Mark Wing - "Tune In Before You Shoot Off"

>1 Digital Henley 16/09/15 © Interrelated 2015

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Mark Wing

Bringing together a global network of expertsto co-engineer more complete interrelated brand experiences

Digital Henley 16/09/15 © Interrelated 2015

3 Digital Henley 16/09/15 © Interrelated 2015

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Tune in before you shoot off


We’re all publishers now

Charlotte Proudman


Eric E. Schmidt, Executive Chairman



“today is the fastest we’ve ever gone and

the slowest we will ever

go”



we create as much

information in two days now as we did from

the dawn of man through

2003


We’re all broadcasters now


Boom, in the house, #Tagtribes…

Mark Shaw Mark Shaw Mark Shaw Mark Shaw


How excited do you get over new gizmos?


Technology & The Human Brain

technology develops new and ever more

exciting ways to share our message


But, are people able to keep up?


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The brand experience has become splintered


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A world of unstructured, disconnected infoToday’s stories have no editors

The best way to defend your

brand reputation is to

be a content creator not a

content chaserCCO GE Healthcare

Jeff DeMarrais


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Top-down, centrally controlled approach has had its day

• Explosion in use of mobile devices

• Multichannel marketing being replaced by Omnichannel

• As with the arrival of electricity, everything is now always on

• In a more connected world customer expectations ever increasing

– Communities are the new power

– Disruption is forcing new business models

But, are businesses able to keep up?


>

Tune in before you turn the volume up


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The internal knowledge of who you are and what you stand for, those principles are so fundamental because once you know that, you can express yourself with more confidence on all those new consumer platforms.


A brand is a promise


A brand is a promise experienced


A strong performing brand

Strength in image, culture and technology


Customer Relationship

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Becoming customer relationship focused

image culture technology

Emotion Engagement Insights


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Barclays – Digital Eagles Argos – Digital Army Mind – Digital Ambassador





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Barclays – Digital Eagles Argos – Digital Army Mind – Digital Ambassador




Authenticity Empowerment Understanding










The company who work out how to convince people that privacy is important will define the next five years of technology.Stuart Langridge, blogger

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Moving forward, if brands are to have an authentic customer relationship, they will need to be so tuned in that they can respect

privacy



Mark Wing : +44 (0) 7867 800 608


Date post:	16-Jan-2017
Category:	Technology
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