Selected clients for Case Studies section: taBoozie, SecurityBidz, Book-a-Cook, ListSanity, TREKA, PokerNearMe, A Great Chase, and PokerPeers. Various client work
chosen for the Skill Study section. All work in portfolio completed between 2009 – 2013.
MARCIE K BRADEN [email protected]
(704) 779-7638
<> [ design ] [ dev ] [ ideas ]
[ portfolio ’13 ]
MB M A R C I E K B R A D E N | D E S I G N , D E V E L O P M E N T , P R O D U C T S P E C I F I C A T I O N S & M A N A G E M E N T
Marcie understands and creates with business in mind. She intuitively develops without constant direction and provides good business recommendations. – Troy Evans, Consultant
Marcie masterfully blends her superb eye with an understanding of the end-user. Some of Marcie’s key strengths are her organizational skills, penchant for quality, attention to detail, and refusal to succumb to time-squandering perfectionism. – Tony Guererra, Author
“Marcie is a consummate professional – continually adding value at every stage of any process – from design concepts, to user ease-of-use and functionality. I’ve enjoyed working with her immensely.” – Joe Patanella, Founder TrustWave
"Marcie Braden is one of the most talented people I have had the pleasure of working with in the technology industry. In addition to being a very talented designer and highly skilled with UI/UX, she possesses a strong feel and understanding for overall strategic and business issues." – George Meyer, Acuitize
A B O U T M E
I have a BA from Vassar College in a drawer
somewhere, a background in graphic design and a
passion for entrepreneurship. I’ve spent the last ten
years cutting my teeth in the start-up environment,
serving varying consulting roles for more than 25
new companies. I have also been hired by
established brands for free-lance projects and
consulting work. More than 88% of my clients over
the last 10 years have sought me out after I have
completed a single project. I to choose projects that
spark my passion and drive me to become an integral
part of the team – I have been offered equity and/or
Board positions for more than 29% of the companies
I have worked with to date.
W H A T P E O P L E A S K M E T O D O
T H E S K I L L S I T T A K E S . . .
M Y E X P E R I E N C E marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
WEBSITE DESIGN PRINT DESIGN
UI / UX BRANDING
TECHNICAL SPECIFICATIONS
PROJECT MANAGEMENT
VIDEO SCRIPTING
SOCIAL MARKETING STRATEGY
CORPORATE DOCUMENTS
WRITING
EDITING
RESEARCH
PRESENTATIONS
DESIGN
PROJECT MANAGEMENT
STRATEGY
WRITING & RESEARCH
Photoshop
Illustrator
InDesign
CSS
HTML
jQuery
PHP
C Programming
Social Marketing
Writing
Public Speaking
Thinking
Wordpress
MailChimp
Each page in this section is a case study of a project on which I’ve consulted for design/development and/or business strategy. A brief description of the project appears on
each page along with the dates of the project. Please note that materials included within projects are not exhaustive, nor is the sampling of projects themselves.
A SELECT SAMPLING [ case studies ]
Working with so many different companies, I have a rich backdrop for understanding success and
failure: making decisions in a silo almost always leads to failure. It’s a true understanding of your
target market and what you hope to achieve that allows you to provide a product that people want.
It’s my constant battle to figure out how to translate the market and consumer demands into a product
d e s i g n a n d p r e s e n t a t i o n t h a t ’ s a p e r f e c t fi t f o r a c l i e n t ’ s n e e d s .
<>
CA
SE
ST
UD
Y
01 t a B o o z i e . C O M | C O N S U L T I N G : D E S I G N , B R A N D I N G & B U S I N E S S S T R A T E G Y
The company received recognition at Startup Weekend Las Vegas as “Bar Tabs for Me.” I rebranded to taBoozie, creating a logo and color scheme for the company that emphasizes its position as a new
technology company in the entertainment space. I created website designs, sales sheets, mobile app designs, investment materials, and various print materials.
