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Mark Avnet
© 2009 all rights [email protected]
MASC 638 – Digital EngagementModule 2 - Integrated, viral, arg, etc.
Mark Avnet
email: [email protected]: 804-827-8879cell: 860-985-1626www.fastarc.com
QuickTime™ and a decompressor
are needed to see this picture.
Mark Avnet
© 2009 all rights [email protected]
Agenda
• Dave Gibson, Michael Carpenter - Martin
• Your presentations
• Some examples
• Assignment
Mark Avnet
© 2009 all rights [email protected]
Blogging: Crest, Weekly Clean
http://adage.com/article?article_id=130476
Mark Avnet
© 2009 all rights [email protected]
Uniqlo: Uniqlock
tp://creativity-online.com/work/view?seed=e44a03bd&category=34
• Online uniqlock app http://www.uniqlo.jp/uniqlock/
Mark Avnet
© 2009 all rights [email protected]
DUE IN TWO WEEKS:
• Your group is going to create a proposal for a long-term integrated campaign. See handout and/or this link from the Dig Engagement class site
Mark Avnet
© 2009 all rights [email protected]
Joe Cianciotto
Executive Creative Director, Amplify
Chief Community Officer
