Market Research - E-Cigarette - Final - Group 10

7/17/2019 Market Research - E-Cigarette - Final - Group 10

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Research Report on

Awareness and Purchase Intension of Consumer for

Tobacco Free Electronic Cigarettes

Submitted To:

PROF. SIDDHARTH BANDKAR

Submitted By:

Samarjeet Biswas - 50

Manish Asnani - 02

Sharath Pillai - 35

Amit Deora60

Siddhesh Surve - 40

K.J Somaiya Institute of Management Studies and Research,MUMBAI


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CONTENTS

Page number

1. Executive Summary 3

2. Introduction 5

3. Literature Review 6

4. Research Methodology 9

5. Data Analysis 11

6. Findings 16

7. Conclusion 19

8. Recommendations 19

9. Limitations 20

10.Bibliography 21

11.Annexure (Questionnaire) 25


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EXECUTIVE SUMMARY

The topic which was considered for research by the research group was to understand the

awareness and purchase intension of consumer for Tobacco Free Electronic Cigarettes. This

was taken for study as the electric cigarettes was introduced to be the solution for anti-

smoking in the country. The topic was taken into consideration so as to understand the

present awareness level of the anti-smoking electric cigarettes and would help to create

awareness of adopting the anti-smoking products and also to launch a product - tobacco free

electronic cigarette.

The study was initiated with the help of Explorative Research. The research proposal gives

the statement, objective for the research work. The research proposal also gives the list of the

proposed literature review books and the research proposal also focuses on the benefits of the

study. The research proposal considers, what design methods and the design tools that can be

used and the ones we plan to use. Here, we also give the sample of the final form of the

results. The research proposal is comprehensive study of the proposed research that we plan

to conduct. The main aim of conducting the research is to find out whether there has been

awareness of electric cigarettes.

The secondary research has been done using various books and using various websites giving

the details about anti-smoking cigarettes.

The primary study was conducted on a set of 127 respondents with the help of Non-

probability sampling method and the sample being from Internet users who smokes. The datacollection method adopted was the Survey method. The instrument used was Questionnaire

and the contact method used was online survey. In the survey various questions seeking

information about the anti-smoking cigarettes, the awareness about the product and reason for

adopting this.

The research report would help to determine the current level of awareness and would help to

find the problem with electric cigarettes. One could use this report to decide on the futureplan of to create awareness among the public.


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The major limitations of this project can be missing responses, bias responses, constraints due

to time and coverage of research. The ultimate aim of the research is to find out What factors

are responsible for the low acceptance of anti-smoking product in the market and how can it

is improved if proper corrective measures are taken.


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Introduction

Electronic cigarettes are a recent development in tobacco harm reduction. They are marketed

as less harmful alternatives to smoking. Awareness and use of these devices has grown

exponentially in recent years, with millions of people currently using them. This systematicreview appraises existing laboratory and clinical research on the potential risks from

electronic cigarette use, compared with the well-established devastating effects of smoking

tobacco cigarettes. Currently available evidence indicates that electronic cigarettes are by far

a less harmful alternative to smoking and significant health benefits are expected in smokers

who switch from tobacco to electronic cigarettes. Research will help make electronic

cigarettes more effective as smoking substitutes and will better define and further reduce

residual risks from use to as low as possible, by establishing appropriate quality control andstandards.

PROBLEM DEFINITION STATEMENT

To study the awareness and purchase intension of consumer for tobacco free electronic

cigarettes and also to launch a product - tobacco free electronic cigarette.

RESEARCH OBJECTVE

a) The basic objective of this research is to gain an understanding, the awareness and

purchase intension of the people who are smoker studying the attributes and find the

key drivers that can tie in the findings to marketing strategy.

b) Segment the smokers into smokers who tried quitting smoking vs. smokers who

didnt. How big are these segments? What is their profile in terms of age, income,

SEC, psychographics etc.

c) Among smokers who tried quitting, What were the reasons for them to consider

giving up smoking? What all quit methods were they aware of (top of mind and

aided)? What were their sources of awareness?


