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ACKNOWLEDGEMENT
I take this opportunity to thank the management of the Consultech Engineers Pvt
Ltd. for giving me an opportunity to work with an esteemed organization through this
summer project.
First and foremost, I would like to express my deep sense of gratitude towards
MR. J.V. INGLE (Director) whose continuous encouragement helped me in increasing
my morale. I am immensely indebted to all the managers for their invaluable contribution
in my project.
I express my deep sense of indebtedness and sincere gratitude to the Director of
VIM DR. SHAILESH KASANDE for allowing me to undertake this project. I am also
thankful to PROF. TRUPTI DANDEKAR (Internal Project Guide) for the invaluable
support and guidance from time to time.
I am thankful to my parents for their valuable support and all my friends for their
immense support that contributed in my dream come true in development of this project.
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LIST OF ABBREVIATIONS
1 CE Consultech Engineers
2 MIDC Maharashtra Industrial Development corporation
3 SS Sheets Stainless Steel Sheets
4 MS Mild Seel
5 Al Aluminium
6 PLC Programmed Logic Circuit
7 LED Light Emitter Diode
8 HP Horse Power
9 Db Decibel
10 KW Kilo-Watt
11 Mtr/Sec Meters per second
12 Hz Hertz (Unit of Frequency)
13 IPF Industrial Product Finder
14 MID Maharashtra Industrial Directory
15 CED Cathodic Electro Deposition
16 LFPM Linear Flow Per Minute.
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List of Graphs And Tables
Sr.No. Figure/Table Title Page No.
1 1 Graphical representation of size
of organization
29
2 2 Graphical representation ofMIDCs covered in Pune Region
30-31
3 3 Graphical representation of types
of industries covered
32
4 4 Graphical representation of
Awareness of air shower and its
benefits
33
5 5 Graphical representation ofexpected budget from customer
for air shower
34
6 6 Graphical representation of
clients using air shower
35
7 7 Graphical representation of the
problem faced by customers in
current setup of air shower.
36
8 8 Graphical representation ofimportance of after sales service
rated by clients
37
9 9 Graphical representation of the
modes of advertisementspreferred by Clients
38-39
10 10 Graphical representation of the
customer satisfaction withcompany services
40
11 11 Graphical reprentation ofcustomers who wish to install air
shower in future.
41
12 12 Graphical representation of
buying preference by Clients
42
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INDEX
CHAPTER
NO.TITLE
PAGE
NO.
I EXECUTIVE SUMMARY 06-09
II COMPANY PROFILE 10-19
III OBJECTIVES OF THE STUDY 20
IV RESEARCH METHODOLOGY 21-28
V DATA ANALYSIS 29-45
VI FINDINGS 46
VII SUGGESTIONS & CONCLUSIONS 47-48
VIII LIMITATIONS
IX BIBLIOGRAPHY 49
X APPENDICES 50-51
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EXECUTIVE
SUMMARY
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CHAPTER-I: EXECUTIVE SUMMARY
Project work is an essential part of the partial fulfillment of the syllabus of M.B.A.
(Master Degree of Business Administration), University Of Pune. This project report is prepared
during the summer training at Consultech Engineers Pvt Ltd., Pune. The study has given the
real exposure to sales of paint booth and powder coating aftermarket and the confidence to face
the real marketing world.
The study was conducted under the heading Market Potential for Industrial Paint
Booths. The project topic was chosen as per the requirement of Consultech Engineers Pvt Ltd.
The whole report is divided into dealing with different aspects of the study.
The purpose of doing this project was to identify new opportunity for Consultech
Engineers Pvt Ltd in paint finishing and powder coating in the market and to analyze the overall
market presence in Pune area. Through this project we also come to know about the performance
of Consultech with respect to its quality, price and availability .
Consultech Engineers Pvt Ltd. is the exporters and manufacturers of industrial paint
booths.. It also provides turnkey projects to its clients.
