Marketing by the NumbersAnalytics, Engineering, Math

Analytics

Thanks to an explosion of data from social-media platforms, call centers, transactions, loyalty programs, registries and more, CMOs who want a seat at the table will have to harness customer data and leverage it – or risk being relegated to chief promotions officer.

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”Zmuda, N. (2012). When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite. AdAge. [Retrieved from http://adage.com/article/cmo-strategy/cmos-learn-love-data-c-suite-vips/232699/]

Jobs

Position

2008 Employme

nt

2018 Employme

nt % Change

Sales Mgr 346,900 398,700 15

MKT Research Analysis

249,800 319,900 28

MKTG. Mgr 175,600 197,500 12

P.R. Mgr 56,700 64,100 13

ADV. Mgr 44,600 43,900 -2Sourceshttp://www.bls.gov/oco/ocos020.htm#oes_linkshttp://www.bls.gov/oco/ocos013.htm

Salary

Position10th

Percentile50th

Percentile90th

Percentile

Sales Rep (B2B) $27,000 $52,400 $108,700

Buyer $29,100 $49,600 $90,000

P.R. Specialists $30,600 $52,100 $95,200

Adv. A.E. $22,800 $45,300 $96,100

MKT Research Analysis

$33,300 $60,600 $111,400

Source: http://www.onetonline.org/find/

Lunch

Resources Interactive

3 Questions

1. Follow/Read

2. Pivot

3. Install

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