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
<>
CA
SE
ST
UD
Y
02 S E C U R I T Y B I D Z . C O M | C O N S U L T I N G : D E S I G N , B R A N D I N G & B U S I N E S S S T R A T E G Y
I worked closely with the founders of SecurityBidz to help solidify business ideas, create branding, website design and corporate document. I also identified, hired and managed specialty consultants for
advertising, sales and video production. I wrote corporate documents and consumer-facing materials including investor deck, business plan and video scripts.
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
I consulted with Book-a-Cook to design and develop a forward-compatible phased approach to website development as the startup grows. The first phase of the site, shown above, will be launching in
early Spring 2013. This project included incorporating a customized Wordpress blog into the main flow of a standalone site. 03 B O O K - A - C O O K | W E B S I T E D E S I G N & D E V E L O P M E N T
CA
SE
ST
UD
Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
<>
I worked closely with the developer to provide a completely dynamic design that can be built on the client-side as content changes. I designed and built a custom Wordpress theme for the information
and blogging side of the site. I boiled site functionality down to the most essential user interactions and designed a seamless UI/UX for mobile devices. 04 L I S T S A N I T Y | O W N E R : W E B D E S I G N & D E V E L O P M E N T , M O B I L E D E S I G N
CA
SE
ST
UD
Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
<>
ListSanity is an early stage startup gaining recognition for its functionality and design (it is currently a ProjectVesto top 12 finalist (out of 232 startup competitors). I did extensive research for the business
model and long-term strategy and have written all corporate documentation. I have created a brand that’s fun and casual – from designing user-facing websites and marketing materials to business and
investment documents. 05 L I S T S A N I T Y ( c o n t ) | D E S I G N & C O N T E N T O N M A R K E T I N G M A T E R I A L S & B U S I N E S S D O C U M E N T S
<>
!ListSanity.com – Proprietary and Confidential
In a nutshell? ListSanity is an online social discovery platform where users create and
share Lists about anything and everything. Current social networks aren’t designed to
capture, save and share your opinions; they exist to capture the moment. What you’re
doing and how you’re feeling is just the tip of the iceberg on your interests and
opinions. The “streams” of sites like Facebook and Twitter simply carry content away
with the current of time. Yet users still try and create lists in these ill-fitted formats
because creating lists and asking for your friends’ opinions is human nature.
So exactly how do you create a meaningful collection of your opinions and interests? A
collection that you can point to whenever a debate arises; a collection that you can
share with friends or reference yourself any time you’d like.
Enter ListSanity - a solution to this problem – a dedicated space that makes creating,
sharing and comparing Lists a piece of pie (pie is by far a better dessert than
cake...disagree? http://www.listsanity.com/lists/show_list/3204). The Lists you make
and what’s on them create a picture of you, your likes, dislikes and interests. Now
when someone’s Facebook status asks, “What’s a great book recommendation?” there’s a
way to point them to a List that you’ve spent time building and creating.
We haven’t even mentioned the coolest thing yet – Master Lists. We aggregate all
those Lists that you and your friends make to create an authoritative List, proving
who’s right and who’s wrong once and for all. With volume, ListSanity will become an
authority on everything from favorite ice cream flavor to best weapon in a zombie
apocalypse. Add our killer demographics and we have some pretty valuable information
for consumers and businesses alike.
On ListSanity users engage in passionate debates over anything that’s important to
them. We’re not trying to be an entirely new social network – we understand the
"#$!%&'()*+,'!-)../01!AN INTRODUCTION TO LISTSANITY.COM AND A HIGHLIGHT OF TOPICS
COVERED IN THE BUSINESS PLAN
August
2012
1.1 What is ListSanity
!ListSanity.com – Proprietary and Confidential
In a nutshell? ListSanity is an online social discovery platform where users create and share Lists about anything and everything. Current social networks aren’t designed to capture, save and share your opinions; they exist to capture the moment. What you’re doing and how you’re feeling is just the tip of the iceberg on your interests and opinions. The “streams” of sites like Facebook and Twitter simply carry content away with the current of time. Yet users still try and create lists in these ill-fitted formats because creating lists and asking for your friends’ opinions is human nature. So exactly how do you create a meaningful collection of your opinions and interests? A collection that you can point to whenever a debate arises; a collection that you can share with friends or reference yourself any time you’d like.
