1. PRESENTED BY LOKESH SHUKLA MBA iipm [email protected]
om MARKET APPRAISAL
2. INTRODUCTION
3. FACTORS FOR MARKET APPRAISAL PROFI T EARNING CAPACITY OF
PRODUCT PROS & CONS SCREENING
4. MARKET APPRAISAL FOR PROJECTS INCREASE THE EXPECTED EARNINGS
OF AN ORGANISATION. IMPROVES THE REPUTATION OF A BUSINESS.
GENERATES SENSE OF COMPETITON . ATTRACTS NEW CUSTOMERS. INCLUDES
NEW TECHNIQUES .
5. THE IMPORTANCE OF CUSTOMERS NEED QUALITY PRICE
6. MARKET SURVEY MARKET SURVEY IS A COLLECTION OF DATA AND
INFORMATION FROM A SAMPLE OF CUSTOMERS AND POTENTIAL
CUSTOMERS.
7. STEPS IN MARKET SURVEY DEFINING THE TARGET POPULATION
SELECTING THE SAMPLING SIZE DEVELOPING QUESTIONNAIRE RECRUITING AND
TRAINING THE STAFFS OBTAINING INFORMATION SCRUTINISING ANALYSING
AND INTERPRETING
8. CHARACTERISTICS OF THE MARKET DEMAND OF THE PRODUCT PRICE
FALLING DEMAND ANALYSIS DISTRIBUTION METHODS CONSUMERS SUPPLY AND
COMPETITON GOVERNMENT POLICY
9. DEMAND FORECASTING QUALITATIVE METHOD TIME SERIES METHOD
CASUAL METHOD
