SAVON SOAPSAVON SOAP

Maryam Sagar

Farukh

Yogesh

GroupMembers

Introduction Introduction •Mineral Based UV protection bar With Moisturizer made up of Zinc Oxide

•New category in Pakistan and initially launched in karachi .

•Protects the skin by forming up a layer.

•Made up natural resources

It’s a face and body wash

•Mineral Based UV protection bar With Moisturizer made up of Zinc Oxide

•New category in Pakistan and initially launched in karachi .

•Protects the skin by forming up a layer.

•Made up natural resources

It’s a face and body wash

Vision

Missions and Goals

“To provide the best ultra care product bring back the lost confidence in women..”

“To save the young women from the scorching and dangerous ultra violet rays of sun which darken their skin complexion and to provide them confidence to go out in the sun without any hesitation.”

PowerPlugs: Templates

• Protection from the sun rays(UV)

• Moisturizing elements

• All in one, just use it once and will protected for more than 7 hours in continuous exposure

• The bar will not be absorbed in water

Benefits, Features and Customer Needs

POSITIONING & PRODUCT STRATEGY

• The product would be based on emotional appeal also benefits

• The primary target is Middle Class and Middle-lower class

• Value addition would be that the bar could also be used as shampoo

Product Strategy: In coming years a new product with UV protection will be launched, the target audience will be Male.

• The SAVON will be launched in different colors and packaging will be improved

“You deserve to be Cared…”

Product Features • UVB and UVA Protection

• high SPF 50 (UVB) and UVA Protection

• non sticky and oil free

• UV protection with all three actions

(Scattering, Reflecting and absorbing)

Target Audience • Savon targets girls and women in the age bracket of

18-35.

• Target audience would be lower class and lower-middle class.

• It is for women who regularly go out in sun.

Competitor Analysis COMPETITORS PRODUCTS FEATURES PRICE

GARNIER Advanced daily UV blocking

lotion

Garnier UV Protect pure vitamin E, hydra active complex

SPF50

Advance daily UV blocking lotion

DOVE Dove Face Protective

Moisturizing Lotion SPF 15

Vitamins, green tea extracts, pure spring water. A light, fresh lotion

contains essential nutrients to leave skin nourished and

hydrated. UVA & UVB filters protect skin from the sun's

harmful rays, helping to prevent premature ageing

NEUTROGENA Clear face sunscreen

Formulated with Helioplex technology, designed to provide

superior sun protection without causing breakouts on acne-prone skin. For face and body, leaves a weightless, matte

finish.

SWOT ANALYSIS Strengths

•New and Innovative product

•Unique Product

•strong Market research

Weaknesses

•Lack Brand awareness

Opportunities

•Enhance the Target Audience

Threats

•Risk Of new category and untapped market

•Competitors may cop the product

DISTRIBUTION STRATEGY• Make contracts with Hyperstar, Imtiaz, Chaseup.

• we will offer sample soaps to wholesalers and retailers

• We will provide special payment terms to our wholesalers

Budgeting • For our production, we purchased an running facility for Rs. 20 million.

• It is estimated that our fixed cost will be Rs 10 million.

• And our variable cost will be Rs 45 per unit + Rs. 2 for packaging.

• Savon will be offered at price Rs. 65.

Mark-Up Chains • We are going to sell the Savon to our wholesalers' at Rs. 55.

• Wholesalers margin will be Rs. 3 + Rs. 2 additional for distribution. thus retailer cost will be Rs. 60

• Finally, retail price will be Rs.65, thus retailers margin will be Rs. 5.

Estimated Profit & Loss Account • It is estimated that we will be able to sell 100,000 units of Savon.

• With an estimated COGS of Rs. 4.7 million.

• Our marketing expenses will be Rs. 0.73 million.sales Rs. 6,500,000 100%Cost of goods sold Rs. 4,700,000 72.30%Gross Margin Rs. 1,800,000 27.70%Marketing Expenses Sales Promotion Rs. 235,000Promotion expenses Rs. 500,000 Rs. 735,000 11.31%General and Admin expensesManageria expenses Rs. 500,000Indirect overhead Rs.500,000 Rs. 1,000,000 15.38%Net Profit Before Tax Rs. 65,000 1.00%

Pricing • Value-Based pricing is being used.

• Selling price is Rs. 65

• Variable cost are Rs. 45

• With additional cost of Rs. 2 for packaging and Rs. 8 will be our margin per unit.

Marketing Communication Strategy

• Savon’s Marketing communication Strategy includes advertising, promotion on both TV and Radio.

• Direct Marketing where one-to-one communication will be held with target market.

• Sales promotion will also be engaged in future.

Advertising Medium• For promotion and advertising both Above the line and Below the line promotion will

be engaged.

• For the ATL, TV advertisements, as well as newspaper advertisements and radio announcements.

• TV advertisements would only be on aired during prime time slot.