Mark MacleodThe Infirmary

University of Worcester

© C Robinson

SMART Tourism

win - win - win

1. resources

University Museum Visitor SME

knowledge shared

funding from outside heritage sector

extra exclusive experience

collaborative project

win - win - win

2. research

University Museum Visitor SME

captive audience to measure

intelligent, ethical research

feeling valued academic influence

© Hong Xue & University of St Andrews

win - win - win

3. push boundaries & risk taking

University Museum Student SME

test with appropriate audience

increase in staff knowledge

direct feedback on ideas

work on edge

short iteration period

+ve publicity for being innovative

experience of heritage sector

test market knowledge

win - win - win

4. fresh ideas

University Museum Student

work with museum

take risks experience of real world project

access to audience

ideas from outside sector

heritage engagement

Bodge it ‘n’ Scarper - The Infirmary Game

© University of Worcester

Alpha

© University of Worcester

Smoothies - The Grey Lady

© University of Worcester

Animuseque - Immunity

© University of Worcester

win - win - win

5. relationships

University Museum Student

build contact with ‘university shop window’

work with university departments

discover a new sector with which to work

maintain connection with organisations

new audiences and visitor numbers

work with real content

Summary

1. resources2. research3. push boundaries and risk-taking4. fresh ideas5. relationships