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Vikram awasthi, shoheb shekh, sandip rathod
BigTeam
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What is Retailing
The term Retailingrefers to any activitythat involves a saleto an individualcustomer.
Retailing is theinterface betweenthe producer and the
individual consumer buying for personalconsumption.
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Size of Indian Retail
Size 2008 2010 PercentageChange
Estimated size of retail in India (in $bn) 353 416 18
Share of organized retail (%) in India 7 12 71
Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194
Source : http://www.indiaretailing.com/india-retail-report.asp
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Kuber
complex
Varanasi
http://images.google.com/imgres?imgurl=http://lh5.ggpht.com/__q5DFTde6tM/R-PmmUDw7RI/AAAAAAAAApY/zsTGDQSOolI/P1100106.JPG&imgrefurl=http://picasaweb.google.com/lh/photo/1IhV4hyl9NxEcFf3TdfceA&usg=__rWNKt5_u2yqamokuHUDOMmStaCA=&h=2112&w=2816&sz=12&hl=en&start=1&um=1&tbnid=imAwIBMWspga3M:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dtop%2Bn%2Btown%26hl%3Den%26client%3Dpub-1734327923886716%26channel%3D9518150362%26sa%3DN%26um%3D1http://images.google.com/imgres?imgurl=http://images.teamsugar.com/files/users/3/32431/28_2007/gap.jpg&imgrefurl=http://teamsugar.com/brand/Gap&usg=__5P3r276TDmhVpAQCTmj5xT7jMGk=&h=320&w=320&sz=9&hl=en&start=1&um=1&tbnid=vfYtYISsT_FayM:&tbnh=118&tbnw=118&prev=/images%3Fq%3Dgap%26hl%3Den%26client%3Dpub-1734327923886716%26channel%3D9518150362%26sa%3DN%26um%3D1http://images.google.co.in/imgres?imgurl=http://www.mkhoj.com/Welcomepages/images/reebok_case_studies_logo.png&imgrefurl=http://www.mkhoj.com/Welcomepages/html/CaseStudies/Reebok.aspx&usg=__QLrMvlh_C-aXsWbpTGS0Loh-lzA=&h=87&w=163&sz=5&hl=en&start=3&um=1&tbnid=6Taj_gQhLUhioM:&tbnh=52&tbnw=98&prev=/images%3Fq%3Dreebok%2Blogo%26hl%3Den%26cr%3DcountryIN%26sa%3DX%26um%3D1http://images.google.com/imgres?imgurl=http://www.indiaretailing.com/upload/newsimage/The%2520Loot.JPG&imgrefurl=http://www.indiaretailing.com/news.asp%3Ftopic%3D%26id%3D1651%26associate%3D2%26vertical%3D%26subvertical%3D&usg=__7qVSqYZf57FzuxDAh_GI5Lj6zDc=&h=203&w=225&sz=82&hl=en&start=2&tbnid=YRsr6OSZ1JZ7_M:&tbnh=97&tbnw=108&prev=/images%3Fq%3Dthe%2Bloot%26hl%3Den%26client%3Dpub-1734327923886716%26channel%3D9518150362http://images.google.com/imgres?imgurl=http://www.rkfoodland.com/images/apnabazar_logo.jpg&imgrefurl=http://www.rkfoodland.com/cdl/other_customers.html&usg=___S5h5R0o2twrzmcHS24s44So_p8=&h=35&w=186&sz=5&hl=en&start=9&tbnid=Rq3ZdYg9pe-zCM:&tbnh=19&tbnw=102&prev=/images%3Fq%3Dapna%2Bbazar%2Blogo%26hl%3Den%26client%3Dpub-1734327923886716%26channel%3D9518150362http://en.wikipedia.org/wiki/File:Co_macysLogo2.gif7/31/2019 marketin presentetion
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About Big Bazaar Hyper martChain of development store in India
Out let 104 out letsLocated in India
Parent group Future group
Owner Kishore Biyani (CEO)
Founded 2001
Head quarter Jogeswari , Mumbai
Industry Retail
website www.bigbazar.com Tag line Is se sasta aur achha kahin nahi.
http://www.bigbazar.com/http://www.bigbazar.com/7/31/2019 marketin presentetion
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Porters five force model
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Analysis 5 Forces Analysis
Rivalry among the competitor Reliance Retail, Aditya Birla Group , Vishal Retails, Bhartiand Walmart, etc
Threat of entrants FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains.International players looking to foray India.
Bargaining power of supplier The bargaining power of suppliers varies depending uponthe target segment.The unorganised sector has a dominant position. There are few players who have a slight edge over otherson account of being established players and enjoying branddistinction.
Bargaining power of buyers Consumers are price sensitive..Availability of more choice.
Threat of substitutesUnorganized retail
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Customer Segmentation
Big Bazaar targets higher and upper middleclass customers.
The large and growing young working population is a preferred customer segment.
Big Bazaar specifically targets workingwomen and home makers who are the primarydecision makers.
