Market Mapping of Mélange Yarn

INTRODUCTION

1.1. BACKGROUND OF THE COMPANY

Trident Group is a dynamic and continuously growing group of companies with businesses spanning

across 65 countries and a turnover of more than Rs. 25 billion. With an employee headcount of

more than 10,000, it strives to add value to 20,000 people at our multi-location branches like

Ludhiana, Barnala, Chandigarh, Delhi, Mumbai & Budhni (Madhya Pradesh). Achieving a CAGR of

more than 30%, Trident Group is one of the fastest growing group of companies of India.

Trident Group is a conglomerate group with Businesses in:

Towel

Paper

Yarns

Chemicals

Energy

IT

Leveraging business from an expanding product portfolio, Abhishek Industries Limited, the flagship

company of the group, is One of the Largest Terry Towel Manufacturers of the world(Capacity of

13.5 million pieces/month or 3300 MT per month). Trident Group is one of the world's largest Agro-

Based Paper Manufacturers (Capacity of 400 TPD) and one of the largest Yarn producers in India

(Ring Spun and Open End Yarn out of cotton, synthetic and special fibers from its 2,26,752 spindles

and 1920 rotors spread in Punjab and Madhya Pradesh.)

With a focus towards Energy conservation & creating a green environment, Trident Group has a

Power Plant producing Steam and Power using eco-friendly processes. The total Production Capacity

of the unit is 49.4 MW. The Chemical unit is a leading Sulphur based Sulphuric Acid manufacturer in

the Northern India with market share of more than 70% in Punjab.

TRIDENT YARN

Dhruv Mathur (10DM-044)

Trident Yarn started in 1993 with modest 17,300 spindles at Barnala (Punjab), under a highly

competitive environment with established players in the industry. Today, the company can boast of

being one of the eminent manufacturers & suppliers of high performance knitting & weaving yarns.

Since 1993, Trident Yarn has come a long way. Presently with 2,26,752 Ring Spindles, 1920 Rotors &

3200 Doubling spindles(TFO).

Some of the key facts about Trident Yarn are:

Trident Yarn is one of the most modern and hi-tech units existing in the country today.

An edge that our mill has over others is its proximity to Raw material base i.e. PHR (The

cotton belt starts from Barnala onwards) and we get the best-suited cotton in our count

range i.e. ne 12s to 30s at relatively less prices.

Customer base vis-à-vis our production capacity is one of our main strengths. We have

developed market in all parts of India and abroad (especially Delhi and Ludhiana which

are best suited for us). We also nurture our own Terry Towel plant.

Facilities for producing Open End Yarn for captive consumption as well independent

market sale.

Today other than 100% cotton yarn, we also manufacture Slub Yarn, Dye Fast Cotton

Yarn, PVA yarn, Acrylic Yarn, Hollow Yarn and Zero Twist yarn to cater to varied

requirements and tastes of our customers


1.2 RATIONALE OF THE STUDY

To sustain the already high growth rate, Trident group needs to expand its operations and presence

in new products and markets respectively.

To bring this into practice, Mélange yarn is being added to the existing product basket of the Trident

Group. With the addition of this product, Trident India would slowly enter the value added yarn

segment which would help fetch higher profit margins and in the group’s multi-dimensional

expansion.

Can be summarized as:-

Sustain the growth Rate.

Utilize increased capacities provided by Dhola Plant and Capitalize on the Growing demand

of Value added Yarn.

The demand, the specifications and norms used by suppliers and the overall market

potential for Mélange yarn.

Assessment of the existing competition in the Mélange yarn market.

These three implies the need to study the market is a way that can bring out the strategies needs to

be implemented to help Trident sustain the growth rate it is enjoying currently. The Yarn is a

Commodity Product in which branding and positioning has less than significant impact on the total

sales of the company. So the differentiating factors have to be operational to ensure growth and

profitability. Now the Main Factors which can feature in Differentiating our product are:-

Lead Time

Sampling

Quality

Range of Mélange shades

Based on the Study of importance of these parameters and other details the above study

could be designed for better positioning of Trident Yarn in the Markets.

1.3 SCOPE OF THE STUDY1 Target Sample: Consumers of Melange Yarn

2 Sample Size: 68

3 Markets: Delhi/NCR, Mumbai, Ahmadabad, Ludhiana & Tirupur

4 Point of Contact: - Owners of the company


- General Managers

- Yarn Purchasing Managers

- Agents

- Business heads

-

1.4 PRODUCT INFORMATION

Mélange yarn is made of two or more different coloured fibers which are spun after fully mixing,

therefore creating a unique mixed colour effect.

Features of mélange yarn

Environmental Friendly: mélange yarn is a yarn dyed product, which means that part of the fibers

are dyed before mixing into the raw fibers (those fibers that have not been dyed) for spinning.

Mélange yarn processing can save around 50% water compared to the conventional processing of

spinning before dyeing, and reduces around 50% of waste water, which all feature mélange yarns

with apparent advantages of energy saving, emission reduction and environmental protection.

Fashion: Mélange yarn can present multiple colours on one single yarn, which gives it rich colours,

slenderness and tenderness. Textile made of mélange yarn has a certain ambiguous cyclical

effect. High quality mélange yarn products should not just be the sole criteria but also

demonstration of the internationally fashionable colours in mélanges to enrich the colour series of

mélange yarn and fashion elements, broaden the colourful world of fashion accessories, to meet

the requirement of consumers, winning acknowledgement and praise from international experts of

colouring and terminal brand designers both at home and abroad.

Technology: Mélange yarn has unique dyeing process, and is highly technological in terms of fiber

dyes, colour matching, and mixed textile of multiple fibers. It is important to successfully

developed core technologies that are cutting-edge in the industry, obtaining many invention

patents.

Applications of mélange yarn


Mélange yarn is widely used in warp and weft knitting machines, various V-bed knitting machines,

and winding machines, etc... Mélange yarn is applicable to underwear textile, casual wear,

sportswear, shirts, business suites, socks and all sorts of cloth products, as well as bed linens, towels,

decorative fabrics and other home fabric products.

RESEARCH PROBLEM

2.1 PROBLEM STATEMENT/OBJECTIVE


The overall problem statement/objective is ‘Market Mapping of Mélange yarn’. This has been

broken into following sub-objectives:

Find out the Market Demand for Melange Yarn.

Find out the major suppliers dealing in Melange yarn.

Find out the competitors in Melange Market.

