Becoming Known

A Guide to Campus Marketing

By Brooke Wojdynski

- Bob BurtonDo it big. Make it right. Give it class.

“Market your mission”

Why

How

What

Limbic Brain

Neocortex

Limbic Brain

K.I.S.S.

Keep It Simple Stupid

You are not alone

Union Services

- supplies

- photography

- videography

- graphic design

-union TVs

Listserves

- buckeyenet news

-student org insider

- your college newsletter

- registrar

VISIBILITY

SIMPLICITY

LANGUAGE

POSITIVITY

CREATIVITY

REPETITION

REPUTATION

Marke

ting D

esig

n

The Acronym Issue

- acronyms are a dying breed- does the name speak?- how does it make the person feel?- what are we appealing to?

Must Have

Name

Date

Time

Location

Website

Email

“Why should I care”

QR Codes

Social Media buttons, links

Wibiya toolbar

Rip aways

Consistent: fonts, images, logos, language, and designs

Suggested Services

Wibiya Toolbar

HootSuite

GroupMe

Group!

GoogleDocs

Qualtrics

STRATEGY

5,000 glossy cardstock 4” x 6” for 5,000 $150

Newspapers –Clever adsTrick editorial writingsblank ads

Residences-Dry-Erase the mirrorsFlyers in Ziploc bags and hang them from showerheadsProvide posters for students to post in their windowsTry to get one room on each floor and spell something out

vertically. Put door hangers on with a clever picture or slogan

Dining-Coffee SleevesSoda Machines

How will we be

remembered?

Don’t market, re-market, and re-remarket

Brand Identity

Consistency

Pick two fonts and stick to them… ALWAYS

Come up with a color scheme

Colourlovers.com

Repetition repetition repetition!!!!