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Market research services june 2013

Date post: 17-May-2015
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Strategic Planning Corporate Branding New Product Development / New Product Launch New Market Entry / Market Scouting Market Validation and Forecasting Technology Scouting Voice of Customer (CFP) ISO/AS 9100 and other quality related initiatives Competitive Benchmarking
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Slide 1 Market Research June 2013 DVIRC 2905 Southampton Road Philadelphia, PA 19154 The Navy Yard Building 100 Innovation Center 4801 S Broad St, Suite 100 Philadelphia, PA 19112
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Page 1: Market research services june 2013

Slide 1

Market ResearchJune 2013

DVIRC2905 Southampton RoadPhiladelphia, PA 19154

The Navy Yard Building 100 Innovation Center

4801 S Broad St, Suite 100 Philadelphia, PA 19112

Page 2: Market research services june 2013

Slide 2

Manufacturing Focused Market Research:

DVIRC’s Market Research Approach Has Been Constructed To help Grow Business Value.

As such, our research is designed to help Businesses Pursue:

Growth in Sales Growth in Profitability Success in Execution

Page 3: Market research services june 2013

Slide 3

The future of Market Research as a decision making tool is bright (Source: Moody’s 2013)

Page 4: Market research services june 2013

Slide 4

Market Research and its applications

• Strategic Planning • Corporate Branding• New Product Development / New Product Launch • New Market Entry / Market Scouting • Market Validation and Forecasting • Technology Scouting • Voice of Customer (CFP) • ISO/AS 9100 and other quality related initiatives • Competitive Benchmarking

Page 5: Market research services june 2013

Slide 5

Schramm:Schramm: Provides superior drill rigs and services

Markets Served: Energy / Mineral Exploration /Geothermal /Water Well

Page 6: Market research services june 2013

Slide 6

Schramm:Schramm’s Future: Mining, Oil and Gas Extraction(Source: Moody’s 2013)

Page 7: Market research services june 2013

Slide 7

HPT:HPT: Designs and manufactures equipment and tooling for pharmaceutical packaging applications.

Markets Served: Industrial Machinery / Pharmaceutical / Cosmetics

Page 8: Market research services june 2013

Slide 8

HPT:HPT’s Future: Cosmetics and Pharmaceutical packaging equipment (Source: Moody’s 2013)

Page 9: Market research services june 2013

Slide 9

Schramm vs. HPT Research Goals

Schramm HPT

New Product Development

Competitive Benchmarking

New Product Launch

Brand Loyalty Assessment

Gauge Market Awareness

Market Positioning Awareness

Competitive Benchmarking

Corporate Branding/ Uniqueness Assessment

Support Corporate Growth Strategy

Page 10: Market research services june 2013

Slide 10

Schramm vs. HPT Audiences

04/12/23

Schramm HPT

Oil and Gas Exploration

Prospective Customers

Current Customers (New Markets)

Pharmaceutical Supply Chain

Current Customers

Soft or Former Customers

Prospective Customers

Page 11: Market research services june 2013

Slide 11

Results – Schramm

32% Of Schramm’s

market is purchase

ready

31 Prospects generated

Schramm Nations

Top 3 drilling brand

35% Response

rating“2 in 5” Schramm’s

target market is

Brand Loyal

71% Market

awareness

Page 12: Market research services june 2013

Slide 12

Results – HPT

56%Customers

believe HPT’s ease of doing is business higher

than OEMs76% Consider HPT for

upcoming projects

50% HPT’s

referral rate

90%Customer

satisfaction rating

100%Believe HPT has

the depth of experience

needed to tackle complex,

technical issues

4 out of 5 customers are aware of HPT

products

Page 13: Market research services june 2013

Slide 13

Thank you

Sylvia Wower


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