Date post: | 29-Nov-2014 |
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Business |
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BUSINESS ORGANIZATIONAND MANAGEMENT.
Iphone v/s Blackberry.
Iphone Marketing.
The Apple Iphone is an outstanding product. The touch user interface and the sleek design
by Jonathan I've make it a true masterpiece of technology and design.
The Iphone is not only a mobile phone, it is a product in between a mobile phone and a laptop computer. Even calling it a Smartphone is not enough.
The first generation Iphone was launched in the US on June 29, 2007.
Product, Strategy, Communications and Distribution are the key for Marketing.
Iphone Marketing Strategy.
The pipeline of new products which came out from Apple in the last years is impressive, and overwhelming.
In 2007, with the successful launch of the Iphone, Apple has marked another milestone in its development and growth.
And moreover, the Iphone enters the market of mobile phones - a market which is mature, and saturated.
Nonetheless, Apple has been able to develop a revolutionary product, and to change the paradigm in the mobile phone market.
Iphone - Dummy Model
Iphone SWOT Analysis
Strengths Weaknesses•Innovative – The Iphone has an innovative touch screen that is patented and unmatched by any other mobile product today. •Quality – The Iphone has one of the brightest and most scratch resistant screens in the market. •Ease-of-Use – The all-new touch screen interface making operations extremely intuitive.
•Image – The brand is not targeted towards business people, which most smart phones have targeted.•Price – Apple does not yet offer lower priced models for more cost conscious consumers
Opportunities Threat•Increasing demand and expansion to a new target segment•Upgradeable•Partnerships – Apple can collaborate with many powerful global mobile phone companies to flood the market with Iphone
•Increased competition•Downward pricing pressure•Difficulty expanding into Asian market
BB Marketing.
BlackBerry is a line of mobile email and Smartphone devices developed and designed by Canadian company Research in motion (RIM) since 1999.
They are primarily known for to send and receive (push) email and instant messages while maintaining a high level of security .Blackberry devices support a large variety of instant messaging features, including BlackBerry Messenger.
BlackBerry commands a 11.7% share of worldwide Smartphone sales, making it the fourth most popular device manufacturer
BlackBerry
BlackBerry MessengerBlackBerry devices use the proprietary
Blackberry messenger, also known as BBM, software for sending and receiving encrypted instant messages, voice notes, images and videos via BlackBerry PIN.
There are more then 60 Blackberry Models in the Market.
Blackberry – Dummy Model
BB SWOT Analysis
Strengths Weaknesses
-Growing brand image and brand loyalty-Strong financial performance-Strong research and development
-Dependence on few customers in the business and government segments-Issues with product supply
Opportunities Threat
-Positive outlook for Smartphone's -Fastest growing company in the world
-Declining average selling price -Increased competition in Smartphone segment-Involvement in legal issue
BB v/s Iphone.
BB bold 9900 v/s Iphone 4S.
Model
Apple Iphone 4s BB Bold 9900
M. Status
New Model New Model
Screen size
3.5 inches, 640 x 960 pixels, Ambient light sensor
2.8 inches, 640 x 480 pixels
Screen Color
LED-backlit IPS TFT, touchscreen, 16M colors Touch screen TFT
QWERTY-Keyboard
No Yes
Internal Memory
16/32/64 GB storage 8GB storage, 768 MB RAM
M.Expsn - microSD (up to 32GB)
Battery Type
Li-Po 1420mAh Li-Ion 1230 mAh
TkTm (min)
Up to 14 h (2G) / Up to 8 h (3G) 2G : Up to 390 min / 3G : Up to 350 min
Standby (hours)
Up to 200 h (2G) / Up to 200 h (3G) 2G : Up to 307 h / 3G
Games Downloadable, incl. motion-based
Yes + downloadable
Video Support H.264 video up to 1080p, MPEG-4, Motion JPEG (M-JPEG)Video mirroring and video out support.
MP4/WMV/H.263/H.264 player
Audio Support AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), HE-AAC, MP3 (8 to 320 Kbps), MP3 VBR.
MP3/e AAC+/WMA player
Polyphonic Yes Yes
MP3 Yes Yes
FMRadio No No
Entertainment
Connectivity & messaging.Bluetooth Yes, v4.0 with A2DP Yes, v2.1 with A2DP, EDR
Infrared (IrDA)
No No
USB port Yes Yes
EDGE Yes Yes
Support 3G
Yes Yes
GPRS Yes Yes
WIFI Wi-Fi 802.11 b/g/n Wi-Fi 802.11 b/g/n, dual-band, Wi-Fi hotspot
HSDPA HSDPA, 14.4 Mbps; HSUPA, 5.8 Mbps
HSDPA 14.4Mbps, HSUPA
GPS Yes Yes
Hotspot Yes Yes
NFC Support
No No
Data cable v2.0 microbus v2.0SMS Yes Yes
MMS Yes Yes
Email Yes Email, Push Email
Instant Messaging
Yes Yes
Thank You!.
Information Collected from:-Wikipedia.
Google – For images.www.bussinessinsider.com
www.docstoc.comwww.mobile88.com
Presentation by -
Akib Siddiqui.