2.2 EXPECTED DELIVERABLES

To find out Market Size of Melange Yarns in all five Markets.

To find out the competitors in the markets.

Submit a comprehensive catalogue of Melange yarn for Trident group.

RESEARCH DESIGN


3.1 RESEARCH METHODOLOGYIn developing a Research Methodology for Business to Business Market Research Projects, a

combination of qualitative and quantitative Research is mostly used. Quantitative research deals in

numbers logic and the objective, while qualitative research deals in words, images and the

subjective. Qualitative Research is used when more in depth or perceptual data is required, and

Quantitative is used where it is critical to elicit generalise-able results. Because qualitative data can

be complex and viewed at many levels, many techniques of data collection and analysis have been

developed to cope with this. Some of these include depth interviews, SPSS and Delphi Technique.

Quantitative forecasting techniques include market testing and statistical demand analysis.

The overall Approach to be followed in this Research would include:

1. Discussion with the Business Head, Project Guide and Team Leads about the requirements from

the project.

2. Interact with Heads of various departments to get familiar with the product specifications and

markets. This will help understand the processes and requirements better.

3. Preparing a questionnaire which can bring out answers to our questions.

4. Visit to a pilot set of client sites before finalizing the Questionnaire so that some feedback can be

taken upon factors to concentrate on while designing the Questionnaire.

5. Finalize design of the Questionnaire and Market Research Proposal.

6. Visit customer sites and collect the needed data through a Depth Interview.

7. Analyze the data.


Figure 1: Research Methodology

3.2 KIND OF INFORMATION COLLECTED

The kind of information collected will be:

Melange Yarn Consumption of various markets in all five categories and overall

market size.

The payment terms in use for dealing in Melange.

The prominent shades in use in grey as well as coloured Melange

Data about customer’s business specifications.

Existing competition in Melange yarn market.

3.3 METHOD OF ADMINISTERING THE QUESTIONNAIRE

The Questionnaire will be administered by Personal interviews. Appointments will be scheduled to

collect the information. Additional information, if needed, would be collected by telephonic

interviews.


Understand Requirements from the Project Guide.

Understand product through

Induction process.

Insight of the Industry working from Leads of

Various Markets.

Interact with Experienced leads to

prepare questionnaire.

Visit local market for Pilot

testing.

Finalize the Questionnaire with inputs of Industry.

Visit the clients to collect the

Data.

Analyze the Data.

3.4 TYPES OF QUESTIONS ASKED

Objective close end question to find out about competitors business.

Product related questions.

Payment terms related questions

Channelling information based questions

Rank order rating scales question to find out about customers preferences and

experiences.

Subjective questions to get quality inputs from business heads.

3.5 AVEGARE INTERVIEW TIME

15 – 20 MINUTES.

3.6 SAMPLING PLANSampling would be Judgmental Sampling. The factors taken into consideration before selection of

the sample were:

Customer’s consumption of Melange Yarn.

Time vs information factors.

Competitiveness in the market.

Accounts were finalized by Mr. Kirti and Mr. Vishal for Delhi market, Mr. Jeetubhai for Ahmedabad

market, Mr. Hardik Simlani for Mumbai market with the help of Mr. Madhusudan, Full Circle Textiles

and Mr. Pramod for Ludhiana market under the guidance of Mr. Manoj Bansal and Mr. Sandeep

Tayal.

3.7 SAMPLE SIZEThe survey is conducted on 68 fabric or garment manufacturers.


3.8 QUESTIONNAIRE DESIGNThe questionnaire is divided into 4 parts on the basis of the 4Ps of marketing, in order to get a

holistic view of the Melange market.

Product:

This part of the questionnaire consisted of questions relating to

I. Quantity of yarn procured per month

II. Blends of yarn procured for Mélange

III. The most procured count range

IV. The prominent shades in grey and coloured mélange

V. The sample type required for approval after labdiping.

Price:

This part of the questionnaire consisted of questions related to, the payment terms usually

followed by the particular customer and a broad idea of the prices of mélange yarns, if

disclosed.

Promotion:

This part of the questionnaire consisted of questions related to the importance given to the

following parameters:

I. Delivery Lead Time

II. Quality of Yarn

III. Payment Terms

IV. Price competitiveness

V. Long Term Relationship

VI. Sample Lead Time

VII. Brand Value/Reputation

VIII. Labdiping

IX. Accessibility

Place:

This part of the questionnaire consisted of questions related to the channels used for

procurement. The dealing could be either direct or indirect through agents.


DATA COLLECTION

4.1 DATA COLLECTIONA total of 68 Customers were sampled for market research of Melange Yarn across the following

markets:

