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Merchand-I

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Marico is a leading Indian Group in Consumer Products &Services in the Global Beautyand Wellness space

Marico Industries Ltd. was actually incorporated in 1988 as asales and marketing spinoff from Bombay Oil Industries foundedby Kanji Morarji.

Headquartered in Mumbai and 4 regional offices in India Every month, over 70 Million consumer packs from Marico reach

approximately 130 Million consumers in about 23 Millionhouseholds, through a widespread distribution network of morethan 33 lakh retail outlets in India and overseas.

Employee strength-1000 as of 2008 Chairman & Managing Director (Promoter): Mr. Harsh Mariwala Key businesses now: Consumer Products Business

(including Personal & Nature Care and Wellness & New Products),International FMCG business and Kaya

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Goal-We commit ourselves to improving thequality of people's lives in several parts of theworld, through branded fast movingconsumer products and services.” 

VISION AND MISSION

'COME WIN'---- their vision and mission iscaptured in this acronym, which when

bifurcated means the following: -

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Consumers: For they are the reason we exist. 

The primary focus of our efforts will be to not only understand what adds greatest valueto the consumer but also change and reinvent ourselves if need be. We will translate theconsumer's needs and desires into marketable products and an ever-expanding base of loyal consumers, with speed and a quality of response that surpasses the competition.

Membership: For a sense of ownership empowers us.

Wholesome membership is when a person brings his/her entire being into theorganization. It also gives each member a role in articulating and shaping the destiny of the organization, which in turn, builds commitment and ownership.

Excellence: For it unleashes our potential. 

We will focus on policies and practices where people produce consistently superiorperformances and where people are encouraged to discover their untapped potential.

Wealth: For on it hinges our growth. 

All our efforts must culminate in the creation of wealth. We will do so by continuouslyadding value in everything we do through a variety of methods. We will use sources

productively, eliminate waste, reduce cycle times and costs and enhance the consumerbase.

Innovation: For it gives wings to ideas. 

The future of our organization rests on our willingness to experiment, push in new anduntested directions, think in uncommon ways and take calculated risks. Continuousimprovement should be a part of everyday work. We acknowledge that failure is inherentin any new initiative. We will commit resources for experimentation and invest in

processes for reviewing and sharing of learning.

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Uncommon Sense as a Unique Competitive Advantage 

Marico believes that its belief in "uncommon sense" and its uniqueculture differentiates it from others. Typically Innovation is thoughtof as a genetic ability, sometimes created from sparks of genius,and mainly applicable to the invention of new products. To Marico,Innovation included the challenge of the status quo, adaptedwisdom from other worlds and the creation of something wherethere was none. These could be a product, a method or even a shiftin paradigm.

We believe that common thinking gets common results and anuncommon approach to business can bring about radically different

results.

We also believe that uncommon sense enables the creation of anorganization that is boundariless in approach and limitless in sizingand seizing the potential of opportunities all around. Suchan approach can be sustained with a unique culture of openness,

transparency, trust, empowerment and meritocracy.

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Values- 

◦ THINK CONSUMER (Consumer-centric)

◦ TO (Transparency & Openness, Opportunity-seeking)

◦ BE (Bias for action, Excellence)

◦ BIG (Boundarylessness, Innovation, Global outlook)

Business Principles-

We commit ourselves to improving the quality of people's lives in several parts of theworld, through branded Beauty & Wellness products and solutions.

◦ We shall offer brands that enhance the appeal and nourishment of hair and skinthrough distinctive products and services based on the goodness of coconut, othernatural substances and the underlying science of hair care and skin care.

◦ We shall make available brands that contribute to healthy living, through, bothproducts drawn from agriculture offered in natural or processed forms, and services.

◦ We shall develop, in parts of the world beyond the Indian Subcontinent, a franchisefor our branded products and services.

◦ We shall aim to be a leader in each of our businesses through heightened sensitivityto consumer needs, setting up of new standards in the delivery and quality of products and services and processes of continuous learning and improvement.

◦ We shall share our prosperity amongst members, shareholders and associates, whocontribute in improving our equity and market value. We shall acquire the stature of afriendly corporate citizen, contributing to the betterment of neighborhoodcommunities, where we are significantly present

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CMD: Mr. Harsh C. Mariwala Chairman of Audit Committee: Mr. Nikhil

Khattau

Director: Mr. Cyril Shroff  CEO Health Care Division: Mr. Pranab Kumar

Datta

CEO Sales: Mr. Pradeep Mansukhani

Chief Finance, HR & strategy: Mr. MilindSarawate

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Marico's Strategic Business Un its: The Marico Group business organisation is structured into three Strategic Business

Units (SBUs)

Consumer Products Business (India)

Personal & Nature Care

Wellness & New Products

Marico's Consumer Products Business houses well-known brands such as

Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, amongothers, which occupy leadership positions with significant market shares in mostcategories- Coconut Oil, Hair Oils, Post wash hair care, Anti-lice Treatment,Premium Refined Edible Oils, niche Fabric Care etc.

