and colour defines these trend-
setting ensembles from Pallate. What
is remarkable about each piece is its
possibility for deconstruction and
separation to create diff erent options
within a single piece. “These are fun
forms that redefi ne design. We are
extremely proud to present Pallate
Trends, creations of the Pallate Design
Studio which stand for creativity and
functional art in design” says Rajesh
Balachandran.
A visually refreshing display of
beds, sofas, coff ee tables, occasional
chairs, consoles, dining tables and
chairs accessorized with the latest col-
lections from Mukul Goyal, Indi Store,
Klove Studio, Alex Davis and eclectic
mix of pieces from South East Asia
makes Pallate a ‘must visit’ destination.
Pallate at this new address, con-
tinues to integrate contemporary
design with the traditional to create a
supremely versatile collection of furni-
ture, accessories, lighting, soft furnish-
ings and upholstery having partnered
with some of the world’s best known
design led brands in furniture, lighting
and accessories like Edra, Kartell, Ken-
neth Cobonpue, Santoreni, Dedon,
Cassina, Ceccotti, Verdesign, JC Pas-
sion, Moooi, Piet Boon Zone, Brand
van Egmond, Christopher Guy, LSA,
Detalia Aurora to name just a few.
www.pallate.com
Rajesh Balachandran & Chetan Shah
Design Matrix_Mar-Apr14.indb 121 2/27/2014 4:35:48 PM
122 DESIGN MATRIX • MARCH-APRIL 2014
Productfeature
indiacircus.com, the user-friendly online store by the much acclaimed designer Krsna Mehta, offers design centric lifestyle products and solu-tions with a deeper palette, opu-lent darker shades and gem-tones.
India Circus presents a line of Floor Cushions, a wall art range titled “Bombay
Deco” and a collection of Premium Crockery and Tableware.
With exquisite designs ranging from galloping horses to peacocks, the fl oor
cushions are unique and perfect to make a living room look cozy and warm.
The Bombay Deco collection has exquisite art works, which highlight the
grand old days of Mumbai by featuring some of the most iconic art deco-style
architecture in the city.
The premium crockery dinnerware is a line of fi ne dining tableware. The
collection comprises various designs and colourful motifs. These dinner sets are
perfect for sophisticated, elegant evenings providing a setting for inventive and
inspiring food presentations that leave a lasting impression. Each piece is delicately
crafted and extremely well detailed in Krsna’s signature style.
India Circus off ers contemporary-chic, sophisticated, and aff ordable style for
various areas of your life, from home décor to personal accessories. Inspired by
life in India today, India Circus appropriates this rich eff ervescent, historic, and
idiosyncratic experience into its designs. Under the leadership of internationally
renowned and award-winning artist and designer Krsna Mehta, India Circus prod-
ucts manifest his artistic vision in various lifestyle and personal accessories.
www.indiacircus.com
DESIGNSTYLETOUCH OF
and
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MARCH-APRIL 2014 • DESIGN MATRIX 123
PEOPLE • L I FESTYLE • DES IGN • INTER IORS
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January-February 2014VOL. 4 • ISSUE 2 • `100
PEOPLE • L I FESTYLE • DES IGN • INTER IORS
Zarir Mullan & Seema Puri
Good Design is one in which, both the interiors and
exteriors blend together
_ - .
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124 DESIGN MATRIX • MARCH-APRIL 2014
LAUNCHPRODUCT
Recreate the magic with SonearSonear’s latest exotic stone veneers are a perfect amalgamation of natural beauty and style. Brown Rhinestone with its
tougher looking texture promises to give the interiors a whole new meaning. The Amber Woods would aptly capture the
romance of outdoors with the colour and look it creates. Ochre Grove adds to a classy touch and Timber Russet, being
lightweight can be used in many exotic ways. The Glazed Auburn is a sustainable, aff ordable, stylish interior solution and
Cocoa Bars blends well the interior and exterior needs.
www.sonearply. com
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MARCH-APRIL 2014 • DESIGN MATRIX 125
H
The magnifi cent and striking designs of C A Console tables introduced by Living in Style have been intricately crafted and designed to create its own assent niche. These tables are great for adding vases, lamps, ceramic shaped accessories, candle stand at any room. These Console tables are not only classic and stylish but also enhances elegant and contemporary feel. The smooth and solid fi nish of these console tables are very durable and multifunctional and very eye-catching.
www.livinginstyle.in
Enduring Elegance with the Great Eastern Home
The exclusive range of Leather sofas from The Great Eastern Home embodies a harmonious blend of style, sophistication
and comfort. These sofas are elegant in design and fi nish; swathed with top-grain leather, hand crafted with top quality
wood and a high gloss polish. The sofas refl ect meticulous and artistic craftsmanship, and set an enduring standard for
comfort and elegance.
www.thegreateasternhome.com
Stunning C A console tables at Living in Style
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126 DESIGN MATRIX • MARCH-APRIL 2014
Spring summer 2014 Collection by Hands CarpetsHands, India’s leading carpet store, have introduced its Spring Summer 2014 collection of Hand Knotted Carpets & Rugs. This
luxurious collection of carpets is infl uenced by timeless and elegant Persian designs juxtaposed with chic contemporary patterns.
