by Split Screen Data Ltd. for German Films November 2013

Market StudyGREECE

2 GerMaN FIlMS – Market Study GREECE

GENERAL C INEMA STAT IST ICS

2010 2011 2012

Cinemas n/a 297 n/aScreens 613 493 470 Digital screens 76 75 813D-capable screens 21 54 75Admissions 11,711,854 10,911,057 10,900,000Overall capacity n/a 129,681 n/aPer capita attendance 1.09 1.00 1.00Average ticket price (in euros) €8.50 €8.33 €9.03

BOX OFF ICE (in euros)

Total 99,550,000 92,580,000 98,362,848100% German or majority co-productions 664,097 1,457,054 801,897100% German or majority co-productions as a % 0.68 1.57 0.82German minority co-productions in euros 1,452,475 1,963,813 1,427,784German minority co-productions as a % 1.45 2.12 1.45

GREECE

Language GreekLocation Greece (officially the Hellenic republic) is a

country in south-eastern europe which has land borders with albania, the republic of Macedonia and Bulgaria to the north, and turkey to the east. the aegean Sea lies to the east of mainland Greece, the Ionian Sea to the west, and the Mediterranean to the south.Greece has the twelfth longest coastline in the world, featuring a vast number of islands.

Population 11,409,395Capital athens (pop 3,800,000)Major cities thessaloniki (pop 1,006,730), Patras (pop

250,000)Land surface 131,940 square kilometresTime zone eet (eastern european time – GMt +2)Internet domain .grIDD +30Currency euroGDP €213.8 billionUnemployment 26.9%

TITLE

2010 TOP 10

ClaSH OF tHe tItaNS (uS) INCePtION (uS/uk) I lOVe kardItSa (Gr) Harry POtter aNd tHe deatHly HallOWS: Part ONe (uk/uS) SHutter ISlaNd (uS) tHe tWIlIGHt SaGa: eClIPSe (uS) alICe IN WONderlaNd (uS) SHerlOCk HOlMeS (uS) SeX aNd tHe CIty 2 (uS) tHe kING’S SPeeCH (uk/auS)

2010 GERMAN F I LMS (100% or majority co-productions in red)

tHe GHOSt (uk/Ger/uS)WÜSteNBluMe (Ger/at) reSIdeNt eVIl: aFterlIFe (uk/Ger/uS) tHe laSt StatION (Ger/ruS/uk) leBaNON (ISr/Fr/Ger) lOurdeS (at/Fr/Ger) WHere tHe WIld tHINGS are (uS/auS/Ger) WOMeN WItHOut MeN (Ger/at/Fr) tOurNÉe (Fr/Ger) le Pere de MeS eNFaNtS (Fr/Ger) det eNda ratIONella (SWe/FIN/Ger/It) JaFFa (ISr/Ger/Fr) aJaMI (ISr/Ger/uk)

2011 TOP 10

PIrateS OF tHe CarIBBeaN: ON StraNGer tIdeS (uS)Harry POtter aNd tHe deatHly HallOWS: Part 2 (uk/uS) tHe SMurFS (uS) tHe tOurISt (uS/Fr)NISOS 2: tO kyNIGI tOu HaMeNOu tHISaVrOu (Gr)

DISTRIBUTOR

Warner Bros. Greece Warner Bros. Greece Odeon Warner Bros. Greece uIP Greece Odeon Walt disney Company Greece Village roadshow Greece Village roadshow Greece Odeon

OdeonFilmtrade OdeonFilmopolisHollywood FilmsNutopia Village roadshow GreeceNutopiaFeelgood entertainmentOdeon FilmtradeNutopiaamaFilms

Walt disney Company Greece Warner Bros. Greece Sony Pictures (Greece) Sony Pictures (Greece) Village roadshow Greece

RELEASE DATE

04.04.10 24.08.10 14.01.10 18.11.10 25.02.10 30.06.10 04.03.10 14.01.10 27.05.10 24.06.10

17.09.1011.03.1021.10.10 29.07.10 21.01.1008.04.1021.01.1022.04.10 02.12.10 17.06.1012.08.1012.07.1011.02.10

19.05.1114.07.1108.09.11 13.01.11 22.12.11

BOX OFFICEUS$

4,714,4474,196,2364,100,7543,638,9413,362,1713,222,9402,985,4802,927,0972,836,3432,553,444

1,012,881673,082643,025182,986 75,029*57,382*46,549

30,103*23,209

22,753*13,031

10,503*n/a

5,218,5254,186,1173,614,7773,202,6052,868,919

GerMaN FIlMS – Market Study GREECE 3

RELEASE DETAILS

IMMOrtalS (uS)tHe tWIlIGHt SaGa: BreakING daWN – Part 1 (uS)taNGled (uS)PuSS IN BOOtS (uS)HaNGOVer 2 (uS)

