Date post: | 15-May-2015 |
Category: |
Technology |
Upload: | blacknight-internet-solutions-ltd |
View: | 437 times |
Download: | 0 times |
with Michele Neylon
Marketing 500 new TLDson a shoestring
Michele Neylon
Who am I?
Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- Winner IIA Net Visionary 2013- On most other social networks ..
Things are about to get CRAZY!(that’s just 136 extensions)
It looks more like
NOOO! What are we going to do?
Lets simplify things a bit
You’re a brand? We don’t care
I don’t need you!
How much money do you want?
We offer 100+ extensionsRegistries want a €1,000 – €25,000
1 Extension balance on account €1,000?500 new extensions €500,000
€500,000(Guesstimates)
Customer wants a domain
They hit your site
Limited space
500+ item dropdown?
500+ item dropdown?
What results do you show?
Say hello to my little friend!
Relative to the customer
.de.berlin.bayern.cologne
.hamburg…
Remember who’s king…
Whois Privacy?
who
Be realistic with targets
20 200
200020000
???????
What we need
Marketing Material
What we can’t do
500+ dedicated emails
What we can do
TLDRecommendation
Engine
Context relative extensions
Questions?
Thank You …
Credits
• Logos image via http://www.flickr.com/photos/27845211@N02/2616906744/sizes/l/