Date post: | 28-Nov-2014 |
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Market Yourself Using TwitterA Web Tutorial for Beginners
Prepared by Saundra WashingtonTechnology Tools for Real Estate
www.techtools4re.com
Millions of people use Twitter to
market themselves and their businesses.
You can too.This tutorial will show you how.
So, what is Twitter, anyway?
Twitter is a micro-blogging
platform.That means it’s an Internet
application you can use to post short, quick messages
(called “tweets”) on the Internet for anyone to read.
Those messages can be about
anything.
Some people use Twitter to
let their friends know what
they’ve been doing.
Others use it to demonstrate
their expertise and enhance
their reputation.
Still others use Twitter to
attract customers.
Twitter is easy to use and
absolutely free. In fact, there’s
almost no reason not to
use it.
To get started, go to
www.twitter.com and create an
account.
Use your real name as your username, or
create one that reflects your
business.
Add a picture to your profile.
Include a one-sentence bio that describes your business...
...and a link to your company’s
website or FaceBook Page.
Once your account is set up, you’ll need followers and something to
“tweet” about.
First, let’s discuss how to get followers.
At first, Twitter assigns you a
group of followers.
But you’ll want followers who matter to you.
One way to get these followers
is to follow them. Many will follow you back.
To find people to follow,
click the “Find People”
tab at the top of your Home Page.
Enter the name of a person
whose Twitter account you want to find.
Find your person...
...and click the “Follow” button
to start following him
or her.
That person’s twitter
messages (“tweets”) will
now be available for you to see.
Alternatively, you can search
by topic. Navigate to
Twitter Search: www.search.twitter.com
Enter a search term relevant to
your field.
This will help you find people tweeting about
your area of expertise.
Decide which of these people you want to
follow.
Follow prospective
customers, but also colleagues and experts in
your field.
You can also use Advanced
Search to find people in your geographic area
to follow.
Enter your city to see current messages from
people near you.
Follow the ones who are most
interesting.
When you follow people,
many will follow you back and your list of
followers will grow.
Now you’re ready to tweet.
But what should you
tweet about?
Do not start by tweeting about your products
or what you can do for people.
Instead, start by just watching
what others are doing.
You’ll notice that many successful
tweeters offer advice or
useful information.
They post links to other
people’s blog articles or try to help others.
Or they give credit to others
by repeating (“retweeting”) their messages.
You should do the same thing.
Find interesting news stories and timely
articles on the Internet.
Tweet about those stories and include
links to those articles.
Use an application like www.bit.ly.com to shorten the
URL to fit inside 140 characters.
Or “retweet” the messages
of others.Put “RT” in front of the
person’s username or use the Retweet Button.
Only occasionally should you
post messages about your products or
services.
Some people may like your
posts and share them with
others.
Others may comment on your tweets.
When others comment, they’ll
address you by putting “@”
in front of your username.
Engage your followers by
responding to their
comments.
TweetTweet
Start commenting on other people’s
tweets.
Follow the people you meet
this way or people whose comments you
enjoy.
Continue in this manner and
your following on Twitter will
grow.
Soon you’ll be communicating
with people from all over the world.
And all of them will know something
about you and your business.
The more interesting your
tweets, the more respect your business
will get.
Remember: Never make the
mistake of tweeting only about your yourself.
And avoid sending
constant or repeating
messages about your products and services.
Nobody likes spam and
people will ignore you or stop listening.
There’s more to know about using Twitter
and much more to know about
Internet marketing.
Hopefully, this tutorial gets you
started.