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MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the...

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DEALER INCENTIVE PROGRAM MARKETING ALLIANCE
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Page 1: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

D E A L E R I N C E N T I V E P R O G R A M

MARKETING ALLIANCE

Page 2: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

With 8 units purchased, MTMA members receive: 1 - Mickey Thompson embossed aluminum tacker sign

1 - Mickey Thompson 3’x8’ bay banner

2 - Mickey Thompson mini banners

1 - Poster frame display

1 - Counter top display

Plus - “sold here” decals, catalogs, pocket guides and more.

PoINT of PuRChAsE MATERIALs

Page 3: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

Pull Up options: • M/T Street Comp

• M/T Street/Strip

• M/T Truck

• DC Truck

PoINT of PuRChAsE MATERIALsWith 16 units purchased, MTMA members receive: All of the P.O.P. materials mentioned on the left

plus:

2 - “Pull Up” displays

Page 4: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

• Sales leads from our full page ads in major enthusiast

publications

• Included in special direct mailings of P.O.P. materials for

promotions and rebates

We’ll Send Customers To

Your Door!

AdvERTIsING suPPoRT

For a dealer near you, call ...

NEW!

www.MickeyThompsonTires.com

Be A Part Of The Legend

Asymmetric Tread Design • Designed for Superior Wet and Dry Performance • Delivers Crisp

and Tight Steering Response • UTQG 300 AA A • Smooth Easy to Clean Sidewalls •

Lightweight Construction • Tier 1 Performance Level at a Tier 2 Price

Shop, Compare, Save. Click the “Buy Now” button online

From Mickey Thompson

For a dealer near you, call 877-337-9868

PREPARE FOR ADVENTURE

Meet The Crusher

DC2 Torque Torque Gun Metal Gun Metal 7

Make no bones about it the Dick Cepek CrusherTM is built to conquer the off road. Yes the tread looks like broken bones. and yes the sidewall features skulls, maybe it’s a warning to stay out of the way. This tire will crush obstacles, kill it in the mud, and look great all the while. The three ply cross ply sidewalls resist punctures and impacts and make them ideal for work trucks and tow vehicles.

Add a set of our tough DC wheels to your purchase and you’ll feel like you have a whole new truck. Visit DickCepek.com for more info all on the great Dick Cepek products.

The Ultimate Extreme Traction

Radial Tire

BuyNow at DickCepek.comShop Compare & Save With

Add a Set of DC WheelsMake it a Package Deal

Radial F-C II ® Mud Country ® Crusher TM

for a dealer near you call 888-317-2857 or visit www.dickcepek.com

FREE Inclusion as a “Preferred Dealer” on Mickey Thompson and/or Dick Cepek Web Sites and Toll Free Telephone Dealer Locators

Page 5: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

We train you and your employees on all aspects of

Mickey Thompson and Dick Cepek products so

your team will be prepared to sell our

high tech products.

Ongoing training for future employees

is made available via our online

training web site.

fREE EMPLoyEE TRAINING & CERTIfICATIoN PRoGRAM

EARN A fREE hAT oR T-shIRT whEN you CoMPLETE ThE CouRsE

Page 6: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

Quarterly Reward Dollars will be credited to your own personalized Mickey Thompson Debit MasterCard. The more you purchase, the more you earn!

Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased, whether it’s a tire or a wheel!

$7 per unit

reward based on a minimum of

120 unitsa quarter

$3 per unitreward based on a minimum of

24 units a quarter

$5 per unit reward based on a minimum of

60 units a quarter

Platinum

QuARTERLy REwARds PRoGRAM

GOLD

SILVER

Page 7: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

ExCLusIvE BoNus offERs!

September Promotion (Sell),

FOR THE MONTH OF SEPTEMBER, WE WILL BE OFFERING ALL MEMBERS A CHANCE TO EARN $25 FOR ANY

SET OF 4 DICK CEPEK OR MICKEY THOMPSON LIGHT TRUCK WHEELS THAT THEY SELL.