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LITERATURE REVIEW

Over the last few years, the major players in the Tobacco industry have experienced a decline

in revenue from the sales of the traditional cigarette due to the increasing popularity of e-

cigarettes worldwide.

A decrease in their revenue from traditional cigarettes coupled with increased tobacco taxes

are forcing them to invest in the Global E-cigarette Market. E-cigarettes are considered less

toxic than traditional cigarettes because they produce vapor instead of smoke. They are

considered an effective method of helping smokers quit smoking, though there is no

scientifically-grounded evidence for this. Although e-cigarettes have exploded in popularityworldwide, India has not been so quick to jump on board the e-cig train.

India has roughly 110 million tobacco smokers. Thus far, e-cigarettes have not been able to

compete with traditional cigarettes because of lack of awareness and the comparatively high

cost of e-cigarette starter kits. The lack of regulations regarding e-cigarettes is also affecting

the market.

An e-cigarette is an electronic inhaler that simulates tobacco smoking. It is a battery-powered

inhaler designed to provide inhaled doses of tobacco by way of vaporizing the solutions and

simulating the effects of smoking by heating a nicotine liquid into vapor, which the user then


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inhales and exhales. An e-cigarette is also known as an e-vaping device, a personal vaporizer,

or an e-nicotine delivery system. It contains a heating element that vaporizes liquid nicotine

or a flavored liquid. The e-liquids used in e-cigarettes are available in different flavors such

as pink bubble gum, menthol, watermelon, and peach.

E-cigarettes are not considered as Nicotine Replacement Therapy (NRT)products because

of the lack of significant clinical testing in India. Rather, they are sold as "a healthy

alternative to traditional cigarettes. Many online sites sell e-cigarettes citing their advantages

over tobacco products and claim that "no harm" is caused to those who use them.

Recently, tobacco companies have realized that the e-cigarette market in India presents a

large addressable market to grow and earn huge profits. The high price of e-cigarette starter

kits allows only a small fraction of smokers to switch to e-cigarettes. An e-cigarette

costs US$6-US$8 per stick in India. The starter kits of recognized brands are available

for US$50-US$80and above.

This offers a huge opportunity for e-cigarette vendors in India if smokers can be encouraged

to switch to e-cigarettes. The e-cig market in Indiais also witnessing the development of

innovative products with additional features, an extensive understanding of customer needs,

and imaginative marketing.

As big tobacco companies are primarily interested in e-cigarettes, they are providing accurate

information about nicotine use and other health problems associated with smoking tobacco,

thereby trying to portray e-cigarettes as suitable alternatives to tobacco products.

While the e-cigarette market in India is still in its infancy, the Tobacco industry is taking an

active interest in this new-generation product, and vendors are investing significantly in

acquiring small entities and organizing advertising and promotional strategies.The Cigarette market in India is dominated by four major vendors:

ITC

Godfrey Phillips India

VST Industries

Golden Tobacco

Big tobacco companies such as BAT, Philip Morris International, and JapanTobaccohave stakes in these leading companies in India. BAT and Philip Morris


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International have recognized brands of e-cigarettes in the global market. There are several

vendors in the e-cigarette market in India, but they lack organized e-cigarette selling

strategies.

Few vendors use retail outlets to sell their products while many generate revenue through

online sales. Tobacco companies promote their e-cigarette brands through celebrity

endorsements. They also try to differentiate their brands from those of the Pharmaceuticals

industry.

In addition, the increased demand for e-cigarettes is increasing the market's lucrativeness and

forcing retailers and cigarette sellers to stock e-cigarettes, cartridges, and e-liquids. Online

sales constitute the majority of the market share. The entry of leading cigarette manufacturers

into the market is expected to increase the number of distribution outlets around the

country. This will help increase the revenue of the market during the forecast period.