The industries selected for sample size were segmented according to the product
manufactured and size of the respective company. The data collected during the project
was primary as well as secondary data. Primary data was collected through the
questionnaire filled by company authorities visited. The secondary data was collected to
create the database of the survey. The sources used for secondary data are various
magazines, governmental & non-governmental publications and internet. Some websites
regarding information on various industries in Pune were also visited to get the
information of particular Area.
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The analysis was carried out on the basis of the information obtained from
questionnaire. The business opportunities were estimated by some assumptions for the
services offered by the Consultech. From the analysis it is concluded that the company
has a good potential for generating business for Industrial Paint booths in Pune Region.
The scope of this summer project includes evaluating Consultech in terms of price,
general complaints about Consultech product in market, identifying and collecting
reviews regarding Consultech quality, and establishing necessary steps and promotional
tools.
At its Pune Corporate Office in the Marketing Department, Consultech is actively
involved in pursuing the prospective customers to help them to improve the productivity and
maintain clean environment. During the period of two months between June and Sept, 2011. I
conducted an awareness drive wherein, I went to the listed customers and met them to explain the
benefits of the paint booths.
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COMPANY
PROFILE
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CHAPTER- II: COMPANY PROFILE
Consultech Engineers Pvt. Ltd. (CE) is the leading designers and manufacturers
in the field of Surface Coating Plants and Equipments. CE offer Total Solution in the
Field of Surface Coatings, that starts from consultancy, designing, engineering and
commissioning of tailor-made systems for powder coating, liquid paint coating and Metal
pretreatment, on turnkey basis, for all types of application requirements of finish coating
for industrial and consumer goods.
The company has established in the market in the year 1996. Best Quality Systems,
Excellent Service Back-up, the unmatched superior workmanship and user friendly
design is a specialty. CE also offer consultancy in plant operations and maintenance of
the equipments.
They design and manufacture the equipments meeting customers exact requirement for
its optimum production output & satisfaction, after several discussions about the
requirement, with the customer.
Consultech Engineers Pvt Ltd was established by Ingale Brothers. Incorporated in 1996,
CE is headquartered in self-own landmark at Warje, Pune. The business operations of the
Company consist of 3 divisions spread across Maharashtra, Gujarat & Middle East. The 3
divisions of the company consists of surface coating, lubrication systems & air showers.
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Areas of operation:
Paint Finishing Systems
Batch type & Automatic / conveyorised Paint finishing
systems for metal, wood & plastics
PowderCoating Plants
Batch type & Automatic / conveyorised powder coating systems
Electro Coat Systems (CED)
Industrial & automotive components
Environmental Technology
Material handling Systems
History and Growth
Consultech: At a Glance
Founded : 10th April 1996
Satellite Office : Shri Krishna Apartment, Behind Karishma Hotel, Off Warje
Flyover, Warje
Manufacturing Plant : Shivne Industrial Area Pune
Product Portfolio : Paint Booths , Air showers, Lubrication System
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Exports:
Name Projects
Advance Electro Engg. - Dubai, UAE
2002
Powder Coating System Installed in
2002
Advance Electro Engg. - Doha, Qatar
2nd Repeat order 2004
Powder Coating System, 2004
Advance Electro Engg. - Abudhabi,
UAE
3rd Repeat order 2006
Powder Coating System
Arabian Neon - Baharain Powder Coating & Wet Painting
System
Sun Moon AluminiumKuwait Conveyorised Powder Coating Plant
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Prestigious Projects:
Name Project
Crompton Greaves Ltd Motor Painting System, Ahmednagar
Cummins India Ltd Paint application system & modification in
paintbooths
Endurance Systems ltd. Spray painting equipments
Kalyani Brakes Ltd, Chakan Conveyorised Powder coating system
Manugraph Industries Ltd Powder coating plant
Kirloskar Oil Engine Ltd Converised Painting System
Polybond India Pvt Ltd Painting System for rubber bonded material
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Clientele:
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Vision
Technology leadership in the surface coating solutions.
Be among the top three companies in all the key markets of India.
Be the global leader in providing profitable
End-to-end surface coating solutions.
Mission
To contribute to sustainable development of world class coating solutions
through an integrated product design and manufacturing strategy.