13

15

20

17 3

Customers covered

LudhianaDelhi/NCRTiruppurMumbaiAhmedabad

Figure 2: Customers covered as per Region

4.2 CUSTOMERS COVERED Table 1: Customers Covered as per Region

S. No. Customer Name Contact Person City

1 Juneja Global Mr. Manoj Mishra Mumbai

2 Texport Industries Mr. Nirmal Agarwal Mumbai

3 Samrat Gems Impex Mr. Inder Gyanchandani Mumbai

4 Texport International Mr. Santosh Pandey Mumbai

5 Alok Industries Mr. Kamlesh Sawant Mumbai

6 Esjay Industries Mr. Rajkumar Anchpal Mumbai

7 Kanan Knitwear Mr. Anil Patekar Mumbai

8 India Fashions Mr. Dileep Prabhakaran Mumbai

9 Dweta Graments Mr. Sunil Mandora Mumbai

10 Defiance Knitting Mr. Manoj Oza Mumbai

11 Just Textiles Mr. Nandkishore Mumbai

12 Suditi Industries Mr. Deepak Naik Mumbai


13 William Industries Mr. Sani Mumbai

14 Kaytee Corporation Mr. Chotu Mumbai

15 Fulchand & Sons Mr. Sundesha Mumbai

16 Cison Mr. Shiva Mumbai

17 Virat Industries Mr. Rajesh Kamble Mumbai

1 Arvind Ltd Mr. jiger Dave Ahmedabad

2 Bhoomi Textile Mr. C P Singh Ahmedabad

3 Komal Texfab Mr. Choudhari Ahmedabad

1 Radiance International Mr. Dhandapani Tiruppur

2 Krillo Garments Mr. Veerappan Tiruppur

3 Bhagvathi Exports Mr. Ramalingam Tiruppur

4 Wintrack Exports Mr. Ramulu Tiruppur

5 Vaishnav Knits Mr. Elango Tiruppur

6 JED Mr. Thangavel Tiruppur

7 Glassy Garments Mr. Sai Kumar Tiruppur

8 Norsting textiles Mr. J Ravi Tiruppur

9 SM International Mr. Torai Tiruppur

10 Shreenidhi Mr. Nachamuthu Tiruppur

11 Amba-Tex Global Mr. Trehan Tiruppur

12 KSM Exports Mr. Kannann Tiruppur

13 Geethalaya Mr. Sudhakar Tiruppur

14 Poppy's Knitwear Mr. Kapilan Tiruppur

15 ESS ENN Exports Mr. Sundar Tiruppur

16 Eastman Exports Mr. Divyanathan Tiruppur

17 Meridian Apparels Mr. Vijaya Kumar Tiruppur

18 Geena Garments Mr. Muthu Tiruppur

19 Best Corporation Mr. Balaji Tiruppur

20 Perfet Knits Mr. Ramaswami Tiruppur


1 Elegant Dyeing & Processing Mr. Vijay Bhatia Delhi/NCR

2 V & S International Mr. B D Sharma Delhi/NCR

3 Rolex Mr. Manoj Kadam Delhi/NCR

4 PEARL Mr. Himanshu Delhi/NCR

5 Shivalik Prints Mr. Durgesh Mishra Delhi/NCR

6 Dhruv Global Mr. V K Jain Delhi/NCR

7 Super Fashion Mr. Khatri Delhi/NCR

8 Richa Industries Mr. S S Dubey Delhi/NCR

9 Asmara Apparels Mr. Rahul Delhi/NCR

10 Ginni Filaments Mr. Shailendra Jain Delhi/NCR

11 BL International Mr. Saxena Delhi/NCR

12 Super Overseas Mr. Nischai Bhalla Delhi/NCR

13 Paragon Apparels Mr. Deepak Kamboj Delhi/NCR

14 Modelama Exports Mr. Jusant Kumar Delhi/NCR

15 Knitcraft Mr. Sandeep Khurana Delhi/NCR

1 Sriyansh Mr. Ganesh Sharma Ludhiana

2 Oswal Fashion Mr. Tarsem Sharma Ludhiana

3 Octave Apparels Mr. Abhishek Ludhiana

4 Vallabh KnitKraft Mr. Sandeep Ludhiana

5 Kay Jain Hoesiry Mr. Hansraj Ludhiana

6 Nagesh Mr. Sanaullah Ludhiana

7 Sahyog International Mr. Rajeev malhotra Ludhiana

8 Hans Fashion Mr. Hitesh Gambhir Ludhiana

9 Khanna Exim Mr. Vikas Ludhiana

10 SuperFine Mr. Ajit Lakada Ludhiana

11 Vallabh Yarns Mr. Vinay Jain Ludhiana

12 Veenus Mr. Suresh Jain Ludhiana

13 Vallabh Fabrics Mr. Surinder Ludhiana


ANALYSIS

5.1 CONSUMPTION OF MELNAGE YARN

5.1.1 According to ClassAccording to Consumption we have divided all the customers in three Classes.

Class A: Consuming greater than or equal to 50 tons per month

Class B: Consuming greater than 5tons and less than 50tons per month

Class C: Consuming less than 5 tons per month

Consumption, in tons, on the basis of Classes is depicted in the following figure:

850

400

100

Quantity Consumed as per Class of Customers

Class AClass BClass C

Figure 3: Quantity Consumed as per Class

The number of customers in each Class is as follows:

Class Number of Customers

Class A 9

Class B 24

Class C 35

Class A customers:


Table 2: List of Class A Customers

Customer Name CityQuantity

consumed/month (tons)

Alok Industries Mumbai 150

JED Tiruppur 50

Amba-Tex Global Tiruppur 60

Eastman Exports Tiruppur 200

Shivalik Prints Delhi/NCR 150

Dhruv Global Delhi/NCR 60

Ginni Filaments Delhi/NCR 60

Knitcraft Delhi/NCR 50

Veenus Ludhiana 75

Class B Customers:

Table 3: List of Class B Customers

Customer Name CityQuantity

consumed/month (tons)

Poppy's Knitwear Tiruppur 40

Arvind Ltd Ahmedabad 35

Texport Industries Mumbai 25

Norsting textiles Tiruppur 25

Octave Apparels Ludhiana 25

Kay Jain Hoesiry Ludhiana 25

India Fashions Mumbai 23

Meridian Apparels Tiruppur 20


Best Corporation Tiruppur 20

V & S International Delhi/NCR 20

PEARL Delhi/NCR 20

Shreenidhi Tiruppur 15

Rolex Delhi/NCR 15

Vallabh KnitKraft Ludhiana 15

Esjay Industries Mumbai 10

Wintrack Exports Tiruppur 10

SuperFine Ludhiana 10

Dweta Graments Mumbai 7

Komal Texfab Ahmedabad 7

Super Fashion Delhi/NCR 7

Richa Industries Delhi/NCR 7

Oswal Fashion Ludhiana 7

Defiance Knitting Mumbai 6

Hans Fashion Ludhiana 6

5.1.2 ACCORDING TO REGIONThis survey was conducted across the following cities and regions to map the Mélange market in

India:

Ludhiana

Delhi/NCR

Tiruppur

Mumbai

Ahmedabad

The consumption of mélange yarn, in tons, according to the region is shown in the figure below:


250

50

450

400

200

Quantity Consumed as per Region

MumbaiAhmedabadTiruppurNew DelhiLudhiana

Figure 4: Quantity Consumed as per Region

In the above figure we find that the major share of the mélange yarn market lies in Tiruppur and

Delhi/NCR region (63% of all mélange yarn).

5.2 BLENDS USED IN MELANGE YARN

Melange yarn is usually procured in three types of blends:

100% cotton

Cotton-Viscose

Cotton-Polyester

Now in the latter two categories, the blend percentages are specified for different orders, e.g. 85%

cotton and 15% polyester or 90% cotton and 10% viscose blend.

Thus the yarn specification is given as:

“10 tons of 85-15 CV” => 10 tons of yarn made of 85%cotton and 15% Viscose.