An electronic cigarette is made of 2 parts; a cartomiser and a battery. The cartomiser is made

up of two components, a cartridge and an atomiser. The atomiser is an element in the

cartomiser that heats up andis responsible for vaporising the eliquid. The cartridge is located

at the end of the cartomiser and contains the e-liquid. The battery is a lithium-ion battery. The

battery is the largest part of the electronic cigarette and is responsible for powering the

atomiser and LED light in the tip which lights up purple as you puff.

Study shows that analysts forecast the E-cigarette market in India will grow at a CAGR of

63.38 percent over the period 2013-2018.


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RESEARCH METHODOLOGY

a. RESEARCH APPROACH:

We have basically conducted a primary survey among smoker or any member of their family

is a smoker in order to collect the required information. Thus the basic research approach

would be primary research, though a substantial amount of secondary research has also been

conducted in order to collect supplementary data.

b. RESEARCH DESIGN:

The research design that we have used isexploratory in nature. This is so because, through

this research we are trying to explore deeper into the lives of these consumer. This includes

their attitudes, beliefs, lifestyles, preferences, likes and dislikes, desires and expectations.

c. RESEARCH TOOL:

The primary research tool used here is the questionnaire. A questionnaire consisting of 17

questions was first framed in order to gain insight into various aspects of the attributes which

will influence anti-tobacco smoking with demographics, Key drivers and factors.

d. SAMPLING SIZE:

Due to various constraints, we have limited our study to the city of Mumbai only. Out of our

entire target population, we have selected 111 respondents belonging to various age groups

and have specifically categorized them into categories as mentioned below:

Gender

Frequency Percent Valid Percent Cumulative Percent

Valid Male 119 93.7 93.7 93.7Female 8 6.3 6.3 100.0

Total 127 100.0 100.0


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Marital status

Frequency Percent Valid Percent Cumulative Percent

Valid Married 51 40.2 40.2 40.2

Single, never married 72 56.7 56.7 96.9

Living with a domestic partner 2 1.6 1.6 98.4

Divorced or separated 2 1.6 1.6 100.0

Total 127 100.0 100.0

e. SAMPLING TECHNIQUE:

The sampling technique used here is Convenience Sampling AND Quota Sampling.

Male/Females were randomly approached through social media like facebook, whatsapp and

gmail groups.

f. METHODS OF DATA COLLECTION

The data collection method adopted was the Survey method. The instrument used was

Questionnaire and the contact method used was online survey.


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DATA ANALYSIS

1. Regression Analysis:

Descriptive StatisticsMean Std. Deviation N

How willing are you to

purchase a new anti-Smoking

(Tobacco free) cigarette with

advance features.

3.31 1.616 127

Health warnings 3.37 1.367 127

Affects Your Looks and Life2.96 1.300 127

Poor Skin Tone 2.76 1.318 127

Pregnant or Partner pregnant2.08 1.325 127

Family members 3.10 1.362 127

Peer Pressure 2.52 1.302 127

Heart problem / Lung problem3.02 1.439 127

Model Summary

Model R R Square Adjusted R Square Std. Error of the Estimate

1 .611b .373 .336 1.317a. This table tells you 37.3% % of variability in the DV is accounted for by all of the IVs

together (its a multiple R-square).b. Predictors: (Constant), Heart problem / Lung problem, Pregnant or Partner pregnant,

Affects Your Looks and Life, Family members , Peer Pressure, Health warnings, PoorSkin Tone

ANOVAa

Model Sum of Squares Df Mean Square F Sig.

1 Regression 122.652 7 17.522 10.104 .000b

Residual 206.371 119 1.734Total 329.024 126

a. Dependent Variable: How willing are you to purchase a new anti-Smoking (Tobacco free) cigarette with

advance features.

b. Predictors: (Constant), Heart problem / Lung problem, Pregnant or Partner pregnant, Affects Your Looks

and Life, Family members, Peer Pressure, Health warnings, Poor Skin Tone

Interpretation: This table confirms that F-test value (10.104) to determine the model is a goodfit for the data. According to this p-value, it is.


