Marcostat Corporate Overview

Nilofar Nigar

CEO, Marcostat

www.marcostat.com

Who are we??

• Founded in 2011 – Headquartered in Hyderabad

• Specialized in:

Branding : Marketing : Media : Staffing : Managed Services

• We cover the entire spectrum of Branding and hence we have greater ROI

• Our Mission: To help businesses ‘be seen’. We work to create perfect reflection of how you want to be seen.

How we help companies??

• Marketing Planning and Implementation

• Design the collateral, website, and landing pages

• Develop collaterals such as blog articles and white paper

• Manage the social media accounts

• Plan and execute the events – trade shows/webinars/symposiums

• Generate leads and manage the email marketing campaign

• Train the existing marketing staff

• Manage media relations

• Catering to the staffing needs

We act as extended partner in branding,

marketing, lead generation and sales…

Marketing Process

Customer Retention

Close Sales Convert Leads Attract Visitors

Customer Retention

Close Sales Convert Leads

Attract Visitors

Blogging - Social Media - SEO - Keyword Analysis - Paid Search -

Advertising - News Releases

Customer Retention

Close Sales Convert Leads

Attract Visitors

Offer Development and Content Strategy - Calls to Action Creation & Implementation - Landing Pages &

Forms for a Complete Conversion Path - Segmentation of your current leads

database - E-Mail Marketing

Customer Retention

Close Sales Convert Leads

Attract Visitors

Marketing Automation - Prospect Engagement : Follow ups

- Lead Nurturing Campaigns & Lead Scoring

Customer Retention

Close Sales Convert Leads

Attract Visitors

Customer Webinars | Customer Survey | Customer Engagement via

Newsletters/Feedback/Blogs

Categorical Listing of Offerings

• Integrated Marketing Communications (IMC) strategy

• IMC yearly and quarterly plan and calendar

• Report formats, Communication Schedule

• Strategy meetings with different departments and senior management

Integrated Marketing

Branding

Design

Events

Content Development

Lead Generation: Email Marketing

Social Media Management

Employment Branding

• Design & Develop Websites

• Brochures, Posters and PPTs

• Banner Images/Thumbnails

• Graphics

• Infographics

• Logo

• Stationary Design

• Product Cover Design

• Corporate Gifting Ideas and Design

Integrated Marketing

Branding

Design

Events

Content Development

Lead Generation: Email Marketing

Social Media Management

Employment Branding

• Blogs – Standard and Long

• Ezine Articles

• Graphics

• PowerPoint Slides

• White Paper

• Tweets and Posts

• Infographics

• Press Release

Integrated Marketing

Branding

Design

Events

Content Development

Lead Generation: Email Marketing

Social Media Management

Employment Branding

• Brochures

• Print Ads

• Hoardings

• Newsletters

• Posters

• Landing Pages

• E-Mailers

• Press Kit

• Editorial Calendar

• Social media calendar

• Social Media Management

• Social Media Analytics

• SEO

• Google Analytics

Integrated Marketing

Branding

Design

Events

Content Development

Lead Generation: Email Marketing

Social Media Management

Employment Branding

• Rebranding Plan and Implementation

• Branding Guidelines/Kit

Integrated Marketing

Branding

Design

Events

Content Development

Lead Generation: Email Marketing

Social Media Management

Employment Branding

• Trade Show and Conferences

• Symposiums and Round Tables

• Webinars

• Workshops

• Product Launch Events

Integrated Marketing

Branding

Design

Events

Content Development

Lead Generation: Email Marketing

Social Media Management

Employment Branding

• Lead Generation

• E-mail Marketing Calendar

• Developing e-mailers

• Managing email marketing campaigns

Integrated Marketing

Branding

Design

Events

Content Development

Lead Generation: Email Marketing

Social Media Management

Employment Branding

• Ads for employment

• Hiring newsletter

• Internal employee magazine/newsletter

• Stationery for employees

• CSR

• Employee engagement activities & events

• Banners for hiring

• Hiring and induction PPTs

• Mailer template for communication

• Employee engagement surveys

Integrated Marketing

Branding

Design

Events

Content Development

Lead Generation: Email Marketing

Social Media Management

Employment Branding

How is it structured?

