Market trends and best practices for creating innovative apps and ebooks

Creating Innovative Mobile Apps Creating Innovative Mobile Apps and Ebooks Across the Globeand Ebooks Across the Globe

Kim KoellerCreator of 30-Plus Multi-Award Winning

Mobile Apps, Ebooks and Books

Copyright 2012 Horizon Group International All Rights Reserved

Agenda

• Background on Horizon Group International

• Global Market Trends for Apps & Ebooks

• Considerations for Creating Your Apps & Ebooks

• Benefits to Developing Your App & Ebooks


Background on Horizon Group International

• Created & Published 30-plus Mobile Apps, Ebooks and Books Purchased in over 60 Countries

• Achieved Quality, Excellence and Design Ebook Certification

• Rated Top 10 Best iPad Apps in Health & Nutrition

• Multi-Award Key Industry Winner for 7 Consecutive Years

• Consulting with Cross-Industry Clients Around the World

Educating Individuals and Businesses Since 2005Educating Individuals and Businesses Since 2005


Exploding Global Sales Estimate for Internet Devices

Global Internet Device Sales Forecast1

Personal Computers

We Are Here

Bill

ion

s

Smartphones

Tablets

Source:1)Yankee Group 2012 research


iPad - One of the Fastest Growing Devices

Note: *Nintendo Wii & DS were launched during holiday seasons (11/19/06 for Wii, 11/21/04 for DS); iPad shipped on 4/3/10; iPhone shipped on 6/29/07, First netbook (Asus Eee PC) shipped on 10/16/07, BlackBerry smartphone first shipped 2002, iPod shipped on 10/23/01. Source: Company data, Katy Huberty, Morgan Stanley Research June 2010


Mobile Apps & Device Trends Worldwide

• $46 Billion in worldwide revenue by consumer mobile apps in 20151

• 50% of US phone consumers own smartphones as of 2/122

• Global market to be 2.5+ billion smartphones from 2010-20153

• Apple released 1st iPhone in 6/07 & App Store in 7/08 with 500,000+ apps available as of 2/124

• 1st Android phone available in 10/08 with 422,000 appson Android Marketplace with 30% low quality as of 4/125

• Apple iOS devices account for 86% of total revenues vs 24% for Android as of December 20116


Example Gluten Free Apps on Apple and Android


Sampling of Ebook Apps

Ebook Market and Ebook Apps Overview

Ebook Device Support

• Readers: Kindle, Nook & Sony• iPhone, iPod Touch & iPad• Android Phones & Tablets• Blackberry• Windows Phone 7• PC • Mac

Source:1)Pew Research Center April 2012

• 28% of Americans over 18 own either a tablet or an ebook reader¹

• 21% of American adults read an ebook in the past year as of 2/12¹

• 41% of Americans read ebooks on PC, Kindle or Nook, 29% use smartphones and 23% access tablet computers¹


Mobile App, Ebook or Book Creation Checklist

What is your intention with creating an app or ebook?

What type of content do you have? Who owns the content?

Who is your audience and who is your competition?

What differentiates your idea from other resources in the market?

What platform do you want to support? Will this be free or paid?

How much time and money do you want to devote to your idea?

Questions to Ask Yourself About Your IdeaQuestions to Ask Yourself About Your Idea


Design & Development Considerations

App and Ebook Creation ProcessApp and Ebook Creation Process


• Publishing Considerations

﹘Digital content preparation

﹘Submission and content updates

• Ever growing market includes:

• Sales Reporting and Payments

Publishing & Distribution Considerations

App and Ebook Rollout ProcessApp and Ebook Rollout Process


Sales Reporting & Payment Considerations

• Revenue from mobile apps:

• 70% for you / 30% for Apple, Google & Amazon

• Revenue from Ebooks:

• Apple – 70% for you / 30% for Apple

• Barnes & Noble – 65% for you / 35% for B&N

• Amazon – two pricing options:

• 70 % for you / 30% Amazon if priced between $3.00 – 9.99

• 35% for you / 65% Amazon if priced below $2.99 or $10.00+

• Book Distributors – varies based upon regions and agreements

App and Ebook Royalty StructureApp and Ebook Royalty Structure


Growing Your Business with Apps, Ebooks & Books

• Boost Branding and Market Recognition

• Expand Geographic Reach to the World

• Enhance Customer Experience

• Act as Marketing & Sales Tool

• Acquire More Customers and Fans

• Generate More Income

Benefits to You and Your BusinessBenefits to You and Your Business


Client Example of Global Mobile Apps & Ebooks:

Gluten Free Passport2012 Best Health Book of the Year Award Winner

For Consulting Assistance, Visit Us At:

www.HorizonGroupIntl.com● Let’s Eat Out with Celiac/Coeliac & Food Allergies!● Multi-Lingual Phrases for Gluten & Allergy Free Travel● Gluten & Wheat Free Dining Out Toolbox● Gluten Free French, Indian, Italian and Thai Dining● Jump Start Your Gluten Free Diet● Allergy Free French, Italian & Steak Restaurant Dining

●iCanEat OnTheGo Gluten & Allergen Free (Fast Food)●iEatOut Gluten & Allergen Free (Ethnic Cuisines)●Gluten & Allergen Free Disney World●Gluten Free Pizza and Gluten Free Chicago●Gluten & Allergy Free Meals (Android Only)●Mangeons Sans Gluten et Sans Allergènes

Example EbooksExample Ebooks

Example Mobile AppsExample Mobile Apps

Date post:	16-May-2015
Category:	Technology
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Market trends and best practices for creating innovative apps and ebooks

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