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Coefficient

Model

UnstandardizedCoefficients

StandardizedCoefficients

t Sig.B Std. Error Beta

1

(Constant) .619 .417 1.483 .141

Health warnings .147 .105 .125 1.397 .165

Affects Your Looks and Life .423 .154 .340 2.748 .007

Poor Skin Tone .269 .150 .220 1.799 .074

Pregnant or Partner pregnant-.070 .103 -.057 -.676 .500

Family members .054 .105 .045 .511 .610

Peer Pressure -.144 .111 -.116 -1.297 .197

Heart problem / Lung problem .178 .095 .158 1.862 .065

The equation for the regression line is:Y = 0.619+0.147+0.423+0.269-0.070+0.054-0.144

2) Factor Analysis:

i) SPSS output for the PCA: We have used the following option in SPSS o extract

the factors or components.

Descriptive Statistics

Mean Std. Deviation Analysis N

Health warnings 3.37 1.367 127

Affects Your Looks and Life 2.96 1.300 127

Poor Skin Tone 2.76 1.318 127

Pregnant or Partner pregnant 2.08 1.325 127

Family members 3.10 1.362 127

Peer Pressure 2.52 1.302 127

Heart problem / Lung problem 3.02 1.439 127


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ii) KMO and Bartlett's Test: As KMO test gives us a value of .639 , hence the accuracy of

model is fine with sample size of N=127 . As the Bartlett's Testis significant (of sig.=0), we

conclude there is at least one meaningful Correlation between variables

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy..639

Bartlett's Test of Sphericity Approx. Chi-Square 266.810

df 21

Sig. .000

iii) Communalities: The below column of Extraction has values all greater then 0.3, hence this

values represent the variability of each variable accounted for in the model. The largest

variability of variable explained is that of Poor Skin Tone .i.e. (.855). There doesnt exit

any low Communality with extraction value less than .2.

Communalities

Initial Extraction

Health warnings 1.000 .797

Affects Your Looks and Life 1.000 .852

Poor Skin Tone 1.000 .855

Pregnant or Partner pregnant1.000 .782

Family members 1.000 .642

Peer Pressure 1.000 .558

Heart problem / Lung problem1.000 .585

Extraction Method: Principal Component Analysis.


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iii) Total Variance Explained:We now look into the Extraction Sums of Squared Loadings,

the Total column has Eigen values of the 3 factors or components and the Cumulative %

represent the total variance explained by the 2 component factor solution. As we have used

Direct Obliminmethod of rotation, the last column represents the rotated factor Eigen valuesor factor Loadings.

Total Variance Explained

Component

Initial Eigenvalues Extraction Sums of Squared Loadings

RotationSums ofSquaredLoadingsa

Total% ofVariance

Cumulative% Total

% ofVariance

Cumulative% Total

1 2.897 41.384 41.384 2.897 41.384 41.384 2.475

2 1.159 16.558 57.942 1.159 16.558 57.942 1.865

3 1.015 14.502 72.443 1.015 14.502 72.443 1.608

4 .719 10.272 82.716

5 .642 9.174 91.890

6 .374 5.347 97.237

7 .193 2.763 100.000

Extraction Method: Principal Component Analysis.a. When components are correlated, sums of squared loadings cannot beadded to obtain a total variance.

iv) Pattern Matrix:Below we have rotated matrix solution.We can conclude that for the 3 attribute from highlighted in yellow has high factor loading on

one component (greater than .5), 2 attribute highlighted in blue have high factor loading for

2ndcomponent, and remaining 2 attribute have high factor loading for 3rd componentPattern Matrix

a

Component

1 2 3

Health warnings 0.053 0.889 -0.161

Affects Your Looks and Life 0.892 0.164 -0.135

Poor Skin Tone 0.952 -0.084 -0.019

Pregnant or Partner pregnant 0.066 -0.143 0.877

Family members 0 0.414 0.623

Peer Pressure 0.609 -0.004 0.292

Heart problem / Lung problem 0.029 0.722 0.135

Extraction Method: Principal Component Analysis.Rotation Method: Oblimin with Kaiser Normalization.


