i-ImmersionBlog

Proposal

Marissa LeeJanuary 13. 2012

Personal online journal

Consisting of entries called “posts”

Saved in reverse chronological order

Where people can read, discuss, and comment

Blog:

Why Blog?

Thought Leadership

Brand Building

Communication

Free Community

Competitive

According to Universal McCann

77% of Internet users read blogs

58% say that they are better-known in their industry because of their blog

56% say that their blog has helped their company establish a position as a thought leader within their industry.

Conversion Rate

So…

Welcome to the i-Immersion Blog

Welcome to the i-Immersion Blog

Combine = Tabs

• About i-Immersion• Why i-Immersion• McKinley School• Hatch School• Ni hoa Site• Downloads• Contact us

School Sites: Sub-blogs

Update at least weekly - biweekly by teachers, Program Coordinator

At least one picture per week

http://ilcsphotopage.wordpress.com/page/3/

Photo blog!

Conversion Rate

150 StudentsK-12th grade

20,096 hitsin just 1 year

1 1

Photo blogEquivalent to 135 hits per student

But what about the

main content?

Structure

Structure

Musing MondayTeacher TuesdayWild WednesdayThankful ThursdayFeatured Friday

Goal: living person behind the name

Example: http://headofschoolblog.wordpress.com/page/3/

RelatableEmotionsFeeling

Breathing

Talking conversion rates again?

Ten Tuesdays, Featured Fridays http://storyofmylifetheblog.blogspot.com/search/label/List%20of%20Ten%20Tuesday

600 Subscribers 2,133+ Subscribers

20+ Comments 70+ Comments

Questions?

Why?30% of Internet traffic is currently video.

By 2013, 90% of Internet traffic will be video

1 minute of video is worth 1.8 million words

Visitors who view product videos are 85% more likely to

buy than visitors who do not

Why?Dialogue with customer

Interactive, conversational Community

Virtual & viral marketing

No worries about privacy concernsBecause all personal volunteering

Every parent loves watching their kids and seeing them win

http://www.youtube.com/watch?v=rchTNpt1dn4

Video Contest

1. Social base: fb is easiest for voting

2. Pose Prompt3. Requirements4. Award – free iicamp5. Promote it – flyers in

schools, emails, etc 6. Reuse contest

content – marketing, blog, testimonials

Video Contest

Traffic

Conversion rate

PR Suggestion

Marissa Leei-Immersion

January 13. 2012marissalee@berkeley.edu