To increase the contribution of paint booths to meet global surface
coating demand.
KEY EXECUTIVES
Mr. J.V. Ingale - Managing Director Technical Sales and Marketing
Mr. N.V. Ingale- Executive Director Production
Mr.S.V. Ingale -Director Installation and Services
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Registered Office and Works:
Consultech Engineers Pvt. Ltd
78, Dangat Industrial Estate
Shivane, Pune 411 023
Tel:+91 20 25290437 Fax:+91 20 25291485
Email:[email protected]
Web: www.consultechindia.com
Product Range
Paint Booths
Dyna SparyWater Wash paintbooth
Dry Spary- Dry type Paintbooth
Special purpose liquid spray booths
Mini Booths
Teflon Coating booths
Vehicle refinishing booths
Leather spray booths
Downdraft paint booths
DDSW wet type
DDSD dry type
Ecobake- Paint Baking/ Powder curing ovens
mailto:%E2%80%[email protected]:%E2%80%[email protected]:%E2%80%[email protected]://www.consultechindia.com/http://www.consultechindia.com/http://www.consultechindia.com/mailto:%E2%80%[email protected]7/31/2019 Market Potential of Paint Boothsfinal....
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Air Handling System
Dry type/wet type
Solutions for Lubrication Systems
Centralized Lubrication System
Motorized Lubrication System
Standard Air Showers
Dyna Flow -One Way Operation
Dyna Flow- Two Way-One Way Operation
Authorized Distributor of Graco Equipments in India
About Graco
Founded in 1926, Graco is a world leader in fluid handling systems and components. Graco
products move, measure, control, dispense and apply a wide range of fluids and viscous materials
used in vehicle lubrication, commercial and industrial settings.
Consultech Engineers Pvt ltd is the Authorized Dealer and Distributor of Graco Products in Pune
and West Maharashtra.
Some of the products for which CE is the authorized distributor are:
Pumps & Pumps Packeges
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Accessories like Air Filters ,Dryers,Hosses Etc
Proportioners (Automatic, Electric and Pumatic)
Meters and Control Equipments
Guns and Valves.
Industrial Paint Booths
Specification of Standard Paint booths:
ModelsDimension im (mm) Exhaust Blower Tube Lights
W/w D/d H/h Capacity
M
3
/hr
Motor
Rating
Watts Nos.
DrySpary-DB15 1594/1500 2394/1500 3275/2100 1 x 6800 1 x 3.75 KW 2 x 36 1
DrySpary-DB21 2194/2100 2394/1500 3275/2100 1 x 9500 1 x 3.75 KW 2 x 36 1
DrySpary-DB30 3094/3000 2694/1800 3275/2100 2 x 6800 2 x 3.75 KW 2 x 36 2
DrySpary-DB36 3694/3600 2694/1800 3275/2100 2 x 9500 2 x 3.75 KW 2 x 36 3
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OBJECTIVES OF
THE STUDY
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CHAPTER-III: OBJECTIVES OF THE STUDY
Objectives of study:
Every research study needs certain objectives which gives the study its
parameters and a defined framework. Lack of this framework results in the project
becoming vague and it then becomes very difficult for the reader to find out what the
researcher actually wants to highlight.
The objectives are listed as below.
1. Market potential:
To study the market potential for INDUSTRIAL PAINT BOOTHS in Pune and to find
the requirement of paint booths in developing MIDCs in Pune.
2. Customer Analysis:
Need assessment of targeted customers studying their awareness, budget, their
requirements & expectations.
3. Competitors Analysis:
To identify the major players in target market and to know the current scenario of
Competition.
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RESEARCH
METHODOLOGY
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CHAPTER-IV: RESEARCH METHODOLOGY
Research in common parlance refers to a search for knowledge. The Advanced
Learners Dictionary of Current English lays down the meaning of research as a
Careful investigation or inquiry especially through search for new facts in any Branch
of knowledge.
Research is a scientific and systematic search of Information on a specific topic. In
fact, research is an art of scientific Investigation.