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Conclusion from Factor:1. We have 3 major factor solutions that explain the variability of all the 7 attributes in 3

factors.2. Below is the bifurcations:

Factor/Component1 2 3

Affects Your Looks andLife Health warnings Pregnant or Partner pregnant

Poor Skin Tone Heart problem / Lung problem Family members

Peer Pressure

We can name the1stfactor as Personality Attribute

2

nd

factor as Health and Care3rdfactor as Personal Relationships.


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FINDINGS

Demographic Details:

Our survey is based on Convenience Sampling AND Quota Sampling. We have also

analyzed our questionnaire on the basis of some demographic details like marital status and

Age groups.

1. Marital Status: - Below is the split in for marital status. We have consider

2. Average number of Cigarette Smoked: - Below table show average number of

cigarette smoked.

3. Tried to Quit Smoking in Past 12 Months: - We are considering respondents whohave tried to quit smoking in past 12 months. As per our best understand, people whoare willing to quit are our target population

Marital Status

Married

Single, never married

Living with a domestic

partner

Divorced or separated

2%2%

56%

0

10

20

30

40

50

60

0 1 to 5 6 to 10 11 to 15 16 to 20 31 to 35

Average number of Cigarette Smoked

Average number of

Cigarette Smoked


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4. Quitters vs Non Quitters Profiling: Below is the profiling table i.e. gender,education, marital status and income level of quitters and non-quitters profile

Tried to Quit Smoking in Past 12 Months

Yes No

Table N % Table N %

GenderMale 72.4% 21.3%

Female 5.5% .8%

Marital status

Married 31.5% 8.7%

Single, never married 43.3% 13.4%

Living with a domestic partner 1.6% 0.0%

Divorced or separated 1.6% 0.0%

Widowed 0.0% 0.0%

EDUCATION

Illiterate .8% 0.0%

No formal education but readand write

0.0% 0.0%

Some/completed Elementary 0.0% 0.0%

Some/completedIntermediate

0.0% 0.0%

Some/completed Secondary 2.4% 0.0%

Some/completed College 7.9% 0.0%

Graduate 46.5% 11.8%

Post Graduate 20.5% 10.2%

Refused to answer 0.0% 0.0%

OCCUPATION

Full-time 61.4% 18.1%

Part-time 5.5% 0.0%

Pensioner 0.0% 1.6%

Does not work/Unemployed .8% 0.0%

Student 2.4% 0.0%

Housewife 0.0% 0.0%

Business 7.1% 2.4%

Refused to answer .8% 0.0%

HOUSEHOLD Up to 450,000 Lac 36.2% 7.9%

0 20 40 60 80

Yes

No

Tried to Quit Smoking in Past 12

Months

Tried to Quit Smoking inPast 12 Months


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INCOME(Annually)

450,001-800,000 Lac 22.0% 5.5%

800,001-1,200,000 Lac 11.0% 6.3%

More than 1,200,000 Lac 8.7% 2.4%

5. Awareness - Anti smoking (Tobacco free): - Below is the list of brand respondentsare aware of, we see there are 76% respondents aware of some brand.

6. Source of Awareness - Anti smoking (Tobacco free): -Below is the list of sourcesof brand aware of, we see there are 56% respondents aware from friends.

0.0%10.0%20.0%30.0%

40.0%50.0%60.0%70.0%80.0%

Awareness - Anti smoking(Tobacco free)

Awareness - Anti

smoking(Tobacc

o free)

0.0%10.0%

20.0%30.0%40.0%50.0%60.0%

Source of Awareness of E-cigarette


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CONCLUSIONS

We see there are about 76% of respondents aware of the different product available inthe market but 90% of the respondents have not used the product. Hence there seem to

be a problem with the marketing communication of the product or availability of the

product in the market.

