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Marketing 101Facebook: the Art

of Buying Customers

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Miami 1896

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W.I.I.F.M(What’s in it for me?)

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Today’s World Case Study

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+33% Sales

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Marketing Pillars in 2017

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#1 Patience

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Action• 12-18 Months Strategic Plan

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#2 Engagement

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Action• Expect 5-7% Organic• Facebook Insights are OMG

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#3 Connection

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Action• Identify Your Orange Baskets• Create a 90/10 Strategy

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#4 We are Mobile & Social

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• 77% of all females • 66% of all males • More Active users than

WhatsApp, Twitter & Instagram..COMBINED

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• 66% of $50k-74k/yr • 78% of +$75k/yr • 79% of 30-49 years old • 64% of 50-64 years old

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#5 Full-time job!

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Graphic Design / Photo Editing Video Editing

Content Writing Data Analysis

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#6 Facebook Ads

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Best Value for Reach

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Video is King! 15mn of video viewing per day per user

1/3 of all activity on Facebook

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#7 Most Shared

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• Awe Inspiring 25% • Laughter 17% • Entertaining 15% • Joy 14% • Anger 6% • Empathy 6%

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Thank you!

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Antoine DupontCEO of ADMINeSOLUTIONSWeb | SEO | Socialadminesolutions.comantoinedupont.comFacebook.com/antoine.dupont