According to Phillip Kotler, it is a systematic design, collection, Analysis of data
and relevant to a specific marketing situation facing the company.
Title of project:
Title of project is To study the Market Potential of Industrial Paint Booths in
Pune MIDC.
Hypothesis:
There is potential market for Industrial Paint Booths in Pune MIDC area.
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Research Design
Purpose of Research
To create awareness about Paint Booths and its benefits in the market.
Lead generation for Consultech Engineer Pvt Ltd.
Facilitate the Marketing team with an effective and efficient client
database.
Scope of Study:
The geographical scope of this research is Pune
Analysis for new upcoming market for Industrial paint booths.
Many of the companies are planning for expansion and in this survey
researcher tries to find out the requirement of paint booths in these new
companies which will helpful for developing future plans.
Sample unit
The researcher has surveyed the selected MIDC of Pune district which is listed as
below:-
Pimpari-Chinchawad MIDC
Chakan MIDC
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Sinhagad Industrial Area
Ranjangaon MIDC
KhedShivapurMIDC
Pirangut MIDC
Hinjewadi MIDC
Shirwal MIDC
Nagar Rd MIDC
Hadapsar MIDC
Sample size
From the listed region visited by the researcher 100 companies were surveyed during the
project period.
Sampling technique
Sampling technique used by me was Deliberate Sampling since the sample list was
given by Consultech
Research instrument
The researcher used the questionnaires to collect the information about the need
and requirement of the Paint Booths.
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Contact method
The researcher during the survey visited the companies on cold visit basis. If it was not
possible to collect the information from cold visit then a prior appointments was taken of
the concerned person who could provide the necessary information about the paint
booths. Even if it was not possible to collect the information then researcher used the
observation method to collect the information about the paint booths being used by the
respondents. Along with the observation method the researcher conducted the telephonic
interview of the various respondents from the sample unit surveyed.
Primary Data:
It is the method in which the data is collected by on field research. These are the data
collected or gathered specially for the project in hand. The sources of primary research
are
Personal Interviews
Questionnaire Interviews
Telephonic Interviews
Survey Method
Observations
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COLLECTION OF DATA THROUGH QUESTIONNAIRE METHOD:
This method of data collection is quite popular, particularly in case of big enquiries. It is being
adopted by private individuals, research workers, private and public organizations and even by
governments. In this method, a questionnaire is sent to the persons concerned with a request to
answer the questions and return questionnaire. A questionnaire consists of a number of
questions printed or typed in a definite order on a form or set of forms.
Collection of Primary Data
The researcher collected the data by visiting 100 companies in the industrial
region of the MIDC of the Pune. Personal interview and telephonic interview
were used for data generation in raw form. The data was noted down on the
questionnaire form used by the researcher. This data collected by him was a
source for analysis and conclusions were drawn from it.
Personal Interviews
Questionnaire Interviews
Telephonic Interviews
Survey Method
Observations
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Secondary data collection
The secondary data are those which have already been collected by someone else and
which have already been passed through the statistical process. Secondary data may
either be published data or unpublished data. Usually published data are available in:
1. Various publications of the central, state or local governments;
2. Various publications of foreign governments or of international bodies and their
subsidiary organizations;
3. Technical and trade journals;
4. Books, magazines and newspapers;
5. Reports and publications of various associations connected with business and
industry, banks, stock exchanges, etc.;
6. Reports prepared by research scholars, universities, economists, etc. in different
fields.
7. Public records and statistics, historical documents, and other sources of published
information.
In case of my project the main sources of secondary data were from
Company existing data,
Internet ,
Technical and trade journals
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Methods of Data analysis and statistical Tool:
There are different techniques that can be used for data analysis .The techniques that
are uses for analysis are
Tabular Analysis Graphical Analysis
Scope of study:
The geographical scope of this research is Pune
Analysis for new upcoming market for paint booths.
Many of the companies are planning for expansion and in this survey researcher
tries to find out the requirement of industrial paint booths in these new
companies which will helpful for our company.