International Business Group

International FMCG BusinessMarico's International Business Group reaches out to more than 20 countries inthe Middle East, Asian sub-continent, Australia. The International Business Groupwas formed in early 90's to cater mainly to the demand of Indians settled abroad.The Business was then small and it has over the years assumed increasingproportions with a phenomenal top line growth rate of more than 30%. InitiallyMarico exported only Parachute Coconut Oil. Now it caters to varying needs of 

customers in different countries with a hostof varied offerings.

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Kaya (Branched out to form a separate company Kaya Ltd.a wholly owned subsidiary of Marico) Kaya Skin clinics

Kaya Ltd (erstwhile Kaya Skin Care Ltd.) was anentrepreneurial leap of faith, from consumers’ products to

giving holistic solutions. This marked Marico's entry intoskin care solutions business. It focuses on meeting theemerging needs of the modern day consumers byproviding useful and effective services in the beauty andwellness space. Today, Kaya is recognized as a pioneer in

skin care and has become a benchmark for efficacy andclient care. Over 6 Lakh delighted customers pledge theirtrust in Kaya.

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Saffola- Marico has rooted its Saffola communication in awareness about

how to keep one’s heart healthier. Saffola went on TV in 2007with its Saffola Life campaign to solicit people to take cholesteroltests. Since then, over 9 million people have participated in thesetests.The Saffola Life campaign has enabled the company to put

together a study called ‘State of the Indian Heart’. Maricodistributes it among doctors.

Titled ‘Kal Se’ – the ad campaign by McCann Erickson is based onthe consumer insight that ‘Men are reluctant health enthusiasts’,who shy away from taking the first steps towards a healthy

lifestyle by putting it off till tomorrow. The positioning of thecampaign, ‘Aaj Se’, is on the basis of this insight. The campaignrolled out in May end, across all major TV channels, press andoutdoor.

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Parachute  Parachute Sampoorna 

The new campaign romanticises a women's simple fascination with her hair.The campaign seeks to convey in a very mind opening manner the relevanceof strong hair and urges its viewers to take care of their hair with ParachuteSampoorna; hair which is sometimes our language and sometimes the way

we define ourselves. The ad film portrays women in various routines anddepicts how hair conveys their moods and thoughts. These situations bringalive the language of hair. The need for strong hair forms a central part of the clear communication of the woman's feelings and emotions.

Parachute Advansed 

The new advertising campaign of Parachute Advansed showcases a girlgrowing into a young woman. The ad talks about how she grows each day

through her experiences, her mistakes, her interactions. The ad focuses onthe premise that it is good to grow. And Parachute Advansed helps your hairgrow.

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Kaya 

‘Let your skin talk’ says Kaya in a new TV campaign. Launchedwith a two pronged communication strategy, the campaign aimsto guide the customers to get proper skin care advice as well aseducate them about the need for having a scientific approachtowards regular skin care. The company has introduced a range of 'Designer Skin' solutions focus on evening out skin tone, reducing

pigmentation caused by tanning, controlling acne caused byexcessive oil build up and skin brightening. Riddhima Kapoor isthe brand ambassador of the same. Kaya is not a brand that canbe endorsed by a big star; the endorsement needs to be credible.Riddhima’s like the girl next door but with some aspirationalquality and adds credibility to the brand. Initially, Kaya had

engaged model Aditi Govitrikar, who also happens to be a doctor,as a brand ambassador. But the association did not last long.

Shanti Hair Oil 

Amla consumer aspires to have long, beautiful black hair. So in2002, company positioned 'Shanti Amla' on the platform of 'KaaleZindadil Baal'.

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Dabur India

Godrej

HUL

P&G

ITC

Colgate Palmolive Shalimar

Emami

Subsidiaries/Parent Company

◦ Subsidiaries of Marico include

Marico Bangladesh Limited,

MBL Industries Limited,

Kaya Limited

Marico Middle East FZE

Kaya Middle East FZE

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Financial Overview

Group Turnover Rs. ~ 3128 Cr. Up 18 % growth over FY10

Profit Before Tax Rs. ~ 376 Cr. Up 26 % growth over FY10

Profit after tax (PAT) for FY11 was ~286 Cr. A growth of ~24% over FY10

Consumer Products Business

Marico’s Consumer Products Business in India grew by 11% in volume and17% in value during FY11 over FY10. This was achieved through growthacross key established portfolios – Parachute coconut oil, Saffola refined

edible oil and hair oils as well as the introduction of new products. TheCompany also achieved a higher rate of growth in its rural markets, takingthe share of rural sales in its revenue to 27%.

