Date post: | 13-Jan-2015 |
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Market: Intro to Social Media Listening and Engagement with Radian6 Gordon Evans Sr. Director, Product Marketing
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@gordonevans @bcdonner
Brigitte Donner Product Marketing Manager
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Agenda
Radian6 Overview
Fundamental Shift in Marketing
Transform Your Business With Radian6
Radian6 Demo
Customer Interview
Q&A
Feeling Social?
Share insights and take-aways from today’s session with your social networks using #cloudforce
Employee Social Network
Customer Social Network
Social Profile Market Collaborate
Work
Extend Sell
Service
Delight Your Customers and Employees in a Whole New Way
Radian6 is the World’s Leader in Social Marketing
Market Leadership Technology Innovation Customer Success 2,500+ Customers 50% of Fortune 100 150+ Million Sources
Twitter “Firehose”
17 Languages
Social Hub
Mobile Access
REST API
“One of the founding principles of Dell is really about listening and learning from our customers and being able to take that feedback and improve.” Michael Dell, Chairman & CEO
A Leader in the Forrester Wave Enterprise Listening Platform
Market Leader
Largest Footprint
Most Innovative Vendor
Source: The Forrester WaveTM: Enterprise Listening Platforms, Q2 2012
Customer Success Across Every Major Metric
Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.
Great article on…
Love the new…
Having a problem with…
Looking for recs...
Hiring a CTO…
Cool video…
Product review…
Your Customers Share More than Ever Before
What about your company?
Your customers and employees are social.
The Social Divide – Customers and Companies
Even the Best Brands Have Had Social Media Casualties
Traditional Marketing
Interruption Marketing
Company controls brand perception
Trust company messages
Eyeballs and ears
Centralized presence (www)
Buy a list of names to email
Social Marketing
Invitation Marketing Community shapes brand perception Trust Friend Recommendations Hearts and Minds Distributed presence Social Listening & Engagement
That’s Created a Fundamental Shift in Marketing
Service
Recruiting
Sales
R&D
Marketing
Executives Improve brand perception
Build customer loyalty
Drive sales
Deliver customer service
Develop better products
Recruit top talent
Social is Disrupting the Entire Enterprise
Listen
Analyze
Engage
Automate & Scale
Service
Visualize
Summarize
Mobile
Transform Your Business with Radian6
Listen to Customers on Millions of Social Channels Analysis Dashboard
Over 150 million sources
Full Twitter “Firehose”
17 Languages
Analyze Social Customer Insights Social Insights
Demographics
Social Insights
Segmentation
Campaign Management
In-flight Targeting
Insights Partners:
Engage with Customers On Their Terms, In Real Time Engagement Console
Build Loyalty & Community
Delight Customers with Social Service
Build Pipeline
Social Workflow
Automatically Route Posts to the Right People:
• Executives
• Marketing
• Sales
• Service
• R&D
• Recruiting
Automate & Scale Social Across the Enterprise Social Hub
Service
Recruiting
Sales
R&D
Marketing
Executives
Delight Customers with Social Customer Service Radian6 for the Service Cloud
Automate Case and Contact Creation
Resolve Cases On Any Social Channel
Pre-built Knowledge for Common Questions
Service Marketing
Social Media Command Centers
Dynamic Visualization of Social Data
Real-time Monitoring
Radian6 Command Centers:
Visualize Social Trends and Data REST API
At-a-glance Barometer of Social Success Summary Dashboard
Social Metrics & KPIs
Share of Voice
Share of Conversation
Key Influencers
Trending Topics
Take Social Mobile iPhone App
Free iPhone app
Engage on the go
Keep your finger on the pulse of your brand at all times
Demo
Gordon Evans Sr. Director, Marketing
@gordonevans
Simon Nicholson Social Media Manager
@Sikenic
Don’t Forget to Submit Your Survey!
Please stop by the registration kiosks to complete your session surveys - Each survey returned
enters you to win a £250 Apple gift card.
Thank you!