Date post: | 08-Jul-2015 |
Category: |
Data & Analytics |
Upload: | infotools |
View: | 541 times |
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FIND THE MELODY AMONGST THE NOISE
4 TIPS FOR MARKET RESEARCHERS
HORST FELDHAEUSER
GROUP CLIENT DIRECTOR
INFOTOOLS
COMPANIES ARE SITTING ON A MOUNTAIN OF DATA FROM WHICH THEY HAVE TO MAKE FASTER AND SMARTER BUSINESS DECISIONS.HORST FELDHAEUSER
GROUP CLIENT DIRECTOR
INFOTOOLS
“
TIP #1
Understand your business
needs across multiple
stakeholders
3
DIFFERENT STAKEHOLDERS HAVE DIFFERENT NEEDS
4
… want a visually appealing
macro viewYour
C-SUITE
Your
BRAND MANAGERS
Your
DATA NINJAS
… want a macro view, plus
specific detailed info
… want to cross tab everything by
everything to deep dive and
answer specific questions.
TIP #2
Decide how and when data
will be updated
5
VARIOUS DATA SOURCES UPDATE AT DIFFERENT TIMES
6
… SO KEEP USERS ENGAGED
WITH DATA SELECTION TOOLS THAT
UPDATE AUTOMATICALLY AND SEND
REAL-TIME NOTIFICATIONS.
Tweet this!
TIP #3
Analyse, visualise, share
7
UNLOCK YOUR RESEARCH
8
STORIES
AND
INSIGHTS
BEHIND
THE DATA
ANALYSE your data
+SAVE your views
EXPORT and share
UPDATE automatically
+
+
=
TIP #4
Create a data- and
consumer-centric culture
9
EMPOWER YOUR PEOPLE TO LOVE THE DATA
10
Give the RIGHT people
CONSTANT access
to the RIGHT data.
Tweet this!
‘Every piece of data you collect is valuable.Really valuable. But finding the information you
need quickly, can be hard. At Infotools we make
the whole process easier by giving you control
over your data.’
Patricio PaganiDirector, Infotools
11
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POSTING A COMMENT
HORST FELDHAEUSER
GROUP CLIENT DIRECTOR
INFOTOOLS.COM/PEOPLE/HORST-FELDHAEUSER
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