2011 GERMAN F I LMS (100% or majority co-productions in red)

uNkNOWN (uS/Ger/uk/Fr) tHe tHree MuSketeerS (Ger/Fr/uk/uS) HaNNa (uS/uk/Ger) a daNGerOuS MetHOd (Ger/CaN/uk/SWz) PINa (Ger/Fr) aNONyMOuS (uk/Ger)POulet auX PruNeS (Fr/Ger/Bel) MelaNCHOlIa (deN/SWe/Fr/Ger) CarlOS (Fr/Ger)la PrINCeSSe de MONtPeNSIer (Fr/Ger) CHalet GIrl (uk/Ger/aut) dreI (Ger)

2012 TOP 10

SkyFall (uS/uk) aN… (Gr) tHe HOBBIt: aN uNeXPeCted JOurNey (uS/Nz) SHerlOCk HOlMeS: a GaMe OF SHadOWS (uS) O tHeOS aGaPaeI tO HaVIarI (Gr/ruS) ICe aGe: CONtINeNtal drIFt (uS) tHe dark kNIGHt rISeS (uS/uk) tHe aVeNGerS (uS) tHe tWIlIGHt SaGa: BreakING daWN – Part 2 (uS) MadaGaSCar 3: eurOPe'S MOSt WaNted (uS)

Village roadshow Greece Odeon Walt disney Company GreeceuIP GreeceWarner Bros. Greece

Warner Bros. GreeceOdeonOdeon OdeonOdeon Sony Pictures (Greece)20th Century Fox Greeceaudio Visual enterprisesVillage roadshow GreeceVillage roadshow Greeceaudia Visual entertainmentSeven Films

Sony Pictures (Greece)Village roadshow Greece Warner Bros. Greece Village roadshow GreeceFeelgood entertainment OdeonWarner Bros. GreeceWalt disney Company GreeceOdeon uIP Greece

10.11.1117.11.1106.01.1122.12.1102.06.11

24.03.1106.10.1107.04.1124.11.11 24.04.1117.11.1106.01.1108.09.1114.04.1107.07.1105.05.1117.11.11

01.11.1229.11.1213.12.1205.01.1211.10.1205.07.1221.08.1226.04.1215.11.1230.08.12

2,834,3942,822,7072,787,6682,619,5572,580,617

894,495691,967437,680 434,176330,911197,542 194,525162,357 54,12923,085

n/an/a

5,806,8924,301,754 4,275,3442,973,2372,906,5282,749,4382,729,6712,599,9962,481,3882,306,779

4 GerMaN FIlMS – Market Study GREECE

2012 GERMAN F I LMS (100% or majority co-productions in red)

reSIdeNt eVIl: retrIButION (Ger/CaN)tINker taIlOr SOldIer SPy (uk/Fr/Ger) ClOud atlaS (Ger/uS) aMOur (Fr/Ger/at) tHe VOW (uS/Brz/Fr/auS/uk/Ger) StreetdaNCe 2 (uk/Ger/It) HOdeJeGerNe (NOr/deN/Ger) le HaVre (FIN/Fr/Ger) CarNaGe (Fr/Ger/POl) HySterIa (uk/Fr/Ger/luX) * estimate based on admissions

SALES AGENTS FOR GERMAN FILMS DISTRIBUTED THEATRICALLY IN GREECE

ClOud atlaS Focus Features Internationala daNGerOuS MetHOd HanWay FilmstHe laSt StatION the little Film CompanyPINa HanWay FilmsreSIdeNt eVIl: retrIButION Sony Pictures GlobaltHe tHree MuSketeerS Summit entertainmentWOMeN WItHOut MeN Coproduction OfficeWÜSteNBluMe the Match Factory

TELEV IS ION AND V IDEO

First going on air in 1966, television in Greece was a state monopoly run by elliniki radiofona tileorasi (ert) until the mid-1980s, when various pirate stations began to appear carrying foreignchannels and movies. Independent broadcasting began with tV1000 in thessaloniki and tV Plus in athens in the late 1980s. there are now eight private networks; a number of foreign networkssuch as CNN, tV5Monde and rai uno; some 20 or so subscription satellite channels (most of them multiplexed into a number of sub-channels); and a vast array of local channels reflecting thecountry’s mountainous topography. the balance was further altered when, in response to the financial crisis, the Greek government shut down ert in June 2013, triggering an occupation andprotests which are still ongoing at time of writing.

Greece’s private channels had, in any case, long ago edged ert into a minority situation and, in 2010, long before the shutdown, the broadcaster had merged its film and sports channels in anattempt to save money. Movies on tV were the driving force of the 1980s pirate channels and Greece was one of the first countries to host the movie channel Filmnet (now Nova Cinema). Novapresently has a total monopoly on movie channels, with five channels (including one in Hd) broadcasting mainly Hollywood movies. detailed analysis of weekly scheduling has not been possible,but there seems to be little room for niche or arthouse movies.

