Market SurveyTEAM WIP

Barbora Batokova

Lauren Chapman

Jeanette Leagh

Marcus Perez Cervantes

SERVICE MEETS SOCIAL

Graduate Design Studio II

Spring 2010

School of Design

Carnegie Mellon University

Education / HealthcareFood / Environment / Government

MARKETS WE SURVEYED

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

OUR CHOSEN MARKET

Education / HealthcareFood / Environment / Government

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

WHY WE CHOSE THIS MARKET

Education

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

• all opportunities in surveyed markets encompass learning

• behavioral change stems from learning

• market offers broad spectrum of ideation possibilities

• contains intrinsic social and service components

• why not?

SEGMENTING OUR CHOSEN MARKET

Education SECTORS

public

private

religious

charter

language/int’l

home school

special needs

online

LEVELS

nursery

pre-school

kindergarten

elementary

middle school

high school/GED

certification

associates

vocational/trade

college

post-grad

continuing edu.

METHODS

scaffolding

cooperative learning

active learning

service learning

problem-solving

through play

peer-to-peer

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

WHAT OUR SEGMENTED MARKET MEANS

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

OUR MARKET OPPORTUNITY SPACE

Education • influence of parent–teacher involvement on children’s learning

• teacher–to–teacher method sharing to facilitate children’s learning

• role of digital technology as learning tool in education (esp. home schooling)

• impact of rising education costs on learning

• low attendance, problematic behavior and high drop-out rates

• low literacy rates in both developed and developing countries

• lack of assistance from school/community for children

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

OUR MARKET OPPORTUNITY SPACE

Education • influence of parent–teacher involvement on children’s learning

• teacher–to–teacher method sharing to facilitate children’s learning

• role of digital technology as learning tool in education (esp. home schooling)

• impact of rising education costs on learning

• low attendance, problematic behavior and high drop-out rates

• low literacy rates in both developed and developing countries

• lack of assistance from school/community for children

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

OUR MARKET OPPORTUNITY SPACE: IDENTIFYING STAKEHOLDERS

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

OUR MARKET OPPORTUNITY SPACE: STAKEHOLDER MAP

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OUR MARKET OPPORTUNITY SPACE: LEARNING

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

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