Market Leading Provider of Mobile and Digital Entertainment Services

Finding content that works in the Middle East

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Starting with the basics …. One portal, two languages

70%of content sales come from the Egyptian Arabic portal and only

30% from the English language portal

The locally sourced element of content on each portal?

68% 66%on the Egyptian Arabic portal

on the English language portal

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Music and audio

Recognise him?

Amr Diab “rules the Middle East music market” and is the best selling Arab recording artist of all time

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Music and audio

Last month’s ringtone top 100:Top 4 (that’s 1, 2, 3 + 4)

Only “Western” artist in the top 100?

Shakira at number 25

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Personalisation is still huge but again mainly local .....

Wallpapers, themes, animations .... some crossover with the European market

But religion features heavily along with local entertainment, Disney, music – and world sport

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Games are different .... More of a global play

Top suppliers:

Top games:

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And the pricing is a real challenge and very sensitive

Viral example:

1EGP = 11.2p

And games

2.5EGP = 28p

6.5EGP = 73p 9.5EGP = £1.06

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Despite the challenges, it’s a market with growth and huge potential

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