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PRINT PLUS THE IMPORTANT ROLE OF PRINT WAN IFRA-KIEV-SEPT. 4, 2012 Tuesday, September 4, 12
PRINT PLUSTHE IMPORTANT ROLE OF PRINT
WAN IFRA-KIEV-SEPT. 4, 2012Tuesday, September 4, 12
PRINT PLUS
PRINT MAY BE ETERNAL....BUT ONLY THROUGHADAPTABILITY, REINVENTION AND SHIFTING OF ROLES
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
The good news is that there IS a role.....
PRINT PLUS
Tuesday, September 4, 12
The good news is that there IS a role.....
PRINT PLUS
The power of disconnect!
Tuesday, September 4, 12
PRINT PLUS
The media quartet: each platform hasa different function
Tuesday, September 4, 12
PRINT PLUS
The media quartet: each platform hasa different function
Tuesday, September 4, 12
PRINT PLUS
The media quartet: each platform hasa different function
Tuesday, September 4, 12
PRINT PLUS
The media quartet: each platform hasa different function
Tuesday, September 4, 12
PRINT PLUS
The media quartet: each platform hasa different function
Tuesday, September 4, 12
PRINT PLUS
The media quartet: each platform hasa different function
We lean forward to smaller screens We lean back with larger screens
Tuesday, September 4, 12
PRINT PLUS
Three who add the PLUS to print!
Tuesday, September 4, 12
PRINT PLUS
THE WASHINGTON POST
Tuesday, September 4, 12
PRINT PLUS
THE WASHINGTON POST
Differentiating roles of each platform
Tuesday, September 4, 12
PRINT PLUS
THE WASHINGTON POST
Differentiating roles of each platform
Development of digital strategy
Tuesday, September 4, 12
PRINT PLUS
THE WASHINGTON POST
Differentiating roles of each platform
Development of digital strategy
A revamp of its Sunday newspaper--the 5Ws take a detour, giving way to a more analytical,contemplative printed newspaper
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
EL TIEMPO
Tuesday, September 4, 12
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EL TIEMPO
Total content realignment, reinvention to THREE sections:what you must knowwhat you must readwhat you must do
Tuesday, September 4, 12
Un nuevo concepto: La información se organiza en Debes Saber, Debes Hacer y Debes Leer.
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
Total revision of content flow
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
WIRTSHAFTTSBLATT
Tuesday, September 4, 12
PRINT PLUS
WIRTSHAFTTSBLATT
Creating the MOBILISTA across platformsprogram
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
MANY NEWSPAPERS WILLSTUDY THE ROLE OF FREQUENCY OF PUBLICATION
Tuesday, September 4, 12
PRINT PLUS
DOES A NEWSPAPER HAVETO PUBLISH DAILY?
Tuesday, September 4, 12
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PERHAPS WE WILL SEE PRINT ONLY FOR A ROBUSTWEEKEND PRODUCT, TOTALLEAN BACK EXPERIENCE
Tuesday, September 4, 12
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IN MY VIEW, THAT NEWSPAPER WILL DO A SORT OF TANGO OF THE SERIOUS AND THE SILLY
Tuesday, September 4, 12
PRINT PLUS
Tuesday, September 4, 12
PRINT PLUS
THE FUTURE IS ABOUTNETWORKED PLATFORMS, NOT ISLANDS---WITH STORYTELLINGAS PROTAGONIST
Tuesday, September 4, 12
PRINT PLUS
comingsoon.ipaddesignlab.com
COMING VERY SOON
Tuesday, September 4, 12
@DrMarioRGarciawww.garciamedia.com
Tuesday, September 4, 12
@DrMarioRGarciawww.garciamedia.com
Tuesday, September 4, 12
