Date post: | 22-Jan-2018 |
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Technology |
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Virtual Reality &
Augmented Reality?
Market Study
Research Analysis
Technology
Technologies AnalyzedOculus
Rift
HTC
Vive
Project
Morph-
eus
OSVR
HDK VR/AR
All about Software
All of the development is based around the game engine used.
Unity and Unreal are the main choices
The SDKs involved allow for interfacing the game engine with the
specific product.
Only Hololens has an emulator.
Snapshot of ComparisonDevices Oculus Rift HoloLens HTC Vive Tango Samsung Gear
Price - Stand Alone $599.00 $3,000.00 $799.00 <500 $100.00Price - w ith Estimated
Additions $1,999.00 $3,000.00 $1,999.00 - $900.00
Receive Date Jul-16 Jul-16 Jul-16 summer 2016 Jul-16
Capabilities VR AR?+VR AR?+VR AR VR
Independent Operation No Yes No Yes No
Portability No Yes No Yes Yes
Required Hardware Pow erful Computer None Pow erful Computer Just the device
Samsung Phone S6 or
Note 5 and Above
SDK Ow n Ow n OpenVR Unity and java API or C API
Andriod SDK/
Cardboard SDK
SDK Complexity
Controller
Controller(xbox)
Included + In house
Controller Under
Development
Controller Included but not
needed Motion Controller(free) None
Controller to be
Purchased (~50)
Headphones Included Included Included Not included Not Included
Weight 0.82 lbs (370 g)Ease of building new
applications Moderate Moderate Moderate Moderate Moderate
Features
Display 2160 x 1200 pixel HUE(heads up display) 2160 x 1200 pixel 7.02" 1920x1200
Based on Phone, w ill be
low er than the phone
Immersion Complete Partial Complete Complete
Voice Control No Yes No No No
Interface Gestures,Gaze,Voice,controller Pose: orientatio in 6 DOF
Gestures No Yes No No No
Field Of View 110 Complete 110 120 96
Refresh Rate 90Hz N/A 90Hz 60Hz
Precision Tracking 360 N/A 360 360/Yes No
Chaperone System No N/A Yes No No
Tracking Area 5x11 N/A 15x15 Yes None
Sensors IMU + Constellation
An array of sensors, 18
sensors
IMU, laser position
sensor, front-facing
camera , 36 sensors
Motion tracking, depth
sensor, accelerometre,
gyroscope,GPS, compass IMU + Proximity
OS Pow erful Computer Ow n - HPU Pow erful Computer Android 4.4 kitkat Phone
Pugh MatrixScale : 0 -
Not present at all;
feature not demonstrated or seen 1: Can be
implemented for
applications if needed 2: Feature
works minimally 3: Feature exceeds
expectations
Use Cases
Use Cases of Oculus Rift
02
04
0605
03
01
Gaming Social
Networking
Marketing
Architecture Modelling and
Designing360 Virtual
Tourism
Big Data Analysis
Stock Market
See Ancient Rome and Colosseum
Virtual Tour of College Campus
Real Estate Virtual Tour
Big data visualization, identify trends and see in 3D
Bloomberg terminals in Virtual Reality
Access Facebook and Netflix using Rift
Lowe’s Room – visualize rooms and place things3D Object Modelling - Spider
Creation of 3D buildings
Wells Fargo Marketing
Star Trek Gaming
Using Virtuix Omni – makes you a part of the game
Wells Fargo Article on Virtual Reality
Roller Coaster Ride
First Medical Surgery
Immersive Space Exploration to Mars - NASA
Online Education - Jackson College
A cross reality system which combines real and virtual world.
Stress and Anxiety Therapy
AltaSpace VR – your computer in virtual reality
High Fidelity Real time shopping
Immersive Gaming
Wider potential for non-
gaming applications – 3D
models, simulations,
marketing
Fast head tracking
performance, adjustable
focus
Gamers, early
adopters of
technology, age 20-30
years, males,
people’s willingness to
spend, researchers,
Facebook Branding
Value Proposition – Oculus Rift
Market Feedback – Oculus Rift
Looks and feels like a highly
refined product
Exclusivity with some excellent
games
Quick and easy setup
Lack of motion controllers, still not
released
Mostly a stationary experience so far.