Study will provide basic inputs to company to formulate marketing strategy to
increase sale of paint booths.
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DATA ANALYSIS
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CHAPTER-V: DATA ANALYSIS
Data is a very essential part of any survey. The data collected should be valid
so as to get the correct picture of the market. After the collection of the data, it has to
be processed and analyzed in accordance with the outline laid down for the purpose at
the time of developing the survey plan. This is essential for a scientific study and for
ensuring that there is presence of all relevant data for making contemplated
comparisons and analysis.
Analysis means the computation of certain indices or measures along with
searching for patterns of relationship that exists among the data group. If the analysis
is not done in a proper manner then the very purpose of conducting the survey is
defeated. Hence in this report an attempt is made to do the correct analysis of the data
collected by me in the due course of time.
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1) Size of Companies in Pune Region
Table 1
Type of Organization Sizes Percentage
A Small 21
B Medium 36
C Large 43
Graph 1
INTERPRETATION:
In PUNE region, total 100 responses were taken, out of which 21 were small scale
industries, 36 were medium scale organization and 43 were large scale organization.
The large scale industries in Pune area are large in number. Thus the demands of large
scale organizations are of great importance to be considered for further upgrades in the
products.
a Small, 21b
Medium,
36
c Large, 43
Type of Organisation in Percentage
a Small
b Medium
c Large
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2) MIDC Area in Pune Region
Table 2
Sr.No MIDC Area
Number of
Companies
1 Hadapsar Industrial Area. 1
2 Pirangut MIDC. 19
3 Chakan MIDC. 23
4 Ranjangaon MIDC. 5
5 Sinhgad MIDC. 4
6 Nagar Road(Sanaswadi ,KoregoanBhima, Khondapuri) 14
7 Hinjewadi MIDC 5
8 KhedShivapur Industrial Area 6
9 Shirwal MIDC 13
10 Nagpur 1
11 Pimpri-Chichwad MIDC 9
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Graph 2
INTERPRETATION:
From above graph Chakan is biggest MIDC with large numbers of companies,
followed by Nagar Road and then by Shirwal. Consultech has opportunity to target
these areas to get market for their products.
1 Hadapsar
Industrial
Area., 12 Pirangut
MIDC., 19
3 Chakan
MIDC., 23
4 Ranjangaon
MIDC., 55 Sinhgad MIDC., 4
6 Nagar
Road(Sanaswadi
,Koregoan Bhima,
Khondapuri), 14
7 Hinjewadi
MIDC, 5
8 Khed
Shivapur
Industrial
Area, 6
9 Shirwal
MIDC, 13
10 Nagpur, 1 11 Pimpri-
Chichwad MIDC, 9 1 Hadapsar Industrial Area.
2 Pirangut MIDC.
3 Chakan MIDC.
4 Ranjangaon MIDC.
5 Sinhgad MIDC.
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3) Type Of Companies under survey
Table 3
Company Type Percentage
Automotive a 12
Auto Ancilliary b 19
Plastics & Polymers c 7
Engineering d 53
Others e 9
Graph 3
INTERPRETATION:
Out of 100 companies, maximum weightage are Engineering companies which
contributes about 53 %. And Auto Ancilliary industry contributes about 19% of total
segment. Thus , CE has huge market to target segments like Engineering and Auto
Ancillaries.
0
20
40
60
a b c d e
Automotive Auto Ancilliar Plastics & En ineerin Others
Type of companies in Percentage
Percentage
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4) Products Manufactured by Companies in under survey.
Table 4
Product Percentage
Metal a 78
Wood b 0
Plastic c 11
Others d 11
Graph 4
INTERPRETATION:
Graph shows percentage wise distribution of manufactured products material in
selected Companies in Pune Area. According to the above data Metal production is the
high market in Pune and Plastic is on second position. There is a large potential for
Consultech Engineers to push their products in metallic and plastic manufacturing
companies.
0
50
100
a b c d
Product Material
Percentage
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5) Awareness about paint booths
Table 5
Awareness Percentage
Aware a 88%
Not-Aware b 12%
Graph 5
INTERPRETATION:
Pie Chart shows that majority of customer are aware about paint booths and only 12%
of customers were not aware about the air shower and its benefits.