Fabric and Garment manufacturers procure different blends according to orders, thus the

percentage consumption of Melange yarn according to blends is as per the following pie chart:


Class A Class B Class C0

20

40

60

80

100

CPCV100% cotton

Analysis - Blends - Class wise

Figure 5: Blend analysis as per Class

We have not considered the percentage break-up of CV and PC yarns as it would have made our

spectrum very wide and would not have been useful as the data would not be order specific.

We will analyse the blends used with respect to the class of customers as follows:

CV

11%-20%

21%-40%

41%-60%>6

0%CP

11%-20%

21%-40%

41%-60%>6

0%

100% cott

11%-20%

21%-40%

41%-60%>6

0%

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

Analysis - Blends- Class A

Class A

Figure 6: Blend Analysis of Class A

In the above figure, we notice that Class A customers want 100% cotton the most in comparison to

PC or CV.

In the figure below, we notice that Class B customers buy 100% cotton melange and Cotton-

Polyester being the second in line in terms of quantity.


CV

11%-20%

21%-40%

41%-60%>6

0%CP

11%-20%

21%-40%

41%-60%>6

0%

100% cott

11%-20%

21%-40%

41%-60%>6

0%

0

0.1

0.2

0.3

0.4

0.5

0.6

Analysis - Blends - Class B

Class B

Figure 7: Blend analysis of Class B

In the figure below, we see that Class C customers buy as per order requirement. They do not have

any set trend. But we could stress on that even in Class C 100% cotton is very popular.

CV

11%-20%

21%-40%

41%-60%>6

0%CP

11%-20%

21%-40%

41%-60%>6

0%

100% cott

11%-20%

21%-40%

41%-60%>6

0%

0

0.05

0.1

0.15

0.2

0.25

Analysis - Belnds - Class C

Class C

Figure 8: Blend analysis of Class C

The figure below shows the overall trend in the domestic market on the basis of Blends of melange

yarn being bought as per the market survey. Even in this analysis, we see that 100% cotton is the

most popular blend in melange yarn market in India. Thus customers in all regions and classes buy

100%cotton.

For a region specific perspective we find the trends in the below shown figure:


Mumbai Delhi Ludhiana Tiruppur Ahmedabad0

102030405060708090

100

CP

CV

100% cotton

Analysis - Blends - City wise

Figure 9: Blend analysis as per Region

We find that 100% cotton dominates the markets in Mumbai, Ahmedabad and Delhi. In Ludhiana

customers prefer all blends of yarn. In Tiruppur customers prefer cotton followed by PC and CV

blends.

Overall everyone is buying 100% cotton the most. In Tiruppur and Ludhiana there are a few

customers who buy only PC blend.

5.3 COUNT RANGE USED IN MELANGE YARNDuring this research project, the count range in use for Mélange yarn has been consistent

throughout customers. The prominent counts used in mélanges are:

20 Ne

24 Ne

26 Ne

30 Ne

32 Ne

34 Ne

40 Ne

The fastest moving counts amongst these are: 24 Ne, 30 Ne and 34 Ne as per the analysis.

Out of the 68 customers visited, India Fashions in Mumbai expressed the requirement for 2 ply

mélange yarn as they are manufacturing sweaters which require 2 ply thread only.


They require: 2/20, 2/32 and 2/30 counts for sweaters. However, they consume more of coloured

mélange yarn than grey mélange.

5.4 SHADES OF MELNAGE YARNThe third parameter after blend and count to describe a mélange yarn is its shade. Different

percentages of black sliver mixed with white sliver yields different shades of mélange yarn. Some of

the prominent shades are:

1% black, 5% black, 7% black, 15% black, 60% black and 65% black.

But, as per the survey the shades in use are order specific however the above mentioned shades

could be categorized as fast moving.

The Spinning mills producing mélange yarn offer their range of shades in the form of catalogues or

Shade-cards. The more the number of shades, the better.

Shade matching is one of the most important pain-point for any mélange yarn supplier. The shade

matching is also called labdiping process, described below:

In case the shade is not approved the first time, the price is re-negotiated for the second approval,

as this process of labdipping increases the final lead time for the garment supplier.

Currently, the number of shades being offered by different mélange yarn suppliers are mentioned

below:

Table 4: Competitor analysis as per No of Shades available

Supplier No. of Shades Offered

Winsome 600

Vardhman 650

RSWM 400 - 500

Bros 900 + 576 (2 ply)

Amarjyothi 350-450


Designer nominat

es the shade

required to fabric manufac

turer

Fabric manufac

turer forward

s the shade to

Yarn supplier

Yarn supplier creates

a recepie for the shade

Fabric manufact

urer is given 3 to 4 options of shades

for approval

Once approved, the

yarn supplier supplies

yarn

Figure 10: Online Shade card by Bros

5.5 COMPETITORS In Mélange yarn market we will analyze the competition with respect to the region. We have

analyzed competition in this fashion due to the following reasons:

To estimate Mélange yarn customers’ preference to buy from Mélange yarn suppliers on the

basis of location/lead time.

We intend to derive if the Mélange yarn manufacturers target specific markets strategically

for maximized sales.


To analyze competitors, we take into account the major Mélange yarn suppliers mentioned by the

customers during the survey, apart from a few area specific suppliers.

Mumbai Tiruppur Delhi Ludhiana 60

0.10.20.30.40.50.60.70.80.9

VardhmanWinsomeAmarjyothiRSWMSulochanaChenab

Competitor Analysis

Figure 11: Competitor analysis as per Region

To further analyse the competitors we found the customers of mélange yarn of RSWM which are

listed below:

M/S. Eastman Exports Ltd. M/S. Alok Industries Ltd. M/S. Welspun India Ltd.

M/S. Arvind ills Ltd. M/S. Gupta Exim (India) Pvt Ltd. M/S. Scm Garments Pvt Ltd.

M/S. Tiruppur Surya Hitec

Apparels

M/S. Venus Garments (India) Ltd. M/S. Page Industries Ltd.

M/S. Maral Overseas Ltd.

Thus, these are the premier customers of mélange yarn catered by RSWM and so by Winsome,

Vardhman and other mélange yarn suppliers.

Now, every mélange yarn supplier has a minimum amount fixed that would be supplied per shade.

Winsome and Vardhman both do not supply below 500kg of a particular shade. If they do, an up-

charge is added in the costing.

5.6 LEAD TIME ANALYSISLead time is one of the most important paramenters for any supplier. A garment supplier is generally

given a deadline to deliver the final garment. The sourcing of yarn, knitting to manufacture fabric


then manufacturing garments all need to be done within this deadline. Thus the lead time of

mélange yarn is a very important factor for any customer.