These hand knotted carpets with their skilful use of weaving techniques showcase the excellence, tradition, innovation and design
sensibilities synonymous with Hands carpets. Available in soothing pastel colors and warm earthy tones. The collection is available at all exclusive Hands stores in Delhi, Ahmedabad, Mumbai, Bangalore & Chennai.
Tel: 022-26320609 / 011-26503239/48
The latest furnishing options from America’s high in
style and high value brand – “Caracole”, comes to India,
with Space Design Collective – an interior design
solutions group, creating and exclusively off ering world
famous interior design solutions in the country. Caracole
furniture is available in three style categories: Classic
Contemporary, Naturally Casual, and New Traditional,
ranging from dining chairs, closed storage units in diff erent
sizes, sectional sofas, chairs, and desks at Space Design
Collective
www.spacedesigncollective.com
Caracole comes to India
Design Matrix_Mar-Apr14.indb 126 2/27/2014 4:36:44 PM
Ravissant unveils Silver Lapis Lazuli collectionRavissant unveils Silver Lapis Lazuli collection which consist of Silver nut bowl, bar set, Jug set, fruit platter, tea set, rice and vegetable
dish, centerpiece and soup tureen. These products are crafted from sterling silver and lapis lazuli stone, which adds luxurious accent
in any kitchen. This collection is designed in a contemporary style with unique concepts and shapes of the Art Nouveau into today’s
times. Knobs, handles, stands and shapes of the products are designed very elegantly to give it a very unique touch.
www.ravissant.in
Linen Collection by World Baazar
The linen collection of sofas and chairs under the label World Bazaar Originals is designed keeping the Indian Climate in
mind. The Oakwood in white wash color give it a classy look. The look is casual yet Colonial French and lights colour woods
are used to make even the smaller room look bigger in appearance. The earthly colours of beige, browns, natural linen and
greys add a perfect look. Each piece is upholstered in 100% Italian Linen and have Duck feather fi lling in the seat and back
cushions for utmost comfort..
www.worldbazaarindia.com
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128 DESIGN MATRIX • MARCH-APRIL 2014
IFC: ExteriaCentury Plyboards (I) Limited
6, Lyons Range,
Kolkata – 700 001.
Tel: (033) 3940 3950
Email: [email protected]
www.centuryply.com
Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park,
Saki Vihar Road, Mumbai 400072
Tel: (022) 67837777
Email: [email protected]
www.ebco.in
Pg. 2: Concept DekorSurface Dekor (India) Pvt. Ltd.
Abdul Satar Lakdawala Comp.,
Jogeshwari-Vikhroli Link Road,
Jogeshwari-East, Mumbai – 400 060
Tel: (022) 28242424/28362424
Email: [email protected]
Pg. 3: CeraCera Sanitaryware Ltd.
Madhusudan House,
Navrangpura, Ahmedabad 380 006.
Tel.: (079) 26449781/26449789
Email: [email protected]
www.cera-india.com
Pg. 4 & 5: Durian Office FurnitureDurian Industries Ltd.
401, The Summit, Western Express Highway,
Vile Parle (E), Mumbai 400057
Tel: (022) 26269000
Email: [email protected]
www.durian.in
Pg. 6: FINfloor Laminated flooring MRJ Trading Pvt. Ltd.
201, Shyam Kamal ‘C’ Bldg., Agarwal Market,
Vile Parle (E), Mumbai – 400057.
Tel : (022) 26187132 / 26131442
Email: fl [email protected]
Pg. 7: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd.
D/4, Ansa Industrial Estate,
Saki Vihar Road, Saki Naka,
Andheri (East), Mumbai – 400072.
(M) : 09930806685
www.geetaaluminium.com
Pg. 8: CLS IndustriesCLS Industries Pvt.LTd.
Plot no.38, 43, 44 & 45, Survey No.89,
Meghpar Borichi, Anjar, Gujarat, India.