88%
12%
Product Awareness
Aware
Not-Aware
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6) Industrial Paint booth users
Table 6
Percentage of paint booths users
Paint booth user Non user
55 45
Graph 6
INTERPRETATION:
From the chosen sample 55 percent are having existing paint paint booth setup and
rests are non user.
0
10
20
30
40
50
60
paint booth user non user
percentage of paint booths users
Series1
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7) Monthly paint consumption
Table 7
Consumption in ltrs percentage
0-100 42
100-200 33
200-300 17
>300 8
Graph 7
INTERPRETATION:
From the graph it is evident that majority of paint consumption in companies is
between 0-100Ltrs followed by 100-200 Ltrs.
0
10
20
30
40
50
0-100 Ltrs 100-200 Ltrs 200-300 Ltrs >300 Ltrs
a b c d
Percentage
Percentage
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8) Satisfaction level
Table 8
Satisfied With Performance of a paint booth PercentageSatisfied 39
not satisfied 11
non users 45
Graph 8
INTERPRETATION:
Almost 30% of the existing users are not satisfied with paint booths performance they are
using.
0 10 20 30 40 50
Satisfied
not satisfied
non users
Percentage
Percentage
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9) Parameters affecting paint booth buying decisions
Table 9
Parameter Rating Average Standard Deviation
Price 3.079208 1.083357
Brand 2.118812 1.51409
Past Experience 3.009901 0.499901
Consultants
Recommendation
1.74257 0.986443
INTERPRETATION:
From above observations it is clear that price is the most important criteria of buying a
paintbooth as its average is more and standard deviation is less followed by past
experience.
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10) Problems faced by customers?
Table 10
Problems Faced from Current Setup Percentage
a Blower problem 1
b Conveyor problem 4
c Corrosion 1
d Running Well 37
e Not Applicable 57
Graph 9
INTERPRETATION:
From the given chart it is evident that the existing customer faces the major problem of material
handling by conveyor system.
0
10
20
30
40
50
60
Blower
problem
Conveyor
problem
Corrosion Running Well Not Applicable
a b c d e
Problems in current setup Percentage
Percentage
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11) Future requirement of paint booths
Table 11
New Setup Require Percentage
Requirement 44
No requirement 56
Graph 10
INTERPRETATION:
There are 44% new projects requirements, so the market for industrial paint booths is
very booming.
Future Requirement of Paint booth
Percentage
new requirement
no requirement
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12)Importance of After sales Service
Table 12
Element Respondent Percentage
Extremely Important 40 40
Very Important 45 45
Somewhat Important 10 10
Not Very Important 5 5
Total 100 100
Graph 11
INTERPRETATION:
1. About 45% of the respondents feel that after sales service are very important.
These would include periodic maintenance of the Paint Booth.
0
5
10
15
20
25
30
35
40
45
Extremly
Important
Very Important somewhat
Important
Not Very
Important
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COMPETITORS ANALYSIS:-
Identification of the major players in Target Market:-
The following are the major players in Pune Region:
1. Dynavac India Private Limited.
2. Trilogics Katraj Pune
3. Autocoats
4. Excel Finishing
5. Raj Systems
6. Patwin
Corporates which are Global
1. Eisenmann
2. Taikisha
http://openchildts%28%22http//www.trustseal.org/members/snehavardhanfiltroxsystems%22);http://openchildts%28%22http//www.trustseal.org/members/aeroequipmentss%22);http://openchildts%28%22http//www.trustseal.org/members/snehavardhanfiltroxsystems%22);http://openchildts%28%22http//www.trustseal.org/members/aeroequipmentss%22);7/31/2019 Market Potential of Paint Boothsfinal....
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FINDINGS
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CHAPTER-VI: FINDINGS
The large scale companies in Pune area are large in number. Thus the demands
of large scale organizations are of great importance to be considered for further
upgrades in the products.
It was found that respondents give first preference to the product price followed
by past experience.