International business

Marico’s International business (comprising about 23% of the group’sturnover) grew by 22% over FY10. The underlying business growth washigher at 27%, which was partly offset by the appreciation in the IndianRupee 

Kaya Skin Solutions Business

During FY11, Kaya’s skin solutions business achieved a turnover if INR 239crore recording a revenue growth of ~31% over FY10, boosted by theacquisition of Derma Rx in May 2010. The Kaya business without Derma Rxachieved a revenue growth of ~7% over FY10. On an overall basis Kaya made

a small loss of INR 2.30 crore at the PBT level.

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Corporate Social Responsibility to Marico is anexpression of being a responsible citizen. Maricodefines it as all roles played by it in the course of discharging its responsibility to all the constituenciesfrom which the organization draws strength forconducting its business. CSR is thus communitymembership and leadership.

Marico's CSR is based on interdependence and it

believes in the need for an efficient business eco-system, where business and the rest of the societyco-exist with respectful interdependence.

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The various constituencies targeted and reached out for CSR are:  

The neighborhoods of all Marico locations 

Under this initiative Marico at various office and factory locations in India andoverseas promotes education, sports, art, culture and supports welfare and relief operations.

Marico Innovation Foundation 

Spheres or processes which if strengthened enable business to prosper and upliftthe status of the whole society. Setting up of the Marico Innovation Foundationreflects on Marico's belief in innovation as a process. The Foundation's objective isto fuel Innovation in India. Initiatives undertaken by the Foundation are:

◦ Researches in the areas of cutting edge innovations in the Business and SocialSectors.

◦ A unique partnership between top Indian Business Schools and the corporateworld in Applied Innovation

◦ Innovation For India Awards to reward Business and Social Innovation

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Year 2010 Marico wins the Red Hat Consumer Showcase Award 2010

 Marico was awarded the Greentech Safety Silver Award 2010, foroutstanding achievement in Safety Management, in the FMCGsector, for its Dehradun plant.

 Marico wins the Runners-up trophy at the G-CUBE, Good GreenGovernance Award in the Manufacturing category, for its Jalgaonplant.

 Harsh Mariwala was awarded the Ernst & Young ‘Entrepreneur of the Year Award’ 2009 in the Manufacturing category.

 Marico won the Outstanding Achievement Trophy in the

manufacturing category at the IMC Ramkrishna Bajaj NationalQuality Award (RBNQA).

 Hair Code voted Marico a Superbrand in Egypt.

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26/08/2010: FMCG player Marico today zoomed over 5 per cent in earlytrade, a day after it said it plans to increase prices of its flagship hair oil

brand 'Parachute' and edible oil brand 'Saffola' to offset rising input cost. 26/08/2010: The Company is going to generate over 40% of return on net

worth plus growth of over 10% year on year from previous year. The target of the stock for the day would be Rs 131.

13/08/2010: Marico has acquired OTC Health Care Brand "Ingwe" fromGuideline Trading CC of South Africa, through its subsidiary- Marico South

Africa (Proprietory) Limited .The range comprises immuno boosters and themedi-pak range focused on the ethnic consumer in South Africa.

03/08/2010: The Board of Directors of Marico Limited has inducted B. S.Nagesh, Customer Care Associate & Vice Chairman of Shoppers Stop Limited,as a Non-Executive Independent Director.

30/07/2010: Marico reports Rs. 587.73 crore turnover for quarter ended Jun

2010 28/07/2010: Marico Q1 cons net profit up at Rs 73.7 cr

23/06/10: Sales growth of 15% fairly feasible in F11

09/06/10: Marico is a long term buy even at the present levels and is likelyto go all the way up to Rs 140 odd levels in the next 3 quarters or so.

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Desired Qualities 

Instead, I am mentioning the recruitment process as given by them. Thesame is as follows-

Filling of the Company Application Form - The information that is sharedhere helps us knowing the candidate better and makes our interactionsduring the interview more effective.

Managerial Values Questionnaire - Profiling test (Applicable for managerial& above level).

Career Anchors Questionnaire - Profiling test (Applicable for managerial &above level). For certain specific positions, there is a Technical/ AptitudeTest.

Interviews - The interviews consist of one or two interviews with HR, thenwith the 'would be boss' and finally with the 'would be grand boss'.

Reference Check - At the last stage, we take feedback about the candidate

from two individuals who would have known the candidate in aprofessional context. Medical check-up and remuneration finalization isdone after this stage.

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