ALSO, WE WILL BE OFFERING MEMBERS $75 FOR EVERY SET OF 4 MICKEY THOMPSON

STREET COMP RADIAL TIRES THAT THEY SELL. THIS IS A BRAND NEW UHP TIRE ADDED TO THE MICKEY

THOMPSON LINE UP. THIS TIRE WILL COMPLEMENT ANY NEW MODERN AMERICAN MUSCLE CAR WITH ITS

WIDE RANGE OF SIZE OFFERINGS.

ALL REWARD DOLLARS WILL BE LOADED ONTO YOUR DEBIT MASTERCARD AT THE END OF THE 2ND PERIOD (DEC. 2012)

PROOF OF SALE (CUSTOMER'S INVOICE) MUST BE SUBMITTED BY FAX TO ROBERT DEJARNETTE AT

951-817-0199 BY OCT 15TH 2012. INVOICES MUST BE DATED BETWEEN SEPT 1ST AND SEPT 31ST 2012.

IF YOU HAVE ANY QUESTIONS PLEASE CONTACT ROBERT DEJARNETTE AT 951-203-5874 OR KIRK FENN AT 800-222-9092 EXT

3112; OR YOU CAN ALSO EMAIL MICKEY THOMPSON TIRES AT [email protected]

OFFER VALID FOR MICKEY THOMPSON PERFORMANCE MARKETING ALLIANCE MEMBERS ONLY

SELL A SET OF ANY DICK CEPEK

OR MICKEY THOMPSON LT

WHEELS AND EARN $25

DICK CEPEK

Mickey Thompson

SELL A SET OF

MICKEY THOMPSON

STREET COMP RADIALS

AND EARN $75

Special offerS that are only available to MtMa MeMberS called “Power Promotions”

July Promotion (Buy),

Earn Triple Points for qualifying units purchased from your distributors through the month of July. All ET Drag Series, Baja STZ, and Baja Claw TTC tires will earn triple points.

Examples of Earnings!Base Pay Triple Points Total Rewards1st Tier = $2.50 per point x 3 points = $7.50 per unit2nd Tier = $3.50 per point x 3 points = $10.50 per unit3rd Tier = $5.00 per point x 3 points = $15.00 per unitIN CONJUNCTION, MICKEY THOMPSON IS OFFERING UP TO A $75 CONSUMER REBATE ON SELECT

ET DRAG TIRES WHICH WILL RUN FROM JUNE 15th THRU JULY 31st.All details can be found by visiting www.mickeythompsontires.com/rebateProof of Purchase (purchase invoice) must be submitted by fax to Robert DeJarnette at 951-817-0199 by August 15th 2012. Invoices must be dated between July 1st and July 31st 2012. Minimum tier level must be reached for additional earnings. All Reward Dollars will be loaded onto your Debit MasterCard at the end of the 2nd period (Dec 2012)If you have any questions please contact Robert DeJarnette at 800-222-9092 ext 3720 or Kirk Fenn at ext 3112; or you can also email Mickey Thompson Tires at [email protected] valid for Mickey Thompson Performance Marketing Alliance Members ONLY

$25 & $75 Rewards

Triple Points!

Only registered Mickey Thompson

Marketing Alliance members are

eligible for our exclusive bonus

offers. Make sure to check your

inbox often for our awesome

“Power Promotions”.

Use the additional rewards for:

1. Yourself

2. Your employees

3. Your customers

4. Your bottom line

Page 8: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

Earn one Loyalty Reward Point for every unit purchased.LoyALTy REwARds PRoGRAM

Showroom Display: • 8 foot x 8 foot graphical showroom display

• Flat screen TV and DVD player

• Built-in literature shelf

• Add your own tire and wheel displays for a truly impressive selling tool!