Enter ListSanity - a solution to this problem – a dedicated space that makes creating, sharing and comparing Lists a piece of pie (pie is by far a better dessert than cake...disagree? http://www.listsanity.com/lists/show_list/3204). The Lists you make and what’s on them create a picture of you, your likes, dislikes and interests. Now when someone’s Facebook status asks, “What’s a great book recommendation?” there’s a way to point them to a List that you’ve spent time building and creating. We haven’t even mentioned the coolest thing yet – Master Lists. We aggregate all those Lists that you and your friends make to create an authoritative List, proving who’s right and who’s wrong once and for all. With volume, ListSanity will become an authority on everything from favorite ice cream flavor to best weapon in a zombie apocalypse. Add our killer demographics and we have some pretty valuable information for consumers and businesses alike.
On ListSanity users engage in passionate debates over anything that’s important to them. We’re not trying to be an entirely new social network – we understand the
"#$!%&'()*+,'!-)../01!AN INTRODUCTION TO LISTSANITY.COM AND A HIGHLIGHT OF TOPICS COVERED IN THE BUSINESS PLAN August
2012 1.1 What is ListSanity
! ListSanity.com – Proprietary and Confidential
In a nutshell? ListSanity is an online social discovery platform where users create and share Lists about anything and everything. Current social networks aren’t designed to capture, save and share your opinions; they exist to capture the moment. What you’re doing and how you’re feeling is just the tip of the iceberg on your interests and opinions. The “streams” of sites like Facebook and Twitter simply carry content away with the current of time. Yet users still try and create lists in these ill-fitted formats because creating lists and asking for your friends’ opinions is human nature. So exactly how do you create a meaningful collection of your opinions and interests? A collection that you can point to whenever a debate arises; a collection that you can share with friends or reference yourself any time you’d like. Enter ListSanity - a solution to this problem – a dedicated space that makes creating, sharing and comparing Lists a piece of pie (pie is by far a better dessert than cake...disagree? http://www.listsanity.com/lists/show_list/3204). The Lists you make and what’s on them create a picture of you, your likes, dislikes and interests. Now when someone’s Facebook status asks, “What’s a great book recommendation?” there’s a way to point them to a List that you’ve spent time building and creating. We haven’t even mentioned the coolest thing yet – Master Lists. We aggregate all those Lists that you and your friends make to create an authoritative List, proving who’s right and who’s wrong once and for all. With volume, ListSanity will become an authority on everything from favorite ice cream flavor to best weapon in a zombie apocalypse. Add our killer demographics and we have some pretty valuable information for consumers and businesses alike. On ListSanity users engage in passionate debates over anything that’s important to them. We’re not trying to be an entirely new social network – we understand the
"#$!%&'()*+,'!-)../01!AN INTRODUCTION TO LISTSANITY.COM AND A HIGHLIGHT OF TOPICS COVERED IN THE BUSINESS PLAN
August
2012
1.1 What is ListSanity
CA
SE
ST
UD
Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
<>
CA
SE
ST
UD
Y
Startup with early stage funding. I consulted for a 16 month period on product and design specifications, and business direction/ strategy. I managed all contract workers and coordinated
communications with the development team. 06 T R E K A | C O N S U L T I N G : D E S I G N , P R O D U C T R E S E A R C H & S P E C I F I C A T I O N S & B U S I N E S S S T R A T E G Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
PokerNearMe is a personal project that I help to found. I have designed all aspects of the websites, mobile apps and printed materials. I helped conduct research – interviewing both poker players and
poker room managers. I crafted all corporate documents, helped to make strategic partnerships and hired a team to manage data and promote the product through sales. 07 P N M | P R O D U C T D E V E L O P M E N T , D E S I G N O N W E B S I T E / A P P , B U S I N E S S & M A R K E T I N G S T R A T E G Y
CA
SE
ST
UD
Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
I worked with the owner of A Great Chase to develop clean and bold branding for this scavenger adventure that is currently expanding to over 15 US cities. I have designed and developed websites,
printed collateral, advertisements, t-shirts, tickets, and certificates. I have worked closely with third party companies to integrate functionality into the website. 08 A G R E A T C H A S E | D E S I G N & B R A N D I N G , W E B D E V E L O P M E N T , M A R K E T I N G M A T E R I A L S
<>
CA
SE
ST
UD
Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
I worked closely with the founder and development team for PokerPeers to create a unique online gaming environment that incorporated live streaming videos. The project required design creation,
market research, legal research and consultation, quality assurance / feedback and investor meetings and presentations. 09 P O K E R P E E R S | D E S I G N & B R A N D I N G , M A R K E T I N G M A T E R I A L S , P R O J E C T M A N A G E M E N T
CA
SE
ST
UD
Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
<>
The pages in this section cover my skill set....
