DEEP DIVE: TALK LIKE TEDNCSL Summit 2016
Marianna Swallow mariannaswallow.com
A little about me…• Former actress and
Improv performer• Graduate of the Second
City Conservatory• Professional trainer &
speaker since 1997• Ukulele novice• Author,
21 Ways to Engage Your Audience(amazon)
GOAL:STEPS TO MAKE TALKS COMPELLING & CONCISE
a about today’s
“How will use this in my
In this hour we’ll cover…1. Purpose2. Takeaways3. Audience
ANTIDOTE TO RAMBLING:PREPARATION
ALWAYSPREPARE.EVEN IF YOU’VE BEEN DOING THIS FOR 20 YEARS…
…YES,EVEN IF YOU’VE GIVEN THIS SPEECH BEFORE.
“STYLE WITHOUT SUBSTANCE IS AWFUL.”
— CHRIS ANDERSON, HEAD OF TED
TED TALKS
Beware the expert.
— Marianna Swallow
Three tips for a compelling, concise, TED-like talk:
1. Know Your Purpose
2. Know Your Takeaways
3. Plan for Your Audience
Three tips for a compelling, concise, TED-like talk:
1. Know Your Purpose
WHAT’S YOUR PURPOSE?
PURPOSE STATEMENT
What is your specific purpose?
Purpose statement
My goal is to _______________.
I want my audience to
(know/do/feel)
__________________ .
Know your purpose
My goal is to teach my audience how to draft a bill.
I want my audience to (know/do/feel) the first three steps to draft a bill effectively.
Three tips for a compelling, concise, TED-like talk:
1. Know Your Purpose
2. Know Your Takeaways
3. Plan for Your Audience
Three tips for a compelling, concise, TED-like talk:
2. Know Your Takeaways
What do you want them to leave with?
• This may be time-driven.• Should be short, concise.• If they leave with only ….
–One thing? Two things? Three things?
ALL CONTENT MUST SUPPORT YOUR PURPOSE.
SUPPORTING YOUR PURPOSE MAKES IT CONCISE.
OVERVIEW OF TED FORMAT
Introduction: PreviewWhy this is important (effect on jobs, outcomes, etc.)Main Concept(s)Implications Conclusion (recap, questions)Source:TEDTalksTheTEDGuidetoPublicSpeaking,byChrisAnderson
“IT'S MUCH EASIER TO PULL IN AN AUDIENCE BY FRAMING THE TALK AS AN INTRIGUING RIDDLE THAN A PLEA FOR THEM TO CARE.”
— CHRIS ANDERSON, TED TALKS
In short…1. What? 2. So What? 3. Now What?
Source:TEDTalksTheTEDGuidetoPublicSpeaking,byChrisAnderson
Quick Prep TipsFor last-minute talks …
1. Grab a notecard.2. Write 3 most important things.3. Off you go.
Three tips for a compelling, concise, TED-like talk:
1. Know Your Purpose
2. Know Your Takeaways
3. Plan for Your Audience
Three tips for a compelling, concise, TED-like talk:
3. Plan for Your Audience
CONNECTING WITH YOUR AUDIENCE MAKES IT COMPELLING.
In order for adults to learn…
…2 things …3 ways to connect
TWO things
1. The whys
WHAT IS IMPORTANT, AND WHY?
TWO things
2. The WIIFM?
WIIFM:
What’s in it
for me?
THREE ways to connect
1. Make it relevant.
2. Make it engaging.
3. Speak their language.
1. RELEVANT:What is important, and why?
…relate to real world
2. ENGAGING:Communication stylesLearning styles
Communication StylesDISC—Dominance—Influencer—Steadiness—Conscientious
2. ENGAGING:
Learning styles
Learning Styles
Auditory Visual Tactile
3. SPEAK THEIR LANGUAGE
Meet them where they areExplain jargon & acroynms“Beware the expert.”
“LANGUAGE WORKS ITS MAGIC ONLY TO THE EXTENT IT IS UNDERSTOOD BY LISTENER AND SPEAKER.”
— CHRIS ANDERSON, TED TALKS
Notes on making a video…
Plan it outRehearse a minimum of ONCE without tapingSlow downAllow pauses
Mix elements to reinforce learningBorrow from TED! Anticipate questions
YOUR QUESTIONS GO HERE.
ResourcesTED Talks, Chris Anderson
ted.comWatch talks, borrow what you like.
The 10-Minute Trainer, AUTHOR
atd.orgAssociation for Talent Development
TED talks to view & deconstruct
Anthony Goldbloom –“The jobs we’ll lose to machines…”
Amy Cuddy –“Your body language shapes...”
Thank You!Marianna Swallow mariannaswallow.com
Thank You!Marianna Swallow mariannaswallow.com
Thank You!Marianna Swallow mariannaswallow.com