Name wont help to push the product until continuous follow up is made.
Most of the customers are satisfied from the service provided by the carrier.
In this survey it is found that there is good potential for industrial paintbooths
system in Chakan, Nagar Road and Shirwal MIDC.
Consultech Engineers CE has huge market to target segments like Engineering
and Auto Ancillaries.
In this region 44% of companies have plans for expansion which has
requirement of paint booths..
Consultech is the one of the brand accepted by many companies in Pune MIDC
area for Paint Booth.
It is found from this survey that around 90% customers of CE are Satisfied with
the product and they can be our recurring customer.
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CE have great chances to increase sale, provided company educatethem about
importance of industrial paint booths.
SUGGESTIONSAND
CONCLUSION
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CHAPTER VII: SUGGESTIONS & CONCLUSION
Suggestions
In the survey of 100 company, researcher got some suggestions from the
consumers which are mentioned below:-
Company should improve their service after sales.
Company should create more awareness about new development and new upcoming
technology as well as various services available for customer.
Company should provide the technical support periodically to understand the
problem of the client.
Company must watch and scan the competitive environment including Taikisha and
Patwin.
Company should make the two different strategies for their existing customers and
new customers.
Management has to look and work on the cost of production. The efforts have to
take on reducing cost of production.
There is vast scope for product, so effective marketing strategy must be
implemented.
Proper credit facilities are to be provided to customers.
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Conclusion
After research it was found that there is a good potential market available for
industrial paint booths system in Pune industrial area.
In Pune most of the companies are well aware about the paint booth system and its
special features.
Majority of respondents give first preference to the product price followed by past
experience.
CE have some weakness like no proper updates available to consumers, the price
policies of Consultech are less competitive.
Regular service engineering support is not available to existing customers.
Consultech Engineers have good opportunities because still large market to be
captured as new MIDC area is being allotted by the government. As in the survey it
was found that many companies are aware of paint booth system which is having a
great potential market in future.
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LIMITATIONS
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Limitations Of The Project:
The project had the following limitations.
Some of the companies do not allowed entering in premises due to security
purpose.
Certain questions which are not properly responded by respondents.
Due to time constraint, some respondents didnt discuss the subject for sufficient
time.
Convincing was tough and hence extract vital information from as when being
told that I am a summer trainee, the responses would No or would be that the
executive officer was out of office and being the assistant of him, he was not able
to answer.
Taking appointments of the Maintenance Managers or Production Manager of the
some of the big companies was a very difficult job.
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BIBLIOGRAPHY
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CHAPTER-VIII: BIBLIOGRAPHY
Books and Reports
1. MarketingBy Philip Kotler.2. Marketing Research by Tull and Hawkins
Websites
1. www.consultechindia.com2. www.ipfonline.com
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APPENDICES
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CHAPTER-IX: APPENDISES
QUESTIO
Name of the company :
Address :
Contact Person :
Phone Number :
MobileNo :
1)Which type of organization? ..
II. Small
III. Medium
IV. Large
2) Type of industry:
a. Automotive
b. Auto Ancillary
c. Plastics and Plolymer
d. Engineering
e. others
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3) Material of the product manufactured by the company.
a) Metal b) Wood c) Plastic d) Other
4) Are you aware of paint booth and its benefits?
a) yes b) no
5) Does your company uses paint booth?..................
6)What is your monthly paint consumption? ..
7) Are you satisfied with current paint booths performance?.....................
8) What are the problems faced by current set up?
a) Blower problem b) conveyor problem
c) Corrosion d) running well e) NA
9) FACTORS AFFECTING PURCHASE DECISION-
[(4=Very Important, 3=Important, 2=Less Important, 1= Neutral]
Brand Past Experience
Price Consultants Recommendation
10) Do you have any other paint finishing project, its capacity?
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11)How would you rate importance of after sales service for your organization for paintbooth?
a) Extremely Importance b) very important
c)somewhat important d)not very important
12) Your valuable feedback:
______________________________________________________________________________
______________________________________________________________________________
______________
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