What’s Good?
What’s Bad?
Use Cases of HoloLens
02
04
0605
03
01
Science and Education Social Networking
Marketing
Architecture Modelling and
DesigningTraining and Inspection
Big Data Analysis & Stock
Market
Japanese Airlines: Training
Airbus: Inspection
Citi Bank: AR for stock trading
Skype: Live video chat with AR
Lowe’s Room
Volvo
Volvo customer relationship
Case Western Reserve University
Dartmouth University: Education of visually Impaired
Auto Desk
Trimble
NUI graph: App for windows 10 (WIP)
NASA: Sidekick project
NASA: Mars to Earth program
Mixed and Augmented Reality games
Three-dimensional
holograms blended with
your real world
Remote training and
support, first-responder
emergency management,
virtual conferences
Interactive art and media,
human-computer
interaction and data
visualization
Offered to enterprises
and normal users
alike
Microsoft Branding
Value Proposition – HoloLens
Market Feedback – HoloLens
Gaze and gesture control are very
responsive
Spatial audio
Self-contained, no bulky wires or
system
Narrow Angle for viewing
Lack of consistency in picking up
control inputs
What’s Good?
What’s Bad?
Use Cases of Samsung Gear VR
02
04
03
01
Gaming
Social Networking
Car Selection360 Virtual Tourism
Virtual Test Ride with Audi
Virtual Tour In flight movie facility for first class passengers
Watch YouTube Videos in 3DWatch movies on Netflix
Superman roller coaster at Six Flags Play Avengers game
AltaSpace VR – your computer in virtual reality
Immersive Gaming
Watching movie and TV
shows with the same
effects
Fast head tracking
performance, adjustable
focus
Gamers, early
adopters of
technology, All market
segments who use
PhoneSamsung Branding
– compatible with
phone
Value Proposition – Samsung Gear
Use Cases of HTC Vive
02
04
03
01
Gaming
Entertainment
Car Manufacturing and
TestingEducation
Gaming experience and combine real and virtual world
Biology made simpler
Crime Scenes to Court Room BMV
Go Skin to create virtual illustrations
Audi
Disney Trailers made in VR
AltaSpace VR – your computer in virtual realityHigh Fidelity Real time shopping
Room-scale VR,
immersive feel
Mix of AR+VR
Doesn’t include add-ons
Gamers, early
adopters of
technology
Gaming,entertainment,
education
Value Proposition – HTC Vive
Market Feedback – HTC Vive
Room Scale VR makes for a Fun
experience
Chaperone and Front facing
Camera
Good Motion Tracking + Motion
Tracking Controls
Partnership with Steam – a very
common game platform
Bulky and aesthetically lacking
Getting started is cumbersome
Many of the games feel unfinished
What’s Good?
What’s Bad?
Use Cases of Project Tango
02
04
0605
03
01
Gaming Environment Mapping
Marketing
Architecture Modelling and
Designing
Education and Learning
Motion Tracking
6 Degree of freedom games
Lowe’s: Complete AR app for home needs
Way Fair: AR for home design
Museum experience using AR
Solar simulator at scale using AR
Indoor navigation and learning surroundings Aisle411 – Shopping made easier for Walgreens
Carnegie Mellon: Gotan project to learn
NASA: To send robots and make safe for humans
Matterport helps to learn the area
Morrison Utility services calculates depth and volume to excavate
Fiat Chrysler Automobiles configurator by Accenture
Target launched bullseye playground for retail experience
Offers AR platform
Maps indoors by motion
tracking and area
learning.
Motion tracking allows to
trace a path or teach
routes.
Area description file of
the store can be used
to navigate directly to
productsTango aims to reach
every segment in the
market by launching it
on phones
Value Proposition – Project Tango
Market Feedback – Project Tango
Impressive Hardware
Object mapping is fast and
accurate
Positional Tracking is well ahead
of competition
Great amounts of Potential
Lacks impressive apps to put it over
the top
What’s Good?
What’s Bad?