© 2011 Marina Bay Sands PTE LTD
PAGE 0
Social Media and Mobile for Travel Asia 2013
28 November 2013
MARINA BAY SANDS®
© 2011 Marina Bay Sands PTE LTD
PAGE 1
• SELECTION
• COLLABORATION
• BALANCE
• MEASUREMENT
AGENDA
© 2011 Marina Bay Sands PTE LTD
PAGE 2
SELECTION – what is right for you
© 2011 Marina Bay Sands PTE LTD
PAGE 3
COLLABORATION – how to engage
Image taken from : http://info.toatech.com/field-service-management-blog/bid/316756/Wearable-tech-and-social-collaboration-The-future-of-field-service
© 2011 Marina Bay Sands PTE LTD
PAGE 4
BALANCE – how to get it right
© 2011 Marina Bay Sands PTE LTD
PAGE 5
© 2011 Marina Bay Sands PTE LTD
PAGE 6
© 2011 Marina Bay Sands PTE LTD
PAGE 7
© 2011 Marina Bay Sands PTE LTD
PAGE 8
© 2011 Marina Bay Sands PTE LTD
PAGE 9
© 2011 Marina Bay Sands PTE LTD
PAGE 10
Beyond our sphere of influence
3.1 million followers
© 2011 Marina Bay Sands PTE LTD
PAGE 11
To over 841k followers
To over
178k
followers To over
800k
followers
To over 5.7m
followers
Beyond our sphere of influence
© 2011 Marina Bay Sands PTE LTD
PAGE 12
MEASUREMENT – benchmarking
Hotel Brand Chart (at 19 Nov)
© 2011 Marina Bay Sands PTE LTD
PAGE 13
MEASUREMENT – what to measure
unmetric: Top
Singaporean Brands
on Social Media –
October 2013
© 2011 Marina Bay Sands PTE LTD
PAGE 14
MEASUREMENT – what to measure
© 2011 Marina Bay Sands PTE LTD
PAGE 15
MEASUREMENT – what to measure
https://followerwonk.com/