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28 MARKET INGLOT Cosmetics is one of the world’s leading manufacturers in colour cosmetics. Under the brand of INGLOT dozens of products for face, eyes, lips, and nails are being produced. The jewels in INGLOT’s crown are its famous Freedom System, which gives the freedom to assemble custom designed palettes to meet any beauty needs, and the revolutionary O2M Breathable Nail Enamel that ensures oxygen and water permeability. O2M Nail Enamel was created specifically for health reasons – not only is it fashionable and good-looking, but also leads to healthier and beautiful nails. INGLOT products are high-end cosmetics made of the highest quality ingredients carefully chosen from what’s best in the market. INGLOT prodcuts are in high demand. So much so that the company expect an annual 10% increase in turnover, with store openings in three to five new markets annually. ACHIEVEMENTS INGLOT’s international expansion began in 2006 with the opening of its first franchise store in Montreal, Canada. Since 2011 INGLOT is GMP (Good Manufacture Practices) certified which ensures the best conditions of production and highest possible quality of ingredients and consequently the products that are sold to their customers. INGLOT Sp z o.o. is GMP certified since 2011 (EN ISO 22716:2007). Being GMP certified is a big honour to INGLOT, something that they are very proud of and something that defines what they do and how they do it to a great extent. This certification guarantees that INGLOT produce and sell products of the highest quality. INGLOT products are also microbiologically cleaned while all the raw materials, packaging and final products are thoroughly tested according to all the effective norms and binding procedures. Moreover, INGLOT control their production machinery on a regular basis. GMP also provides guidelines for the lab, procedures for complaints, purchases, recycling waste etc. All in all, it is crucial for INGLOT to keep up the good quality which is regularly being confirmed and approved by both internal and external audits. INGLOT revolutionised the world of nail beauty with O2M breathable nail enamels. Originally used mainly for contact lenses, highly advanced polymer: l Significantly increases oxygen permeability of the nail polish l ensures water permeability l facilitates spreading of the varnish l reduces film tightness. The O2M nail enamel was created for health reasons. INGLOT wanted to create a nail enamel that would not only be fashionable and good- looking, but also one that leads to healthy and beautiful nails. HISTORY INGLOT was founded by Wojciech Inglot (1955- 2013), a chemist, businessman and philanthropist from Przemysl, Poland. Wojciech Ingot graduated from the famous Jagellonian University and further became the CEO of Inglot Cosmetics, its active manager, and majority shareholder. He founded his own chemical company in 1983 and two years later his first collection of nail polish came into being. Shortly after INGLOT eyeshadow and lipstick hit the market. INGLOT started with one person, at a time when one could easily sell anything, but had real trouble buying the necessary ingredients. Over the years, due to the hard work of the founder and his employees, the company has expanded and is operating successfully worldwide. In 2001 the first very own INGLOT kiosk was opened in Wroclaw, Poland. A risky decision. To build its own distribution network was a breakthrough and this changed the company’s destiny. Next year the first flagship store appeared, giving rise to the period of unprecedented expansion of the national market, followed by expansion in other Continents. The first international franchised store of INGLOT was opened in 2006 in Montreal, Canada. Further shops appeared in the Arabian Gulf countries, first and foremost in Dubai, UAE. One of Dubai’s largest retail conglomerates APPAREL GROUP currently holds franchise rights for INGLOT in the GCC and India. Nevertheless, a true milestone in INGLOT’s development was the opening of a store in the heart of Manhattan, at Times Square in New York, USA. Currently INGLOT as a family brand grows linearly and in a controlled way. New stores appear in the most important retail chains such as the legendary Macy’s, in the USA, along with Douglas, Sears and Woolworths in other countries. By the end of 2014 the number of INGLOT boutique stores, stands and retail locations exceeded 450. PRODUCT INGLOT offers a wide range of products and shades to help women around the world look and feel better by enhancing their natural beauty and opening up to experiments. Moreover INGLOT constantly cooperates with world-renowned makeup artists and colour consultants to bring the latest colour, texture and form to the market. All the furniture and displays, just like most of the product packaging, is produced in INGLOT’s own state of the art facilities. The innovative approach to product packaging that INGLOT introduced is Freedom System that gives the freedom to assemble custom designed makeup palettes. Magnetic palettes come in various sizes – the biggest ones can accommodate up to 40 products. All of them may be