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Market Analysis Extract A data-driven strategy for new or existing markets *Sample Version
Market Analysis ExtractA data-driven strategy for new or existing markets
*Sample Version
This Market Analysis covers 4 main topics.
Market Overview
Purpose & Goal of this Extract
Competitor & Portfolio Insights
Key Take-Aways & Recommendations
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The next slides explain the purpose & goal of this Market Analysis Extract.
Market Overview
Purpose & Goal of this Extract
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Competitor & Portfolio Insights
Key Take-Aways & Recommendations
Products
Competitors
This extract highlights how we can assist you to gain insights abouta certain market and your current position for any chosen product. We picked the UK to explain the approach.
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Any Product Group(s)
All/Any Competitor(s)
Any Country
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It shows the power of a data-driven approach which enables you tounderstand the status quo and to develop a successful market strategy.
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Understand the Market Develop Strategy Successful Market Entry
For a successful market entry, it is necessary to understand the vehiclestructure of the market.
Market Overview
Purpose & Goal of this Extract
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Competitor & Portfolio Insights
Key Take-Aways & Recommendations
Within the UK market, 30,6 million registered vehicles in operation (VIO) are divided into 11.630 different unique vehicle types.
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11.630Different vehicle types
30.651.106Registered vehicles (VIO)
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Models of 95 manufacturers are in use. Ford, Vauxhall and VW are the most popular brands.
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4,83m
4,03m
2,58m
0m
1m
2m
3m
4m
5m
6m
Top 25 Original Equipment Manufacturers
Nu
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in M
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Vehicles in Operation (VIO)
85% of the vehicles driving in the UK are aged between 4 and 20 years.
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0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
Vehicle Age
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The average age of a vehicle is 13 years.
4-20 years: 85%
Vehicles in Operation (VIO)
Due to the nature of business, it is key to understand which of thesevehicle types make up 80% of all registered vehicles in operation. We call them Top-Models.
0m
5m
10m
15m
20m
25m
30m
35m
1
256
511
766
1021
1276
1531
1786
2041
2296
2551
2806
3061
3316
3571
3826
4081
4336
4591
4846
5101
5356
5611
5866
6121
6376
6631
6886
7141
7396
7651
7906
8161
8416
8671
8926
9181
9436
9691
9946
102
01
104
56
107
11
109
66
112
21
114
76
Tota
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Number of vehicle types
0 2.500 10.0005.000 7.500
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Cummulated VIO
In the UK, out of 11.630 vehicle types there are only 1.519 Top-Models. These are the ones YOUR COMPANY should focus on.
0m
5m
10m
15m
20m
25m
30m
35m
1
256
511
766
1021
1276
1531
1786
2041
2296
2551
2806
3061
3316
3571
3826
4081
4336
4591
4846
5101
5356
5611
5866
6121
6376
6631
6886
7141
7396
7651
7906
8161
8416
8671
8926
9181
9436
9691
9946
102
01
104
56
107
11
109
66
112
21
114
76
Tota
l nu
mb
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of
regi
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Number of vehicle types
0 2.500 10.0005.000 7.500
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1.519 (13%) different vehicle types represent80% (24,5m) of the total UK car park.
Cummulated VIO
Following the market structure, it is essential to know how well your portfolio fits the market compared to your competitors.
Market Overview
Purpose & Goal of this Extract
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Competitor & Portfolio Insights
Key Take-Aways & Recommendations
For your core product group, you offer products for 68% of the Top-Models. You are one of the top 3 suppliers, but 20% behind the market leader.
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88,0%
67,6%
0%
20%
40%
60%
80%
100%
Top 15 Competitors
Co
vera
geo
fTo
p-M
od
els
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YOUR COMPANY has the 3rd highest coverage among Top-Models in the UK market.
Coverage of Top-Models
*Competitors are anonymized in this sample view
In order to close the gap to the UK market leader, you need to improveyour coverage especially for VW, Toyota, Mercedes and Mini.
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74%
88%
73%
65%
42% 44%
61%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Top 25 Original Equipment Manufacturers (sorted by VIO)
Co
vera
geo
fTo
p-M
od
els
Coverage of UK Top-Models – YOUR COMPANY
Coverage of UK Top-Models – Leading Brand
Coverage of UK Top-Models – Average
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Vehicle Age
Co
vera
geo
fTo
p-M
od
els
For Top-Models aged between 6 or more years, your coverage is great. You are missing out on the younger (0-5 years) Top-Models in the UK.
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6+ years: Coverage is close to the leading competitor brand.
0-5 years: Coveragebelow average.
Coverage of UK Top-Models – YOUR COMPANY
Coverage of UK Top-Models – Leading Brand
Coverage of UK Top-Models – Average
Providing data facts and figures is not enough. To make a true difference, we help you turning those insights into action.
Market Overview
Purpose & Goal of this Extract
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Competitor & Portfolio Insights
Key Take-Aways & Recommendations
Here are the key take-aways of our short market analysis extract.
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Only 1.519 unique vehicle types (Top-Models) are key to penetrate 80% of the UK market.
With a coverage of 68% of the UK Top-Models (for your core productgroup), you are one of the top 3 suppliers.
The top UK car brands are well covered with your current Portfolio. Weaknesses are visibile for VW, Toyota, Mercedes and Mini.
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Your coverage for vehicles between 6+ years is great, but you are missingout on younger UK Top-Models (0-5 years).
We highly recommend you to further analyze your market position andgather a better understanding about the competition to improve your brandcommunication.
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Further investigate whether or not you are well prepared for othermarkets and the competition you are facing in those markets.
Analyse gaps and differences between your products and thecompetitors‘ portfolios and close data or product gaps.
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Use the advantages you have to communicate them into the market and to your customers.
With our data analytics expertise and access to the TecAlliance know-howwe are able to consult you on your individual needs.
Industry Experience 20+ years in the IAM Industry standard Market overview & insight Knowledge about
business models & processes
TecAlliance Data Product data & -
compatibility Repair & maintenance Vehicle inventory (VIO) Product orders
Analytics Expertise Data Integration Data Analytics Data Visualization Data Modeling Data/Digital Consulting
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Are you interested to understand more about Data Analytics and thepossibility to improve your business? Contact us!
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Jens StörmerGroup Manager
+49 172-198 2056
+49 172-198 2060
Marius WesselData Consultant