Mini Tire Displays: This mini tire & wheel display is less

than 24” tall and is a great way to

show off the Mickey Thompson and

Dick Cepek light truck tire and wheel

line when you have limited floor

space for full size tires and wheels.

Holds Mickey Thompson pocket

guide brochures (included).

While supplies last.

75 points 75 points

Showroom display only: 500 points

Showroom display with TV and DVD player: 875 points

65 points - wheel displays125 points - tire displays 125 points - tire displays

See “MICKEY THOMPSON MARKETING ALLIANCE PROGRAM RULES & CONDITIONS “ for more details.

Page 9: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

LoyALTy REwARds PRoGRAM

Apparel: Earn our exclusive,branded apparel:

• Embroideredpolo shirts

• Windbreakers

• Leather jackets

Full Size Tire Displays

Heavy duty display securely holds

three tires.

Embossed aluminum sign and display tires

sold separately.

40 points25 points 100 points

175 points

RewardsItem PointsT-Shirt ................................................ 10Cap .................................................... 10Banner ............................................... 15Poster ................................................ 15Tacker sign .........................................35Countertop info center .......................40Poster display ....................................40Wheel display .....................................65Mounted tire display ......................... 125“Pull Up” display ............................... 125

175 points

Outdoor SignageItem PointsEach face ......................................... 150One face and one box ....................375Full install of one sided sign ..............750

Use Loyalty Reward Points for apparel, P.O.P. materials and displays.

Page 10: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

Baja aTZ ™All Terrain Radial

Baja Claw® TTCExtreme Terrain Radial

Baja MTZ ™Mud Terrain Radial

M/T TRUCK & STREET WHEELS

SporTSMan pro® SporTSMan S/r ™Radial White Letter for

Muscle CarsBias Ply Classic Street Rod Tire

Radial Street Rod Tire Wide Rears, Skinny Fronts

SporTSMan S/T ™

PRoduCT LINEuP

The Ultimate UHP Tire for American Muscle

STrEET CoMp ™

NEW!

ClaSSiC iii ™

NEW!

ClaSSiC iii ™ BlaCk

NEW!

ClaSSiC Big rig ™

NEW!

STrEET CoMp SC-5

NEW!

Baja STZ ™Street Smart All Terrain Radial

OE Replacement Sizes

M/T TRUCK TIRES

M/T STREET TIRES

Baja aTZp3 ™All Terrain Radial

CoMing 2013

ClaSSiC loCk ™ BlaCkClaSSiC loCk ™SidEBiTEr®

MiCkEY METal MT-28 & MT-88

NEW!

Page 11: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

FUn CoUnTrY ®All Terrain Radial

M/T STRIP TIRES & WHEELS

radial F-C ® ii MUd CoUnTrY CrUShEr

DICK CEPEK TIRES

DICK CEPEK WHEELS

All Terrain Radial Extreme Terrain RadialMud Terrain Radial

ET STrEET® radial iiDOT Drag Radial

ET drag®

Bias Ply Drag SlickET STrEET®

Bias Ply DOT Drag TireET STrEET® radial

DOT Drag RadialET STrEET® radial pro

275 Drag Radial (Race Only)

TorqUE dC-2 BlaCkgUn METal TorqUEgUn METal 7

NEW! NEW!

pro-5 ET drag® pro-5 ET drag® pro-5 ET drag®

raCing BEad loCk

NEW!

CoMing 2013

Page 12: MARKETING ALLIANCE - Atech MotorsportsMickey Thompson Debit MasterCard. The more you purchase, the more you earn! Lucrative rewards for each Mickey Thompson or Dick Cepek unit purchased,

For More InForMatIon ContaCt Mickey Thompson Performance Tires & Wheels

4600 Prosper DriveStow, OH 44224

800-222-9092

Fax: [email protected]

www.MickeyThompsonTires.com

M/T® 10/2012 PRinTED in USA PART # 14M011111


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