Date post: | 14-Apr-2017 |
Category: |
Data & Analytics |
Upload: | quantzig |
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MARKETING ANALYTICS ENGAGEMENT AND MARKET MIX OPTIMIZATION
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The Business Challenge
A global retail chain wants to develop a marketing ROI solution that would allow them to measure the impact of marketing spend.
They want to understand the impact of marketing spend across channels like display, paid search, social media, FEP, and print.
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Our Analytical Approach to Solving Client’s Challenges
BUSINESS PROBLEM Business objectives and requirements Brand and category trends Marketing and campaign activities
ANALYSIS
Univariate Analysis Variable correlations Multi-variate regressions
DATA COLLECTION Data understanding Data dictionary Data preparation – merging and aggregation
OUTCOMES Media performance Incremental Sales and ROI Optimized media spends
Model Validation Business Metrics – Eff, ROI, elasticty
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Business Insights
• Data analytics for leading global retail companies
• Recommendations for clients to help them improve ROIs from their media investments based on optimized marketing strategies
• Creating ROI simulator for analyzing the impact of investment decisions based on simulated scenarios, providing executive management with a powerful decision support system.
GET IN TOUCH
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Business Impact
12 % 11 %
Improved
Improved profitability
Improvement in cost savings based on optimized media spending
Future media investment strategy and decision making ability
READ MORE ON THIS CASE STUDY HERE
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Our Latest Success Stories
Customer Analytics and Business Intelligence Solutions for a Leading Retail Chain
Consumer food products manufacturer improves marketing ROI through customer behavior analytics
Retail company achieves better ROI from spend on marketing activities through improved customer segmentation strategy
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Touch Base With Us
North America110 E. Schiller, #208 Elmhurst, IL 60126 U.S.A. Tel: +1 630-538-7144
Europe8 Wimpole Street W1G 9SP London United Kingdom Tel: +44 20 8629 1455
Asia-Pacific 1st Floor - Left Wing, Embassy Signet, Cessna Business Park, Kadubeesanahalli Outer Ring Road, Bangalore - 560 103 Tel: +91 80 39276060
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