MY AREAS OF EXPERTISE [ skill studies ]
Working with startups and young companies has given me the opportunity to get my hands dirty with
all aspects of a business – from design and development to research and strategy. I have worked
closely with experts with impressive business backgrounds in sales, marketing, strategy, finances, and
more. I have a passion for learning and constantly pushing myself to develop new skills.
I have wide experience in print design – brochures, flyers, rack cards, posters, tickets, brochures, and more. I am fully versed in print requirements and packing designs for press. I have developed
relationships with several printers and work closely to make sure my designs look as good after printing. 10 D E S I G N : P R O M O T I O N A L M A T E R I A L S
SK
ILL
ST
UD
Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
I specialize in creating online experiences for individuals, small businesses and startups. Based on a company’s needs and budget I help choose the best solution – custom sites, skinned Wordpress
themes, custom Wordpress themes or fully customized CMSs. 11 D E S I G N : W E B D E S I G N & D E V E L O P M E N T
SK
ILL
ST
UD
Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
I have created both print and digital advertisements for various companies. I specialize in digital with an emphasis on creating ads in all standard sizes. I am comfortable creating animated
advertisements. 12 D E S I G N : A D V E R T I S E M E N T S
SK
ILL
ST
UD
Y
My favorite type of design is corporate documentation which requires a deep understanding of the content, audience and aesthetic. My work has gained positive recognition when presented to VCs,
incubators and pitch competitions. I have been sought out to both create and refine presentations – for design and content. 13 D E S I G N & C O N T E N T : C O R P O R A T E P R E S E N T A T I O N S & I N V E S T O R D E C K S
SK
ILL
ST
UD
Y
Keeping projects on task, on time and on budget are critical to success. I’m extremely organized and detail oriented. Before beginning any project I dive into the details, working closely with all team
members to ensure I understand not only my component responsibilities but the project as whole. To prevent any misunderstandings I carefully craft wireframes, project specs, site maps and
development roadmaps where necessary. 14 T E C H N I C A L S P E C I F I C A T I O N S , W I R E F R A M E S & R O A D M A P S
SK
ILL
ST
UD
Y
marcie.b
raden
@gm
ail.com | (7
04) 7
79-7
638
I have extensive experience reading and editing business plans for companies in different sectors. I have researched and penned 12 business plans in the last three years, working closely with the
founding team to understand the product, researching to understand the market, and conducting consumer interviews to understand the target user. I have been sought out to edit and design existing
business plans and other corporate documentation for established businesses. 15 D E S I G N & C O N T E N T : B U S I N E S S P L A N S
SK
ILL
ST
UD
Y
Thank you for looking at my selected works. If you have any questions about my capabilities please feel free to contact me. I love new projects and chatting with new
people, so don’t hesitate to reach out to me and maybe we’ll be a good fit! I look forward to hearing from you.
MARCIE K BRADEN [email protected] (704) 779-7638
[ portfolio ’13 ]