YOUR COMPANY

Div 1 Div 2 Div 3 Div 4 Div 5 Div 6

Account Manager/Information Officer

Media Relations

Account Manger Assigned for your company (Full-Time/ Part-Time)

Social Media

Develop brochures

& other Materials

Design Events Internships/

Placements

MARCOSTAT

Why outsource and why not hire a full-time resource??

• The person is not skilled with all the skillsets such as writing, SEO, content marketing, social media, events, email marketing, direct marketing, SMS marketing, designing collateral and PPTS

• You need to hire multiple persons for doing all the above. Below are the salaries:

– Social Media – 20000 INR per month

– SEO – 15000 INR per month

– Direct marketing – 25000 per month

– Designer – 20000 INR per month

– Marketing Manager – 35000 – 50000 INR per month

– Other agencies for PR support – 40000 INR per month

– Total payouts is approx: 1.4 Lacs per month

• May not have good contacts with all the media journalists/editors/photographers

• The person leaves after some months/year – again you need to search for other candidates

Typical issues that may arise:

• We give you one Account Manager who can be a full-time or a part-time employee and will be the coordination point. He will coordinate with different information points and/or stakeholders at your institution and will then coordinate with various divisions at Marcostat to get your work done.

• All your marketing tasks such as writing, SEO, content marketing, social media, events, email marketing, direct marketing, SMS marketing, designing collateral and PPTS will be carried out smoothly

• There is no need to hire multiple persons for doing all the above.

• No fear of person leaving the job, as we ensure smooth functioning of the operation, you will always interact with you account manager and in case of situation where the Account Manager leaves, there will be zero delay in replacing the position to ensure that your work is functioning effectively.

Advantages of preferring Marcostat:

Our Deliverables..

• 1 Account Manager

• The Account Manager will be the face of our company and Marcostat representative. He will be on Marcostat payroll.

• You will pick and choose the offerings that you require.

• We will prepare a scope of work and commit to monthly delivery, prepare an agreement. Post signing the agreement, the Account Manager will be assigned to you.

• Communication Pattern:

– Daily Catch-ups with your Account Manager

– Weekly Meetings with Marcostat Consultant

– Monthly Review Meeting with Marcostat Consultant

Take your staffing headache off your head: We find the right fit for

your organization…

Recruitment Process

Negotiation/ Closing

Candidate Coordination

Screening Sourcing

How do we work with you??

• Step 1: Once you have selected the offering, please email us your requirement at beseen@marcostat.com. Service offering details/process/pricing will be sent across to you along with an information sheet which needs to be filled by you. This will fetch us more details about the order and would help us serve you better.

• Step 2: Agreement will be sent and a briefing call if necessary will be arranged in case we need more clarity.

• Step 3: Project Manager will be assigned. Project plan/details along with timelines and milestones will be sent.

• Step 4: Deliverables (one-time or on-going), On-going communications, Feedback, and Reporting

Connect with us!!

• Website: www.marcostat.com

• Facebook: https://www.facebook.com/marcostat

• Twitter: http://twitter.com/marcostat_co

• LinkedIn: https://www.linkedin.com/company/marcostat

Contact Person:

Nilofar Nigar, Founder and CEO, Marcostat

Mobile: +91-9581887720

Email: nilofar@marcostat.com

Address:

Marcostat, Suite No. 7-1/1a, 2nd Floor, M S Plaza, Hydershahkote, Hyderabad, India - 500008

Contact us

Address:

Suite no. 1-1/1a, 2nd Floor,

Suncity, Hydershahkote

Hyderabad

Contact Person:

Nilofar Nigar

CEO, Marcostat

Email: nilofar@marcostat.com

Phone: +91-9581887720

Thank You!!

www.marcostat.com