Presentation # 1

Introduction of Marketing

Syeda Mustajb Zahra

Booster driver approach

High - growth , high

– sale , business product

requiring heavy

investment to finabce rapid

growth.

low –growth , high – share

business Establish & successful

SBUsRequiring less

investment to maintain

share

Low cost – growth, low –

share bussiness

Donot promiss to be large source

of cash

Low – share bussiness

unit in high growth markets

Required a lot of cash to

hold their share

Market penetration

Hire new staff for more facilitate the customers. Also introduce CDM facility.

Market development

Open a new branch of standard bank in village .

Product development

Also provide the facility of

foreign exchange .

Diversification

Provide ATM & CDM facility in new branch

which was newly opened in village.

Category 1 Category 2 Category 3 Category 4

Series 1 4.3 2.5 3.5 4.5

Series 2 2.4 4.4 1.8 2.8

Series 3 2 2 3 5

4.3

2.5

3.5

4.52.4

4.4

1.8

2.82 2

3

5

Chart Title

Series 1 Series 2 Series 3

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