Market Research

OK Bankingregarding Market Scenario

Submitted byNur Ibna SaeedTO, OB MFSMotijheel, Dhaka-NorthSubmitted toJony Dominik MondolAM, OB MFSDhaka-NorthContent Objectives Territory Demarcation Competitors Upcoming Competitors POSM of Competitors Market Share Outlet, Customer & Virtual Money SWOT Recommendation

Objectives To gather information aboutmarkets Demands of Customer

To give a overview about market To share the improvement of market share

To recognize and improve the route coverage for making availability of our products at the door step of the consumers

Finally to achieve unit and value target

Territory Demarcation Khilgaon Motijheel Poltan Puran Paltan Manda Mugda Shabugbag

bKashDutch Bangla Mobile BankingUcashM CashSureCashM PayT Mobile MoneyCompetitors

CompetitorsCompetitors Market Share OK Agents 46 Bkash Agents 670 Ucash Agents 240 DBBL Agents 350 M Cash Agents 50 TMM Agents 30 IFIC Mobile Banking- unknown Total agent KYC send to HO 52 Total active agent 46 Pending for activation - 06

OK Outlets

Total Customer KYC send to HO 301 Total Customers till 13th January - 536OK Customer

Total e-money requisition 16 Agents Total e-money cash out 01 Agents Total e-money collection BDT 24000

OK Virtual Money

Point of Sales Materials

Point of Sales Materials

Point of Sales MaterialsSWOT Analysis

Strength Secure transaction system

Weakness

Weak network & system Single operator dependency Less logistic support Dissatisfaction of agents on regarding of Commission

Threat

Less Customer registration due to BDT 50 cash in Agent dissatisfaction due to late commission Server problem Awareness about the OK among the customer because of less promotions

Recommendation Better commission comparing the others Better Service of network Excellent trade marketing activities like consumer engagement program Near future focus on corporate clients Quick activation of services given in the leaflet Quick media telecast Linked with other Telco- operator as soon as possible

Competitors POSMs

ConclusionThank You for Listening!