Marketing A Business On

FacebookBy: Brandon Houseman

Creation of a Facebook Account

• Head over to Facebook.com and click here.

Creation of a Facebook Account

• Now, we fill in the business information.

Creation of a Facebook Account

• Now, we need to have an admin account.

Sign up

Sign in to existing account

Creation of a Facebook Account

• Next, we must pick a profile picture.

Or we can choose to do this later

Creation of a Facebook Account

• Now, we must add our information in order to boost our ranking in the Facebook search engine.o Other social networking accountso The website of the businesso A Yelp! link

• Then, we must select whether or not the business is a real establishment, business, or venue in order to allow a better search of the business through Facebook.

Creation of a Facebook Account

Description

Links

We are allowed to skip here as well

Select whether it is a real business or not

Creation of a Facebook Account

• We must now choose whether or not to display ads on our page.

Yes No

Maintenance of Facebook Account

• Now, that we are all set up, we can start to maintain the account. By:o Adding new content

Deals Coupons Pictures of our product Giveaways Engaging polls

o Adding followers to our contento Returning messages to potential customerso Adding additional business information

Maintenance of Facebook Account

Respond to messages

Add followers

Update business information

Create ads and manage them

Maintenance of Facebook Account

Add a cover picture to show storefront

Add your logo

Update business information

Show all of the activity on your page

Add New Content

What not to put on your page?

• Anything that doesn't deal with the businesso Personal Messageso Personal Pictureso Personal Videoso Etc...

• Anything vulgar or hateful

• Anything someone could deem inapropriate

• Unless that is what your business is all about...

What to put on your page?• Coupons

• Dealso Weeklyo Daily

• Photoso Productso Outings as a business

• Customer Reviews and Photos

• Links to interesting sites related to the business

• Events that you will be at or hosting

• Facts about the industry

• How-to guides related to the industry

• Sweepstakes