With respect to regions, the lead time analysis is as follows:

In Mumbai, most of the customers prefer 45 days lead time for mélange yarn, same for Tiruppur as

well. In Ahmedabad around 20 days is the usual lead time offered and in Delhi, around 30 days is the

generally accepted lead time. In Ludhiana, lesser lead time is expected and so around 20days is the

regular lead time.

Mumbai Ludhiana Tiruppur New Delhi Ahmedabad0

0.10.20.30.40.50.60.7

<20 days20 days30 days45 days60 days

Lead Time Analysis - Regional

Figure 12: Lead Time Analysis as per Region

The yarn suppliers dispatch the yarn in order of the customer preference they have set. Generally a

yarn supplier would like to cater its premier customer before a small quantity customer. This is

shown below:


101520253035404550

<20 days20 days30 days45 days60 days

Figure 13: Lead time analysis as per Class


Class A customers look forward to the yarn within 45 days. The reason for larger lead time for Class A

is that the orders are usually large to fulfill in lesser time.

Class B usually gets their yarn in 20 days or 45 days. This depends on the order they have at hand. If

the order is of the regular shade and count, they might even find it in the ready stock and get in

lesser time. Otherwise it may take 45 days.

Class C expects to get their yarn in around 30 days of lead time. They are second on any priority list

of any supplier, so even though the quantity ordered might be small, they may take time to get their

yarn.

5.7 PAYMENT TERMSIn the yarn market there exist a lot of agents, because the payment terms preferred by suppliers and

customers don’t match every time. But to tap on export houses and bigger customers who deal

directly it is important to study the payment terms followed by them.

We will analyze the payment terms on the basis of Class of customers and Region.

There could be payment by three modes broadly: Credit, L/C or Cash.

In case of Credit, the yarn is procured and payment is done after a specific pre-decided amount of

time.

L/C or letter of credit is issued by the bank of the customer if the customer’s credit limit permits the

same. This L/C can be discounted or encashed by the supplier at any point of time feasible.

In case of cash payments, the suppliers usually offer some discount to promote cash payments. This

is called CD (cash discounts). These are on the basis of the day of the payment from the delivery.

In the following analysis we will analyze the behavior of credit takers, L/C issuers and Cash payment

customers separately.

We will start with Class wise analysis with credit takers. In the figure below, we notice that Class A

customers usually prefer credit of 30 days. Class B on similar lines consider a credit of 30 days,

whereas Class C has diverse taste and the credit terms are flexible.



10

20

30

40

50

60

<15 days15 days30 days45 days60 days>60 days

Figure 14: Credit days analysis as per Class

In the table below, we describe the trend of credit taker as per region. We notice that maximum

number of customers prefer 30 days credit throughout regions.

Only in Tiruppur there is a bend towards 45 days and 60 days and only in Tiruppur there are

customers who even take yarn on >60 days credit.

Table 5: Credit analysis as per Region

Payment Terms - Credit

Mumbai Ludhiana Tiruppur New Delhi Ahmedabad

<15 days 0 1 2 2 1

15 days 0 4 3 3 0

30 days 7 3 7 5 0

45 days 2 2 4 1 1

60 days 2 1 4 2 1

>60 days 0 0 1 0 0

Coming to Cash Discounts, analyzing class wise, under Class A only 2 customers were gaining in cash

discounts, 3 in Class B and 1 in Class C.

Observations from personal interaction at the time of in-depth interviews revealed that for mélange

yarn, the customers, even if they pay in cash, are not given cash discounts in a lot of cases. Secondly

Cash payments are not very popular amongst mélange yarn customers.

Coming to the region wise analyses, we see that in Mumbai and Ahmedabad there is no cash

discount being given to any customer. The data given by the customers for cash discounts is not very

credible by judgmental analysis and Delphi interviews with the agents.


Table 6: CD days analysis as per Class

Payment Terms – CD

Class A Class B Class C

at sight/advance 2% 3%

1 day

2 day 1.50%

3 day 1% and 1.5% 1%

7 day 1% 2% and .5%

15 day 0.70% 0.50%

Table 7: CD days analysis as per Region

Payment terms – CD


at sight/advance 2%/3%

1 day

2 day 1.5%

3 day 1% 1.5% and 1%

7 day .8%, 1.5% and 1%

15 day .5% 1%

Letter of credit is generally issued when dealing with a new customer or when the supplier needs

security of payment. Thus it is usually preferred by the supplier but not by the customer. We see

that in the class wise analysis, Class A has very few L/C issuers and only in the 90 days L/C segment.

Class B is not very different with a few customers issuing 60 days L/C whereas Class C is diverse and

no common pattern is available in class C customers.

Table 8: L/C usance days analysis as per Class

Payment Terms - L/C

Class A Class B Class C

at sight 0 0 1

30 days 0 0 0

45 days 0 0 1

60 days 0 2 1

90 days 2 2 1


Region wise analysis shows that mostly all L/Cs are of higher duration ranging from 60 days to 90

days over all regions. The number of days depend on the size of the order and the amount of

payment to be done.

Table 9: L/C usance days analysis as per Region

Payment terms - L/C


at sight 0 0 0 0 0

30 days 0 0 0 0 0

45 days 0 1 0 1 0

60 days 1 2 1 1 0

90 days 1 1 2 0 1

5.8 CHANNELSWhen we talk about the 3rd P of marketing, Place, we talk about channeling, as to how the supply

chain functions. If the dealing is direct or through agents. In our analysis we have taken this into

account and the city wise analysis is as shown below:

Mumbai Delhi/NCR Tiruppur Ahmedabad Ludhiana0

0.2

0.4

0.6

0.8

1

DirectAgentBoth

Analysis - Channeling - Citywise

Figure 15: Channels analysis as per Region

We notice that in Mumbai, most of the customers deal directly with the yarn suppliers, similar case

in Tiruppur. In Ludhiana and Delhi the customers are flexible to deal directly or through agents. In

Ahmedabad however, agents run the show.


In the Class wise analysis, we come to see that Class A prefers Direct dealing. There are absolutely no

customers who deal only through agents. Class A customers sometimes resort to agents when they

deal with smaller yarn suppliers thus the lobby of customers who say they deal directly and with

agents when required. In Class B agents and direct dealing have the same statistical figures so the

Class B is flexible. In Class C the customers usually deal through agents or say that they deal both

ways, directly or through agents.


