Market Like Zuck!

With Ekaterina Walter

Ekaterina WalterCo-founder and CMO, Branderati

Photography Credit:

Alexander Diana

Andrew Tomayko

The Five Business Secrets of Mark Zuckerberg

Ekaterina WalterAuthor of “Think Like Zuck”

Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

“I know it sounds corny, but I‟d love to

improve people‟s lives, Especially socially…

Making the world more openis not an overnight thing. It‟s a ten-to-fifteen

year thing.

~Mark Zuckerberg

PASSIONEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

PASSIONEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

“At Facebook, we‟re inspired by technologies

that have revolutionized how people spread

and consume information. We often talk about

inventions like the printing press and the television—

by simply making communication more efficient,

they led to a complete transformation of many

important parts of society. They gave more people a

voice. They encouraged progress. They changed the

way society was organized. They brought us closer

together.

~Mark Zuckerberg

PURPOSEEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

“I think as a company, if you can

get those two things right—

having a clear direction on

what you are trying to do and

bringing in great people who

can execute on the stuff—then

you can do pretty well.”

~Mark Zuckerberg

PEOPLE

Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

“We look for people who are passionate about something. In a way, it almost doesn‟t matter what you‟re passionate

about. What we really look for when we‟re interviewing people is what

they‟ve shown an initiative to do on their own.”

~Mark Zuckerberg

PEOPLEEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

“The Hacker Way is an approach to building that involves

continuous improvement and iteration. Hackers believe that

something can always be better, and that nothing is ever

complete. They just have to go fix it—often in the face of

people who say it‟s impossible or are content with the status

quo… There‟s a hacker mantra that you‟ll hear a lot around

Facebook offices: „Code wins arguments.‟”~Mark Zuckerberg

PRODUCT

Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

“So many businesses get worried about

looking like they might make a mistake,

they become afraid to take any

risk. Companies are set up so that people

judge each other on failure. I am not going

to get fired if we have a bad year. Or a bad

five years. I don‟t have to worry about

making things look good if they‟re not. I can

actually set up the company to

create value.”~Mark Zuckerberg

PRODUCTEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

I think the reason [Mark and I are] a good fit is we spent most of our time talking about what we both care about and what motivated us, and I could seefrom Mark that what he really wanted to build was something that fundamentally was going to change who we are and how we interact.

—Sheryl Sandberg, Facebook’s COO

Sheryl has been my partner in running Facebook andhas been central to our growth and success over the years.

— Mark Zuckerberg, Facebook’s CEO

PARTNERSHIPSEkaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

“Helping a billion people connect is amazing, humbling and by far the thing

I am most proud of in my life.”

~Mark Zuckerberg

Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

Photography Credit:

Alexander DianaAndrew Tomayko

Ekaterina Walterauthor of

“Think Like Zuck: The Five Business Secrets of

Facebook's Improbably Brilliant CEO Mark Zuckerberg”

http://bit.ly/think-like-zuck

www.EkaterinaWalter.com@Ekaterina

Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

Thanks for attending!

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