Date post: | 08-Aug-2015 |
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Marketing
Third party data shows, at best, only 2 to 3% are in the market the exact time they are
interrupted by your advertisement.
Marketing
Listen-up, David Ogilvy
www.atlantamarketingcenter.com/ogilvy
MarketingHere’s a checklist:
Essential Elements In Direct Response Marketing
Compelling attention eye-ball sucking Headline
Persuasively benefit driven Sub-Headlines Hard-driving Bullet Points which demonstrates emotional feelings
Attention getting pictures with catchy captions
Marketing
MORE: Essential Elements In Direct Response Marketing
Develop an intriguing story-line Unique Selling Proposition-Be the only choice
Create a spectacular irresistible offer
Offer proof with real-life testimonials
MarketingEssential Elements In Direct Response Marketing
Appropriate Down-sells
Multiple ways to buy, make it easy
Complementing Up-sells
Gratifications and appreciations
MarketingMORE: Essential Elements In Direct Response Marketing
Must have risk reversal “Guarantees”
Captivating overwhelming “Call to Action”
Smokin’ bonuses The moment of decision “DEADLINE”
MarketingMORE: Essential Elements In Direct Response Marketing
Testimonials…Testimonials…Testimonials
Generate a System, Blueprint,Formula or Protocol…What Ever ?
Follow-up… Follow-up… Follow-up…
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #1: There Will Always Be An Offer Or Offers.
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #2 There Will Always Be A Reason To Respond NOW.
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #3 There Will Always Be Clear Instructions On How To Respond.
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #4 There Will Be Tracking And Measurement.
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #5 Whatever Brand-Building Occurs Will Be By Happy By-Product Not Bought.
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #6 There Will Be Follow Up.
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #7 There Will Be Strong Sales Copy.
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #8 In General It Will Look Like “Mail Order”.
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #9 Results Rule.
MarketingThe 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #10 You Will Be A Tough-Minded
Disciplinarian.
MarketingMaybe things are Slow around the Office... Speed it up and Learn How to Optimize Your Business Performance.
Marketing
Secret #2: If You Want Your Phone To Ring, Your Advertising Must Get People’s Attention… And Arouse Emotions!
MarketingSecret #5: Here’s The Amazing Advertising System That Attracts Qualified, Motivated, Interested and Ready To
Do Business Prospects. Without Any Wasted Traditional Advertising Or Cold Marketing!!
MarketingMoney Making and Marketing Rules You Will Learn
To Live By and Love
• Rule #1: There Will Always Be An Offer Or Offers
• Rule #2 There Will Always Be A Reason To Respond NOW.
• Rule #3 There Will Always Be Clear Instructions On How To Respond.
MarketingMoney Making and Marketing Rules You Will Learn
To Live By and Love
• Rule #4 There Will Be Tracking And Measurement
• Rule #5 Whatever Brand-Building Occurs Will Be By Happy By-Product Not Bought.
• Rule #6 There Will Be Follow Up.
MarketingMoney Making and Marketing Rules You Will Learn
To Live By and Love
• Rule #7 There Will Be Strong Sales Copy.
• Rule #8 In General It Will Look Like “Mail Order.
• Rule #9 Results Rule.
• Rule #10 You Will Be A Tough-Minded Disciplinarian
Content Marketing
What Makes Content Marketing Work?
First, establishing yourself as an authority in your topic is a great way to build any business more quickly …
Content Marketing
Authorities make someone’s life better• Authority comes from the audience• Authority also comes from you
Content MarketingNow it’s time for you to jump into A Content
Marketing Strategy That Works.
A Content Marketing Strategy That Works The 7-Step Process to Building an Audience That Builds Your Business
Content MarketingWhat other people say about you is more important
than what you say about yourself.
Content Marketing Strategy Framework and a Checklist
Agile Authentic Attention Audience Authority Action Acceleration