Date post: | 13-Jan-2015 |
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Business |
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NDSU ExtensionGlenn Muske - [email protected]
UNL - ExtensionConnie Hancock – [email protected] Nixon – [email protected] Jenkins – [email protected]
Objective
• Self-directed course focused on helping agritourism operators plan for:
– Being online – Understanding the online experience and the “experience economy”
– Getting found – Being online just isn’t enough– Being customer focused – Provide what the
customer wants and needs– Telling others – Having customers tell your story
AgriTourism defined• Organize a profitable enterprise that brings
consumers to a farm or ranch – Goal: Provide an opportunity for the customer to: • Enjoy & relax, • Be involved• Purchase products • Learn
AgriTourism
Merging 2 industries
What Rural Travelers Like To Do
• Dining-70%• Shopping- 58%• Water Activities- 44%• Visit Historical Sites-41%• Fish/Hunt/Boat- 32%• Attend Festival/Fair-29%
• Bike Riding/Hiking- 24%• Religious Service- 23%• Camping – 21%• Sporting Events – 18%• Visit Winery/ Visit Farm/Orchard - 15%
Source: TIAA, 2001 Rural Tourism Travel Poll
Endless PossibilitiesOvernight Stays:
Special Holiday/Seasonal Events:¤ Corn maze¤ Pumpkin patch¤ Harvest festivals
Hospitality Services
Retail Sales: Local Produce and Farm Products Sold at the Farm Gate
Recreational Activities and Tours:¤ Wineries and vineyards¤ Cattle drives¤ Horseback riding¤ Bird watching/Wildlife
watching
Youth and/or Adult Education
¤ Nature education programs: wildlife, trees, plants, etc.
¤ Demonstrations: cheese making, wine making, etc.
AgriTourism
• It’s not new• Shorter, closer to home vacations more
common• Getting back to nature and rural roots growing– 66,000,000 wildlife watching participants in US
• Want to know our farmer and where our food is grown
Build it and they will come
It’s a myth!
Getting the Word Out
Online with websites and social networking is changing the look of marketing.
Do you need a website?
Yes!
And more!!!!!
NDSU ExtensionGlenn Muske - [email protected]
UNL - ExtensionConnie Hancock – [email protected] Nixon – [email protected] Jenkins – [email protected]
Marketing AgriTourism Onlinehttp://go.unl.edu/agritourism