MARKET

SEGEMENTATIONSANDWICH HALFCUT TURBO

DEMOGRAPHIC

• UNIKL BIS STUDENTS (70%)

• UKM STUDENTS (5%)

• MAYBANK WORKERS (5%)

• PUBLIC (20%) 70%

5%

5%

20%

TARGET MARKET

UNIKL BIS STUDENTS UKM STUDENTS MAYBANK WORKERS PUBLIC

BEHAVIOURALUSAGE RATE

• Eat sandwich daily but in moderation

• Buy sandwich regularly, more often if they have friends

BENEFITS SOUGHT

• Healthy• Nutritional Sandwich• Want to fit in• Need to belong• Attain the "look"

LIFESTYLE

• Lifestyle segmentation criteria include consumer attitudes and perceptions.

• Some customers may believe in the importance of a gluten-free diet, while others might be interested only in high-fiber breads and rolls.

• During periods of distress and uncertainty, some may turn to cupcakes or crullers as comfort food.

• Customers who are looking for very specific items may be willing to pay a premium price, which could represent higher profits for the bakery.

PSYCHOGRAPHIC

VERY IMAGE CONSCIOUS

CONSERVATIVE IN THEIR APPROACH TO SANDWICH