MARK IV is a content provider for medical and scientific animation. It is backed by over four decades of professional expertise in the field of medicine. It is located in Coimbatore, South India with offices in UK and Singapore
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Company providing Medical & Scientific communication services for the pharmaceutical, biotech, medical equipment & health care industry Specialization in Medical & Scientific Animation. One of the pioneers in the field of Medical Animation in the country. With four decades of medical expertise, we provide a broad spectrum of services ranging from new product launches, sales force training materials, MOA videos, CME kits & interactive sales & marketing materials Introduction
Transcript
Company providing Medical & Scientific communication services for the pharmaceutical, biotech, medical equipment & health care industry
Specialization in Medical & Scientific Animation. One of the pioneers in the field of Medical Animation in the country.
With four decades of medical expertise, we provide a broad spectrum of services ranging from new product launches, sales force training materials, MOA videos, CME kits & interactive sales & marketing materials
Introduction
Products & Services
Medical Animation Library
2D/3D Medical & Scientific Illustrations
2D/3D Medical & Scientific Animations
Flash based Interactive Applications
Websites & Health Portals for Pharmaceutical & Healthcare Industry
Specific Applications
• MOA (Mechanism of Action) of a Drug• Pharmaceutical Sales Force Training Kits• Continuing Interactive Medical Education (CME)
Kits• Public Health Information• Interactive Sales & Marketing Aids• New product Launches• Sales support materials• Medical Education programs• Equipment demonstration• Technical Literature Kits
CASE STUDY: Sales Support MaterialsClient: Eurocor GmbH, GermanyTitle: Sales support materials - Equipment DemonstrationRun-time: 0:90secs
Eurocor is a growing European Life Sciences Technology corporation specializing in the research, development and manufacture of interventional cardiology products.
The client wanted an animation that depicted the operational procedure of the cobalt chromium coronary stent system as a sales support material.
CASE STUDY: Sales force training kitsClient: Novartis International AG , AustraliaTitle: Sales force raining kits - Osteoporosis
The action of osteoblast and osteoclast cells in normal condition and during osteoporosis was provided comparatively which ensured better understanding.
CASE STUDY : Medical Education Programs
Client: Pixmed Medical Communication AS, NorwayTitle: Medical Education programs – 3d modeling of Human knee
The client wanted the human knee to be modeled in low poly and high poly, photo realistically textured and rigged with limitations in all the joints and movements.
CASE STUDY : Trade show Exhibits
The animation explained the operational procedure of the blade housed within the balloon catheter.
The cutting of the blade through the intimal, media, adventitial layer of coronary artery and heart muscle and the healing process was depicted in a visually appealing manner with technical perfection.
Client: Macbrud Corporations, USATitle: Trade show exhibits – Demonstration of Innovative Surgical equipment
The biggest challenge was to depict the complete action of the drug from its administration, its uptake, molecular mechanisms in the body and elimination.
The uptake of the drug by the phagocytes in the body, migration to the infected sites, bactericidal activity by azithromycin & inhibition of the protein synthesis was shown with importance to technical accuracy.
Competitive Advantage
• Editorial Board comprising of leading specialists and surgeons from different faculties of medicine.
• In-house technical team to develop Medical & Scientific content.
• Specialization in Medical & Scientific animation enables us to leverage the benefits of technical animation for product launches, sales force training & marketing materials.
Infrastructure
High end workstations powered by the latest multi core Intel processors
Multi terabyte storage servers with automated tape backup facility
Dedicated high end render farms powered by 8 core blade servers
High speed Fibre Channel backbone interconnect
Fully licensed software & industry standard plug ins
Highly skilled workforce with vast experience in animation