0.1

0.2

0.3

0.4

0.5

0.6

DirectAgentBoth

Analysis - Class wise - Channels

Figure 16: Channel analysis as per Class


5.9 PROMOTION

Buying behaviour of the mélange yarn customers is very important to study in order to position

Trident Yarn in the market.

To map the buying behaviour, we surveyed the customers for their preference for the following

parameters:

Delivery Lead Time

Quality

Payment Terms

Price

Long term Relationship

Sample lead time

Brand value

Labdiping

Accessibility

To analyse the above parameters, we use Factor analysis with the help of SPSS version 16.

First, we run the correlation test to check if we can divide the 9 parameters into factors. The

obtained SPSS outputs are given below:

Table 10: SPSS Analysis Descriptive Statistic

Descriptive Statistics

Mean Std. Deviation Analysis N Missing N

Delivery 4.12 .368 68 0

Quality 3.96 .403 68 0

Payment Terms 3.47 .610 68 0

Price 3.97 .517 68 0

Long Term

Relationship

2.81 .652 68 0

Sample Lead Time 3.50 .533 68 0

Brand Value 3.29 .670 68 0

Labdiping 4.26 .614 68 0

Accessibility 3.44 .500 68 0

Ideally the Determinant of the Correlation matrix should be 1 to depict no correlation between the

variables in consideration. Here, we have the determinant = .362, thus we find correlation between


variables and hence we shall proceed with Factor Analysis to reduce the variables into lesser number

of Factors. The SPSS output of the correlation matrix is given below:

Table 11: Correlation Matrix

Before starting with the Factor analysis, we run the Kaiser-Meyer-Olkin test (KMO Test) to test the

adequacy of the sample size. As we have the KMO Measure of Sampling adequacy =.514 ( >.50) thus

our sample size of 68 is adequate for Factor Analysis. The SPSS output of the KMO Test is given

below:

Table 12: KMO and Bartlett's Test

Now, we find the number of

factors adequate to define the

buying behavior of the customers

in the table below:

Table 13: Total Variance Explained


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .514

Bartlett's Test of Sphericity Approx. Chi-Square 64.258

df 36

Sig. .003

The above table is derived from the Principal Component Analysis using SPSS version 16. As per the

output, 74.615% of the total variance can be explained by 4 factors formed from the 9 variables.

Thus we consider 4 factors for the factor analysis.

Now, to divide the 9 factors into 4 factors, we use the rotated component matrix, rotated by using

Kaiser Normalization. The values >.45 are to be considered to be valid under a particular factor. Thus

the valid values are highlighted in the SPSS output given below:

Table 14: Rotated Component Matrix

Rotated Component Matrixa

Component

1 2 3 4

Labdiping .709 .162 .227 .130

Sampleleadtime .707 .078 .059 -.070

PaymentTerms -.578 .087 .475 -.039

Longtermrelationship -.058 .843 .097 -.034

Brandvalue .341 .753 -.039 .090

Price .020 -.051 .838 .155

Accessibility .302 .146 .584 -.305

Delivery .361 -.170 .105 .760

Quality -.306 .349 -.102 .683

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.

The same table is graphically explained below:


We now decide the nomenclature for the four factors according to the variables constituting them.

1. Sampling: Labdiping and Sample Lead Time

2. Reputation: Brand Value and Long Term Relationship

3. Service: Delivery Lead Time and Quality

4. Payment Preference: Payment Terms, Price and Accessibility

To double check the result from the factor analysis, we find the correlation between the factors

grouped together by using the Spearman Correlation Test.

To find out that the data is Normally distributed. So, we execute the Kolmogorov Smirnov test for

Normality whose SPSS output is shown in the table below:

Table 15: Kolmogorov-Smirnov test

Thus the test shows that the Test distribution is normal.

Now finding the correlation between Brand Value and Long term relationship:

Table 16: Correlation between Brand Value and Long Term Relationship

Correlations

Brandvalue Longtermrelationship

Spearman's

rho

Brand Value Correlation Coefficient 1.000 .392**

Sig. (2-tailed) . .001

N 68 68

Long Term Relationship Correlation Coefficient .392** 1.000

Sig. (2-tailed) .001 .

N 68 68

**. Correlation is significant at the 0.01 level (2-tailed).

Thus the above test shows that the two variables are correlated since the correlation is significant

at .01 and we have a value 0.001<0.01 303355555


Table 17: Correlation between Sampling and Sample Lead Time

Correlations

Labdiping Sampleleadtime

Spearman's

rho

Labdiping Correlation Coefficient 1.000 .374**

Sig. (2-tailed) . .002

N 68 68

Sample Lead Time Correlation Coefficient .374** 1.000

Sig. (2-tailed) .002 .

N 68 68

**. Correlation is significant at the 0.01 level (2-tailed).

Now, as per the 4 factors found, we will further analyze the data on the basis of the Region.


MARKET PROFILING

6.1 MUMBAI Market – A profile:Product:

Blend: 85% customers buy100% cotton & 50% CV

Count: 24 Ne, 30 Ne

Shades: 1% Black, 10% Black, 15% Black and 60% Black

Suppliers: 60% market by Vardhman & Winsome

55% market by RSWM

Lead Time: 45 days

Price:

Payment terms: 40% customers use 30 days Credit

No customer pays in cash.

12% customers use 90 days L/C

Promotion:

Important Parameter: Lead Time and Quality

Place:

Channel: Direct sales


6.2 DELHI/NCR Market – A profile:Product:

Blend: 90% buy 100% cotton and 45% buy CV

Count: 24 Ne, 30 Ne and 36 Ne

Shades: 1% Black, 5% Black, 15% Black and 60% Black

Suppliers: 77%Vardhman and 72% Winsome

30% RSWM and 25% Chenab

Lead Time: 30 days

Price:

Payment terms: 35% customers use 30 days Credit

13% customers pays in cash with CD of 3 days @ 1 or 1.5%

13% customers pay in 45 to 60 days L/C

Promotion:

Important Parameter: Quality and Sampling

Place:

Channels: Both, through agent and direct sales


6.3 TIRUPPUR Market – A profile:Product:

Blend: 87% customers buy 100% cotton and 62% buy CP

Count: 24 Ne and 30 Ne

Shades: 1% Black and 60% Black

Suppliers: 65% Amarjyothi and Sulochana

Lead Time: 45 days

Price:

Payment terms: 35% customers 30 days credit

20% customers 45 days credit

10% customers prefer CD at sight or on 3rd day @ 1%.