Conclusion From Factor Analysis:1. We have 3 major factor solutions that explain the variability of all the 7 attributes in 3

factors.2. Below is the bifurcations:

Factor/Component

1 2 3Affects Your Looks and

Life Health warnings Pregnant or Partner pregnant

Poor Skin ToneHeart problem / Lung

problem Family membersPeer Pressure

1st factor as Personality Attribute2nd factor as Health and Care3rd factor as Personal Relationships

RECOMMENDATION:

Distribution The distribution channel for E-Cigarette must be strong to achieve aacceptance in a market for example Out of every 3 pan bidi shop at least one shopshould have availability of the product.

Product Taste As per the survey report Taste of the E- cigarette should be similarto Traditional Tobacco Cigarettes

PromotionA strong promotional activity campaigns should be conducted near WellKnown Pan bidi shops and also to tie up with Anti-tobacco NGOS to create strongawareness in the minds of smokers.

Benefits E- Cigarettes benefits should be clearly demonstrated in order to achieve asuccess in the market


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LIMITATIONS OF THE STUDY:

1. The survey was conducted through internet due to time and money constraints

2. The sample size was restricted to 150 also due time constraints and hence is not

representative of the entire population.

3. Also not all parameters under the heads of attributes and factors etc have been

covered.

4. Due to online survey, Respondents emotions and attitudes towards e-cigerrates

cannot be recorded.


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Bibliography

Websites:

- http://www.medscape.com/viewarticle/822398

- http://en.wikipedia.org/wiki/Electronic_cigarette

- http://www.technavio.com/blog/e-cigarette-market-gaining-steam-in-india

- http://www.newindianexpress.com/cities/hyderabad/Growing-use-of-e-cigarettes-

worries-health-experts/2013/07/09/article1674207.ece

- http://www.indianexpress.com/news/ecigarettes-may-cause-smoking-addiction-in-

teens/1200207/-study conducted by UCLA

- http://www.mumbaimirror.com

- http://www.indianexpress.com

- http://timesofindia.indiatimes.com

DISCOVERING STATISTICS USING SPSS - A N D Y F I E L D
http://www.medscape.com/viewarticle/822398http://www.medscape.com/viewarticle/822398http://en.wikipedia.org/wiki/Electronic_cigarettehttp://en.wikipedia.org/wiki/Electronic_cigarettehttp://www.technavio.com/blog/e-cigarette-market-gaining-steam-in-indiahttp://www.technavio.com/blog/e-cigarette-market-gaining-steam-in-indiahttp://www.newindianexpress.com/cities/hyderabad/Growing-use-of-e-cigarettes-worries-health-experts/2013/07/09/article1674207.ecehttp://www.newindianexpress.com/cities/hyderabad/Growing-use-of-e-cigarettes-worries-health-experts/2013/07/09/article1674207.ecehttp://www.newindianexpress.com/cities/hyderabad/Growing-use-of-e-cigarettes-worries-health-experts/2013/07/09/article1674207.ecehttp://www.newindianexpress.com/cities/hyderabad/Growing-use-of-e-cigarettes-worries-health-experts/2013/07/09/article1674207.ecehttp://www.newindianexpress.com/cities/hyderabad/Growing-use-of-e-cigarettes-worries-health-experts/2013/07/09/article1674207.ecehttp://www.indianexpress.com/news/ecigarettes-may-cause-smoking-addiction-in-teens/1200207/-http://www.indianexpress.com/news/ecigarettes-may-cause-smoking-addiction-in-teens/1200207/-http://www.indianexpress.com/news/ecigarettes-may-cause-smoking-addiction-in-teens/1200207/-http://www.indianexpress.com/news/ecigarettes-may-cause-smoking-addiction-in-teens/1200207/-http://www.indianexpress.com/news/ecigarettes-may-cause-smoking-addiction-in-teens/1200207/-http://www.mumbaimirror.com/http://www.mumbaimirror.com/http://www.indianexpress.com/http://www.indianexpress.com/http://timesofindia.indiatimes.com/http://timesofindia.indiatimes.com/http://timesofindia.indiatimes.com/http://www.indianexpress.com/http://www.mumbaimirror.com/http://www.indianexpress.com/news/ecigarettes-may-cause-smoking-addiction-in-teens/1200207/-http://www.indianexpress.com/news/ecigarettes-may-cause-smoking-addiction-in-teens/1200207/-http://www.newindianexpress.com/cities/hyderabad/Growing-use-of-e-cigarettes-worries-health-experts/2013/07/09/article1674207.ecehttp://www.newindianexpress.com/cities/hyderabad/Growing-use-of-e-cigarettes-worries-health-experts/2013/07/09/article1674207.ecehttp://www.technavio.com/blog/e-cigarette-market-gaining-steam-in-indiahttp://en.wikipedia.org/wiki/Electronic_cigarettehttp://www.medscape.com/viewarticle/822398