joined into handy, space- saving stacks, while the number of possible colour and product combinations is beyond imagination. Every customer can thus create unique sets of face, eye and lip products. Moreover, the Freedom System palettes are reusable, thus wallet, and environment, friendly. The palettes may be used continuously and refilled with the new products that constantly come out to the market. RECENT DEVELOPMENTS At the end of 2013 INGLOT launched into skincare – a brand new Facial Product – INGLOT Multi-Action Toner was introduced. Whether you have dry, normal or combination to oily skin there will be a toner just for you! The three variations will each be offered in a different colour and formula, perfectly suited for your skin type. Each toner also boasts profound anti-aging effects complemented by special ingredients. In May 2013 INGLOT celebrated the opening of its 400th store, in the famous Mall of the Emirates in Dubai. In the fall of 2013 there were openings in Iraq and The Philippines. By the end of the year INGLOT entered the Chilean market with three stores. There are on-going negotiations with potential partners in around twenty countries. 2014, saw the brand venture into a unique category – Fragrance! The launch of the Fragrance collection under the Freedom System Collection, proved to be a huge success worldwide. Currently INGLOT is opening about one store a week. PROMOTION INGLOT’s promotion is mostly based on PR, rather than big marketing campaigns. They prefer to invest into the high quality of their products and sell it to their customers at fair prices. Beauty magazines around the world feature INGLOT on many occasions. Moreover their partners in different countries place adverts in the Things you didn’t know about Inglot l INGLOT is a Polish company. l All INGLOT cosmetics are produced within the European Union and 95% of them are manufactured in INGLOT’s own state of the art facilities in the small town of Przemyśl. l If the diodes of INGLOT LED Billboard at Times Square were laid out end-to-end they are said to cover nearly seven miles – all the way from the Statue of Liberty to the Upper East Side. best beauty-related press and actively cooperate with bloggers. Makeup shows and workshops for pro artists are organised on a regular basis. On June 11, 2013 INGLOT launched a new eye- catching LED digital billboard in Times Square. This new digital screen showcases timely information, the latest INGLOT news, products and brand highlights. In October 2013 INGLOT Cosmetics announced its debut on Broadway with the sponsorship of Tony Award winning musical comedy PIPPIN. A special INGLOT PIPPIN Collection was created from the existing INGLOT products chosen by the show’s makeup artists. Taking inspiration, INGLOT UAE was the exclusive make-up sponsor for the exciting “Wizard of OZ” play that took place in April 2014, along with the recent tie-up in January with the Dubai Shopping Festival Committee to celebrate their twenty year anniversary, INGLOT hosted a Beauty Bloggers Retreat that gathered around the top twenty bloggers from the GCC to celebrate the launch of the Fall in Love collection and the campaign #fallinlovewithdubai. INGLOT wants to offer its customers the best shopping experience, therefore they constantly organise various beauty events, holiday-related promotions and cooperate with professional Makeup Artists. In June 2013 INGLOT presented its first promotional video under the slogan “The power of colours”. It was first shown to the public at the grand launch of INGLOT’s new LED billboard at Times Square. Now the video is constantly available at the home page of INGLOT official website: www.inglotcosmetics.pl INGLOT believe in being at par with their competitors and being online is a priority for them. They are actively in touch with their customers, fans, media, bloggers and makeup artists through several social media networks. There are numerous fan pages of INGLOT on Facebook, Instagram and in other social networks in different languages BRAND VALUES The key qualities of INGLOT products that they want to communicate to their customers and that makes INGLOT stand out in a crowd are: l High quality products made of the best ingredients. l Wide colour range (over 1,500 shades). l Reasonable prices. INGLOT’s brand and logo were derived from the surname of its founder and visionary, they were created by him. It symbolises their loyalty to simplicity and family business values. INGLOT is GMP certified which ensures the highest standards in production, control, storage, and shipment of cosmetic products. Both the ingredients and final products are tested and controlled on many levels, i.e. l organoleptic properties (right colour, smell, and consistency) l microbiological cleanliness l physical and chemical properties. INGLOT also test their products dermatologically and they carry out aging tests (checking whether the product keeps its properties as it ages), temperature tests and various transportation tests. Furthermore checks are made on whether the packaging does not react with the product from the inside and carry out tests on heavy metals to name a few. www.inglotcosmetics.pl
