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Marketing 500 new TLDs on a Shoestring

Date post: 15-May-2015
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Description:
Presentation from Domain Forum 1 November 2013, Sofia, Bulgaria. Covering some of the challenges and possible solution for marketing / selling new domain name extensions (new TLDs)
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34
with Michele Neylon
Transcript
Page 1: Marketing 500 new TLDs on a Shoestring

with Michele Neylon

Page 2: Marketing 500 new TLDs on a Shoestring

Marketing 500 new TLDson a shoestring

Michele Neylon

Page 3: Marketing 500 new TLDs on a Shoestring

Who am I?

Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- Winner IIA Net Visionary 2013- On most other social networks ..

Page 4: Marketing 500 new TLDs on a Shoestring

Things are about to get CRAZY!(that’s just 136 extensions)

Page 5: Marketing 500 new TLDs on a Shoestring

It looks more like

Page 6: Marketing 500 new TLDs on a Shoestring

NOOO! What are we going to do?

Page 7: Marketing 500 new TLDs on a Shoestring

Lets simplify things a bit

Page 8: Marketing 500 new TLDs on a Shoestring

You’re a brand? We don’t care

Page 9: Marketing 500 new TLDs on a Shoestring

I don’t need you!

Page 10: Marketing 500 new TLDs on a Shoestring
Page 11: Marketing 500 new TLDs on a Shoestring

How much money do you want?

We offer 100+ extensionsRegistries want a €1,000 – €25,000

1 Extension balance on account €1,000?500 new extensions €500,000

€500,000(Guesstimates)

Page 12: Marketing 500 new TLDs on a Shoestring

Customer wants a domain

Page 13: Marketing 500 new TLDs on a Shoestring

They hit your site

Page 14: Marketing 500 new TLDs on a Shoestring

Limited space

Page 15: Marketing 500 new TLDs on a Shoestring

500+ item dropdown?

Page 16: Marketing 500 new TLDs on a Shoestring

500+ item dropdown?

Page 17: Marketing 500 new TLDs on a Shoestring

What results do you show?

Page 18: Marketing 500 new TLDs on a Shoestring

Say hello to my little friend!

Page 19: Marketing 500 new TLDs on a Shoestring
Page 20: Marketing 500 new TLDs on a Shoestring

Relative to the customer

.de.berlin.bayern.cologne

.hamburg…

Page 21: Marketing 500 new TLDs on a Shoestring
Page 22: Marketing 500 new TLDs on a Shoestring

Remember who’s king…

Page 23: Marketing 500 new TLDs on a Shoestring

Whois Privacy?

who

Page 24: Marketing 500 new TLDs on a Shoestring

Be realistic with targets

20 200

200020000

???????

Page 25: Marketing 500 new TLDs on a Shoestring

What we need

Marketing Material

Page 26: Marketing 500 new TLDs on a Shoestring

What we can’t do

500+ dedicated emails

Page 27: Marketing 500 new TLDs on a Shoestring

What we can do

TLDRecommendation

Engine

Page 28: Marketing 500 new TLDs on a Shoestring

Context relative extensions

Page 29: Marketing 500 new TLDs on a Shoestring
Page 30: Marketing 500 new TLDs on a Shoestring
Page 31: Marketing 500 new TLDs on a Shoestring
Page 32: Marketing 500 new TLDs on a Shoestring

Questions?

Page 33: Marketing 500 new TLDs on a Shoestring

Thank You …


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