5% customer prefers 90 days L/C

Promotion:

Important Parameter: Lead Time and Sampling

Place:

Channel: Direct sales


6.4 LUDHIANA Market – A profile:Product:

Blend: 75% customers buy 100% cotton and 75% buy CP

Count: 20 Ne, 24 Ne and 26 Ne

Shades: 5% Black, 15% Black and 60% Black

Suppliers: 85% Winsome and 60% Vardhman

Lead Time: 15-30 days

Price:

Payment terms: 30% customers prefer 15-30 days Credit

10% customers prefer CD, 1 week @ 1%.

12% customers prefer 30/60 days L/C

Promotion:

Important Parameter: Lead Time and Price

Place:

Channels: Through agents


OBSERVATIONS:

• If the quantity ordered is lesser than the minimum limit specified by the supplier, an

upcharge is added to the costing.

• E.g Winsome upcharges 20/- if the order is below 500kg in one shade. Mélange is a value

added product - 45 to 70 rupees costlier than normal yarn.

• Minor variation in shade is acceptable in sampling but no compromise in the blend

• Sampling process should be done within 7 days.

• Only Chenab does sampling in 7 days.

• Sometimes the fabric manager can convince the brand/export house to procure yarn from a

particular supplier

• Export houses usually source yarns from suppliers, they were unaware of the range of

products offered by Trident e.g. Bamboo etc…

• Apart from mélange VORTEX has been popular in the yarn market

• Mélange is used in bulk when producing undergarments or sports wear and not much in kids

wear and fashion

• Chenab and RSWM are substitutes for Vardhman and Winsome

• Customers sometimes buy from any supplier due to deadline constraints, so availability and

fast query response is very important in mélange

• Vardhman is known for quality and customers are willing to pay a premium for it


SUGGESTIONS

Target Segment – Class A and Class B

Product – 100% cotton – ecrew, 5%black and 15%black

Stock able mélange – CP/CV 85-15, 60%black and 15%black

Payment terms – 30 days Credit or 60-90 days LC

Channels – Direct sales to Brands and Export houses

Sales through agents to Class B and Class C

Shade Card – Start with 150-200 shades

Online shade card

Name for Trident Melange –

Indradhanush/Colora/Espectro/Spectrum

Update shade book every year or half yearly – Being done by

Vardhman and Bros

Sampling – Mention the range of products offered by Trident on every sample

sent

• None of the major players have much penetration in Tiruppur due to lead time problems. If

we may stock some mélange in Budhni plant, may be Tiruppur could be better captured.

• Bangalore has export houses and garment brand offices which should be tapped

• Innovative shades should be created for the shade card

• Mélange shade book should be available with the agents and customers by October because

the buying season would be around November/December for the next year


CONCLUSION

1. Tiruppur and Delhi are the biggest markets – 60% of total Mélange in India

2. 100% cotton sells the most – 65% of all customers

3. CP and CV are cheaper but fast moving on low scale

4. Delhi and Bangalore have Export houses and Brands

5. Target market should be Class A to get into 1st preference of customer with Vardhman and

Winsome

6. Payment Terms – 30 days Credit

7. Channels – Both sales through agents and direct sales

Pain Points:

Sampling – If the shade is not approved, purchase might be cancelled

Lead time – 30-45 days from the day of yarn order


REFERENCES

Texprocil

Marketing Management : Philips Kotler

The art of Marketing : Geoffrey Radall

Marketing plan : Don Belelak

Marketing Research : Naresh Malhotra

www.fibretofashion.com

www.indiamart.com

www.learnmarketing.net

www.checkline.com/textile_test_instruments

www.emergingtextiles.com

www.melangeonline.net

www.winsomegroup.com

www.vardhman.com

www.yarn.rswn.in

www.bros.com.hk


http://www.bros.com.hk/

http://www.yarn.rswn.in/

http://www.vardhman.com/

http://www.winsomegroup.com/

http://www.melangeonline.net/

http://www.emergingtextiles.com/

http://www.checkline.com/textile_test_instruments

http://www.learnmarketing.net/

http://www.indiamart.com/

http://www.fibretofashion.com/

APPENDIX I

Mumbai Market – Surveyed data:


Tiruppur Market – Surveyed Data:


Delhi/NCR Market – Surveyed Data:


Ludhiana Market – Surveyed Data:


APPENDIX IIQuestionnaire:

Name of the Supplier: _____________________________________

Date: _____________________________________

Contact No.: _____________________________________

PRODUCT

1. How long have you been in this business?

_________________________________ .

2. What business are you into?

a) Knits: Please specify Flat Circular

b) Yarn dyeing

c) Woven: Please specify Bottom Weights

Home furnishing (Sheeting/Curtains/Towels/Rugs)

Shirting

Denim

Others, please specify ______

3. Which product do you supply?

a) Fabric b) Garment c) Dyed yarn

4. How much average quantity of melange yarn do you buy (in tons) in a month?

______________________________________ .

5. Which melange yarn do you prefer buying the most?

a) 100% cotton b) Cotton-Poly c) Cotton-Viscose d) Others, Please specify _________

6. According to the percentage of Melange yarn quantity bought, please tick the

appropriate option in the table given below:

0% 0-10% 10-20% 20-40% 40-60% >60%

100% Cotton


Cotton-Poly

Cotton-Viscose

Others, pls specify

7. What count of melange yarn do you prefer buying?

Count Quantity bought (Tons)

10 Ne

16 Ne

20 Ne

24 Ne

30 Ne

32 Ne

Others, please specify______________

8. Please specify the quantity of melange yarn bought from the specific melange yarn

suppliers.

Supplier Quantity (tons)

9. What percentage mix of grey melange yarn do you most prefer to buy?

5% 15% 65% others

100% Cotton

CV

PC

Others, pls specify

10. How much sample quantity of melange yarn do you usually prefer?

a) >2kg b) 2kg - 5 kg c) 5 kg – 10 kg d) >10 kg


PRICE

11. How much lead time is usually offered to you?

a) <15 days b) 15-30 days c) 31- 50 days d) >50 days

12. What payment terms do you prefer?

a) Cash discount b) Credit c)L/C d) Others, please specify_________

13. In case of cash payments, please mention the relevant percentage of cash discount

offered in front of the appropriate number of days.

