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Market Research Report : Mobile Application Market in India 2012

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For the complete report, get in touch with us at : [email protected] Mobile applications are rapidly gaining popularity due to huge number of mobile devise and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India. The report begins with ‘Introduction’ section covering overview regarding mobile applications (apps) which provides basic idea regarding the mobile platform and app technology with some details regarding the various devices it caters to. The ‘Market Overview’ section elaborates global & domestic market state of mobile application. It also provides statistical information regarding global mobile app download, global revenue, number of mobile app stores and other related information. The section also elaborates details regarding mobile app store structure, top mobile app categories and growth and prospect of smartphones and featurephones in various regions. It also elaborates the value chain of mobile app from development to digital publishing. Statistical information such as mobile VAS revenue in India, mobile ad spending, various form of mobile ads associated with mobile apps are also discussed in the section. The section closes with advantage of mobile applications elaborating various reasons of sudden adoption and mass interest in the same and essential features of mobile apps where ideal features are discussed briefly. It is followed by ‘Scope in India’ section which discusses scope of mobile apps in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for mobile apps. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile app adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. In the ‘Major Application Players’ section the major mobile app vendor operating in India or serving India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile application solutions and offerings, related services & strategic moves regarding the same. It also provides financial performance for a period of time and key contacts for each of the players. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. Also specific areas of opportunity for mobile application in
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Insert Cover Image using Slide Master View Do not distort Mobile Application Market in India January 2012
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Page 1: Market Research Report : Mobile Application Market in India 2012

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Mobile Application Market in India

January 2012

Page 2: Market Research Report : Mobile Application Market in India 2012

Executive Summary

Drivers:

Market

Drivers &

Challenges

�Mobile app market is estimated to be valued around INR x1-x2 bn in India as in Sep 20--

�M-VAS currently valued at INR x3 bn in Mar 20--, is expected to reach INR x4 bn in 20--

�Mobile advertising is another prospective area which can take advantage of the mobile applications with features such as location and interest based in-app ads, fetching higher revenue for mobile apps

Challenges:

� Lack of Awareness

� Lack of Regional Language Support

� Low Smartphone & Tablet Penetration

in Rural Areas

�Burgeoning Mobile Device Adoption

� Increase in Disposable Income

�Colossal Wireless Subscriber Base

� Introduction of 3G Network

2MOBILE APPLICATION MARKET IN INDIA 2012.PPT

Trends &

Developments

Competition

� Trend 1

� Trend 2

� Trend 3

Major Mobile Application Players

Player 1 Player 2 Player 3

Player 4 Player 5 Player 6

in Rural Areas� Introduction of 3G Network

�Growing Demand for Rich Mobile Contents

& Social Networking Trends

Page 3: Market Research Report : Mobile Application Market in India 2012

•Introduction

•Market Overview

•Scope in India

•Drivers & Challenges

3MOBILE APPLICATION MARKET IN INDIA 2012.PPT

•Drivers & Challenges

•Mobile Application Players

•Vendor Opportunities

•Trends & Developments

•Strategic Recommendations

Page 4: Market Research Report : Mobile Application Market in India 2012

Introduction

Mobile Application Overview

•Mobile applications or apps are the lighter version of computer applications meant for mobile devices such as cellular phones, Tablet PC and portable media players

• Mobile apps cater to the various utility, productivity and entertainment needs of the mobile users

• Mobile applications has become an important aspect for consumers as a selection criteria for buying mobile devices

• With the variety of mobile applications available for free and nominal price, mobile app market stands a significant chance of adoption across varied consumer segments

• Mobile apps are not only catering to general consumers but also business and institutional users are adopting mobile applications

4MOBILE APPLICATION MARKET IN INDIA 2012.PPT

adopting mobile applications

Mobile Devices

Mobile Phone Tablet PC Portable Media Player

Mobile or cellular phones account for

both featurephones and smartphones

capable of multimedia contents

Tablet PCs are portable touch screen

devices which is often used as an

alternative to Netbooks and laptops

Mobile devices which are primarily

meant for mobile entertainment such

as audio, video & web

Page 5: Market Research Report : Mobile Application Market in India 2012

Global mobile app revenue is rising rapidly with growing

numbers of element1 and availability of element2

• Globally mobile application market is expected to reach INR a1 bn by 20-- from INR a2 bn in 20--

• Global mobile app downloads is projected to reach a3 bn in 20-- from a4 bn in 20-- with the CAGR of a5%

� Mobile app downloads in Asia-Pacific region is expected to reach a6 bn in 20-- from a7 bn in 20--

• In terms of app downloads per capita country1, country2 and country3 leads followed by country4, country5, country6,

country7, country8, country9 & country10 respectively

• Number of mobile app stores rose from approximately b1 in 20-- to nearly b2 in Feb 20-- and rapidly growing

• Mobile networks such as 3G & LTE and wireless services such as Wi-Fi & WiMAX has lead to higher adoption of portable

devices with easy availability of data services and high-speed mobile broadband

• Average Selling Price (ASP) of mobile apps globally is expected to drop from INR b3 in Mar 20-- to INR b4~ in 20--