Tel: 09711192810 / 09099052288
Email: [email protected]
Pg. 9: Lunawood Exterior Cladding & Decking• 935, Bhagwandas Wadi,
Behind Kismat Talkies, off V.S. Marg,
Prabhadevi, Mumbai 400 025
Tel: (022) 24318222
Email: [email protected]
• 9/B & 9/K, Laxmi Ind. Estate,
New Link Road, Versova,
Andheri (W), Mumbai – 400 053
Tel: (022) 26327733 / 34
Email: [email protected]
Pg. 11: KiTEC FlexibilityKiTEC Industries (India) Limited
C-18/11, Jeevan Bima Nagar,
Borivali (W), Mumbai – 400 103.
Tel.: (022) 2895 1144
Email: [email protected]
www.kitecindia.com
Pg. 13: Jalaram Flooring• 935, Bhagwandas Wadi,
Behind Kismat Talkies, off V.S. Marg,
Prabhadevi, Mumbai 400 025
Tel: (022) 24318222
Email: [email protected]
• 9/B & 9/K, Laxmi Ind. Estate,
New Link Road, Versova,
Andheri (W), Mumbai – 400053
Tel: (022) 26327733 / 34
Email: [email protected]
Pg. 14: LG Hi-MacsNew Patel Sawmill Group
204/B, Vertex Vikas, Sir M V Road,
Andheri (East), Mumbai – 400069
Tel: (022) 26833377/0952
Email: [email protected]
Pg. 15: Birla White Wallcare PuttyUltratech Cement Ltd.
Ground Floor, Ahura Centre,
82, Mahakali Caves Road,
Andheri (E) Mumbai 400093
Toll Free: 1800111717
www.birlawhite.com
Pg. 16 & 17: Uniply Elementz Decorative VeneersUniply Industries Ltd.
#52, Harleys Road, Kilpauk,
Chennai – 600 010.
Tel: (044) 26605995
Email: [email protected]
Pg. 40 & 41: Le CdeorMRJ Trading Pvt. Ltd.
201, Shyam Kamal ‘C’ Bldg., Agarwal Market,
Vile Parle (E), Mumbai – 400057.
Tel : (022) 26187132 / 26131442
Email: [email protected]
Pg. 42 & 43: Uniply ATS PlywoodUniply Industries Ltd.
#52, Harleys Road, Kilpauk,
Chennai – 600 010.
Tel: (044) 2660 5995
Email: [email protected]
Pg. 67: UBM-INDEX Trade [email protected]
www.ubmindexfairs.com
Pg. 99: Travette flooring MRJ Trading Pvt. Ltd.
201, Shyam Kamal ‘C’ Bldg., Agarwal Market,
Vile Parle (E), Mumbai – 400057.
Tel : (022) 26187132 / 26131442
Email: fl [email protected]
IBC: Sleek KitchenSleek International
224-227, Blue Rose Ind. Estate,
Western Exp. Highway, Next to Maruti Showroom,
Borivali (E), Mumbai – 400 066.
Tel: (022) 64527616
Email: [email protected]
www.sleekworld.com
BC: Durian Office Furniture Durian Industries Ltd.
401, The Summit, Western Express Highway,
Vile Parle (E), Mumbai 400057
Tel: (022) 26269000
Email: [email protected]
www.durian.in
GLOSSARY
FORM IV
Statement of Ownership and other par ticulars about magazine entitled –Design Matrix to be published in the first issue every year af ter the last day of February.1. Place of Publicatiosn : MRJ Creations Pvt. Ltd., 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai - 4000572. Periodicity of its publication : Bi-Monthly3. Printer’s Name : Mr. Karan Jhunjhunwala, Nationality : Indian, Address :MRJ Creations Pvt. Ltd., 201,Shyam Kamal ‘C’ Building Agarwal Market, Vile Parle (E), Mumbai -4000574. Publisher’s Name : Mr. Karan Jhunjhunwala, Nationality : Indian, Address : MRJ Creations Pvt. Ltd., 201,Shyam Kamal ‘C’ Building Agarwal Market, Vile Parle (E),Mumbai -4000575. Editor’s Name : Ms. Marilyn Madathil, Nationality : Indian, Address : MRJ Creations Pvt. Ltd., 201,Shyam Kamal ‘C’ Building Agarwal Market, Vile Parle (E),Mumbai -4000576. Names and addresses of individuals who own the newspaper and par tners or shareholders holding more than one per cent of the total capital. a) Karan Jhunjhunwala , MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai – 400057 b) Manohar Jhunjhunwala , MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai – 400057
I, Karan Jhunjhunwala – Publisher ( Design Matrix), herby declare that the par ticulars given above are true to the best of my knowledge and belief.Date: 1st March, 2014
Sd/-
Mr. Karan Jhunjhunwala Publisher
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