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Annexure

Q1. Are you a smoker?*

Yes

No

Q2. What is your age?*

Q3. Average number of Cigarette Smoked per day?*

0

1 to 5

6 to 10

11 to 15

16 to 20

25 to 30

31 to 35

35+

Awareness Section

Q4. Tried to Quit Smoking in Past 12 Months?*

Yes

No

Q5. Rate on (1-low to 5-High) for the following attribute that makes you Think about Quitting

1- Low 2 3 4 5- High

Healthwarnings

AffectsYourLooksand LifePoorSkinTonePregnantorPartner

pregnantFamily


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1- Low 2 3 4 5- High

membersPeerPressure

Heartproblem /Lung

problem

Q6. Anti-smoking (Tobacco free) product you Aware of?*Please select all that apply

SMOKEFREE Electronic Cigarette

Buddy D500/D200 Tank Electronic Cigarette

ROHS Card to protect smokers

Smiss Electronic cigarette

JSB J92101R electronic cigarette

Others

Dont know

Q7. How did you become aware of these E-cigarette (saw advertising/communication on*

Please select all that apply

TV/on the Radio

Saw advertising/communication on the Internet

Saw advertising/communication in newspapers/magazines

Saw advertising/communication at point of sales/ at retail/in bars/cafes/restaurants

Saw others using it

Friends/relatives told me about it

Dont Know

Other:

Q8. Anti-smoking (Tobacco free) product you used? * Please selects all that apply

SMOKEFREE Electronic Cigarette

Buddy D500/D200 Tank Electronic Cigarette

ROHS Card to protect smokers

Smiss Electronic cigarette

JSB J92101R electronic cigarette

Others

Dont know


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Q9. How willing are you to purchase a new anti-Smoking (Tobacco free) cigarette with advancefeatures.*

1 2 3 4 5

Low High

Q10. How much money would you spend on E- Cigarette?*

Rs 20-30

Rs 30-40

Rs 50-60

Rs 60+

Q11. Will you recommend E-Cigarette to friends?*

Yes

No

Q12. Rate on (1-low to 5-High) for the following features you would like to be for E- Cigarette *

1- Low 2 3 4 5- High

Taste Likecigarette/FlavoredCigartte

Reasonable price

Availability

Appearance

Size and shape

Good Packaging

Demographics Section

D1. Gender*

Male

Female

D2. Which of the following best describes your marital status?*

Married

Single, never married

Living with a domestic partner

Divorced or separated

Widowed

D3. EDUCATION*

Illiterate


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No formal education but read and write

Some/completed Elementary

Some/completed Intermediate

Some/completed Secondary

Some/completed College

Graduate

Post Graduate

Refused to answer

D4. OCCUPATION *

Full-time

Part-time

Pensioner

Does not work/Unemployed

Student

Housewife

Business

Refuse to answerD5. HOUSEHOLD INCOME (Annually)*

Up to 450,000 Lac

450,001-800,000 Lac

800,001-1,200,000 Lac

More than 1,200,000 Lac

Date post:	06-Jan-2016
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Market Research - E-Cigarette - Final - Group 10

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