Market Overview – Global

5MOBILE APPLICATION MARKET IN INDIA 2012.PPT

• Average Selling Price (ASP) of mobile apps globally is expected to drop from INR b3 in Mar 20-- to INR b4~ in 20--

Mobile Application Download – Global

0

50

100

150

200

Volume bn

Z1%

2014e

x6

2013e

x5

2012e

x4

2011

x3

2010

x2

2009

x1

Mobile App Revenue - Global

0

1,000

2,000

3,000

INR bn

Z2%

2014e

y6

2013e

y5

2012e

y4

2011

y3

2010

y2

2009

y1

Page 6: Market Research Report : Mobile Application Market in India 2012

Globally featurephones and on-deck app stores are still

absorbing the majority of mobile app activities

Mobile App Store Top Mobile App Categories

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6MOBILE APPLICATION MARKET IN INDIA 2012.PPT

Global Market Share of Smartphone & Featurephone

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40%

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Page 7: Market Research Report : Mobile Application Market in India 2012

Mobile Applications Value Chain

Element 2

Element 1Element 4

Element 5

Feature Phone

Tablet PC

Element 6

Element 7

7MOBILE APPLICATION MARKET IN INDIA 2012.PPT

Element 2

Element 3

Element 5

Element 10

Smartphone

Portable Media

Player

Element 7

Element 8

Element 9

Where applicable

Page 8: Market Research Report : Mobile Application Market in India 2012

Essential Features of Mobile Applications

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Page 9: Market Research Report : Mobile Application Market in India 2012

Mobile ad generates a significant part of revenue for the mobile

app publishers

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Mobile Application Ad

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Page 10: Market Research Report : Mobile Application Market in India 2012

Advantages of Mobile Applications

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Page 11: Market Research Report : Mobile Application Market in India 2012

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Scope in India - Across Verticals (1/4)

Vertical1

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Page 12: Market Research Report : Mobile Application Market in India 2012

Drivers & Challenges

Drivers

Burgeoning Mobile Device Adoption

Increase in Disposable Income

Colossal Wireless Subscriber Base

Introduction of 3G Network

Challenges

Lack of Awareness

SAMPLE

12MOBILE APPLICATION MARKET IN INDIA 2012.PPT

Introduction of 3G Network

Growing Demand for Rich Mobile

Contents & Social Networking Trends

Availability of Technology &

Manpower Supply

Rising Enterprise Mobility Needs

Lack of Regional Language Support

Low Smartphone & Tablet Penetration

in Rural Areas

Page 13: Market Research Report : Mobile Application Market in India 2012

Major Broadband Service Providers (-/-)

Corporate Information Business Highlights

Company Snapshot: Company1 (1/2)

Head Quarters City, Country

IndustryIntegrated Telecommunication

Services

No. of.

Employees----

Website www…….com

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Website www…….com

Name Designation

Mr. X Chairman and MD

Mr. X Chief Managing Director

Mr. X Director of Operations

Mr. X Executive Director of Finance

Key ContactsFinancial Performance

0

2

4

6

0.0

0.2

0.4

0.6

INR bnINR bn

x4x3x2

x1

Total Revenue Net Profit

MOBILE APPLICATION MARKET IN INDIA 2012.PPT

Page 14: Market Research Report : Mobile Application Market in India 2012

Major Broadband Service Providers (-/-)

Company Snapshot: Company1 (2/2)

Key Geographic SegmentsKey Business Segments

0%

50%

100%

2011

0%

50%

100%

2008 2009 2010 2011

India USA OthersMiddle East SingaporeSoftware Development and Related Activities

Company filed revenue

under single business

segment

14

2011 2008 2009 2010 2011

MOBILE APPLICATION MARKET IN INDIA 2012.PPT

Recent Developments

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Page 15: Market Research Report : Mobile Application Market in India 2012

Vendor Opportunities

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Opportunity1

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Opportunity2

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Page 16: Market Research Report : Mobile Application Market in India 2012

Some recent developments & trends in mobile apps and

its popular application in the domestic market

Key Trends & Development

Trends & Developments Description

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Page 17: Market Research Report : Mobile Application Market in India 2012

Strategic Recommendations (-/-)

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Strategic Recommendations2

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Page 18: Market Research Report : Mobile Application Market in India 2012

Thank you for the attentionThe Mobile Application Market in India report is a part of Research on India’s Telecommunications Series. For more detailed information or customized research requirements please contact:

Kalyan Banga

Phone: +91 33 4064 6215

E-Mail: [email protected]

Our other offerings in the Telecom Series:

•Broadband Internet Market in India 2012

•Mobile Advertising Market in India 2011

•GPS Tracking And Navigation Market in India 2011

•3G Market in India 2011

•Telecom Market in China 2011

•Smartphone Market in India 2011

•Telecom Towers Market in India 2010

18MOBILE APPLICATION MARKET IN INDIA 2012.PPT

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•Telecom Towers Market in India 2010


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