Cable is virtually non-existent and pay-tV channels are all satellite-operated by multinational communications company Multichoice Hellas, whose monopoly is currently being threatened byromania-based Ote tV (which carries the Sundance Channel).

Sony Pictures (Greece)Village roadshow GreeceOdeonrosebudaudio Visual enterprisesaudio Visual enterprisesrosebudFeelgood entertainmentVillage roadshow GreeceFeelgood entertainment

20.09.12 16.02.12 22.11.12 04.10.1214.02.12 12.04.12 12.07.12 05.01.1202.02.12 26.07.12

GerMaN FIlMS – Market Study GREECE 5

572,345566,515513,234 381,947335,363273,739141,311108,50891,585 36,590

6 GerMaN FIlMS – Market Study GREECE

AVAILABLE CHANNELS

Adult 6Children 9 News 21Local 139Lifestyle 4Music 8Film 8Sport 39Other 71Total 305

DVD2009 2010 2011

Number of DVD households (in millions) 2.03 2.09 2.12Number of Blu-ray households 27,500 236,800 475,100Retail DVD units sold 400,000 400,000 300,000 Retail Blu-ray units sold 30,000 60,000 100,000DVD rental transactions (in millions) 4.2 3.8 3.2Blu-ray rental transactions 28,000 142,000 332,000Average DVD retail price (in euros) 15.51 14.80 14.12Average Blu-ray retail price (in euros) 23.57 21.30 19.28

the above figures – which cover the run-up to rather than the full horror of the current crisis in Greece – suggest a business which is following a similar pattern to elsewhere in europe: few newdVd players being bought, with most of the increase in hardware accounted for by those making the switch to Blu-ray; dVd rentals declining while the retail price drops slightly; and an increasedturnover in Blu-ray thanks to an 18% drop in retail prices.

But these figures – collected by IHS Screen digest and printed in the 2012 Observatoire handbook (the International Video Federation does not collect figures for Greece) – are clearly estimates,from which it is impossible to draw detailed conclusions. It would, however, seem that the growth in Blu-ray is towards the bottom end of the european scale and the dVd and Blu-ray businessas a whole appears stagnant, which is scarcely surprising given the economic situation in the country. Indeed the crisis is reportedly being felt much more strongly in what is, after all, a non-es-sential business sector. according to Irini Souganidou, CeO of Feelgood entertainment (which handles Sony and disney titles in Greece), quoted in Screen International (23 January 2012), film dis-tribution in Greece is now “a one-platform market, mainly theatrical, while ancillary sources of recoupment such as dVd, acquisitions by tV channels and newspaper covermounts [the distributionof dVds by newspapers as a promotional tool] are drying up dramatically due to the financial crisis”.

GENERAL NOTES

up-to-date figures on the Greek cinema scene are hard to come by. as a result, the figures in the first part of this report are taken from a number of different sources, not all of which are entirelycompatible, and any conclusions drawn must of necessity be provisional. the portrait that seems to emerge, however, is of a business as much in recession as the rest of the Greek economy, withbox office and attendances peaking in 2009 and declining thereafter by 5% in 2010 and a further 11% in 2011 before more or less stabilising in 2012. While attendances overall are unstable, thosefor arthouse films seem to be dropping faster. attendances at the open-air cinemas which are a feature of the Greek cinema scene are reported to have been hit especially hard.

although nine new German films were released in 2008 (and the returns for German minority co-productions was given a big boost by aStÉrIX auX JeuX OlyMPIQueS making No. 2 in the annualtop 10 in the year of the athens Olympics), that number was down to six in 2009, three in both 2010 and 2011 and two in 2012. even in the latter year, with two major english-language moviesClOud atlaS and reSIdeNt eVIl: retrIButION to fly the flag, German films’ market share remained below 1%. It is, however, possible that a handful of other titles were released that we havenot been able to track.

Perhaps the most disturbing thing from the point of view of european producers and sales agents doing regular business with Greece is that ancillary revenues are reported (again, no actualfigures are available) to be dropping away especially fast, leaving little in the way of a safety net. this is not helped by the quasi-monopolistic situation in pay-tV, where one company controls thesatellite sector.

None of this is entirely surprising, given the overall economic and financial turmoil in Greece. But it should be pointed out that the trend appears to have been well under way before the situationreached crisis point in 2011. It may be some time before normal business is resumed.

Sources: Media desk Hellas, International Monetary Fund, xe.com, european audiovisual Observatory, Hellenic Statistical authority, CIa Factbook, IPtV News, Greek Film Centre, Split Screen data ltd. With special thanks to Marilisa totomi of uIP

Greece. Picture credits page 1 and 2: tuBS europe on the globe/wikimedia

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