Cash Discount Number of days

14. In case of L/C, how many days of credit do you prefer?

a) 0 – 15 days b) 15-30 days c) 30 – 60 days d) >60 days

15. Please specify the average price difference between Normal and Melange yarn.

____________________________________ .


PROMOTION

16. In which reference are the melange shade requirements quoted?

a) Pantone No. b) Bros (China) c) Reference sample d) Vardhman e) Winsome

e) Others, please specify _________

17. What kind of promotional strategies do the different melange yarn suppliers adopt?

Supplier Promotional strategy (incentives/material/schemes)

18. Please tick the appropriate importance rating, 0 being not important and 4 being

most important, of the parameters enlisted in the following table for purchasing

melange yarn from a particular supplier:

0 1 2 3 4

Delivery lead time

Quality of yarn

Payment Terms

Price Competitiveness

Long term relationship

Sample Lead time

Brand Value/Reputation

Labdiping

Accessibility

PLACE


19. Who is your biggest customer?

___________________________________ .

20. Which channel do you use for buying melange yarn?

a) Direct b) through Agent c) Others, please specify _____________

21. Do you deal in any other value added yarn (modal, bamboo, lycra, slub, etc.), please

specify?

___________________________________ .


Table of Contents

INTRODUCTION.....................................................................................................................................1

1.1. BACKGROUND OF THE COMPANY.........................................................................................1

1.2 RATIONALE OF THE STUDY...........................................................................................................3

1.3 SCOPE OF THE STUDY..................................................................................................................4

1.4 PRODUCT INFORMATION............................................................................................................4

RESEARCH PROBLEM.............................................................................................................................6

2.1 PROBLEM STATEMENT/OBJECTIVE..............................................................................................6

2.2 EXPECTED DELIVERABLES.............................................................................................................6

RESEARCH DESIGN.................................................................................................................................7

3.1 RESEARCH METHODOLOGY.........................................................................................................7

3.2 KIND OF INFORMATION COLLECTED............................................................................................8

3.3 METHOD OF ADMINISTERING THE QUESTIONNAIRE...................................................................8

3.4 TYPES OF QUESTIONS ASKED.......................................................................................................9

3.5 AVEGARE INTERVIEW TIME.........................................................................................................9

3.6 SAMPLING PLAN..........................................................................................................................9

3.7 SAMPLE SIZE................................................................................................................................9

3.8 QUESTIONNAIRE DESIGN...........................................................................................................10

DATA COLLECTION...............................................................................................................................11

4.1 DATA COLLECTION.....................................................................................................................11

4.2 CUSTOMERS COVERED..............................................................................................................11

ANALYSIS.............................................................................................................................................14

5.1 CONSUMPTION OF MELNAGE YARN..........................................................................................14

5.1.1 According to Class...............................................................................................................14

5.1.2 ACCORDING TO REGION.....................................................................................................16

5.2 BLENDS USED IN MELANGE YARN..............................................................................................17

5.3 COUNT RANGE USED IN MELANGE YARN..................................................................................20

5.4 SHADES OF MELNAGE YARN......................................................................................................21

5.5 COMPETITORS...........................................................................................................................22

5.6 LEAD TIME ANALYSIS.................................................................................................................23

5.7 PAYMENT TERMS.......................................................................................................................25

5.8 CHANNELS.................................................................................................................................28

5.9 PROMOTION..............................................................................................................................30

MARKET PROFILING.............................................................................................................................35


6.1 MUMBAI Market – A profile:.....................................................................................................35

6.2 DELHI/NCR Market – A profile:..................................................................................................36

6.3 TIRUPPUR Market – A profile:....................................................................................................37

6.4 LUDHIANA Market – A profile:...................................................................................................38

OBSERVATIONS:...................................................................................................................................39

SUGGESTIONS......................................................................................................................................40

CONCLUSION.......................................................................................................................................41

REFERENCES........................................................................................................................................42

APPENDIX I..........................................................................................................................................43

Mumbai Market – Surveyed data:...................................................................................................43

Tiruppur Market – Surveyed Data:..................................................................................................44

Delhi/NCR Market – Surveyed Data:................................................................................................45

Ludhiana Market – Surveyed Data:..................................................................................................46

APPENDIX II.........................................................................................................................................47


TABLE OF FIGURES

Figure 1: Research Methodology...........................................................................................................8Figure 2: Customers covered as per Region.........................................................................................11Figure 3: Quantity Consumed as per Class...........................................................................................14Figure 4: Quantity Consumed as per Region........................................................................................17Figure 5: Blend analysis as per Class....................................................................................................18Figure 6: Blend Analysis of Class A.......................................................................................................18Figure 7: Blend analysis of Class B.......................................................................................................19Figure 8: Blend analysis of Class C.......................................................................................................19Figure 9: Blend analysis as per Region.................................................................................................20Figure 10: Online Shade card by Bros..................................................................................................22Figure 11: Competitor analysis as per Region......................................................................................23Figure 12: Lead Time Analysis as per Region.......................................................................................24Figure 13: Lead time analysis as per Class...........................................................................................24Figure 14: Credit days analysis as per Class.........................................................................................26Figure 15: Channels analysis as per Region.........................................................................................28Figure 16: Channel analysis as per Class..............................................................................................29


TABLE OF TABLES

Table 1: Customers Covered as per Region.........................................................................................11Table 2: List of Class A Customers.......................................................................................................15Table 3: List of Class B Customers........................................................................................................15Table 4: Competitor analysis as per No of Shades available................................................................21Table 5: Credit analysis as per Region.................................................................................................26Table 6: CD days analysis as per Class..................................................................................................27Table 7: CD days analysis as per Region...............................................................................................27Table 8: L/C usance days analysis as per Class.....................................................................................27Table 9: L/C usance days analysis as per Region..................................................................................28Table 10: SPSS Analysis Descriptive Statistic........................................................................................30Table 11: Correlation Matrix................................................................................................................31Table 12: KMO and Bartlett's Test.......................................................................................................31Table 13: Total Variance Explained......................................................................................................31Table 14: Rotated Component Matrix.................................................................................................32Table 15: Kolmogorov-Smirnov test....................................................................................................33Table 16: Correlation between Brand Value and Long Term Relationship..........................................33Table 17: Correlation between Sampling and Sample Lead Time........................................................34


Date post:	11-Mar-2015
Category:	Documents
Upload:	aditya-khunteta
View:	474 times
Download:	2 times

Market Mapping of Mélange Yarn

Documents