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Market research process of a product

Date post: 08-Feb-2017
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Marketing Management-II VeRtigo: get addicted A virtual gaming arcade Submitted By: Group 6 Krishna Bhawsar(07) Rahul Javkhedkar(14)
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Page 1: Market research process of a product

Marketing Management-II VeRtigo: get addicted

A virtual gaming arcade

Submitted By: Group 6Krishna Bhawsar(07)Rahul Javkhedkar(14)

Page 2: Market research process of a product

“VeRtigo VR Gaming Centre”

A computer generated world with which user can interact is called Virtual Environment.

The illusion of being in the created environment is accomplished by motion sensors that pick up user’s movement ……usually in real time

Page 3: Market research process of a product

Segmentation:

Metro city

Teenager

Youth

Page 4: Market research process of a product

Competitive scenario:

Direct competitors

Virtuix Omni.

Do-It-Yourself (DIY) VR kit

Indirect competitors:

Watching TV

Going to movies

Surfing on internet

Page 5: Market research process of a product

Value proposition:

First time in India Unique experience High standards We care about your happiness

Page 6: Market research process of a product

Integrated Marketing Communications Plan

Communications objective

Message Strategy

Creative strategy•Informational appeal•Transformational Appeal

Selection of marketing channels

Establishing the budget

Page 7: Market research process of a product

Marketing Research Process

Managerial decision problems

Managerial research problems

Managerial research questions

Hypotheses

Page 8: Market research process of a product

Information Need

Awareness of people

Demand of service

Profitability

Age of interested people

Income of people

Money spent on entertainment

Page 9: Market research process of a product

Research Design

Exploratory research

Secondary data qualitative research

Small sample size

Questionnaire

Page 10: Market research process of a product

Sampling Plan

Target population

Sampling frame

Sampling technique

Sample size

Page 11: Market research process of a product

Thank You


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