CITY SCAN

Market : Burrabazar Cloth Market

Sayantan Singha

Sidhartha Shankar Saha

Sromona Chowdhury

Prashant D’cruz

Farha Jahan

Anand Kumar

“Anything and everything is available at Burrabazar… Even the tiger’s eye is available here if you pay the right price”

• The Biggest Wholesale Market in Asia

• Started off as a yarn and textile market

• Market Timing = 10am-8pm

SutanutiHaat

Bazar

KolkataBurrabazar

WHY BURRABAZAR?

90

%

• Well known

• Connectivity

• Biggest and Oldest market

Of them said they got the shops from their ancestors

THE PRODUCTS

Saree

Salwar Suits

Woollen Clothes

Lehenga

No Brand

Specific

“Yahan sab bikta hain”

The products dominating the market are:

THE SUPPLY CHAIN

Manufacturers

Wholesalers

Retailers

• Benaras - Silk

• Bangalore - Chiffon

• Cheaper Materials - SuratSaree

• Bangalore

• Mumbai

• Surat

Salwar

Suits

• Hyderabad

• Chandigarh

• ChinaWoollen

•Surat

•MaharastraLehenga

THE SUPPLY CHAIN

Transportation

Train

Road

Shipping

Manufacturers

Warehouses

• They are Nearby• Own warehouse

THE SUPPLY CHAIN

Wholesalers

Customers

Retailers

No Special Discount

2Months

Is the time period for keeping credit

DEMAND

The demand is estimated by experience.

During Puja, Diwali & Eid

During Rainy Season

PRICING

Price increases when the supply is low

5-7%

Max 10%

Wholesalers’ profit percentage

35%-40% Retailers’ profit percentage

Wholesaler Retailer

Buying price = 1000 Buying price = 1,113

Transportation Cost (1%) = 10 Profit (40%) = 445

Misc. Expense (5%) = 50

Profit (5%) = 53

Total = 1,113 Total = 1,558

COST

SHEET

0

5000

10000

15000

20000

25000

30000

35000

Lehenga Salwar Saree Blanket

22000

8002000 1450

30800

11202800 2030

PRICE COMPARISON

Wholesale Price Retail Price

TURNOVER

50 Crore

Is the yearly turnover at the big wholesale stores

10 Crore Is the yearly turnover at the medium sized wholesale stores

15 Lakhs Is the yearly turnover at the retail stores

SWOT ANALYSIS

SWOT

Strength Weakness

Opportunity Threat

• Market Size• Connectivity• Prices• Goodwill

• Unorganised• Congested• High Crime Rate• Poor

Infrastructure

• Brand consciousness• Harassment• Accident prone

• Betterment of infrastructure

• Online portal

QuestionnaireLocationWhy is the location selected by you all?What are the advantages of this location?

ProductWhat are the different kinds of cloths available here?What are the different brands available in the market?

Supply ChainWhere of these products are manufactured?Which mode of transport is used to bring the material?Who are the regular customers?How much bulk buying happens on everyday basis?What are the different terms of trade?

SeasonWhich time of the year is the peak time?How do you understand the demand?How much is the estimated turnover of a week?

THANK YOU!