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Life cycle of Big Bazaar
S
ALES
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MARK E
T
GROW TH
Market ShareHigh
LOW
HIGH
Low
Big Bazaar At BCG MatrixMARK E
T
GROW TH
HIGH
LOW
MARK E
T
GROW TH
HIGH
Low
LOW
MARK E
T
GROW TH
HIGH
High Low
LOW
MARK E
T
GROW TH
HIGH
Market ShareHigh Low
LOW
MARK E
T
GROW TH
HIGH
HighMarket Share
High LowMarket Share
High
MARK E
T
GROW TH
LowMarket Share
High
LOW
MARK E
T
GROW TH
LowMarket Share
High
HIGH
LOW
MARK E
T
GROW TH
LowMarket Share
HighMarket Share
High LowMarket Share
High
MARK E
T
GROW TH
LowMarket Share
High
LOW
MARK E
T
GROW TH
LowHigh
HIGH
LOW
MARK E
T
GROW TH
LowHigh
HIGH
LOW
MARK E
T
GROW TH
LowHigh
http://images.google.co.in/imgres?imgurl=http://www.indiaretailbiz.com/images/logos/big_bazaar.gif&imgrefurl=http://biznesstalk.blogspot.com/2008/06/big-fight-for-big-bazar.html&usg=__a5Vp30a6v2Wh3u6kkAZe_R4_NXo=&h=107&w=283&sz=19&hl=en&start=3&tbnid=w6oA07jUvzDFnM:&tbnh=43&tbnw=114&prev=/images?q=bigbazar&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://themoderatevoice.com/wordpress-engine/files/2009-february/question_mark.jpg&imgrefurl=http://themoderatevoice.com/category/society/education/teachers/&usg=__oVtWwChNn7hHiIU3IlA9lZo1HWE=&h=400&w=400&sz=9&hl=en&start=4&tbnid=h71jWJEKjXT5mM:&tbnh=124&tbnw=124&prev=/images?q=question+mark&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://www.londoncleaning.org.uk/images/big-Dog-Walkers.jpg&imgrefurl=http://www.londoncleaning.org.uk/dog.html&usg=__AnH5YLoACtQ8sbADqecv5GxXOF4=&h=342&w=351&sz=65&hl=en&start=15&tbnid=NPiV25lcYnpbBM:&tbnh=117&tbnw=120&prev=/images?q=dog&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://blog.pennlive.com/bizarrebazaar/2007/10/large_Cow.jpg&imgrefurl=http://harmless4life.wordpress.com/2008/04/12/&usg=__8xJdBMBU3F3xAPHEDF99lTirewU=&h=317&w=453&sz=79&hl=en&start=2&tbnid=MCTtFP_ugeqiNM:&tbnh=89&tbnw=127&prev=/images?q=cow&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://www.the-aps.org/education/sixstarscience/images/star_hg_clr.gif&imgrefurl=http://www.the-aps.org/education/sixstarscience/index.htm&usg=__XsQ6I2yphlTJWah4l-YXOlzYYAQ=&h=350&w=350&sz=98&hl=en&start=1&tbnid=dVZnU7Ol_pZeNM:&tbnh=120&tbnw=120&prev=/images?q=star&gbv=2&hl=enhttp://en.wikipedia.org/wiki/File:BCG_Matrix_with_products-small_png.png7/31/2019 marketin presentetion
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PhysicalEvidence
People
Place Promotion
Price
Product
Process
7 P
Marketing Mix
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1.Product Mix
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Product Mix Cont..ELECTRONICS
BAZAAR
Television sets Washing
Machines Refrigerator Personal Care mBazaar
Microwaves Small Appliances Laptops Computer
Accessories Kitchen
Appliances
FASHION &JEWELLERY
Footwear BazaarBeauty CareNavaraStar ParivarMeena Bindre
FURNITUREBAZAAR
Living RoomBed RoomKitchenDinning RoomsKids RoomBeen Bags
PaintingsDecorative Items
CHILD CARE &TOYS
Kids Wear Toy BazaarStationaryChild Care
OTHER SERVICES
Mr. rightBakeryLoot Mart TulsiFuture MoneyFuture Generally
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2.Pricing
Value pricing Promotional pricing
Low interest financing
Psychological discountingSpecial event pricing
Differentiated PricingTime pricing
Bundling
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Psychological pricing
http://saleraja.com/wp-content/uploads/2008/12/big-bazaar.pnghttp://www.saleraja.com/wp-content/uploads/2008/03/bigbazzar.png7/31/2019 marketin presentetion
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Time pricing Value Pricing
http://saleraja.com/wp-content/uploads/2008/06/furniture-bazaar.pnghttp://saleraja.com/wp-content/uploads/2008/11/big-bazaar4.png7/31/2019 marketin presentetion
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Bundling
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3.Place
BIG BAZAR
INDIA
Number of out let-104;
Located at maincity-tier I & tier city-II;
Area-10,000sq ft-120000 sqft;
High street area of city; &
Approachabledestination.
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4.Promotion
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07/17/12 Big Baza ar XIDAS, Jabalpur 20
PROMOTION
http://saleraja.com/wp-content/uploads/2009/02/big-bazaar2.pnghttp://saleraja.com/wp-content/uploads/2009/02/big-bazaar2.pnghttp://3.bp.blogspot.com/_DYoekmvv2XA/SAMa8ztmw3I/AAAAAAAAAOE/opPnrrvCn8k/s1600-h/Dhoni-BigBazaar.jpghttp://saleraja.com/wp-content/uploads/2009/02/big-bazaar2.png7/31/2019 marketin presentetion
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5.People
Well trained staff;
Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya
(Chief Operating) officer, Sanjib
Agrawal(Head Marketing)
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6.Physical Evidence
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7.Process
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Big Bazaar XIDAS, Jabalpur
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Positioning High
service
lowservice
Lowprice
Highprice
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Organization value and customer value
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Guerrilla marketing strategy
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Future strategy of Big Bazaar
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Big Bazaar Express
(
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Marketing strategyActivities Target Marketing MixBig wish All the population Process
Baby registry and marriage registry Married couple, waiting for marriage Promotion
Women forum Women Public relation
Interior decorator and dress designer willbe appoint in all the store Those customer who are very specific abouttheir decision. People
Networking through internet All loyal customer, other net user . E-marketing
Religion Corner All the aesthetic people Product Mix
Adhar Rural Centric Market 720 million consumer across 627000 villages. Place
Tie up with IPL Sports lover Promotion
Improving Quality of product Prevailing as well as Prospect customer Product
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Thank You